Enhanced Market ReportA Popcorn JS Experiment

Mona Koussa

• Education: B.S. Business and International Marketing Degrees from San Jose State University.

• Area Knowledge: Mona has lived in the East Bay for the last 35 years.

• Real Estate Business Experience: Spanning over 18 years. Owned and managed own marketing firm.

• Over $250 Million in Sales.

• Certified Short Sale Agent, Certified Foreclosure Agent, Certified Home Retention Consultant

http://www.ehomesurf.com/

Signs of a Sellers Market• Inventory is very low as compared to previous months /

years.

• Less than six months of inventory is on the market.

• Comparable sale prices are lower than active listing prices.

• More buyers are purchasing, resulting in higher closed sale numbers.

• Median sales prices are increasing.

• Listings spend less time on market i.e. lower days on market

http://www.ehomesurf.com/

Median vs Average

• Average otherwise known as the mean is figured by taking a total for a group and dividing by the number of members.

• The median is the middle number or the 50th percentile.

• Both are useful but the median is less influenced by outliers than the average.

http://www.ehomesurf.com/

Sold vs Sale Price

• By measuring the value of the sold price vs the asking price we can measure buyer’s interest in a given market.

• Market’s showing high demand will often show sales prices in excess of asking price

• Effective pricing is the most tried and true strategy for getting the most value for your home.

http://www.ehomesurf.com/

Under Contract

• This is a measurement of listings who are pending sale.

• By measuring the number of homes in a market under contract we can make assumptions about the market supply and absorption rates.

http://www.ehomesurf.com/

Months Supply of Inventory

• Months supply gives us a tool for measuring the absorption of properties in a market.

• By determining the market saturation we can more effectively price and place a market for rapid sale.

http://www.ehomesurf.com/

• Mona is an ambassador to your ideal home...

• Mona made our house buying process absolutely hassle free ...

• Mona worked countless hours with my wife and I ....

http://www.ehomesurf.com/testimonial

Mona Koussa

http://www.ehomesurf.com/

Disclaimer’s

• This presentation was completely made up by Mark Flavin for a technical demo.

• There was no input from the agent named, nor do I believe I know her personally.

• The information in here is most likely correct but you should contact a real estate professional before making any assumptions.