port o call - may 2010
DESCRIPTION
Stockton Chamber of Commerce monthly magazineTRANSCRIPT
PORT CALLGREATER STOCKTON CHAMBER OF COMMERCE
www.stocktonchamber.org MAY 2010
Photograph by: Arturo Vera, Arturo Vera Photography
Vol. 56 No. 1
Business Spotlight
F.J. Dietrich & Co.
Perception ChangerMayor Johnston refutes Stockton’s naysayers
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2010 State of the City
EMPLOYER SERVICES
Visit us out on the web at www.sjcworknet.org or call 209.468.3516
Economic Development Associationisis dedicated to providing business assistance programs to ease your move or expansion in San Joaquin County. The EDA builds partnerships with state and local economic development associations to meet all your business needs. To assist you in locating business information, the EDA maintains a web site filled with business resources to sustain your business health. Join us at www.sjcworknet.org where you can access the following information and more.information and more.
• Business Retention & Expansion• Business Primer• Business Advocacy• Business Team San Joaquin
Revolving Loan Fund (RLF)The RLF provides financial assistance to business located in San Joaquin County and those who are looking to expand here. The RLF’s professional staff works with local lenders, the Small Business Administration (SBA), and the Tracy/San Joaquin Certified Development Corporation (CDC) to select your firm’s best financing source. Loans range from $25,000 to $1 Million.
Financing may be provided for:• Working capital• Working capital• Leasehold improvements• Gap financing
• Commercial real estate • Machinery & Equipment• Inventory
• Labor Market Information• Workforce Resources• Employee Recruitment/Training• Rapid Response
Events 4
President’s Column 5
CEO Column 6
Leadership Stockton 7
Programs 10
Visitors Bureau 12
New Members 13
Cover Story 15
Business Spotlight 17
News Briefs 25
Calendar 29
CONTENTS
PORT CALL
Perception Changer 15
12May 8 - May 16, 2010 National Travel & Tourism Week
17 Business Spotlight
F.J. Dietrich & Co.
Don’t Miss!May Chamber Mixer
Hosted by F&M Bank
Thursday, May 6, 5:15 p.m. - 7:15 p.m.
4612 McGaw St., Stockton, CA 95207
Photograph by: Arturo Vera, Arturo Vera Photography
4 2010 State of the City
Photo by: Arturo Vera Photography/Tidewater Gallery
PORT CALLOfficial publication of the Greater Stockton Chamber of Commerce. Serving the Greater Stockton area business community since 1901.
CHAMBER OFFICERSPRESIDENT Rick Goucher, CB Richard Ellis Commercial Real Estate
SR. VICE PRESIDENT Dick McClure, Woodwork Institute
FINANCIAL VICE PRESIDENT Debbie Armstrong, Old Republic Title Company
VICE PRESIDENT Gary J. Long, Gary J. Long Jewelers
VICE PRESIDENT Stephen Barney, F&M Bank
IMMEDIATE PAST PRESIDENTDennis Goldstrand, Goldstrand Planning Group
CHAMBER DIRECTORSPhil Acosta, Delights Waterfront EateryBlaine Bibb, ServiceMasterMelvin Boles, ATM R USJudith Buethe, Judith Buethe CommunicationsSteven Crabtree, Herum CrabtreeDan Keyser, Grupe Commercial CompanyDan Durst, Durst Contract InteriorsBill Harr, Hormel Foods CorporationGeorge Kaplanis, Hilton StocktonKenneth Levy, Wells Fargo AdvisorsTerry Lightfoot, Kaiser PermanenteMike Long, Bekins/ Pacific Storage Co.Brian Martucci, Berberian European MotorsKnute Momberg, Momberg ConsultingFred Walkover, Comcast
CHIEF EXECUTIVE OFFICERDouglass W. Wilhoit, Jr. 209.547.2766
PROGRAM & PUBLIC POLICY DIRECTOR/ BEAFrank Ferral 209.547.2763
SPECIAL EVENTS DIRECTORHeidi Altamirano 209.547.2764
OPERATIONS/FINANCE DIRECTORSandy Dwyer 209.547.2770
VISITORS BUREAU DIRECTORWes Rhea 209.547.2770
VISITORS BUREAU/ GROUP SALESMonica Slingerman 209.547.2770
ADMINISTRATIVE ASSISTANTMichelle Flores 209.547.2770
MEMBERSHIP SALES CONSULTANTTeri Manley 209.337.2723
SCAP COORDINATORCarmen Lamas 209.337.2718
SCAP COORDINATOR/ ADMINISTRATIVE ASSISTANTMikki Gilbert 209.337.2730
SPECIAL EVENTS/ LEADERSHIP STOCKTON COORD.Timm Quinn 209.547.2960
ADMINISTRATIVE ASSISTANT FINANCE DEPARTMENTLia Her 209.547.2770
RECEPTIONIST/ CUSTOMER SERVICEAlyssa McConnell 209.547.2770
PUBLISHER Stockton Chamber of Commerce 209.547.2770
GRAPHIC DESIGNNever Boring Design Associates 209.526.9136
ADVERTISING Amanda Boyer 209.988.5800
PRINTINGSnyder Lithograph 209.466.9026
MAILINGStockton Mailing & Printing Inc. 209.466.6741
GREATER STOCKTON CHAMBER OF COMMERCE445 W. Weber Avenue, Suite 220, Stockton, CA 95203
209.547.2770 fax [email protected]
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Greater
Small Business Awards
One of the most special events at the Chamber is the
celebration of outstanding small businesses in our area. This
year, our 2010 Small Business Awards ceremony will take place
at the Hilton Stockton, on June 3 at noon. This is your chance
to congratulate businesses, managers and employees that are
exceptional in their field. Awards will be presented in each of the
following categories: Small Business Person of the Year, Business
Person of the Year, Business Manager of the Year, Business
Employee of the Year, and the P3 Stewardship Award.
