portfolio elsevier media information 2013

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66

PORTFOLIO ELSEVIER MEDIA 2013 Elsevier, Elsevier STIJL, Beleggers Belangen and beurs.nl



Elsevier Multimedia

Elsevier Weekly Elsevier Special Edition Elsevier ‘In Memory of’

Elsevier STIJL Women’s Fashion Elsevier STIJL Men’s Fashion Elsevier website

Elsevier iPhone Elsevier iPad Elsevier Mobile

Elsevier Newsletter


Elsevier

Elsevier offers communication possibilities with high educated and wealthy

target groups. Through the weekly magazine Elsevier and Elsevier STIJL, the

website elsevier.nl, the e-newsletters and elsevier mobile.

General interest: weekly magazine - Elsevier

Special interest: 5 editions a year - Elsevier STIJL

Special editions

Actuality and interaction: newsletters and website - www.elsevier.nl

Elsevier mobile: latest news elsevier.nl on your mobile, PDA or blackberry


Print titles | Elsevier & Elsevier STIJL

Frequency: weekly

Publication date Elsevier STIJL 2013

Elsevier STIJL Women’s Fashion 23.02.2013

Elsevier STIJL Men’s Fashion 16.03.2013

Elsevier STIJL Women’s Fashion 17.08.2013

Elsevier STIJL Men’s Fashion 07.09.2013

Elsevier STIJL Luxury goods & gifts 16.11.2013

Total circulation: 134,854 copies Source: HOI, 3rd quarter of 2012

Average reach: 714,200 men and women Source: NOM Print Monitor 2011-II 2012-I

Average reach magazine:

62,000 decision makers weekly Source: DMS 2013

Frequency Elsevier STIJL: 5x a year


1/1 page F.C.: € 14,785

1/1 page F.C.: € 14,785


Interesting Umfeld and surroundings

to advertise within.

Frequency: 2 editions in 2011

Specials within Elsevier magazine

Best Schools 12-01-2013

Interior Edition 23-03-2013

Easter Edition 30-03-2013

Top Locations 13-04-2013

Health ABC 27-04-2013

Who is earning what salary? 01-06-2013

Best Jobs 15-06-2013

Best Municipalities 29-06-2013

Summer Edition 13-07-2013

Drugs 07-09-2013

Best Studies 28-09-2013

Interior Edition 26-10-2013

Best Hospitals 02-11-2013

Beste wines 09-11-2013

Top 500 companies 30-11-2013

Dutch man/women of 2013 14-12-2013

Christmas Edition 21-12-2013


1/1 page FC: € 14,785

Sector specific advertising.


Frequency: 6 editions in 2013

Total circulation: 25,000 copies

odd copy sales

Elsevier Special Editions & In Memory of

Elsevier Special Editions in 2013:

Top Recipes/ International cooking:

04-05-2013 &

28-09-2013

Korea: 02-02-2013

Rijksmuseum: 06-04-2013

Russia: 08-06-2013

200 yr Kingdom: 05-10-2013

1/1 page FC: € 5,250

Elsevier ‘In Memorial’ editions 2013:

Godfried Bomans

Frequency: 1 edition in 2013

Total circulation: 25,000 copies

odd copy sales


Elsevier iPad

Pageviews monthly: 1,397,554

Pageviews per edition: 349,389

Visits monthly: 55,647 source: Omniture SiteCatalyst, November 2012

Elsevier mobile applications

Elsevier iPhone

Elsevier iPad

Elsevier Mobile Elsevier.nl on your mobile phone: PDA, iPhone,

G1 or Blackberry! Een unique way to communicate

with your audience.

Elsevier Mobile – average monthly reach

Pageviews: 1,372,467

Visits: 976,401 source: Google Analytics, September 2012

Elsevier iPhone – average monthly reach

Pageviews: 550,844

Visits: 175,289 source: Google Analytics, September 2012

The Elsevier iPad application each week gives

you access to the latest edition of Elsevier.

In addition, the Special Editions are made

available to the iPad.


