PORT-FOLIO

JADVERTISING/GRAPHIC DESIGN

TABLE OF CONTENTS01 logo designs05 destination logo and collateral07 corporate manual09 capstone project11 info-graphic12 event poster13 personal id15 corporate id - francesca’s17 corporate id - tealluric19 ad campaign 1 - reebok21 ad campaign 2 - tealluric23 ad campaign 3 - victoria secret

1 3Lifetime Fitness Straighten Up

This is a redesign logo for Lifetime Fitness. The logo has been remodeled to fit the target more. The green stands for the freshness and energy after working out. It is geared towards young females and young men.

This is a logo for an alteration company. The pin symbolizes the tools that they use during their alterations. The fonts nicely juxtapose each other with their curning and boldness of the fonts.

Lifetime Fitness

Lifetime Fitness

rancesca'sFBoutique brand fashion.

2 4Francesca’s Reebok

This is a redesign for Francesca’s fashion boutique. The font characterizes the stylish clothing options for young women from ages 20-35 that want to spend time and money on their clothing appearance.

This is a redesign logo for Reebok. The color red was used to show the intensity of the workout shoes. The two “e” placed in the circle resemble two running feet.

rancesca'sFBoutique brand fashion.

Stra ghtenUP

Stra ghtenUP

Reebok

Reebok

LOGO DESIGN LOGO DESIGN

aliforniaSolElegent Wine

C

aliforniaSolElegent Wine

C

5 California Sol

This logo is for a wine company that sells high end wine in California. The C is a subtle gold/yellow to represent the sol (sun).

6 Core Power Yoga

This is a redesign logo for Core power yoga. The core is placed in the circle to represent an emphasis on the core in yoga. The orange circle represents the calamity of yoga.

PowerYoga re

co

PowerYoga re

co

7 Outcast

This logo is for a magazine that focuses on younger adults that are interested in music, photography, concerts and fashion.

OUTC ST

V

OUTC ST

V8 GNS

This logo is for Guardian Cybersecurity. I played with the negative space and used two fonts that contrast each other.

GNSCyberSecurity

GNSCyberSecurity

11 15Zest Magic Hat

Zest is a company that serves and delivers healthy food. It can cater for parties or even weddings. The yellow lemon wheel represents the freshness of all of the food.

Magic Hat is a local beer brewery that is in Vermont. I redesigned their logo to make a more modern and simple look.

12 16DHQ Kidney Cancer

DHQ stands for Design Headquarters. It is a logo design for a design exhibition that was held at the Art Institute of Dallas.

Crush Kidney Cancer was an event that happened in Dallas, TX. It was a fund-raiser to “crush” kidney cancer and help families that are affected by the illness.

9 13Texas Urban Tiara Yachts

This logo is for a wine label called Texas Urban. The negative space is used to create an upside down wine bottle to create the shape of the cattle.

This high end yacht company sells to the higher class and therefore deserves a sleek logo redesign. The yellow/gold will show up perfect on the side of the boat.

tealluric[of the earth]

10 14Tealluric Film Movement

This logo is for a family owned tea company that I created. It sells herbal tea that is from the earth with no added preservatives.

Film Movement is a logo for an even of two merging ideas. The Sundance Film Festival and Airstream partnered together to create an event to boost sales.

tealluric[of the earth]

ZESThealthy catering

ZESThealthy catering

 YachtsTiara

 YachtsTiara

Film Movement

Film Movement

magic hatlocal beer.

magic hatlocal beer.

CRUSHKidney Cancer

CRUSHKidney Cancer

LOGO DESIGN LOGO DESIGN

DESTINATION LOGO DESTINATION LOGO

Travel Cayman

Travel Cayman

17 Travel Cayman

Travel Cayman is a destination logo. Cayman Islands is known for the best dive sites, so it includes the graphic of fish and waves and has the beach colors to help with the beach vibe.

Travel Cayman

Have you ever wanted to scuba dive? Now is your chance! Cayman Islands is known for the most spectacular

views while diving .

C lick here to learn more .

Travel Cayman

Travel CaymanPhone: 1-345-849-6832Email: trave cayman@gmail.com

Beach vacation.Your nex t

Travel Cayman

Beach vacation.Your nex t

Phone: 1-345-849-6832Email: travelcayman@gmail.com

Travel Cayman

l

Travel Cayman

My stationary and collateral represent Cayman Islands and all of its beauty. The beach towel and tote bag would be for the customers that travel to cayman and would be offered with their hotel stay. The blue and purple resemble how joyous Cayman islands can be.

CORPORATE MANUAL CORPORATE MANUAL

18 Lifetime Fitness

This corporate style manual is for Lifetime Fitness. It includes the concepts for the color, fonts and how the logo should be used according to Lifetime Fitness standards.

CAPSTONE PROJECT

19 Sundance &Airstream

This was a collaboration between Airstream and Sundance Film Festival. The event includes 2 free tickets once the person decorates their Airstream that is associated with a film at the festival.

CAPSTONE PROJECT

This book includes the concept of the event and how it helps each company. It includes the history of Sundance and Airstream. It will go into detail how to enter into the festival and recieve the two free tickets.