We look forward to having you join the Chamber in
recognizing the top honoree in each category. For more information
call the Chamber at 547-2770.
June Tradeshow & Mixer
Once again, the Chamber will hold its Small Business
Eventsby: Heidi Altamirano
continued on page 24
Tradeshow & Mixer on June 3, in conjunction with our Small
Business Awards event. Reserve your space now, since we expect
another sold-out house. Last year, over 300 business professionals
attended the Tradeshow & Mixer: the effectiveness of showcasing
your business is tremendous. Our high-profile event will take
place at the Hilton Stockton, beginning at 5:00 p.m. For more
information, call Timm Quinn at 547-2960.
2010 State of the City
Come share in the excitement surrounding the Chamber’s 12th
annual State of the City! Celebrate the advancements we’ve made
as a people and as a city at this well-attended event. Mayor Ann
Johnston will be delivering her second State of the City address and
laying out her plans for the future.
The annual State of the City is co-sponsored by the City
of Stockton and the Greater Stockton Chamber of Commerce.
Attendees will be inspired by recent advances in cultural arts,
transportation infrastructure, the revitalization of downtown
Stockton, and much more. Exhibits by local and state entities will
provide useful information for businesses of any size.
www.chopradevelopment.comChopra Development Enterprises, 313 Banner Ct. Modesto, 95356 - 209.578.2807
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Aruna Chopra, MDMaster Planner/Developer
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Andrew Mendlin, Esq.Curtis Legal Group
Dahlin GroupArchitectural Planning
Bill BassettCity Alliance
City of Modesto
MAY2010 4www.stocktonchamber.org
www.visitstockton.org@ Heidi Altamirano: [email protected]
By the time you read this article you have
more than likely already heard that the lawsuit
filed by the Chamber, County and City of Stockton
has been settled. I want to thank the Board of
Directors for funding this action against CDCR
and the Federal Receiver. As it turns out, we will
have successfully mitigated many of our concerns.
Had our Board not filed the action (with their
personal funds), the prison medical facilities would
have been built without any consideration to the
needs or concerns of the local community. It was
our swift and courageous action that allowed the
City and the County to join this lawsuit and reap
the benefits of many of the items mitigated.
From Your President...by: Rick Goucher
During these continued tough times, I would
like to encourage Chamber members to make
every effort to do business with other Chamber
members. I would suggest that you research the
Chamber Membership Directory to find out if your
vendors or suppliers belong to the Chamber. If
they don’t, I would recommend inviting them to
join. You will be surprised at how many will join
based on a simple invitation.
Remember attending local events is what
makes a community great.
PORT CALL Greater Stockton Chamber of Commerce5
From Your CEO...by: Doug Wilhoit
I am preparing my May article on Saturday, April 10 and I am
sure that the Chamber’s Annual Golf Tournament on April 12 was
a huge success. Also, I am sure the 25th Annual Asparagus Festival
(April 23, 24, 25) was a grand celebration of the community coming
together to help over 100 local organizations serve so many people
in need. I know the media coverage of the festival will fully show
the importance of this annual event and the fun had by all.
I started this column with today’s date because I want to go
back in time to a date, February 27, 1901 and move forward to
April 10, 2010.
I have here in front of me the handwritten and typed
(remember typewriters?) book commemorating the birth and
development of the Stockton Chamber of Commerce. Here is what
is on the first page:
“Some Notes Regarding the Organization of the STOCKTON
CHAMBER OF COMMERCE!
One day, about the first of February 1901, following the
organization of the so-called Fourth Ward Improvement Club, O.B.
Parkinson and Jas. A. Barr, while waiting for W.O. Miller, discussed
the past failures of Boards of Trade, which had been organized from
time to time but had frittered into a state of inactivity in a short
time in every case. Mr. Parkinson suggested that the only feasible
way to make such an organization effective would be to have a paid
secretary and a permanent headquarters.”
“The result was that these three gentlemen had some
subscription blanks printed, calling for one dollar a month,
contingent upon securing 300 members. The advantages of such
an organization were outlined therein. The required number was
secured within a week, and within two weeks 600 had subscribed.
In addition to the gentlemen named, J.M. Kile and Fred M. West
[first president of the Chamber and the father-in-law of my Great,
Great Uncle Eugene Wilhoit, Chamber president in 1922-23]
circulated petitions.”
“The organization meeting was held on February 27, 1901 in
the Stockton Saving and Loan Society Directors Room and the first
annual banquet was held in February 1902 and the menu consisted
entirely of San Joaquin Products.”
Now, let me continue the story from another book titled
Harbor of the Heartlands by Nichols P. Hardeman and published
by the University of the Pacific. It is the history of the formation
of the Port of Stockton and was included in my 9.5-pound
package I sent to Bill O’Reilly after his flippant comment about
“Stockton being on a canal.” It is a fascinating book and I have
learned so much that gave me the “WOW” feeling.
The problem back in the late 1800’s was in regards to the
main channel being too shallow, due to silt from the mines
in the gold country. Much work was done to get help from
Congress (sound familiar?) to deepen the channel. On page 74
it is noted “the House Committee, headed by Representative
Theodore E. Burton, arrived at Stockton on June 24, 1901. It was
met by Congressman S.D. Woods of Stockton [another ancestor
of mine] and J.C. Needham of Modesto, along with a large
group of representatives of the newly created Stockton Chamber
of Commerce” (Just less than 4 months after the formation of
the Chamber). Congress did not act right away and took some
time to revisit the issue (history does seem to repeat itself, does
it not?).
