plus fashion

http://skorchmagazine.com/plus-size-fashion-blog/evans-for-uk-plus-size-fashion-week-stylehasnosize/

PLUS SIZE FASHION IS NO PETITE OPPORTUNITYexclusive insights into what’s driving Plus businesses. Courtesy of Artificial Intelligence from DemandJump.

Industry SnapShot Market Size

$20B Increase in Plus sales (’15-’16)

17% Increase in Standard apparel sales (’15-’16)

7%1

Average size of an American Woman in 2016

16-18 2

So what’s the point? It’s time to get serious about PLUS SIZE FASHION

3

While a handful of Plus sized retailers are dominating parts of the category, DemandJump has identified compelling opportunities for challenger brands to seize significant share. 4

For example

5

Less than 10% of specialty Plus competitors are seriously engaged

with any of the top five referring blogs (aka traffic drivers) in the category.

1 2 3

6

Only Lane Bryant and Torrid are capturing 200K visits annually from any of the top 7

affiliates in the category.

1 2 3

Affiliate sources are ripe for the picking in Plus.

7

Millions of dollars in incremental revenue are available through paid and organic exposure

on social channels, particularly Facebook, Pinterest, and YouTube.

1 2 3

Get your story heard.

8

…Ignore them at your peril.

Additionally…

DemandJump identified three

Revenue drivers that are so rich with opportunity for Plus

size business…

9

Google paid search

1

10

DemandJump identified millions in incremental revenue for Plus brands who

optimize paid search campaigns to

DRIVE TRAFFIC.

http://stylecaster.com/plus-size-fashion/

11

Charlotte Russe and Lane Bryant drive up to nearly

10% of their total traffic from Google paid search (9% and

7% respectively).

12

To steal share from market leaders, savvy Plus brands should AIM to increase their visits from Google paid search to around 10% of their total annual traffic.

Key takeaway

13

affiliates

2

14

Affiliates are underutilized across the entire Plus category, even though we consistently see non Plus retailers capturing millions of annual

visits from affiliate websites.

https://www.pinterest.com/karolovegld/moda-para-rellenitas/

15

Charlotte Russe, a non Plus retailer who is starting to direct significant attention

towards Plus, is generating 7% of their total traffic from Polyvore alone!

16

Up-and-comer Gwynnie Bee is generating almost half a million

visits just from Swag Bucks!

17

… drive millions in incremental revenue. Utilize AI insights to build aggressive affiliate strategies that

increase traffic and maximize customer email capture.

Learn from

(1) category leaders…and

(2) non Plus fashion brands who are using affiliates effectively

to…

Key takeaway

18

EMAIL

3

19

Plus brands have used email for a long time, but in September, three brands broke away

from the pack.

Were you one of them…?

20

Leading fashion and Plus sized brands are driving up to 15% of

their total annual traffic from email.

Leverage affiliates to capture new customer emails for sustained lift in

email traffic and revenue.

Key takeaway

23

CONCLUSION

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Clearly… Plus Size Fashion IS NO PETITE OPPORTUNITY

25

Are you ready to strut your stuff?

26

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DEMANDJUMP CAN SHOW YOU HOW TO WIN.

CONTACT US TODAY FOR A CUSTOMIZED DEMO TAILORED

TO YOUR BRAND.

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