plan roadblocks to ncs physical obstacles emotional...
TRANSCRIPT
Smart Operational leadership
Figure10.1RightobstaclesPhysicalandemotionalobstaclestonecessaryconditionsaredefinedassingularperformancegaps.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalPlan
5.RightOperationalLeadership
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview OperationalExcellence
Alwaysachieveto-dateoperationalgoals
Obstacles• RoadblockstoNCs• Physicalobstacles• Emotionalobstacles• Threerules• Operationalizeobstacles• Checkentirebusinesssystem• Consideremotionalobstacles
Smart Operational leadership
ProductManagement
Marketing
Manu-facturing
Sales
Prod.Dev. CallCenter
Innovation
OrderProcessing
Distributors
CustomersTypeA
CustomersTypeB
Suppliers
TechnologyGurus
Ecosystem
Development-Partners
Value
Value
Value
Income
Income
Income
MARCOMServices Competitors
Figure10.2Obstacles:HinderingprogresstowardNCsMaybelocatedinthefunctioncarryingtheNCorinotherfunctions,anywhereinthebusinesssystem.
OperationalBusinessGoal
CriticalSuccessFactor
CriticalSuccessFactor
CriticalSuccessFactor
Competitors’Plans
Competitors’Plans
Competitors’Plans
Obstacle
Obstacle
Obstacle
Obstacle
Obstacle
DoD
DoD
DoD DoD
Smart Operational leadership
Figure10.3WhenwegetaskedtodosomethingweevaluatetherequestemotionallyFranziskaevaluatestherequest“Doyourhomework”,arrivingattheemotionaldecisionYESorNO.
Trigger“Doyour
homework”
EmotionalDecision
0
2
4
6Relevantformygoals?
DidIexpectthis?
CanIcopewiththeconsequences?
Inagreementwithsocialnorms?
Emotionalevaluation
Smart Operational leadership
Figure10.4Obstacles,operationalizedasperformancegapsIntuitivephrasingneedstobeoperationalizedintodata-baseddescriptionofthegapofwhichtheobstacleconsists.
NecessaryconditionObstacles
Intuitive(System1) Databased(System2)
95%on-timecustomeracceptance
Wearenotcompetentenoughtoquicklyinstall.
InService,weneed25technicianstrained.Only18aretrainednow.
<6monthsfornewproducts Wetaketoolongtodevelopnewproducts
InProductDevelopment,weneedmanufacturingreleaseafter6monthsofdevelopment.Currently,3of10projectstakemorethan6months.
120m$levelofqualifiedfunnel
Wedonotgenerateenoughleads
InSales,werequire$300Minnewleadsperquarter.Marketingcurrentlygenerates$225M
<8%marketingcostenvelope
Wehavetoomanyproductoptionsandourwinrateistoolow.
InProductDevelopment,wehave98productoptions,shouldhavemax.5
InSales,ouropportunitywinrateis<30%,shouldbe>50%
Smart Operational leadership
Figure10.5WorksheetobstaclesearchgridCheckingeverysinglefunctionofthebusinesssystemforobstaclestoachievingnecessaryconditions.Thebusinessecosystemischeckinentirety.Checkincludestheculturaldomain.
Suppliers Enablers CustomersOp.Leadership
EdwardE.Service
ThomasT.SupplyChainWilliamW.
Sales&MktgMaryM.
ProductsJamesT.
Ourculturedoesnotvalue
engineeringefficiency
Weshouldmanagedevelopmentas
projects,don'tdothat.
1.1Productdevelopment:<6months
newproductcycleJamesT.BT(01-16)
WedonottrackTTFasKPI,shouldhaveaccountable
owner
1.2Service:>8hourstimetofixThomasT.IP(03-16)
Engineeringefficiencyisanew
performanceindicator
Wehaveupto98optionsper
product,shouldhavemax5
2.1Marketing:+15%RFQsbyweb
marketingMaryM.BT(12-15)
Welackanagreeduponkeyaccountapproach,shouldhaveoneforall
functions.
Keyaccountopportunitywinrateis<30%,
shouldbe>50%
2.2Sales:$60m
keyaccountsalesFrankF.IP(FY-16)
Nrofpartsis>20.000shouldbe<
2000
3.1Manufacturing:<$25mCOGS
EdwardE.IP(12-15)
Excess/obsolencyis19%
shouldbe<12%
3.2SupplychainInventorydrivencost<
14%ofrevenueWilliamW.IP(03-16)
SeparatingandfocusingonPLsisunpleasantformanagers
Staffsellsproductmix,shouldsellonlyPLAorB
4.1Co-managementSeparateorganizations
forvaluechainsofPLAandB
EdwardE.BT(07-15)
NecessaryconditionsEcosystem InternalSystem
Obstaclestoachievenecessaryconditions
Culturaldomain
Smart Operational leadership
Figure10.6Designingtheoperationalplan–Step4:NoteobstaclesfornecessaryconditionsOneormoreobstaclesforNCsloggedintheone-pageplan.