On page 80 the story continues, “finally Congress, in
its ‘wisdom’, saw the value of the City of Stockton as an inland
seaport. Congress was to send a delegation to Stockton
for hearings. Stockton’s Chamber of Commerce responded,
instructing its secretary, J.M. Eddy, to ask Congress continued on page 19
MAY2010 6www.stocktonchamber.org
www.visitstockton.org
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LeadershipStocktonby: Timm Quinn
Leadership Stockton Health Care SessionLeadership Level Sponsor: Financial Center Credit Union
Session Sponsor: Kaiser Permanente
Health care continues to be a topic that impacts each and
every one of us, and each year Leadership Stockton takes a look
at the challenges and successes in health care throughout San
Joaquin County.
The day began at Kaiser Permanente’s Stockton facility on West
Lane with a panel discussion including Joe Harrington, President
& CEO of Lodi Memorial Hospital; Donald Wiley, President of
St. Joseph’s Medical Center; Dr. Otashe Golden, Vice President of
Medical Affairs and Chief Quality Officer of Dameron Hospital; Dr.
Eric Cornwell, Assistant Physician in Chief of Kaiser Permanente; and
Kenneth Cohen, CEO of San Joaquin General Hospital. The panelists
gave a glimpse into each of their organizations and then shared their
opinions on the state of health care with the class. Each panelist was
very open and the class was very impressed.
Following the panel, the class moved upstairs and Dr. Grace Tay,
Assistant Chief of Surgery and Breast Cancer Care Coordinator of
Kaiser Permanente, talked about the work she has done streamlining
the breast cancer screening and treatment process with her Breast
Cancer Task Force. She is doing great work and we are lucky to have
her in our community.
Just before lunch the Class boarded the Kaiser shuttle and headed
to the University of the Pacific’s new University Center. The class
enjoyed a delicious lunch in the beautiful new building. If you have
not seen the new University Center, I encourage you to go check it out.
After lunch Chris Ludwig, Athletic Training Education Program
Clinical Coordinator, and Jody Baker, Director of the Athletic
Training Program from the University of the Pacific, took the class on
a tour of the Sport Sciences Department. The class got to see the new
Ted Baun Student Fitness Center, the main gym, the Janssen-Lagorio
Gym and the A.G. Spanos Center facilities, and got an overview of the
Sport Sciences program from Chris, Jody and Dr. Chris Snell.
Retail Shopping Centers Senior Housing Medical Offices Industrial Facilities
Office Buildings Private Schools Churches Restaurants Hospitality
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PORT CALL Greater Stockton Chamber of Commerce7 @ Timm Quinn: [email protected]
The class then headed back to Kaiser where they were greeted
by Dr. Bruce Lee, Assistant Physician in Chief of Information
Technology. Dr. Lee explained to the class how Kaiser’s electronic
medical records work and the advantages of a paperless world in
health care.
The day ended with an inspirational speech from Jose Rivera,
Medical Group Administrator. Jose shared his moving personal
journey with the class. He ended the day on a very positive and
comical note.
This day would not have been possible without the help and
coordination of Kristen Birtwhistle (LS Class of ‘85) and Grace Yee
(Current LS Class), whose efforts made the day a great success.
Thanks also to the University of the Pacific’s Sports Sciences
Department for opening their doors to us. Thank you to everyone
on our panel and to all Kaiser Permanente staff for taking time out of
their busy schedules to speak to the class.
Visit us here next month as we recap the Economy Session. We
are now taking applications for the 2010-2011 Leadership Stockton
class. For more information, visit www.leadershipstockton.com or
call Timm Quinn at 547-2960.
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Leadership Stockton Accepting Applications
for the 2010-2011 Class
Leadership Stockton, California’s oldest adult community
leadership program, is accepting applications for the Class of 2011.
Founded in 1981 by the Greater Stockton Chamber of Commerce,
Leadership Stockton prepares the next generation of men and women
who will assume leadership roles in the greater Stockton community.
Established as the first community leadership program in California,
Leadership Stockton has graduated 659 community members,
many who now serve on local boards, commissions, and in other
community leadership roles.
Leadership Stockton participants embark on a journey
that puts them in touch with the greater Stockton community,
as well as each other, and develops their personal leadership
skills. Participants are also involved in addressing the needs of
our community through hands-on service projects that focus on
solutions to real community problems.
Tuition for the 11-month program is $900. Applications and
class schedule can be found at www.leadershipstockton.com or by
calling 209.547.2770. Deadline is June 18, 2010.
MAY2010 8www.stocktonchamber.org
www.visitstockton.org
Green Team San Joaquin Sponsors:
Buy Local, Buy Green Sponsors:
Green.edu Sponsors:
REACON Sponsors:
www.greenteamsanjoaquin.com
Sponsored by
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Local Products Local Services Local Jobs
www.stocktonchamber.org
ProgramsDepartmentby: Frank Ferral
Chamber Recommends No on Proposition 16
The Greater Stockton Chamber of Commerce recommends
that its members oppose Proposition 16 on the basis that it would
limit competition—the fundamental basis for our market system.
Open competition allows for more economical options available
to businesses and restricts any one business from obtaining an
unfair advantage in the marketplace. The lack of competition
tends to result in higher costs.
While Proposition 16 would establish a 2/3-majority vote
requirement, the members of each public agency seeking to
provide power to its constituents already have the ability to be
heard. They can be heard not only in a public forum of the agency,
but also with the power to vote and elect representatives to be
their voice on these issues. Constituents do not have any of these
rights regarding their current service provider. Therefore, the
Chamber recommends a NO vote on Proposition 16.
