planning your digital workplace: a systems-based planning approach
TRANSCRIPT
Planning Your Digital Workplace:A systems-based approach to planning for Enterprise Collaboration
Christian BuckleyChief EvangelistOffice Server and Services MVP
Christian BuckleyChief Evangelist at Beezy Office Servers and Services MVP
www.beezy.net@buckleyplanet
www.buckleyplanet.com
Beezy is the Intelligent Workplace for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.
Best Office 365 Solution, ESPC 2015
Lecko Leader in information
dissemination & circulation, knowledge
management & productivity, Paris 2016
Trend Setting Product of 2016, KM World
Top 10 Intranets rated ’genuinely
enjoyable’ for employees, Digital Workplace Group
Best Intranet of 2013, Nielsen Norman Group
Best Social Collaboration
Solution, Vodafone, Chicago 2015
Most Innovative Cloud Solution, ESPC 2016
Microsoft Gold Partner
Markets are evolving fast, and organizations need to
promote new ways of working
Digital-born companies are disrupting markets and incumbents across all sectors.
Millennials and remote workers are joining organizations with the mindset of the digital consumer.
Most large organizations care a lot about their physical workplace…
But they care less about how their digital workplace looks
SharePoint
Intranet
Network folders
My PC files
SAP
What is your Digital Workplace strategy?
Turn the Promises of the Digital Workplace to Reality by David Roe
http://www.cmswire.com/digital-workplace/turn-the-promises-of-the-digital-workplace-to-reality/
“In a recent CMSWire series of interviews with digital workplace
specialists, some common elements and themes emerged. One of the most
consistent is the belief that the best digital workplaces take a synergistic approach to fulfilling the wants and
needs of people through processes and technologies.”
Sharon O'Dea, an independent digital strategy consultant, specializes in intranets, social media and digital engagement. She defines the digital workplace as the place where work gets done, connecting people through an ecosystem of tools so they can be productive, informed and engaged, wherever they are.“First, it’s a means of communication top-down, bottom-up and, increasingly, peer-to-peer. Content in its myriad forms, from published pages to snippets of conversation, is the lifeblood of the digital workplace and the digital workplace is what makes that content accessible, findable and usable,” she told CMSWire.The digital workplace should also provide a gate to an organization’s knowledge while at the same time enabling organizations so that intellectual capital to be effectively captured and shared with others as more of it is produced.
Thankfully, he continues:
But where do we begin?
So many options…
Outlook Groups
Skype for Business
Yammer
Microsoft Teams
SharePoint Social
ISV solutions
Enterprise collaboration requirements can be complex Your ultimate goal is to support the entire company However, different teams and business units often
have competing priorities In an attempt to satisfy everyone, the reality is that
most planning efforts fail to satisfy anyone
In The Social Organization by Bradley and McDonald (Gartner), the authors talk about the components of successful collaboration: Community Social Purpose
Any organization that wants to deploy a digital workplace, with enterprise
collaboration at its center, would benefit from a systems-based planning approach
Systems-Based Planning What is needed is an iterative, strategic, and systems-based approach:
Identifying core business use cases and challenges at the team level Identifying use cases and challenges at the company level Performing a gap analysis between team and company levels Mapping out current state, and desired future state Working with key stakeholders to identify appropriate strategies and priorities Instituting (or reinforcing) the stakeholder review and change management
process
This approach drives stakeholder engagement, and ensures a more holistic solution that aligns with the needs of the business at every level.
Minimized Methodology Engaging leaders in a systems analysis,
identifying high-priority needs and challenges Outlining a set of targeted and strategic
actions based on common customer scenarios Developing an implementation plan to support
successful operational and improvement strategies
Minimized MethodologyAt a very high level, it is about: Assessing where you are Envisioning where you want to be Devising an implementable path to take you from “here to
there”
Brief History Lesson Systems development on a large scale was first attempted by the US military in its
Department of Defense (DOD) and by the National Aeronautics and Space Administration (NASA). They were therefore instrumental in developing the framework of a sequence of stages or phases for developing a system.
Business System Planning (BSP) model: 1970s IBM initial works on BSP, it was previously for internal use only 1981, IBM issued and made available to customers Later, this method became an important tool for many organizations
In order to develop a system successfully, it is managed by breaking the total development process into smaller basic activities or phases. Any system development process, in general, is understood to have the following phases:
Analyzing Defining Designing
Practical Steps A complex method to deal with data, processes,
strategies, goals, and people, all of which are interconnected.
Business systems planning looks at the whole organization to determine what systems the business requires to fulfill its goals.
Goals are to: Understand the issues and opportunities with the current
applications, data architecture Develop a future state – and a migration path that
supports the enterprise
Provide a direction and decision-making framework Generate a blueprint for development
Outputs The goal of this process is not a final written document, a
detailed implementation plan, or even a formal budgeting exercise.
It is an organizational learning process that should result in a shared vision of what needs to be accomplished, with an understanding of all impacted systems and capabilities.
As project complexity increases, the ability for individual participants to maintain sight of the larger vision and whole will often decrease.
The Beezy Approach
The ingredients of an intelligent workplace
Communication
Collaboration
Knowledge
Processes
Communication Empowering employees and getting
them to move in the same direction demands open, fresh, and cross-hierarchical communication.
Increased communication helps employees stay aware of what is going on in different locations, departments, or management tiers.
