PORTAL OF OPPORTUNITY

A CONTENT (R)EVOLUTION

Information + Browsing

1990sDistribution + Content

1995-2000Communication +

Searching

2000-2006Networking +

Sharing

2006-2010Web

Dependency

2010+

Online content consumption has evolved from early experimentation to absolute dependency

Insight based on: The Driving Forces of Online Content Consumption, The Nielsen Company;Competitive Strategy In The Age Of The Customer, Forrester Research Inc.

Web Dependency

FROM CUSTOMER-CENTRIC TO CUSTOMER-OBSESSED

…the only successful strategy in the age of the customer is to become customer-obsessed—to focus your strategic decisions first and foremost on customer knowledge and retention.

Source: Competitive Strategy In The Age Of The Customer, Forrester Research inc

“”

SUPPORTING TODAY’S WEB DEPENDENCY

S e ar c h

Lif esty le

N ews

s

News

Local

Local

L o c al

L o c al

E nt er n ai n m e nt

Social

M es s e n ger

r

B a n ki n g

B a nkin g

B a n k i n g

Bankin g

EntertainmentBl og gin g

E m a i l

S p o r t s

Te ch

Rev ie ws

Reviews

D a ti n g

deo

V i d e o

Video

Travel

A u t o s

M u s i c

M o v i e s

Diet

C a r e e r

Shopping

A u c t i o n s

W e at h e rC h a t

Call

R e s e ar c h

Research

Sport

A p p s

Apps

Movies

H e alt h

H e al t h

Health

P o li t i c s

P o l it i c s

Poli tic s

P ol i t i c s

Politics

Lifestyle

L o c al

B a n ki n g

Video

Search

Diet

Games

B a n k i n gE m a i l

AutosC a r e e r

Shopping

A u c ti o n s

C h a t

Ap ps

Entertainment

SUPPORTING TODAY’S WEB DEPENDENCY

Search

Lifestyle

News

Sport

Local

Local

Loc al

L oc al

Enternainment

Social

Messenger

Banki ng

Banking

B anki n g

Banking

Photos

Blogging

Email

Sports

Tech

Reviews

Reviews

Dating

Video

Video

Video

Travel

Autos

MusicMoviesDiet

Career

Ga mes

Shopping

Auctions

Weather

Chat

Call

R es ear c h

Research

Study

Apps

Apps

Pets

Health

He alt h

Health

Politics

Politics

Politics

P ol it i cs

Politics

Crafts

AND FOR BRANDS…

As more people shift time online, the companies best positioned to monetize this trend are companies that aggregate audiences.Laura Martin, Needham Co

“”

MAKING BRANDS PART OF THE CONVERSATION

Connecting consumers to audiences and advertisers to content

Search

Premium content

Social networks

SOCIALLY RELEVANT

SMART, UP-TO-THE-MINUTE CONTENT

MSN THE PERFECT CANVAS TO TELL YOUR STORY

Deliver advertising experiences for the right audience, at the right time, at scale

CREATIVE AT THE CORE…bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sounds and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and it is.Randall Rothenberg, CEO and President IAB

THE SIDEKICK THE BILLBOARD THE PUSHDOWN

THE FILMSTRIP THE SLIDER THE PORTRAIT

THE FILMSTRIP

“

”

CONNECTING ACROSS SCREENS

25%

5%

10%

15%

20%

total Xbox LIVE users

When Mobile peaks

EVENING

MSN® page visits pick up where Xbox LIVE ® usership tapers off

DAYTIME

6%

5%

4%

7% total PVs

1%

2%

3%

Focus on Xbox LIVE night owls

LATE NIGHT

Combine screens to reach your audience with a consistent message throughout their day

Source: Omniture, Mobile Page Views June1st – June 15, 2011; Nielsen NPM, April 2011. Measures by % of total page views and active users.

CONNECT AT SCALE TO THE AUDIENCE THAT IS RIGHT FOR YOU50+markets

27languages

523munique users per month

400mvideos served

21bnminutes per month

22bnpage views per month

Source: comScore Media Metrix, 3 Month Avg. Ending December 2011, Worldwide

MEASURING IMPACTIMPACT AND MEASUREMENTSAMSUNG GALAXY TAB CASE STUDY

PC campaign

15m+Impressions

Messenger interaction panel

19%+Interaction rate

Rich Media campaign on mobile

35%+Interaction rate

MSN: CONTENT EVOLVED

Best of the web

Customer obsessed

Creative storytelling

Real-time,agile content

strategy

Innovating with

advertisers

MSN: YOUR STORY STARTS HERE

APPENDIX GLOBAL REACHMicrosoft Sites + Skype together reach more than 990 million consumers globally

Canada 25m

United States 187m

Latin America 118m

MEA 87m

Europe 309m

Asia Pacific 279m

Source: comScore Media Metrix, December 2011

APPENDIX GLOBAL REACHMicrosoft Sites + Skype together reach MORE audience than Facebook, YouTube, Yahoo! and AOLCANADA MSFT+SKYPE FACEBOOK YOUTUBE YAHOO! AOL

UV’s (MM) 24.5 21.0 19.1 14.7 9.1

Reach 97.6% 83.6% 76.2% 58.4% 36.5%

ASIA PACIFIC MSFT+SKYPE YAHOO! FACEBOOK YOUTUBE AOL

UV’s (MM) 278.7 232.5 149.9 142.8 28.2

Reach 46.8% 39.0% 25.2% 24.0% 4.7%LATIN AMERICA MSFT+SKYPE FACEBOOK YOUTUBE YAHOO! AOL

UV’s (MM) 118.1 108.8 91.6 81.4 12.6

Reach 91.1% 84.1% 70.9% 63.0% 9.8%

MEA MSFT+SKYPE FACEBOOK YOUTUBE YAHOO! AOL

UV’s (MM) 87.3 102.9 75.1 59.5 9.6

Reach 72.4% 81.1% 59.3% 46.9% 7.6%

EUROPE MSFT+SKYPE FACEBOOK YOUTUBE YAHOO! AOL

UV’s (MM) 309.0 258.0 236.1 139.0 58.5

Reach 81.2% 67.6% 61.9% 36.4% 15.4%

UNITED STATES MSFT+SKYPE YAHOO! FACEBOOK YOUTUBE AOL

UV’s (MM) 186.6 175.9 162.5 128.6 107.0

Reach 84.6% 79.8% 73.7% 58.4% 48.6%

Source: comScore Media Metrix, December 2011

APPENDIX THE WORLD IS CHANGINGFrom To

People Mostly offline, separate online Digital and physical worlds blend

Devices TV + PC TV + PC + Phone + Tablet

Digital Journey Portals + Search Social + Commerce + Video + Apps

Engagement Anonymous + Indirect Authenticated + Direct

IT Enterprise-focussed, internal systems Customer-orientated, cloud-based

Marketing Domain of the CMO CMO + CIO collaboration