Elsevier Newsletters

Elsevier’s electronic newsletter draws the

readers attention to current news items and

comments and provides an overview of

articles from the latest edition of Elsevier

and Elsevier STIJL magazine.

In addition to the daily and weekly newsletter

with news and commentary, we also can offer

you the weekly Elsevier STIJL newsletter.

Elsevier daily Newsletter: 131,140 subscribers

source: Tripolis, December 2012

Elsevier STIJL Newsletter: 39,100 subscribers

source: Tripolis, December 2012


Elsevier.nl – average monthly reach

Pageviews : 9,292,562

Unique visitors : 1,344,095

Visits : 2,992,029

source: Omniture SiteCatalyst, November 2012

Elsevier.nl

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: NOM PRINT MONITOR 2011-II / 2012-I

Elsevier readers

61% men

39%

women

3%

15%19%18%

45%

social class 1

(high)

social class 2 social class 3 social class 4 social class 5

(low)

AVERAGE WEEKLY REACH ELSEVIER: 714,200 MEN AND WOMEN

53%

9%

22%

8% 6%

univ

ers

ity/

hig

her

voca

tional

educa

tion

upper

genera

l

sec.

/pre

-univ

.

upper

seco

ndary

voca

tional

low

er

genera

l

seco

ndary

low

er

seco

ndary

voca

tional

SOCIODEMOGRAPHIC FIGURES

683.500

600.100

498.000

380.200

20+ years

30+ years

40+ years

50+ years

Absolute reach Profile %

Profile % Profile %

Social class Age

Sexe Level of education

RESEARCH FIGURES

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: STIR, Q3 2012

Elsevier.nl visitors

8%

24%23%

31%

14%

13-19 years 20-34 years 35-49 years 50-64 years 65+ years

60% men

40%

women

31%

18%

25%

21%

4%

social class 1

(high)


(low)

AVERAGE MONTHLY REACH ELSEVIER.NL: 612,000 MEN AND WOMEN (STIR, NOVEMBER 2012)

40%

10%

29%

10% 11%

univ

ers

ity/

hig

her

voca

tional

educa

tion

upper

genera

l

sec.

/pre

-univ

.

upper

seco

ndary

voca

tional

low

er

genera

l

seco

ndary

low

er

seco

ndary

voca

tional

Profile %

Profile % Profile %

Profile % Social class Age


RESEARCH FIGURES


elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: NOM STIR 2011

710.600

658.200

1.015.600

572.900

561.900

705.500

739.800

302.900

402.400

high social class (W1+W2)

interested in fashion

interested in travelling

interested in cosmetics,

body-care

interested in jewellery,

watches

interested in cars

interested in automation,

computers

interested in personal

finance

interested in investing

Elsevier+elsevier.nl

POPULATION: 13,845,000 MEN AND WOMEN / SAMPLE: 88,284

Average reach Elsevier & elsevier.nl

AVERAGE REACH ELSEVIER(.NL): 1,273,600 MEN AND WOMEN

ELSEVIER: AVERAGE WEEKLY REACH / ELSEVIER.NL: AVERAGE MONTHLY REACH

RESEARCH FIGURES

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: DECISION MAKERS SURVEY 2013

75.900

42.400

49.900

37.300

51.200

65.200

62.700

43.900

53.700

56.400

high social class (W1+W2)

gross annual income € 60,000+

executive

director, owner, main shareholder

automation, IT, system capacity

management (final responsibility)

general management

(final responsibility)

finance (final responsibility)

Human Resources,


marketing/PR


purchase


Elsevier+elsevier.nl

Average reach Elsevier & elsevier.nl among decision makers

AVERAGE WEEKLY REACH ELSEVIER(.NL) : 96,000 DECISION MAKERS

POPULATION DMS 2013: 751,000 DECISION MAKERS / SAMPLE: 3,134

RESEARCH FIGURES

ELSEVIER: AVERAGE WEEKLY REACH / ELSEVIER.NL: AVERAGE MONTHLY REACH


FOUNDATION DATE

CIRCULATION

READERSHIP

ELSEVIER.NL

ONLINE NEWSLETTERS

27th of October 1945

134,854 copies weekly (HOI, Q3 2012)

