plm-summit 2014 | 8-9 abril | apresentação 10/14 | daniel bio | sap

SAP - Fábrica integrada: como encurtar os ciclos

de Projeto, Planejamento e Produção

Daniel Bio

Abril 2014

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Steering through the changing automotive environment

Customer demand highly configured cars but

remain very fickle

Uncertainty in global economic conditions

Compressed product development cycles

Underutilized production capacity

Escalating commodity and energy costs

Sustainable manufacturing and products

Increased competition and pricing pressure


Challenges

Fragmented R&D

departments are unable to

deliver desired innovations

quickly and in high quality

Global manufacturing

conspires to force high

inventory and logistics costs

Volatility in Global Supply

Networks challenges

efficacy of supply networks

Informed and demanding

customers along with

increasing competition puts

high pressure on profit

margins


High-impact strategies to drive top performance

High Impact Strategies

Enable Real-Time

Collaboration Across Extended

Product Design & Engineering

Teams

Eliminate Manufacturing Waste

& Synchronize Logistics With

Production

Create Visibility by Integrating

Multi-tier Global Supply

Networks

Deliver a Customer-Centric

Buying & Ownership

Experience

Objectives

Accelerate

Time to Market

Reduce Cost of

Goods Sold

Improve Cash

Flow

Drive Revenue

Growth

53% Faster time to market for new products

10% Lower manufacturing cost

29% Lower inventory days

35% Higher revenue per employee

Note: In comparison to average performers; Source: SAP Performance Benchmarking; all benchmarks are specific to automotive industry


Unmatched SAP expertise and traction

Manufacturing Volkswagen

General Motors

BMW

Deere

Hyundai/Kia

Nissan

Daimler

Goodyear

Johnson Controls

Faurecia

Bosch

Continental

Brose

TRW …

Sales & Service Volkswagen

General Motors

BMW

Deere

Daimler

Dong Fong

Inchcape

Proton Motors

Colmobil

GrupoQ

Al Mansout

Harley Davidson

Barlo World

Leug …

28of the top automotive manufacturers and suppliers

Multi-industry support on a

single platform

Deep automotive

industry-specific capabilities

Embedded preconfigured

best practices

Clear industry road map

3,000+ Automotive customers

worldwide

Source: SAP analysis of Forbes 2000 rankings (May 2013) and SAP customer database as of May 2013

A&D

23 global automotive dealer and OEM sales and service organizations

Auto

96%


SAP customers represent 79% of Global 500 companies.

SAP customers represent 85% of the top 100 most valued brands in the world.

Our customers manufacture more than 95,000 automobiles per day.

7 of the Forbes 50 Most Admired Companies in the World are SAP automotive

customers.

7 of the Forbes 100 Biggest Public Companies in the World are SAP automotive

customers.

Best-Run Customers

Best-Run Customers

7 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Our customers

manufacture more than

95,000 automobiles

per day.

8 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Our customers

produce more than

82% of the world’s

motorcycles.


Enable real-time collaboration across product

design & engineering teams

Enabling Solutions

Continuous Product and Service Innovation Identify opportunities to transform concepts into

products & optimize project management processes.

Integrated Product Development for Discrete

Industries Enable a consistent & accurate view of product data

for design collaboration & strategic sourcing.

Embedded Product Compliance Meet safety & environmental requirements through a

Total Quality Management approach.

Reduction in customer

orders past due 85%

“SAP solutions appealed to us because they are widely

used by companies with international operations. We now

have the scalability and flexibility we need to support our

customers and establish a foundation for growth.”

Brad Knauf, Senior Global Manager - Aftermarket Operations,

Dana Holding Corporation Source: SAP Performance Benchmarking

Best-Run Customers

High-Impact

Strategy

Business Impact1

14%

Shorter time to market for new products in

organizations that institute formal product life-

cycle management process

34%

Higher new product revenue (as % of total

revenue) for organizations that drive growth

with continuous innovation

1


SAP Solutions for R&D and Engineering Deliver Innovative Products with an Integrated Solution Approach

