portfolio joshua dunford

8/10/2019 Portfolio Joshua Dunford

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Portfolio

JOSHUA

FRANKLYN

DUNFORD


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Contact Information951.514.9764

[email protected]

43927 Alencon CourtTemecula, CA

92592


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Table of ContentsLogos

webpage

business Cards

letterhead

Brochure

montage

event ad

imaging

flier


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LogosDescription: These are the Logos I created to promote my

own personal Business.

Process (Programs, Tools, Skills): I spent more time on

this project than another one in the past. I was really

passionately devoted to building out theses logos to be

the best that they can be. I used illustrator to design these

logos. I also spent several hours sketching and talking

with peers about what they would like to see in my logos.The pen tool and object unifying tool were my most

heavily used.

Message: The message is simple, Creative work for creative

people. I really tried to convey that using the paintbrush.

Audience: Creative business owning millennials.

Top Thing Learned: How to unify objects, How to think in

shapes. How to build out what I see in my mind.

Three Color Scheme and Color Names: Monochromatic

Teal. Triadic Red, Blue, Yellow. Split complementary

Orange, Blue.

Three sets of Title / Body Font Names & Categories:Edition Serif. SF Movie Poster Sans Serif. Baron Neue

Decorative

Votes on favorite logo: 10

Top Logo = __6_; Middle Logo = _3__; Bottom Logo = __1_;

My favorite logo is: The First one.


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WebpageDescription: Joshua Dunford Media Company Brand Identity

Process: I started by looking at some examples of things

that I liked. Than I did the homework assignment to help

me get a feel for what i wanted to do and learn the skills i

needed. I originally did a different design. But later settled

on the one that i have. I chose an image off of unsplash.

com. I felt like it went well with my theme. I than learned

how to drop the opacity on teh square behind the text, itwas difficult.

Message: Simple Creation.

Audience: Milenial Creatives. Aspiring Entrepreneurs.

Top Thing Learned: Being able to understand simple coding

will be helpful in the future.

Color scheme and color names: Complementary: Brick and

Teal

Title Font Name & Category: Georgia, serif

Copy Font Name & Category: Verdanda sans serif


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Business CardsDescription: Joshua Dunford Media Company Brand Identity

Process: I started sketching out different logos and

looking for a simplistic design. Minimalism is hard to

achieve. How can I say all I want to say in as few words

as it requires. After a few sketches I built a few different

logos in illustrator and picked a color scheme. This is

what I ended up with. I wanted my card to be memorable

and simple. I feel like simplicity communicates my style andthats what I want. I used indesign to compile the various

parts and ended up with what you see above.



Top Thing Learned: Less is more. Simplicity and a

minimalistic look is hard to achieve.


Teal

Title Font Name & Category: SF Movie Poster: Sans Serif

Copy Font Name & Category: Corki: Serif


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StationaryDescription: Joshua Dunford Media Company Brand Identity.

Process: I started sketching out different logos and

looking for a simplistic design. Minimalism is hard to

achieve. How can I say all I want to say in as few words

as it requires. After a few sketches I built a few different

logos in illustrator and picked a color scheme. This is

what I ended up with. I wanted my card to be memorable

and simple. I feel like simplicity communicates my style andthats what I want. I used indesign to compile the various

parts and ended up with what you see above.



Top Thing Learned: Less is more. Simplicity and a

minimalistic look is hard to achieve.


Teal

Title Font Name & Category: SF Movie Poster: Sans Serif

Copy Font Name & Category: Corki: Serif


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BrochureDescription: This project was made to showcase what my

company is able to do for our customers.

Process (Programs, Tools, Skills): I used illustrator to

create the logo and found my images on unsplash.com,

a royalty free, creative commons platform of images. At

first i struggled with layout and achieving what i wanted.

However after a few different layouts, i decided on using

the mountains from my logo to tie the whole designtogether. All in all it was an easy project.

Message: The message is, Simple creation.

Audience: My audience that I was trying to reach was

creative Millennials and entrepreneurs.

Top Thing Learned: Placement of images is important within

the design in order to achieve flow.

Color scheme and color names: brick, teal -

complimentary

Title Font Name & Category: Baron nue: San serif -

decorative.

Copy Font Name & Category: Corki - serif

Word Count of copy: 250


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MontageDescription: My photo montage inspiration came from watching

the Lord of the Rings, something I do often, and what a spiritual

undertone that film has. This Gandalf Quote for me speaks volumes,

and I wanted to share that with others.