Commitments Obstacles Necessaryconditions Competitors'plans Criticalsuccessfactors Operationalbusinessgoal
Weshouldmanagedevelopmentas
projects,don'tdothatpresently
Ourculturedoesnotvalue
engineeringefficiency
WedonottrackTTFasKPI,
shouldhaveaccountableowner
1.2Service:
>8hourstimetofix
ThomasT.IP(03-16)
(B)Perf.Goal:Topservicerating
>TTF<3days(ongoing)
>65%partsonstock(12-15)
Wehaveupto
98optionsperproduct,
shouldhavemax5
2.1Marketing:
+15%RFQsbywebmarketing
MaryM.BT(12-15)
Keyaccountopportunitywinrate
is<30%,
shouldbe>50%
Welackanagreeduponkey
accountapproach,
shouldhaveoneforallfunctions.
Nrofpartsis>20.000
shouldbe<2000
3.1Manufacturing:
<$25mCOGS
EdwardE.IP(12-15)
(A)Perf.Goal:
Costofmaterial<15%
>Newsuppliercontracts(12-15)
Costofwarrantyis19%,
shouldbe<5%
3.2Supplychain:
Inventorydrivencost<14%of
revenue
WilliamW.IP(03-16)
(B):Perf.Goal:
Finalconfigurationexworks
>CustomerconfigviaWeb(06-15)
Staffsellsproductmix,
shouldsellonlyPLAorB
SeparatingandfocusingonPLsis
unpleasantformanagers
1.1Productdevelopment:
<6monthsnewproductcycle
JamesT.BT(01-2016)
4.1Companymanagement:
Separateorganizations
forvaluechainsofPLAandB
EdwardE.BT(07-15)
2.2Sales:
$60mkeyaccountsales
FrankF.IP(FY-16)
Contributionmargin
2015:$250m
2016:$280m
(A)Perf.Goal:
Stableproductdevelopmentcycle
>12mths,ongoing
(B)Perf.Goal:
$8msales/head
>50/50incentivescheme
>Salesworkfromhome
Bothongoing
(A),(B)Perf.Goal:
Profitbycountry,ongoing.
Noplansforseparateunitsby
productlines.
1.Advantage
intrendsinuserneeds
2.Highlyeffective
salesfunction
3.Worldclass
lowcostorganization
4.Highlyfocused
productlineteams
Smart Operational leadership
Figure11.1RightoperationalcommitmentsBindingpromisestoovercomeobstacles.Definedwithrightcontentandrightforexecution.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalPlan
5.RightOperationalLeadership
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview OperationalExcellence
Alwaysachieveto-dateoperationalgoals
Commitments• Bindingpromisesfornewsystemstates• Fourrules• Operationalizecommitments• Phrasetoovercomeobstacles• Searchentirebusinesssystem• Provecausalconnection
Smart Operational leadership
Figure11.2Operationalcommitments:PromisesfornewsystemstatesStatestobeachievedtoovercomeanobstacletoanecessarycondition.Locatedinafunctioncontainingtheobstacleorinanyotherfunction.
6of47salesprofessionalsarecompetent
invaluebasedselling.Allshouldbe.(Sales)
Avalue-basedselling(VBS)methodologyisselected(MarketingManagement,
Jan.31,2016)
SalesmanagementandsalesstaffaretrainedinVBS
(SalesManager,March31,2016)
TheVBSmethodologyincludesourproductroadmap(ProductDevelopment,
June30,2016)
Salestokeyaccounts$20M(=+15%)(GM,2016)
ProductManagement
Marketing
Manu-facturing
Sales
Prod.Dev. CallCenter
Innovation
OrderProcessing
Distributors
CustomersTypeA
CustomersTypeB
Suppliers
TechnologyGurus
Ecosystem
Development-Partners
Value
Value
Value
Income
Income
Income
MARCOMServices Competitors
OperationalBusinessGoal
CriticalSuccessFactor
CriticalSuccessFactor
CriticalSuccessFactor
Competitors’Plans
Competitors’Plans
Competitors’Plans
Obstacle
COM
COM
COM
Smart Operational leadership
Figure11.3Commitmentmilestones:TwotypesofintermediateDoDsDelivering:tocheckprogressagainstthecommitment’sDoD.Building:tocreatetheprerequisites.