2009 Outbacker of the Year—Mark Bruemmer
At this year’s Outback Steakhouse Partner Conference in Miami,
Florida local restaurateur, Mark Bruemmer, was presented the award
for being 2009 Outbacker of the Year. The Outbacker of the Year is
the consummate Outbacker that on a day-to-day basis lives up to the
principles and beliefs of Outback Steakhouse. Those principles include
hospitality, sharing, quality, fun, judgment and courage. At all times he
delivers concentrated service and serious food. He was the outstanding
Outbacker in the country for 2009. Mark has been instrumental in
creating the Outback Scholarship Lunch, Kid Tours and several events
in the Stockton community. Outback has been a great supporter of the
Chamber’s Business Education Alliance and the REXPO events.
Before coming to Outback, Mark had over thirty years of
restaurant experience, beginning as a thirteen-year-old dishwasher. He
earned his academic credentials from Scottsdale Community College,
Northern Arizona University, and Western Illinois University with a
major in Business Management. While attending college, Mark worked
his way up to kitchen manager and then assistant continued on page 11
MAY2010 10www.stocktonchamber.org
www.visitstockton.orgFor more info, contact Frank Ferral at [email protected]@
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Programs Department Cont’d from pg. 10
manager with General Foods. These restaurants became a part
of Restaurant Enterprise Group, Marriott, and Mark became
the General Manager. He then opened Jalapeno Joe’s in Ventura,
and after four years, sold it to work as a General Manager and
later a Regional Manager for Restaurant Associates /Acapulco
Restaurants. Mark then became the proprietor of the Outback
Steakhouse in Modesto. In January 1998, he joined T-Bird
Restaurant Group, Inc. as a Joint Venture Partner for Northern
California. Mark was honored in October 2006 by the Sacramento
Chapter of the California Restaurant Association as Restaurateur
of the Year. Mark continues his work for Outback as a Joint
Venture Partner as he currently oversees 13 Outback Steakhouses
in Northern California.
Mark resides in Davis, CA with his wife of 25 years, Julie, and
their 14 year old son, Mark. Mark Bruemmer enjoys the restaurant
industry, working with people, sports, and the outdoors.
Congratulations Mark on being named the 2009 Outbacker
of the Year!
Market to out-of-town visitors. The old saying goes “it takes
money to make money”. The Conference and Visitors Bureau does
a terrific job of showcasing Stockton as a destination. It is critical
that we do everything possible to find the necessary financial
resources to get our message out to potential visitors.
Spread the Word. Stockton is a great place. Take pride in
your hometown. Tell your friends and family to come to Stockton
for a visit!
National Travel and Tourism Week is celebrated nationwide from May 8 - May 16, 2010.
During National Travel and Tourism Week remember that
Tourism=Economic Development. Tourism is vital to every
community no matter what size or where they are located.
Support tourism and watch our economy grow.
For more information on local tourism contact Wes at the
Stockton Conference & Visitors Bureau at 337-2721 or visit
www.VisitStockton.org.
Conference & Visitors Bureauby: Wes Rhea
Travel: The Ultimate Economic Stimulus
Much of the talk nationally, as well as locally, has been
centered on how to get our economy moving again. Policy
proposals and local budgets are being measured by whether they
will create jobs and stimulate spending.
While a contentious debate about the right policy rages
in Washington, D.C., how about an answer that is much less
controversial, easier to implement, and best of all could yield
better results right here in Stockton.
We’re talking about investing in our travel economy. Many
people don’t realize it, but travel and tourism is one of our most
important economic drivers.
Nationally, travel is responsible for $704 billion in direct
spending, 7.4 million direct jobs, $186 billion in payroll, and $111
billion in tax revenue. There are few industries that can compete
with this kind of output.
The story is similar locally. In San Joaquin County for 2008,
travel was responsible for 6,190 jobs, $646.1 million in direct
spending, and $9.5 million in tax receipts. In 2009 visitors plunked
down $24.5 million in Stockton; filling over 458,000 hotel rooms.
When people travel, the economy grows, jobs are created,
and the tax coffers are filled. So how can we invest in this precious
resource and leverage it to bring our economy back?
Here are a couple ideas we can use:
Promote meetings and events. We need to do what we
can to support the meeting and event industry, and encourage
more businesses and associations to bring them here. Have you
considered bringing your association, group or organization’s
meeting to Stockton?
MAY2010 12www.stocktonchamber.org
www.visitstockton.org@ Wes Rhea: [email protected]
209.337.2721Be sure to become a fan on our Facebook page www.facebook.com/Stockton.CVB
New Members
Pension & Profit Sharing Plans
Transamerica Retirement Services5250 Claremont Avenue, Suite 113
Stockton www.TA-retirement.com
Plumbing Repair/Installation
Happy Drains Plumbing, Inc. POB 2108
Stockton www.happydrains.com
Restaurants
Midtown Creperie & Cafe
2311 Pacific Avenue
Stockton www.midtowncreperie.com
Tax Consultants
Romo & Associates
1156 Suncast Lane, Suite 3
El Dorado Hills www.romoassociates.com
Toilets/Portable
A & A Portables, Inc. 201 Roscoe Road
Modesto www.aaportables.com
Associations
Woodwork Institute4253 Tsushima Court
Stockton www.woodworkinstitute.com
Facial & Skin Care Spas & Salons
Donna Bonin
702 Porter Avenue
Stockton
Fund Raising - Safe & Sane Fireworks
Phantom Fireworks2351 Tenaya Drive
Modesto www.fireworks.com
Hospice Services
Optimal Hospice Care122 Granger Avenue
Modesto www.optimalcares.com
Nutritional Products
Green’s Nutrition
1906 Pacific Avenue
Stockton
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For more information on becoming a new member, please contact Teri Manley
at 209.337.2723 or email [email protected]. Please allow up to 90
days for your listing to show.