Process (Programs, Tools, Skills, Steps taken while designing): I

used photoshop for this image. My process was really methodical,

I simply started building one layer at a time, First the image of the

forest. Than I blended it with the misty overlay. Than I tried to make

Gandalf's face appear as part of the mist. Than the text. In generalit was pretty simple, the tutorials on the homework as well as in

class instruction made feathering and using the blend tools very

simple.

Message: Home is Behind you, The world is ahead. Something very

applicable on a spiritual level to people my age. We are moving out

from our comfort zones, and entering into a world of endless

potential. Don't be afraid, Take the first step.

Audience: My audience is anybody looking to be inspired to take

big steps in their lives, this most of the time is young people, in

our 20's and 30's we make some of our biggest life decisions. This

applies to making big decisions.

Top Thing Learned: Photoshop is really fun once you get past the

learning curve. I also learned that masking is much simpler than i

thought originally.

Filter / Colorization used and where it was applied: The Coloring I

did was mostly on the image of the forest. As seen in the original

image below, the colors were much lower contrast and more

natural, I wanted this image to have a more, Lord of the Rings

look, Higher Contrast, Stronger Hues, and Values and Generally

more pronounced. The Curves tool and Vibrance were used to

Achieve this look. The Image of Gandalf has a much higher contrast

in the original image. I wanted him to blend with the misty overlay

I used on this image and make it feel as if he was part of the

surroundings, quietly giving you this message. It is after all his

quote.

Color scheme and color names: Triadic - Orange and GreenI chosenot to use the purple because I decided it would be distracting

and to "Out of this world" for a very in the world message.


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Event Ad1. Description:

I wanted my flyer to be simple and have as little text as

possible. It was important to me that the focus was on the

image. I believe I achieved that.

2. Process:

The process for this event flyer was pretty straightforward, when I found this image in the national

geographic my original idea was basically the same as

how it turned out. The opaque circle came afterwards but

I felt like it gave the text a more logical place to be and

was good balance and asymmetry from the head of the

monkey. I really liked this image and thought it carried a

pretty powerful message itself, I didn't want to distract

from that.

3. Message

The message for this event flyer was to communicate the

importance of the individual monkey. I wanted the focus

to be on them and not on the even so much or the forest,

but the monkey.

4. Audience

My audience is anybody that runs marathons. They are a

very specific niche in the workout community.

5. Top things Learned:

This was the first project I did in color so I learned how

to choose colors that worked well with the image and

were not distracting from the message. I feel like most

of the meaning of this flyer comes from the monkey. The

text is just details.

6. Title Font Name & Category:


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ImagingDescription: If it aint broke dont fix it, is a simple message, I

tried to build a simple design.

Process (Programs, Tools, Skills): The programs I used for

this project was photoshop. I had a simple message and

tried to build a simple design. I believe that these colors

work well with my image. I hope that my message is clear

and my design has good flow. My original design was

cluttered and pushed into one corner. This new design hasmuch better flow.

Message: The message is simple. if it aint broke, dont fix

it. it works well with the image of the car. because often

times we throw things away because they are old. Not

broken. Be resourceful, be thrifty.

Audience: My audience is younger people, the Triadic color

scheme appeals to younger viewers.

Top Thing Learned: I learned how counter intuitive

photoshop was, I also learned how to use layers to my

advantage.

Color scheme and color names: Red, Yellow, Blue, Triadic

Title Font Name & Category: Enyo slab serif serif, Dirty

Headline Decorative.

Copy Font Name & Category: Enyo slab Serif Serif Dirty

Headline Decorative


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FlierDescription: This is my flyer marketing to Young recent

graduates from college looking to expand their

knowledge and build their portfolio. I tried to make it

look young and fun, something catchy to their eye.

Process (Programs, Tools, Skills): My process started of

course with the sketches. I had built this idea around

circles and I tried to build out that idea. It started well, but

eventually I got stumped and changed to this idea. I hada previous knowledge from illustrator and a few design

principles and I tried to apply these things in my design.

I wanted to do something that was a little different and

more modern and Young. I feel like so many fliers are

boring and scenery like, rather than something that

actually catches your eye. I hope that this design is able to

capture attention.

Message: The message of this flyer is to entice people to

attend the Graduate Leadership Conference.

Audience: The audience is young graduates or almost

graduated students looking for work.

Top Thing Learned: I learned not to stretch my images.

I learned how to pick fonts that go well together. Ilearned how to organize things by importance.

Title Font Name & Category: Baskerville Old Face: Old-style

Copy Font Name & Category: Century Gothic: Sans Serif


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