Service Make Design Imagine Plan

Manage big data, understand the past and predict the future

New user experience, embedded analytics, on mobile

Product data, structure and change management

Portfolio and project management

Embedded quality and compliance management

Concept Portfolio Ideation Design, Variants,

Recipes

Manufacturing Simulation Service Maintenance

Tool integration

platform CAD

Layout,

schema,

and code

CAE … Digital

Manufacturing ECAD,

Software

… …

Bill of

results Simulation

data

CAD

SAP PLM


New Authoring Tool Integration Strategy

Situation Today

Outdated UI

Partner specific implementations

No scale for growth

Limited functionality

New Tool Integration Strategy

New, harmonized UI

One integration platform for all kind of tools

Platform for growth

Enabler for Systems Engineering


SAP’s Authoring Tool Integration Strategy

SAP Engineering Control Center provides:

Consistent integration of authoring tools along the value chain

360 degree product view including mechanics, electronics, software, and simulation etc.

Embedded quality and sustainability management capabilities for the authoring tool interfaces

CATIA

V5

NX Creo Solid

Edge

Solid

works

Invent

or

Auto

CAD

Micro

station

Mechanical Design Electric

Electronic

Design

Software

Develop-

ment

Simulation …

SAP PLM/SAP ERP

SAP Engineering Control Center

CAD Service Layer

Imagine Design Plan Make Service

Visual Enterprise


Dana Holding Corporation, headquartered in Maumee, Ohio, is

a global supplier of engineering, manufacturing, distribution,

and service of drivetrain technologies, sealing systems, and

thermal management solutions.

Dana Holding Corporation chose the SAP ERP and the SAP Extended

warehouse applications to bring European aftermarket business in-house

after 10 years of outsourcing to improve service control and reduce costs.

Key Benefits

Replacement of disparate systems with a single global solution

A single integrated system to support the entire international

aftermarket distribution network

Closer customer relationships with improved satisfaction and sales

Greater visibility of operations to match supply and demand

Reduced costs and improved service levels

6 Months implemen-tation time at a new distribution center with no unplanned down time for customers

15% Improvement in customer order fill rate (from 80% to 95%)

85% Reduction in customer orders past due within six months

Dana Holding

Best-Run Customers


Eliminate manufacturing waste & synchronize

logistics with production

Enabling Solutions

Operational Procurement & Inbound Logistics

for Direct Material Standardize operations & processes for suppliers

and promote real time visibility into material demand.

Lean Manufacturing Eliminate waste of all kind, such as costs associated

with excess inventory, labor, and poor quality.

Make to Order Enable simulations & insight into material capacity &

labor constraints for highly variant products.

Outbound Logistics Promote tight process integration and real-time

visibility with customers & logistics service providers.

Order and inventory

accuracy 99%

Best-Run Customers

High-Impact

Strategy

Business Impact1

23%

Higher capacity utilization

in automotive companies when processes are

controlled by pull-based production schedules

rather than traditional shop orders

10%

Lower manufacturing cost (% of total revenue) for organizations where execution systems and the shop floor are integrated with enterprise applications

Source: SAP Performance Benchmarking 1


Part of the Paris-based Valeo Group, Valeo Service Benelux

B.V. supplies original equipment spare parts to automakers

and replacement parts to the independent aftermarket.

Valeo is aware that to maintain its strong market position, it needs to

constantly improve customer service and operational efficiency. Very

satisfied with its existing SAP ERP application, Valeo decided to

implement SAP warehouse management functionality. Having the

entire order-to-delivery process on a single platform would provide

the necessary degree of control and traceability.

Key Benefits

Improved stock and replenishment accuracy

Increased fill rate and eliminated second warehouse despite

25% increase in SKUs

Improved order and delivery traceability and improved customer

satisfaction

Paper-based picking replaced by mobile terminals with increased

accuracy and efficiency

99% Order and inventory accuracy

15% Improvement in fill rate

8% Fewer days in inventory

Order to delivery reduced from next day to 4–5 hours

Valeo

Best-Run Customers


Create visibility by integrating multi-tier global

supply networks

Enabling Solutions

Service Parts Management Integrate customer order processing with parts

sourcing, availability determination & claim handling.

Transportation Management Optimize fulfillment and spend by collaborating with

carriers across the entire order lifecycle.

Supply Chain Execution Integrate global logistics and fulfillment processes

across enterprise with real-time alerts & reporting.