For additional member info, go to
www.stocktonchamber.org
PORT CALL Greater Stockton Chamber of Commerce13
Barber’s Welding1636 N. Broadway Ave., Stockton
Green Nutrition1906 Pacific Ave., Stockton
St Joseph’s Medical Center1800 Maple St., Stockton
Ribbon Cuttings For additional member info, go to www.stocktonchamber.org
Annie RandazzoAllied Waste
Bob HurstEducation Psychology
Bruce WertACN Telecommunication
Carol ClemonsAngels Caring Helpers
Cindy WardXango
Estee SodaroAEROTEK
Geri BlasStockton Post Office
Gloria BlaineBasket Caravan Gourmet Gifts
Janice HerechskiSunflower Presents
Jeannie ComptonCamlu Assisted Living
Jeany AragonaBank of the West
Kamie LongMainstay Staffing
Katharine EdensUniversity of the Pacific/Edens Events
Kim Rego ITS- Integrated Telecom Solutions
Linda StocktonEntravision Radio
Linda VazPremier Staffing
Marie GillitBodyBliss Holistic Wellness Center
Marsha SaulsburyDazzlin’ Cleaning Service
Matt DumaneStockton Fire Department
Richard McDonaldClass One
Richard ValenzuelaWaddell & Reed
Riri NakasomeBodyBliss Holistic Wellness Center
Sam WardXango
Skip BenzInnovative Merchant Services
Attending Ambassadors
EZ Network Systems4203 Coronado Ave., Stockton
Big Valley Lock and Key3706 E. Hammer Ln., Stockton
Applebee’s Neighborhood Bar & Grill2659 W. March Ln., Stockton
MAY2010 14www.stocktonchamber.org
www.visitstockton.org
General Fund contains half of our budget,”
Johnston explains. Understandably, building a
sustainable city budget will be paramount for
the remainder of 2010. “85% of the General
Fund is dedicated to salary and benefits. We
will be concentrating further on contract
negotiations and modifying benefits.”
Competing with the budget for her
attention is a number of other goals that
Johnston is committed to. “We need to rid
Stockton of crime, gangs and neighborhood
blight. I also want to bring in new business
with high-paying jobs that offer good benefits
and work with our local school districts to
improve literacy and graduation rates,” she says.
City accomplishments fall under the radar
While improving the crime and
employment rate may help tweak statistics
the media focuses on when they fashion
these lists, other less-measurable Stockton
accomplishments may evade their attention.
Nonetheless, they are the basis for fueling
Johnston’s pride. “I am really proud of the fact
that, despite our economy’s downturn, we were
able, thanks to concession from our employees,
to save laying off police officers.” Johnston
also is proud of the implementation of the
Delta Water Supply Project, an initiative that
will bring a new supplemental water supply
Perception Changerby: Patricia Kutza
COVER STORY
Mayor Johnston refutes Stockton’s naysayers
Perception and reality—the twin
gatekeepers that stand in the way of any city’s
claim to greatness. Stockton’s Mayor Ann
Johnston discovered just how these twins
could collide when a national magazine,
hungry for any wrinkles that it could fashion
into an eye-catching story, placed Stockton on
its ‘most miserable cities’ list.
Life on the MMC List
This is why Johnston’s forthcoming 2010
State of the City address sports the intriguing title:
Getting to the A List. Johnston says that she will
use this speech as the platform for challenging
such negative perceptions of the city she calls
home. “I will highlight our accomplishments as
well as talk about the challenges we face now and
in the future,” she says. What a roller coaster the
last 18 months have been since Stockton’s newest
mayor took office.
When Johnston assumed her new role, the
U.S. economy was tanking. “Things were not
getting better and we lost 300 employees last
year. We also had to cut over $30 million from
our General Fund, monies that pay such services
as police, fire, library—those type of services that
residents feel so strongly about,” she says.
Toiling on sacred ground
When you need to touch the General
Fund, you are toiling on sacred ground. “The
PORT CALL Greater Stockton Chamber of Commerce15
Perception Changerby: Patricia Kutza
to the Stockton metropolitan area, and the completion of the
new Downtown Stockton Marina, a twelve years-in-the-making
project that she helped make a reality.
Perception and reality – it’s near impossible to control the
former. Considering the latter, there’s plenty more evidence that
Stockton’s accomplishments eclipse any media preconceptions.
“Our VISTAS (Volunteers in Service to Aid Stockton) program is
really taking off,” she says. “Eight of our community parks have
been adopted by groups who are cleaning them up.” Johnston
is a very vocal advocate of making the Stockton community
‘business-friendly’. “I feel private business, rather than the
public sector, is our best hope for growing business. To that
end we are holding workshops and informational campaigns to
remind local businesses about the tax credits they can accrue for
being situated in an enterprise zone.”
Her A-List recognition
Johnston’s own awards reflect the areas that she
particularly feels passionate about: business growth and
educational improvements. Owner of a Stockton retail shop,
The Balloonery since 1981, she has received the Susan B.
Anthony Woman of Achievement Award, the ABC (Action
on Behalf of Children) Award, the Chamber’s Small Business
Person of the Year Award, and the Chamber’s ATHENA Award.
Receiving the ATHENA Award was particularly meaningful,
says Johnston. “It confirmed the efforts I made to grow my
business and my efforts to give back to the community. What
an honor to join this great community of women who set
fantastic examples of entrepreneurship.”
A former Peace Corps volunteer who once taught English
as a Second Language in Iran, Johnston is buoyed by the
exciting prospects of some current and new initiatives that
address Stockton’s school dropout rate. “Our Education
Summit and Mentoring is Cool program are successful
ventures, our businesses continue to partner with our schools,
and we are soon starting the Mayor’s Book Club. “
More than enough achievements to warrant Stockton
vaulting straight to the top of any ‘A’ List.