FEB
Trainingcontentnot
defined
Trainingagendadefined
Notrainingmaterialavailable
Trainingmaterialdeveloped
IntermediateObstacle
IntermediateDoD
Notrainingplan
defined
Trainingscheduleconfirmed
OCTSEPAUG
Buildingmilestones
8SalesEngtrained
OCT
32SalesEngtrained
JAN
22SalesEngtrained
DEC
16SalesEngtrained
NOV
DoDmilestones
46SalesEngaretrained
Smart Operational leadership
Figure11.4Theeco(German:öko)bagShowcaseexampleofresolvinganobstacleby„goingaroundit“.(cartonbox,folded)
Smart Operational leadership
Figure11.5Definingcommitments–Worksheet(Example)Searchingtheentirebusinesssystemforcommitmentsrequiredtoovercomeobstaclestonecessarycommitments.
Suppliers Enablers CustomersOp.Leadership
EdwardE.Service
ThomasT.SupplyChainWilliamW.
Sales&MktgMaryM.
ProductsJamesT.
CCPMinusefornewproducts
(05-15)
Weshouldmanagedevelopmentasprojects,dothatpresently
Engineeringefficiencyworkshopallengineers(02-
15)
Ourculturedoesnotvalueengineeringefficiency
ServicesupervisorsmanageTTFasKPI
(06-15)
WedonottrackTTFasKPIshouldhaveaccountableowner
1.2Service:>8hourstimetofixThomasT.IP(03-16)
Fiveoptionsonlyonpricelist(10-15)
Wehaveupto98productoptions,perproduct,
shouldhavemax5
2.1Marketing:+15%RFQsbywebmarketing
MaryM.BT(12-15)
Mustwindealsreviewedmonthly
(04-15)
Dealqualificationisrevised(05-15)
Keyaccuntopportunitywinrateis<30%,
shouldbe>50%
Keyaccountapproachagreedupon(04-15)
Welackanagreeduponkeyaccountapproach,
shouldhaveoneforallfunctions.
DesignforassemblyinplaceforPLA
(06-15)
Nrofpartsis>20.000shouldbe<2000
3.1Manufacturing:<$25mCOGS
EdwardE.IP(12-15)
DOAreducedto<1%(12-15)
Costofwarrantyis19%,shouldbe<5%
3.2Supplychain:Inventorydrivencost<14%of
revenueWilliamW.IP(03-16)
Customersinformedoffocused
staff(03-15)
Revisedsalescontractssigned
(06-15)
Staffsellsproductmix,shouldsellonlyPLAorB
Engagementworkshopswithmanagers(02-15)
SeparatingandfocusingonPLsisunpleasantformanagers
4.1SeparateorganizationsforvaluechainsofPLAandBEdwardE.BT(07-15)
Ecosystem InternalSystem
Commitmentstoovercomeobstacles
Obstacles Necessaryconditions
1.1Productdevelopment:<6monthsnewproductcycle
JamesT.BT(01-16)
2.2Sales:$60mkeyaccountsales
FrankF.IP(FY-16)
Smart Operational leadership
Figure11.6Completingtheoperationalplan–Step5:NotingcommitmentsforovercomingobstaclesUponenteringthecommitments,theone-pageplaniscompleted.
Commitments Obstacles Necessaryconditions Competitors'plans Criticalsuccessfactors Operationalbusinessgoal
Criticalchainprojectmanagementinusefornewproducts
JamesT.(05-15)
Weshouldmanagedevelopmentasprojects,don'tdothatpresently
Allengineersattendedengineeringefficiencyworkshop
EdwardE.(02-15)
Ourculturedoesnotvalueengineeringefficiency
ServicesupervisorsmanageTTFasKPIThomasT.(06-15)
WedonottrackTTFasKPI,shouldhaveaccountableowner
1.2Service:>8hourstimetofixThomasT.IP(03-16)
(B)Perf.Goal:Topservicerating>TTF<3days(ongoing)
>65%partsonstock(12-15)
FiveoptionsonlyonpricelistMaryM.(10-15)
Wehaveupto98optionsperproduct,shouldhavemax5
2.1Marketing:+15%RFQsbywebmarketing
MaryM.BT(12-15)
DealqualificationisrevisedMaryM.(05-15)
MustwindealsarereviewedmonthlyEdwardE.(04-15)
KeyaccountapproachagreeduponEdwardE.(04-15)
Welackanagreeduponkeyaccountapproach,
shouldhaveoneforallfunctions.
