Facebook for Business All the people that matter to you

Darin Williams, Head of South East Asia

Darin Williams Head of South East Asia

REALLY BIG

NUMBERS

Unprecedented reach  

Source:  Facebook  internal  data  based  on  inferred  and  reported  data,  June  2013  

1.15B  people use Facebook

every month around

the world

On average, more than

Shift to mobile

819M  people use Facebook

every month on mobile

On average, more than

Source:  Facebook  Internal  Data  based  on  stated  and  inferred  data,  June  2013  

All  the  people  who  maGer  to  you.  

Is  that  the  whole  picture?  

Every day. Everywhere.

699M  people use

Facebook every day

On average, more than

469M  people on mobile

every day

All  the  people  that  maGer...  in  Asia  Pacific  

HONG KONG

In a day, Facebook can reach 1.64 times more people than the circulation of the largest daily newspaper

in Hong Kong

AUSTRALIA

the viewership of The Voice in 1 day

3X  

Reach your target audience at scale

Source: Facebook internal data based on inferred and reported data, July 2013

89%  of internet users in Indonesia

That’s 65M  people use Facebook

every month in Indonesia

On average, more than

INDONESIA

Source: Facebook internal data based on inferred and reported data, July 2013

JAPAN

92% of people who access Facebook in a day access it from mobile

INDIA

the number of people who use the Delhi metro log into Facebook

everyday on mobile

24X  

What does it mean to marketers?

Marketing Best Practices

Know the behaviors of your

target audience Be discoverable Measure

the right thing