I want to bring in new
business with high-paying
jobs that offer good
benefits...
MAY2010 16www.stocktonchamber.org
www.visitstockton.orgPhoto by: Arturo Vera Photography
Business Spotlight
F.J. Dietrich & Co.
F.J. Dietrich & Co. has a
rich history with deep roots
in the Stockton community.
It took its current name in
the early 1900’s after evolving
from the firm Grunsky,
Dietrich, and Leistner. Joe
Dietrich took the helm,
and F.J. Dietrich & Co. has
remained in the family
through five generations.
Each generation brought
different experience to F.J.
Dietrich & Co. In 1927, Joe Dietrich, Jr. became an appraiser for
the family business. Joe Dietrich III joined in 1952 as a real estate
and insurance salesman. When he passed away in 1980, his son Joe
Dietrich IV came on board with his real estate license and he then
quickly received his insurance licensing.
Joe Dietrich IV offers great insight into the success of F.J. Dietrich
& Co. in this month’s Business Spotlight.
Port O Call: Tell us about F.J. Dietrich & Co.
Joe Dietrich IV: F.J. Dietrich & Co. started in Stockton over 100
years ago as a real estate and insurance office. We are now a full-
service insurance agency, handling everything from home, auto, boat
and RV insurance, to commercial insurance of all types including
property, liability and workers’ compensation. Our current staff of
seven is divided into these personal lines and commercial insurance
departments. We are 100 percent family owned and operated. The
office manager, Wanda Turner, has been essential in helping me bring
my oldest son, Joseph Dietrich V, into the business.
POC: What do you think has made F.J. Dietrich & Co.
so successful?
JD IV: What has enabled our success is doing business with
the customers’ best interests in mind. We can only be successful if
our customers are successful. By having our employees available to
clients, we get to know each customer personally and have a genuine
interest in ensuring our clients are properly covered. We find the most
comprehensive, cost-effective insurance products for our customers.
POC: What has helped you weather this economic downturn?
JD IV: Like most businesses, we have felt the effects of the
economic downturn. In the over 100 years that we have been in
business, we have seen two World Wars, numerous Presidents and
many market changes—including the Great Depression. What has
kept us going through it all is a lot of hard work, a few tears, a little
luck, our wonderful staff and loyal clients.
POC: How is your company involved in Stockton?
JD IV: We donate to many charities in the Stockton area and
feel that all are extremely important to the vitality of our city. We
also encourage and support our employees to take action in their
communities, whether they live in Stockton or surrounding areas.
I am a Past President of the Stockton Association of Realtors, the
Independent Insurance Agents,
and Stockton Delta Rotary Club.
I have also been involved with
YMCA Indian Guides, Boy
Scouts of America Troop 145,
Better Business Bureau Board
of Directors, Yosemite Club
and the Stockton Athletic Hall
of Fame. The office manager,
Wanda, is a Past President of the
Stockton Women’s Network and
the Insurance Professionals of
San Joaquin.
POC: What are your company’s plans for the future?
What has kept us going
through it all is a lot of hard
work, a few tears, a little luck, our
wonderful staff and loyal clients.
Francis Joseph Dietrich Sr. and Jr.
Francis Joseph Dietrich V and IV
continued on page 28
PORT CALL Greater Stockton Chamber of Commerce17
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CEO Cont’d from pg. 6
for a hearing and one was held here in Stockton on January
18, 1908.”
“Many citizens attended and displayed their enthusiastic
concern. J. M. Eddy ingeniously presented a carefully prepared and
persuasive argument for fifteen feet of water to the sea.”
“Eddy produced a map and drew a circle representing an
eighty-mile radius with the center at Stockton. In regard to it he
said: It does seem when we study this circle closely, that there
must be some good reason why more than half of the population,
five-eighths of the taxable property, more than three-fourths of the
factory output of the State and all the navigable rivers and large
mileage of the railroads, and seven out of eleven of the chief cities of
the state are crowded into one eighth of the State’s area. The reason
is obvious. People, capital, enterprise, have entered this circle,
because here they found resources and facilities for developing
them. The center of this “Circle of Energy” is only a few feet above
sea level. Nature made a navigable waterway extending from
the Golden Gate to the very heart of this circle—to the heart of
Stockton. We want it restored to us.” On Thursday, May 13, you will
see the results of these Chamber visionaries when you attend the
2010 State of the City at the Port of Stockton!
Now fast forward to 2008 when your Greater Stockton
Chamber of Commerce Board of Directors stated loud and clear
that the people of Stockton and San Joaquin County must be heard
on the then-pending, federal court-ordered medical/prison facility
that was being planned for the state properties off Arch Road.
Again your Chamber Board of Directors, seeing the
community was about to be overrun by a juggernaut of the Receiver
and CDCR, responded to the EIR and was joined in a legal action
by the City and County. This made sure no stone was left unturned
and to protect the entire community now and in the future.
I am sure you saw on the front page of The Record this
morning, April 10, 2010. The bold headline above the fold states,
“Tentative prison deal in Stockton.” This is a testament to the
importance, value, strength and commitment of the Greater
Stockton Chamber of Commerce to Stockton and the County; from
its birth in February 1901 to its success in April 2010, 109 years later
and I guarantee for many years to come. We represent all businesses
in the region and if you are not a member, join to help make us even
more successful in defending your birthright of both the quality of
life and being successful in your business.
I feel strongly that on Tuesday, April 13, 2010, the Greater
Stockton Chamber of Commerce, the Stockton City Council
and the San Joaquin County Board of Supervisors will have an
agreement presented by the Receiver and CDCR that can be
signed, beginning a new chapter in the book on the history of our
great community.
