JENNA JOHNSON ACCOUNT EXECUTIVEDAN PANETTI PRODUCT AND PRESENTATION EXECUTIVEGLEN YLITALO PRODUCT AND PRESENTATION EXECUTIVESUMI YANG RESEARCH EXECUTIVEJOSH YLITALO MEDIA DIRECTORJESSICA DOWNEY COPY AND ART DIRECTORMICHAEL GRAS MARKETING STRATEGISTCHERIE BURKE CREATIVE DIRECTOR

WE ARE QUALIFIED

Jenna Johnson- Is our Account Executive, she excels in leadership positions and team direction.

Dan Panetti and Glen Ylitalo- are our Product and Presentation Executives, both possess good interpersonal skills and can communicate thoroughly, therefore making sure our message is clear.

Sumi Yang- is our Research Executive, he helps identify the problem and locates every aspect of a possibility and implements it through his findings.

WE ARE QUALIFIED

Josh Ylitalo- Is our Media Director, he has a background in radio media and marketing and knows how to reach an audience.

Jessica Downey- Is our Copy and Art Director, she thinks outside the box and has experience with organizing creative projects along with marketing them.

Michael Gras- Is our Marketing Strategist, he knows how to implement ideas and has experience running and promoting people-oriented resource based projects.

Cherie Burke- Is our Creative Director, she has a background in design and marketing and excels with creative opportunities.

SITUATION ANALYSISMTEC SMARTZONE….

ENERGIZING HIGH-TECH

BUSINESS GROWTH*Support technology-based start-ups and

established enterprises*Facilities & Resources Work spaces include:

Basic operational systems Internet Phone Productivity equipment Legal, Marketing and Sales consultation

SITUATION ANALYSIS

*MTEC SmartZone works collaboratively with:+City of Houghton+City of Hancock+Michigan Tech. Univ.+Finlandia University+Local & Statewide economic development organizations

*MTEC SmartZone will increase:+Employment+Income+Wealth+Recognition for Upper Peninsula communities

SITUATION ANALYSISMTEC SmartZone Vision for economic

development of the region….*Vibrant technology sector…

*Lead Michigan’s technological vitality…

*Drive economic growth with sustainable opportunities for companies and employees

MTEC SmartZone… “we help companies and their people grow.”

BASIC RESEARCH FINDINGS

Excels in space acquisition and enhancement, and provides solid platform.

Press coverage and visibility for SmartZone has been adequate.

Press support of the SmartZone is marginal.. Not in the limelight.

Ongoing challenge to create visibility of the success happening.

SmartZone not immediately recognized publicly.

MARKETING OBJECTIVES

Our objectives for the MTEC SmartZone

To create awareness of the MTEC SmartZone brand.

To communicate the advantages and success of the MTEC SmartZone.

To influence Michigan Tech Alumni, seniors, graduate students and faculty with the MTEC SmartZone messaging and also provide information to all incoming students about the entrepreneurial possibilities through the SmartTrac Program.

BASIC RESEARCH FINDINGS

SmartZone must develop plans for maintaining and nurturing clients.

SmartZone has a hard time attaching itself to the success stories happening around it.

SmartZone brand has many layers and MTEC association is unclear.

Key points of difference must be established and promoted.

MARKETING OBJECTIVES

Our company objectives To understand our client’s needs and meet them.

To influence our prospects and create belief in our abilities.

To keep current clients by providing satisfactory work.

To research what works, create a path and implement a strategy.

To see the bigger picture.

Identified numerous possible media channels, but trying to expand.

Brainstormed creative ways to create awareness for the MTEC SmartZone brand.

Figuring out what would be the most effective advertising.