High levels of awareness and strategic alignment lead to better decisions from the entire workforce.
Employees that are aware of the company’s direction – and are given the ability to contribute their opinion or experience – show higher levels of loyalty and engagement.
Collaboration “The whole becomes greater than the
sum of its parts.” (Aristotle)
Social collaboration capabilities, specifically, when applied to document and task management, make collaboration much more efficient.
They also make your system more rewarding and engaging by allowing people to connect and work together in different ways.
Knowledge One of the greatest failures within most
organizations is the inability to adequately document, catalog, and make retrievable the processes and experiences of employees.
Enterprise collaboration is all about capturing collective experiences – and sharing them.
When properly employed, the result is a greater retention of institutional knowledge.
Processes Business users need self-service tools
that allow them to automate routine tasks on their own, without having to ask IT for help every time.
Solutions should be accessible, allowing users and teams to connect to the right data, at the right time.
The future of collaboration and communication is about enabling employees to focus less on the technology, and more on getting their work done.
Processes
Where is your focus?
Company
EmployeeCustomer
Outcomes
Acquisition
Quality Engagement Content
Support
What is your desired business impact?
Customer
What are your business outcomes?
Engagement drives business outcomes
Acquisition
Reduce churn
Community Advocacy
Happy customers
BrandWord of Mouth
Peer to peer
education Real-time
interaction
Connect to Devs
Visibility
Examples of specific business goals might include: Reduce on-boarding time for new recruits Minimize travel time and cost Improve customer satisfaction Reduce time spent searching for information Avoid duplication of work across departments (or locations) Develop cross-hierarchical communication Increase employee empowerment and/or engagement Improve talent recruiting and retention Improve meeting efficiency and effectiveness
Use case examples might include: CEO’s assistants book board meeting dates & times in a shared
calendar Assistants updates the meeting agenda The system sends reminders to CEO about deadlines to upload
documents prior to the meeting CEO uploads documents to be presented All attendees can open and edit the documents in their laptops
during the meeting, without need to print A list of action items is created and agreed to After the meeting, documents are approved and moved to a read-
only status All content is made accessible for future search Access to content respects current privacy policies
Focus on Key Business Problems Many transformative efforts fail because key users decide to “play
with the tools” rather than take the planning process seriously.
The lack of goals and purpose quickly leads to low levels of engagement and superficial usage. Without clear goals and engaged users, you’ll never gain a clear assessment of the end results.
Take it seriously. You will be using other people’s time to make your decisions on how to move forward. Make good use of their time – and yours.
Example: Capturing Institutional Knowledge
• Captures many types of documentation• Provides structure• Taxonomy, Folksonomy• Search-driven user experience
SharePoint as a Knowledge Center
Where it fails:• Capturing tacit knowledge• Leveraging the dialog between documents• Driving the ideation process• It is only as useful as the data captured within the
platform• …and your ability to get that data back out
SharePoint as a Knowledge Center
• “Organized brainstorming”• Gathering input, sorting and refining, and implementing• Idea management is also about surfacing ideas from
your employees that may otherwise be lost within the daily shuffle
• Shared input generated by the people who live and breathe the functional tasks, and who are best positioned to identify new ways to work new methods to optimize and improve and novel innovations that could have an impact to your bottom line
Your Future State: Idea Management
Idea management must provide a method for employees to:
Current State
Future State
Identify Organizational Needs
Identify Team Needs
Identify Gaps
PrioritizeActions
What does success look like?
If you haven’t defined the end result, how do you
know when you’ve reached it?
How will you decide if your transformation is successful? Know your evaluation criteria before you start!
Set specific goals and indicators related to your business goals.
Put in place mechanisms to collect data and measure your success (or failure…) at the end of each phase.
For example, if one of your business goals is to “reduce internal communication and email overload” you might measure success by: Creating a baseline of current activity Measuring email volume today and then again after the pilot. Comparing the email open-to-read ratio Tracking the volume of “Likes” and other metrics based on the
collaboration features being used within your pilot.
• Activity within communities• Interest in content, keywords, ideas• Level of engagement• Overall platform adoption• Measuring the increase in innovation• Decreasing the cycle of new
product introduction• Sharing of content and expertise
What does this mean within enterprise collaboration?
Make it part of your ongoing support model Due to the fluid nature of enterprise collaboration, organizations today find that
implementing a true change management program to monitor and adjust based on analysis is critical.
Formation of a ‘Center of Excellence’ to both manage change and administrate your platforms is becoming the standard approach.
How can you help your employees to be more
successful?
Culture is Important
Beezy is the Intelligent Workplace solution built in
SharePoint
The perfect platformThe Microsoft stack is the most fertile ground to build a collaboration and communication solution
A powerful engineBeezy stiches the pieces of the puzzle together, ensures high performance and feature availability through its API
An award winning UXConsumer-like user experience that requires no training and will delight your employees.
Installed in a matter of hours…
Incredibly customizable!
Incredibly customizable!
User Interface ProposalIntranet Design
Wrap-Up
In my personal experience, what works is: Focus on specific business problems – and clear outcomes. Make governance and change management the priority. Look at your systems holistically, understanding both
company-wide and line of business needs – and the gaps between them.
Be prepared to regularly iterate on your strategy. Organic growth through pilots is the most sustainable model
for successful enterprise collaboration.
Share these points with your entire
team!
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Thank you very much!