Thanks to all who were supportive of the efforts by the
Chamber, City and County. I want to particularly thank the
respective staffs of the City and County who worked so hard on this
issue. A very special THANK YOU to the attorney of record for the
Chamber and a past president of the 109-year-old Chamber, Mr.
Steve Herum.
Please remember that for 109 years and counting, your
Chamber and Senator Lois Wolk have worked hard to fight for what
is right and just for all in San Joaquin County! Thank you for your
membership and please encourage your business associates to join
with us. There is strength in numbers!
PORT CALL Greater Stockton Chamber of Commerce19
April 1 Mixer Photos @ Stockton Ports
From left to right: Mario Gutierrez, Mike Quedens, Lee Pike From left to right: Dan Ramey, Darlene Betz, Doug Nisen
From left to right: Joe Randazzo, Annie Randazzo, Gloria Blaine, Loretta Lee From left to right: Tim Matalone, Ronnie Lozano, Tanner Erickson
MAY2010 22www.stocktonchamber.org
www.visitstockton.org
Events Cont’d from pg. 4
State of the City 2010 Sponsors
Platinum:A.G. Spanos CompaniesAmerican Medical Response, Inc.Bank of Agriculture & CommerceBekins/Pacific Storage CompanyBig Valley Ford Lincoln MercuryBuilder’s Exchange of StocktonCalifornia Water Service Co.Carpenters Local Union 152, MantecaCity of StocktonDelta Sierra Beverage —Bud Light LimeFinancial Center Credit UnionFood 4 Less/Rancho San MiguelGreen Team San JoaquinGrupe Commercial CompanyHeald CollegeHerum CrabtreeHousing Authority of the County of San JoaquinHumphreys CollegeJ.R. Simplot CompanyKaiser PermanenteLexington Plaza Waterfront HotelMetroPCSNational UniversityNeumiller & BeardsleeOak Valley Community BankPark West Place/Pacifica Property ManagementPort of StocktonRobert Half InternationalSan Joaquin Building Trades Council San Joaquin County WorkNet
San Joaquin Delta CollegeSan Joaquin MagazineSan Joaquin Partnership, Inc.San Joaquin Regional Transit DistrictSims Metal ManagementSt. Joseph’s Medical CenterSt. Joseph’s Occupational Health & Rehab ServicesStockton Conference & Visitors BureauStockton East Water DistrictStockton Ports Baseball ClubStockton ThunderThe Record/San Joaquin Media GroupUnited Way of San Joaquin CountyUniversity of PhoenixUniversity of the PacificUniversity of the Pacific — Eberhardt School of BusinessWell Fargo Advisors
Gold:Great Valley Center/ UC Merced
Silver:Arturo Vera PhotographyDevcon Construction, Inc.R & S Erection of Stockton, Inc.
As of 4/1/10
The Chamber guarantees attendees will walk away with pride in the
city of Stockton while discovering valuable sources of information
and expertise.
This year, the event will be held on Thursday, May 13 at the
Port of Stockton. Exhibits will be open from 10:30 a.m. to 2:30 p.m.
Tickets for the annual State of the City are only $30 per person. The
luncheon is sure to please everyone with great food provided by
Outback Steakhouse.
As always, this event is sure to sell out quickly. Tickets for the
12th annual State of the City are going fast! The reservation deadline
is May 6, so reserve your tickets today. To purchase tickets or for
more information, call the Greater Stockton Chamber of Commerce
at 547-2770. We hope you can join us at this important celebration
of our city and our community!
We still have sponsorships available that include a booth and 8
premium, reserved-seating luncheon tickets.
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MAY2010 24www.stocktonchamber.org
www.visitstockton.org
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The Stockton Women’s Network presents Lorri Han, Clear
the Clutter, at their May 5 luncheon meeting. Ms. Han will
demonstrate proper attire for today’s business environment.
Networking begins at 11:30, with the lunch meeting beginning at
12:00 at Elkhorn Country Club (1050 Elkhorn Blvd.) Visit www.
stocktonwomensnetwork.com for more information.
A benefit for the San Joaquin Women’s Center will be hosted by
Classic Design Floor to Ceiling. The 2nd annual Ladies Night
Out will be on May 13 from 5:30–8:30 p.m. in its showroom at
2303 S. Stockton Street in Lodi. Tickets are available at www.
ladiesnightoutlodi.blogspot.com. Guests will enjoy spa services,
wine tasting, hors d’ouevres, giveaways, and much more.
Stockton Symphony’s Spectacular 21st
Annual Pops & Picnic will be held
on Friday, May 7 at a new location –
Alex G. Spanos Center, University of
the Pacific. Join conductor Peter Jaffe
and the Stockton Symphony for a
spectacular evening at the 21st annual
Pops & Picnic entitled “Hollywood
Hits”. The celebrated event will include
sensational music, delectable food, fine wines, elegant martinis, and
tantalizing auction items. Tickets start at $20. Call the Symphony
office at 209.951.0196 or visit www.stocktonsymphony.org for more
information on seating and food options.
Greater Stockton Employer Advisory Council (GSEAC) will
be meeting May 21. The keynote speaker is Susan Kirkgaard with
Bullivant Houser Bailey PC, speaking on Imminent Impact—
Employment Leaves of Action. The meeting will be held at 7:15-
9:00 a.m. with a buffet breakfast and raffle included. Tickets are
$25.00/members and $30.00/non-members. RSVP with Colleen
Martin at 209.825.2723 or [email protected] by May 17.
www.stockton.ceac.org.
Sixteen years and still walking! The AIDS Walk San Joaquin
presents the “Heart & Sole” event of the year, AIDS Walk on the
Waterfront. Join us Saturday, May 1, at Banner Island Ballpark.