714,200 men and women (NPM 2011-II/2012-I)

96,000 decision makers (DMS 2013 – AVERAGE REACH ELSEVIER+ELSEVIER.NL)

9,292,562 pageviews monthly

1,344,095 unique visitors

2,992,029 visits (Omniture SiteCatalyst, November 2012)

131,140 subscribers (daily) (Tripolis, December 2012)

€ 14,785.- COLOUR PAGE

Leaderboard € 45.- / MPU € 55.- CPM

Elsevier statistics

FREQUENCY Weekly - Elsevier STIJL: 5x a year


Beleggers Belangen

Weekly Website Newsletter


Beleggers Belangen

Beleggers Belangen is thé weekly information source for the active investor in

the Netherlands, both private and professional. Weekly magazine and website offer

figures and exchange rates, news and background information, handy tools and

calculation modules, clear analyses and practical advice.

Weekly magazine: for over 50 years Beleggers Belangen is the biggest independent

information about stock investment in the Netherlands

Beleggers Belangen Symposium: meet, listen and learn from stock experts

Website and newsletters: news, actual information and analyses

Beleggers Belangen mostly is a source for a second opinion


Print title | Beleggers Belangen

Frequency: weekly

Total circulation: 13,689 copies Source: HOI, 1st quarter of 2012

Average reach: 54,900 men and women Source: NOM Print Monitor

Average reach: 6,300 decision makers Source: DMS 2013


Beleggersbelangen.nl & Newsletter

Beleggersbelangen.nl – average monthly reach

Pageviews : 260,926

Unique visitors : 53,724

Visits : 115,029

source: Omniture SiteCatalyst, November 2012

Newsletter Beleggers Belangen

Frequency: daily

Number of subscriptions: 20,000

source: Tripolis, October 2012

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: NOM PRINT MONITOR

Beleggers Belangen readers

32%36%

23%

5%5%


77% men

23%

women

57%

11% 15% 13%

5%

social class 1

(high)


(low)

AVERAGE WEEKLY REACH BELEGGERS BELANGEN: 54,900 MEN AND WOMEN

56%

10%

21%

5%8%

univ

ers

ity/

hig

her

voca

tional

educa

tion

upper

genera

l

sec.

/pre

-univ

.

upper

seco

ndary

voca

tional

low

er

genera

l

seco

ndary

low

er

seco

ndary

voca

tional

Profiel %

Profile % Profile %

Social class Age


Profile %

RESEARCH FIGURES


elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: STIR, Q1-Q3 2012

beleggersbelangen.nl visitors

3%

31%

22%

28%

16%


77% men

23%

women

3%

10%

24%24%

39%

social class 1

(high)


(low)

AVERAGE MONTHLY REACH BELEGGERSBELANGEN.NL: 22,000 MEN AND WOMEN (STIR, SEPTEMBER 2012)

62%

12% 17%

6% 3%

univ

ers

ity/

hig

her

voca

tional

educa

tion

upper

genera

l

sec.

/pre

-univ

.

upper

seco

ndary

voca

tional

low

er

genera

l

seco

ndary

low

er

seco

ndary

voca

tional

Profile % Profile %



Profile %

RESEARCH FIGURES


elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 SOURCE: DECISION MAKERS SURVEY 2013

72%

29%

16%

8%

60%

82%

92%

78%

9%

71%

final responsibility general

management/finance

investors

experienced investors (10

years and more)

investors since 5-10 years

CEO's and CFO's

all decision makers Beleggers Belangen+beleggersbelangen.nl

Average reach and profile% Beleggers Belangen(.nl)

among decision makers

AVERAGE REACH BELEGGERS BELANGEN(.NL) : 9,800 DECISION MAKERS

POPULATION DMS 2013: 751,000 DECISION MAKERS / SAMPLE: 3,134

8,000

8,800

7,300

10,400

6,900

RESEARCH FIGURES

BELEGGERS BELANGEN: WEEKLY REACH / BELEGGERSBELANGEN.NL: MONTHLY REACH


FOUNDATION DATE

CIRCULATION

READERSHIP

BELEGGERSBELANGEN.NL

ONLINE NEWSLETTER

1957

13,689 copies weekly (HOI, 1st quarter of 2012)

