pomo: the post mobile world (business insider ignition, nov. 2013)
DESCRIPTION
Simon Khalaf's Flurry presentation at Business Insider Ignition, November 12, 2013.TRANSCRIPT
www.flurry.com
November 12, 2013
Simon Khalaf, CEO, Flurry@Simonkhalaf
PoMo: The Post-Mobile World
2
Mobile adoption? Conversation Over...
www.flurry.comSource: Flurry Analytics, January 2009 – January 2013
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
MusicGaming
M&E
SocialNetworking
Logistics &Travel
Retail
Worldwide Analytics Events Tracked by Flurry (Trillions)
www.flurry.com 3
App Adoption? Conversation Over…
Time spent on mobile devices
2011 2012 20130%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
73%81% 87%
27%19% 13%
Mobile WebApps
www.flurry.com 4
24/7/365 Usage? Conversation Over… Wearables Already Here
Average Times Spent on iOS Devices – US Only
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & ProductivityLifestyle & Shopping Sports, Health & Fitness Other
www.flurry.com 5
Global Adoption? Conversation Over… 100% Growth is the Norm
Growth in Active Connected Devices
<0%0-99%100-199%200-299%300%+
www.flurry.com 6
Mobile Content Explosion? Conversation Over…
App starts on the Flurry platform
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 -
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
www.flurry.com 7
Mobile Audience Explosion? Talk is Cheap … in Japan
Line NTT Docomo0
50
100
150
200
250
Number of Subscribers in Millions
www.flurry.com 8
Mobile Audience Explosion? Talk is Cheap … in South Korea
KakaoTalk SK Telecom0
20
40
60
80
100
120
Number of Subscribers in Millions
www.flurry.com 9
Mobile Audience Explosion? Talk is Cheap … in the US
Whatsapp AT&T0
50
100
150
200
250
Number of Subscribers in Millions
www.flurry.com 10
Mobile Audience Explosion? Talk is Cheap … and Almost in China
Number of Subscribers in Millions
WeChat China Mobile0
100
200
300
400
500
600
700
800
www.flurry.com 11
Global Mobile Developer Explosion? Conversation Over
Percentage of Active Apps by Developer Country
2011 2012 10230
10
20
30
40
50
60
70
80
90
100
OtherUS
55%
45%
64%55%
36%45%
Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated
www.flurry.com 12
Total Time Spent in Apps by User Country and App Country of Origin
The US Losing its Lead? Let’s Talk…
Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013
United States United Kingdom
Brazil China 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59%
35%25%
16%
5%
7% 64%
33%44%
56%
18%
13%
8%
8%
OtherBrazilChinaUnited KingdomUnited States
Perc
enta
ge o
f tot
al ti
me
in a
pps
User country
App country of origin