INFOGRAPHIC

20 Info-graphic

This Majestic Theater info-graphic showcases the history of the theater for the 100th year celebration of its existence. It is a time-line that goes through the first day of the theater being open to the public to today.

1920 1921 1932 1940 1980 2015

The $2 million Renaissance Revival structure opened on April 11, 1921 with a seating capacity of 2,800.

The interior lobby & auditorium was of baroque design with decorative detailing consisting of Corinthian columns, egg and dart molding, cartouches, & Roman swags and fretwork. The lobby had a magni�cent black-and-white Italian-style Vermont marble �oor & twin marble staircases.

In 1932, the Majestic began showing movies exclusively. It was known the "man's house".

The Hobilitzelle Foundation turned the Majestic Theater over to the City of Dallas and the theatre was restored for use as a performing arts center.

New seats were installed, and the number of seats and was reduced from 2,400 to 1,570, to allow for an enlarged orchestra pit, the conversion of the second balcony to house advanced sound and lighting systems, and the division of the �rst balcony into box seating.

1970 2021

100 th

anniversary

Under Construction

The interior was originally divided into theater and o�ce space, with 20,000 square feet (1,900 m2) of the upper four �oors used as the head-quarters of the Interstate Amuse-ment Company.

Designed by John Eberson under direction of Karl Hoblitzelle.

The seat set up was changed in 1932 in order to seat people for regular movies rather than shows. The seats were renovated for showings of movies.

A concession stand was added to the lobby in the late 1940s.

Today, the Majestic is regularly used for musical productions, dramatic plays, national pageants, dance, and concerts.

23K gold leaf was reapplied to the extensive interior decorative accents.

Grandiose Design

Majestic Theater

After closing in 1973, the theatre was used as a �lm location for Brian De Palma's Phantom of the Para-dise (1974).

The Majestic is actually the third theater in Dallas to bear that name.

A series of tripartite windows set into square and arched frames extends across the front elevation of the second through the 4th stories. Square windows on the �fth story are framed by elaborate moldings.

EVENT POSTER

21 Event Poster

The event poster is for Lifetime Fitness to go with their masters program. I designed this poster to promote the program and bring more revenue to the swim department. The collateral items are a swim cap and water bottle.

Masters Swim

Lifetime Fitness

PERSONAL ID

22 Julia Batis

My personal branding consists of three colors; black, gray and white. I chose these three simple colors because it describes the way I design.

PERSONAL ID

My leave behind includes a deck of 52 cards that are designed to showcase my skills. Each card will describe one skill that I have. The packaging and the cards all include my logo.

CORPORATE ID

23 Francesca’s

Francesca’s is a womens boutique store that is geared towards the younger generation like college students. The clothes are priced anywhere from $40-$150 per item.

rancesca'sFBoutique brand fashion.

@Francesca’sfashion rancesca'sFBoutique brand fashion.

1234 Easy St.

214.795.2367

@Francesca’sboutique

@Francesca’sfashion

rancesca'sFBoutique brand fashion.

rancesca'sFBoutique brand fashion.

rancesca'sFBoutique brand fashion.

rancesca'sFBoutique brand fashion.

rancesca'sF

rancesca'sFCheck out our new fall

collection! All sale items 50 % off.

CORPORATE ID

My collateral for Francesca's is a shopping bag that includes our logo and a dark pink/purple tint to the inside of the bag. The hangers are for the customers to keep, and it includes the logo as well as the pink pattern.

CORPORATE ID

24 Tealluric

This branding was for a tea company Tealluric, that specializes in tea from the earth. They offer monthly subscription tea that is specialized to each customer that purchases their product.

CORPORATE ID

My collateral items include a box that is mailed to each customer when they order form Tealluric that includes their tea leaves. The bag is given out at events to store the tea bags.

25 Reebok

This ad campaign is for Reebok shoes. It showcases their athletic wear and how durable the brand is. There are 2 magazine ads, 1 banner ad, 1 Facebook ad, 1 billboard ad, 1 sweepstakes ad, and 1 POP ad.

Reenergize your feet.

Reebok

AD CAMPAIGN 1 AD CAMPAIGN 1

EXERCISE YOUR INNER YOU.

Reebok

Get FIT with REEBOK

AD CAMPAIGN 2

26 Tealluric

This ad campaign is for a tea company called Tealluric. There are 2 magazine ads, 1 banner ad, 1 Facebook ad, 1 billboard ad, 1 sweepstakes ad, and 1 POP ad.

AD CAMPAIGN 2

We offer your favorite flavored teas packaged in a monthly

subscription box straight to your

door. The monthly

supplycontains 30 of your chosen tea bags along with new samples .

tealluricDRINK MORE

tealluric.com

AD CAMPAIGN 3

27 Victoria Secret

This ad campaign is for Victoria Secret. The models are different than the normal ones that Victoria Secret uses. We have changed the concept of super skinny to more realistic of a womans body. The campaign is geared towards women feeling sexy and beautiful in their own bodies.

My bodyMy shapeMy rules

AD CAMPAIGN 3

4576 Central Expressway Dallas, TX 75231

Come in and take

advantage of our buy one, get one 50%

off lingerie. Now through

April 10, 2018.

J