Check-in time is 9 a.m. at 404 W. Fremont Street. For more info call
209-608-WALK or visit www.awsj.org.
Stockton Opera Guild Kathe Underwood Scholarship
Competition Winners Announced. Winners include Christopher
Mackey, a baritone studying at Delta College, Holly Jamison
garnered second and Alyssa Smith third. Jamison and Smith are
sopranos studying at the University of the Pacific Conservatory
of Music and were also winners in 2009. Awards of Merit in
this group went to Viviana Millan, Ashley Willits and Bethany
Mamola. Kate Bautch received an Award of Merit for singers ages
25 to 32. Winners receive cash awards and are invited to appear at
Guild functions. To learn more, see www.stocktonoperaguild.org.
M&M Stone has a new name: Stone
Bros. Management!
Quality retail, commercial office, and
residential properties. The name change
to Stone Bros. Management coincides
with the announcement of their new
General Manager, John Godi. “The
opportunity to apply my education
and business experience to the family
business was intriguing,” said Godi. “Stone Bros. Management
provides the property management, construction, and maintenance
for our retail, commercial, and residential developments.”
Mario Gutierrez, formally with TelePacific Communications,
has accepted the Market Sales Manager position with Utility
Telephone Inc. Utility Telephone provides voice & Internet
services for the business community in California and
Northern Nevada. For more information, please call Mario
at 209-940-1012.
News Briefs Submission Guidelines: News Briefs must be submitted before the 1st of each month to [email protected]. Please put “PORT O CALL” in the subject line. Submissions must be no longer than 50 words total and should include contact information. News Briefs will be included on a space available basis and may be edited for content.
John Godi, General Manager
Ralph Cato, Guest Vocalist
PORT CALL Greater Stockton Chamber of Commerce25
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Aaron Brothers 952-9097
Beads Plus 956-1000
Best Wishes 478-3220
Birkenstock & More 957-7100
Boggiano’s Sportswear 951-5581
Campbell’s in the Village 477-5568
Carats Jewelry 955-0715
Chico’s 475-9376
Dennis Shea Shoes 957-7064
DeVons Jewelers 951-9610
Docter & Docter Realtors 478-8121
Draper’s & Damon’s 952-1597
FINA 478-5670
Flair Boutique 951-6123
Fleet Feet Sports 952-1446
Life Uniform 951-2222
Lino Bella 933-0441
Merle Norman 474-0314
Performance Bicycle 951-5665
Play It Again Sports 474-1944
Play N Trade 474-9690
Podesto’s Market & Deli 951-0234
Rasputin Music and DVDs957-7060
Rite Aid 478-5062
Serventi’s With Flair 951-7090
Stage Two 957-8463
Trader Joe’s 951-7597
VIP Salon 472-1600
DINING:856 Restaurant & Lounge 957-7856
Bud’s Seafood Grille 956-0270
Cold Stone Creamery 475-1191
DAD’s Dogs 478-7793
David’s Pizza 957-2850
Dynasty Restaurant 478-1818
Jamba Juice 951-9300
New Yen Ching 957-0913
Noah’s Bagels 951-2284
Papapavlo’s 477-6133
Payter’s 477-9513
Rocky Mountain Chocolate Factory477-8275
Santiago’s 478-6444
Starbucks 952-7292
Stockton Joe’s 951-2980
Whirlow’s 474-1866
Yogurt My Way 474-1010
Business Spotlight Cont’d from pg. 17
JD IV: Our plan is to continue serving Stockton
and the Greater Central Valley’s insurance needs with
the utmost care and respect for each client. We will also
continue to give back to the community that has given our
family so much for so many years.
POC: F.J. Dietrich & Co. has been a member
of the Stockton Chamber of Commerce for 84 years.
What advantages have you gained from being a
member this long?
JD IV: The Chamber has been a large part of our
success and history. Through the years we have taken
advantage of the many programs offered by the Chamber,
including mixers and ribbon cuttings. My son Joseph will
soon be graduating from the 2010 Leadership Stockton
Class, which is coordinated by the Chamber. He has spoken
very highly of the class, its wonderful content, and the
promise of a bright future for Stockton and the Valley.
F.J. Dietrich & Co. office on 235 E. Weber Avenue circa late 1920’s
MAY2010 28www.stocktonchamber.org
www.visitstockton.org
CalendarMay 2010
Highlights5/6 - Chamber Networking Mixer - 5:15 p.m. - 7:15 p.m.
@ F&M Bank, 4612 McGaw Street
5/13 - State of the City - 10:30 a.m. - 2:00 p.m.
@ Port of Stockton
also don’t miss...6/3 - Chamber Trade Show Mixer — 5 p.m. - 7 p.m.
@ Stockton Hilton
Liaison meeting – 12 p.m. @ Chamber Conference Room10
Chamber Networking Mixer – 5:15 p.m.-7:15 p.m. @ F&M Bank, 4612 McGaw Street6
Leadership Stockton Day at the Capitol – 8 a.m.-5 p.m. @ State Capitol20
Memorial Day – Chamber Office Closed31
State of the City – 10:30 a.m.-2 p.m. @ Port of Stockton, Shed 1413
Cathy Ghan, Commercial Real EstateLoretta Trevena, Branch Manager
Sarah Williams, Cash Management
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Joint Green Team San Joaquin/MIDR at Chamber – 9 a.m. @ Chamber Conference Room12
Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room14
Business Education Alliance at Chamber – 3:30 p.m. @ Chamber Conference Room26
Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room28
Chamber Board Meeting – 4 p.m. @ Chamber Conference Room27
PORT CALL Greater Stockton Chamber of Commerce29 Contact the Chamber at 209.547.2770 for more info*
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