54,900 men and women (NPM)

9,800 decision makers (DMS 2013 – AVERAGE REACH BELEGGERS BELANGEN(.NL))

260,926 pageviews monthly

53,724 unique visitors

115,029 visits (Omniture SiteCatalyst, November 2012)

20,000 subscribers (daily) (Tripolis, October 2012)

€ 6,480.- COLOUR PAGE

CPM

Beleggers Belangen statistics

FREQUENCY Weekly

Leaderboard € 65.- / MPU € 90.-


Beurs.nl

Website Newsletter Beurs.nl iPhone Beurs.nl Mobile

http://www.elsevier.nl/


Beurs.nl

Since 1999 Beurs.nl is the reference site for many Dutch investors.

With 5.9 million page views and 334,000 unique visitors per month,

beurs.nl is one of the largest websites within the investing segment

in the Netherlands.

Focus on information:

Real-time price data, options and investment funds

Fast and clear quotations and news

Market talk; analysis and opinions from the market

Offers information for both the experienced as

well as the newer investor


Beurs.nl & Newsletters

Beurs.nl – average monthly reach


Unique visitors : 403,801

Visits : 1,715,357 source: Omniture SiteCatalyst, November 2012

Newsletters beurs.nl

Beurs.nl Update

Frequency : daily, every hour

Number of subscriptions : 14,722

Beurs.nl Review

Frequency : monthly

Number of subscriptions : 5,200

source: CMS, October 2012


Beurs.nl mobile applications

Beurs.nl Mobile is one of the first commercial

mobile websites in the Netherlands. With a

sharp focus on key content and ease of use.

The iPhone-application of Beurs.nl is developed

for iPhone users who want to be informed of the

latest developments in stock market.

Beurs.nl iPhone Beurs.nl Mobile

Beurs.nl Mobile – average monthly reach


Visits : 200,066

source: Sharewire Mobile Statistics, November 2012

Beurs.nl iPhone – average monthly reach

Pageviews : 740,851

Visits : 159,047

source: Sharewire Mobile Statistics, November 2012

http://www.elsevier.nl/


beurs.nl visitors

2%

21%

31% 29%

17%


78% men

22%

women

40%

19% 21% 20%

1%

social class 1

(high)


(low)

AVERAGE MONTHLY REACH BEURS.NL: 109,000 MEN AND WOMEN (STIR, AUGUST 2012)

42%

9%

31%

10% 8%

univ

ers

ity/

hig

her

voca

tional

educa

tion

upper

genera

l

sec.

/pre

-univ

.

upper

seco

ndary

voca

tional

low

er

genera

l

seco

ndary

low

er

seco

ndary

voca

tional

Profile % Profile %



Profile %

RESEARCH FIGURES



Beurs.nl: profile% and selectivity

16%

11%

7%

4%

4%

50%

31%

15%

5%

7%

investors

investors, high social class

(W1+W2)

responsible for finance

final responsibility finance

directors, owners, main-

shareholders

The Netherlands, 13+ beurs.nl

POPULATION STIR: 13,921,955 MEN AND WOMEN / SAMPLE: 9,839

AVERAGE MONTHLY REACH BEURS.NL: 109,000 MEN AND WOMEN (STIR, AUGUST 2012)

61,000

36,000

RESEARCH FIGURES


BEURS.NL

ONLINE NEWSLETTERS

4,325,036 pageviews monthly

403,801 unique visitors

1,715,357 visits (Omniture SiteCatalyst, November 2012)

14,722 subscribers (daily) (CMS, October 2012)

109,000 men and women (STIR, August 2012)

READERSHIP

Leaderboard € 35.- / MPU € 55.- CPM

Beurs.nl statistics

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66 30

For more information contact…

Bob Stultiëns

T. +31 (0)6 10 37 29 26

E. [email protected]

W. www.elseviermedia.nl

mailto:[email protected]

http://www.elseviermedia.nl/

portfolio elsevier media information 2013

Documents

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