Reduction in total

overhead cost 5%

“Reducing overhead costs by 5%, while increasing the

impact our contact centers have on customers, has been

a huge win for us.”

Bob White, Senior Vice President, Client and Fleet Services, ARI

Best-Run Customers

High-Impact

Strategy

Business Impact1

11%

Lower transportation spend (% of revenue) for

organizations that collaborate with contractors

& suppliers to get visibility into supply situation

7%

Higher forecast accuracy for organizations

that collaborate with external business partners

(contract manufacturer, suppliers, and so on)



Deliver a customer-centric buying & ownership

experience

Enabling Solutions

Dealer Business Management Streamline business operations & leverage real-time

data to drive enhanced sales & service processes.

Vehicle Sales Management Deliver full visibility throughout the entire vehicle

distribution chain by synchronizing supply & demand.

Customer Service, Support, and Warranty

Management Streamline & automate contract management,

resource allocation, and warranty / claim processes.

Multichannel Marketing Management Leverage consumer behavior & segmentation to

target cross-channel marketing activities.

Accuracy of sales quotation and dealer discount spend 100%

Best-Run Customers

High-Impact

Strategy

Business Impact1

14%

Higher customer satisfaction for top 25% of

organizations compared to average

organizations

15%

Lower inventory-carrying cost for

organizations that align supply to demand



As the country’s leading lift-truck supplier, Toyota Material

Handling U.S.A. Inc. (TMHU) supports independent dealers

nationwide.

TMHU chose SAP software including the SAP Customer Relationship

Management application to improve sales visibility and accuracy of

dealer sales quotations. TMHU also gained efficiency in order processing

and the management of its dealer discounts.

Key Benefits

Increased win rates with integrated lead management, marketing,

and analytics

Improved sales team productivity

Improved accuracy of sales quotations

Better visibility into sales pipelines and end-user pricing

Significant savings due to eliminating variance in dealer discounts

15% Improvement in market awareness

85% Reduction in order confirmation times

100% Accuracy of sales quotation and dealer discount spend

TOYOTA

Best-Run Customers


Al-Mansour Automotive Company is one of Egypt’s largest

importers, distributors, and retailers of motor vehicles, and

is the sole distributor of General Motors products.

The firm has a total market share of 27.7% and wanted to increase that

penetration via initiatives to generate more sales and improve service.

That’s why it turned to SAP Business Suite software and solutions from

the SAP for Automotive solution portfolio.

Key Benefits

Enabled growth plans without commensurate increase in headcount

Maintained highest operational key performance indicators of any

regional GM distributor

Enhanced Inventory control

Improved customer satisfaction

Shortened distribution delivery times

Improved customer satisfaction with reduced delivery times

Remarkable productivity gains

Streamlined processes and workflow

Al-Mansour Automotive

Best-Run Customers


PSA Peugeot Citroën is Europe’s second-largest automaker

and number seven globally, producing 3.2 million cars in 2009.

PSA Peugeot Citroën wanted to improve productivity in its 28 manu-

facturing facilities worldwide, 4 technical centers, and 1 tertiary site.

PSA replaced its legacy plant maintenance applications with the

SAP Enterprise Asset Management solution and developed standard

business processes based on best practices. In the next few years, the

solution will pay back PSA’s investment through heightened efficiency

and a better spare-parts list.

Key Benefits

Achieved productivity and organizational improvement throughout

the plants

Reduced spare parts inventory

Eliminated data reentry

Achieved productivity and quality targets

Improved preventative maintenance

Increase equipment availability

Production feedback loop to engineering

PSA Peugeot Citroën

Best-Run Customers


SAP co-innovates with leading automotive companies using the global Automotive

Executive Advisory Council to drive priorities. Its member companies spur

co-innovations and enhancements across the entire automotive value chain.

Customer Co-Innovation

Automotive Executive Advisory Council

The Automotive Executive Advisory Council enables C-level executives to discuss and guide new

business innovations, technologies, and best practices to support best-run companies.

Co-Innovation Partners

Co-innovation workgroups of the Automotive Executive Advisory Council focus on in-memory

computing, mobile solutions, and dealer business management in addition to engineering,

manufacturing, and sales and service topics.

45% Of companies are regular

members of the Automotive

Executive Advisory Council

Best-Run Customers