Points East Coastal DriveDiscover a Special Place

The Points East Coastal Drive starfish logo was created to symbolize the combined power of the diverse assets in the eastern Prince Edward Island tourism industry, the starfish represents the many points of interest around our region, and the colours represent the water and the land.

Points East Coastal Drive is managed by the Island East Tourism Group Inc, an association of more than 150 local business operators. The primary goal of this group is to increase demand for fixed roof accommodation in our region. The following programs have been developed to achieve that goal.

Chef On Board (2009, 2010, 2011, 2012)

Chef on Board attracts off island visitors with over 50% of sales originating out of province.

Northumberland Ferries Ltd is a major sponsor of this event. Chef on Board has matured since inception within the PEI Fall Flavours Festival held in September.

Feature Event classification for the event has resulted the ticket price reaching $95 over three years. Attendance at the event has grown in a similar manner; from 95 tickets in 2009, to 190 tickets in 2010, and 400 tickets in 2011. 2The 2012 event was a successful event after being scaled back to the manageble level of 200.

Wine, Dine & Blueberry Stomp (2009, 2010, 2011, 2012)

This event has grown into a family fun filled event at the Rossignol Winery property. More than one dozen teams of four competed in the barefoot blueberry stomp event and more than 400 people attended.

This event is a regional demand generator, and staff on the Wood Islands ferry pump the event for all its worth. Wine Dine and Blueberry Stomp has also reached a level of financial sustainability and works well within the Fall Flavours framework.

Lighthouse Treasure Festival (2011, 2012)

The Lighthouse Treasure Festival is part of the PEI Island Fusion Festival held in June. Points East has many lighthouses along the coastal drive.

Tulip Festival (New in 2012)

More than 400,000 tulips have been planted in our region. The Tulip Festival has developed with the partnership of seven municipalities, twenty businesses along with the provincial government and ACOA. Vanco Farms and Balderston’s Farm Market are major partners who help to create this program.

Mussels by the Bay at Greenwich (New in 2012)

Points East has signed an MOU with Parks Canada to create awareness of Greenwich and the St. Peters Bay area. A new culinary event was created to feature mussels as part of the 2012 PEI Fall Flavours Festival.

Tuna Cup Festival (new for 2012)

The Tuna Cup is being inaugurated this year and we have high hopes for this event becoming a marquee event in Fall Flavours as it matures in the next two or three years. This product category represents the highest value demand generator in our region.

PECD Touring Map

Points East Coastal Drive distributes over 50,000 map guides per year in both official languages

One Hundred and One Things to Do (New in 2012)

The development of this guide to more than one hundred things to do in our region is a new product for this year. Much of the content has been developed over the past several years with the hope of bringing the product to market.

St. Peters Bay Visitor Information Centre

Points East owns and operates the visitor information centre in St. Peters Bay under contract with the province of PEI. We would like to secure funding for aesthetic improvements to the building and increase animation at the site.

Ambassador Program

Points East, with the cooperation of the province of PEI and Northumberland Ferries Limited deliver information to visitors on board with printed material, laptops, and Screen Scape television promotion. The service includes the ability to book accommodations through Bookpei on the ferry.

In-house Packaging Program (new in 2011)

Points East is developing the ability to sell packages for members. We have the ability to create, market and sell packages in our region with our 1-800 toll free line and our secure credit card processing ability.

Members Newsletter

Web Site and Internet Marketing

Points East is adapting to changes in the provincial website, the area website and to challenges in new multi-media platforms.

Points East Coastal DriveDiscover a Special Place