DesignforassemblyinplaceforPLA
WilliamW.(06-15)
Nrofpartsis>20.000shouldbe<2000
3.1Manufacturing:<$m550COGS
EdwardE.IP(12-15)
(A)Perf.Goal:Costofmaterial<15%
>Newsuppliercontracts(12-15)
DOAreducedto<1%ThomasT.(12-15)
Costofwarrantyis19%,shouldbe<5%
3.2Supplychain:<$285mtotalcostofsupplychain
WilliamW.IP(03-16)
(B):Perf.Goal:Finalconfigurationexworks
>CustomerconfigviaWeb(06-15)
RevisedsalescontractssignedMaryM.(06-15)
CustomersinformedoffocusedstaffMaryM.(03-15)
Engagementworkshopswithmanagers
EdwardE.(02-15)
SeparatingandfocusingonPLsisunpleasantformanagers
Keyaccountopportunitywinrateis<30%,
shouldbe>50%
Staffsellsproductmix,shouldsellonlyPLAorB
1.1Productdevelopment:<6monthsnewproductcycle
JamesT.BT(01-2016)
4.1Companymanagement:Separateorganizations
forvaluechainsofPLAandBEdwardE.BT(07-15)
2.2Sales:$60mkeyaccountsales
FrankF.IP(FY-16) Contributionmargin2015:$250m2016:$280m
(A)Perf.Goal:Stableproductdevelopmentcycle
>12mths,ongoing
(B)Perf.Goal:$8msales/head
>50/50incentivescheme>Salesworkfromhome
Bothongoing
(A),(B)Perf.Goal:Profitbycountry,ongoing.
Noplansforseparateunitsbyproductlines.
1.Advantageintrendsinuserneeds
2.Highlyeffectivesalesfunction
3.Worldclasslowcostorganization
4.Highlyfocusedproductlineteams
Smart Operational leadership
NC2.2
NC2.1ObstacleCOM2.11
COM2.11
Obstacle
ObstacleCOM1.22
COM1.21
COM1.12
COM1.11
NC3.2
NC1.2
NC1.1
Figure12.1Allobligationsmustbeconfirmed–otherwise,theoperationalplanisincompleteByconfirmingobligations,ownersacceptaccountabilitytodelivertheobligations’DoDs.
Obstacle
Commitments Obstacles NecessaryConditions Obstacles CriticalSuccessFactors
Obstacle
Obstacle
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Competitors’Plans
Competitors’Plans
Competitors’Plans
CSF1
CSF1
CSF1COM3.11
Smart Operational leadership
Figure13.1RightexecutionTheentireoperationalteammustengageinexecutingtheiroperationalplan:focusonthegoal,shareprogressinnecessaryconditionsandimpeccablydeliverobligations.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalPlan
5.RightOperationalLeadership
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview OperationalExcellence
Alwaysachieveto-dateoperationalgoals
• Onesurfboardforthewholeteam• Threerulesforsuccess• Focusonperformanceinbusinessgoal
• Shareprogressagainstnecessaryconditions
• Impeccablydeliverobligations
Smart Operational leadership
Figure13.2Executingoperationalplans:theentireoperationalteamononesurfboardEveryonemustfocusonthegoalandcontributeascommitted.
Smart Operational leadership
Figure13.3TrackingouroperationalbusinessgoalGoalchartshowsactualandforecast,commented.
Contribution margin, M$ Owner J F M A M J J A S O N D
Goal 26 39 52 57 58 61 75 118 154 189 213.8 250
Actual 30 50 66
Forecast 70 75 80
Americas Mary S. 8 13 18 23 24 25 30 59 80 104 118 140
International John W. 18 26 34 34 34 36 45 59 74 85 95.8 110
Skis Robert K. 14 19 24 25 26 27 35 70 92 117 132 152
Snowboards William K. 12 20 28 32 32 34 40 48 62 72 81.8 98
James T.
Regions and Countries
Products
0
50
100
150
200
250
300
J F M A M J J A S O N D
Con
tribu
tion
mar
gin,
M$
Our operational business goal
Goal Actual Forecast
Jan:ShipmentsinDec112%offorecastFeb:NewdistributorinChinaMar:Internationalskisbelowforecast,expecttorecoverinrestofyear
April,May,June:Inspiteofseasonalslowdownexpectstableprogressincontributionmargin
Smart Operational leadership
Figure13.4Trackingprogressinnecessaryconditions.SummaryforoperationalplanProgressagainstallnecessaryconditions,bytheirmilestones.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.1Productdevelopment:<6monthsnewproductcycle
JamesT.BT(01-2016)
(A)Perf.Goal:Stableproductdevelopment
cycle>12mths,ongoing
1.2Service:>8hourstimetofixThomasT.IP(03-16)
(B)Perf.Goal:Topservicerating
>TTF<3days(ongoing)>65%partsonstock(12-15)
2.1Marketing:+15%RFQsbywebmarketing
MaryM.BT(12-15)
2.2Sales:$60mkeyaccountsales
FrankF.IP(FY-16)
3.1Manufacturing:<$m550COGS
EdwardE.IP(12-15)
(A)Perf.Goal:Costofmaterial<15%
>Newsuppliercontracts(12-15)
3.2Supplychain:<$285mtotalcostofsupply
chainWilliamW.IP(03-16)
(B):Perf.Goal:Finalconfigurationexworks>CustomerconfigviaWeb
(06-15)
4.1Companymanagement:Separateorganizations
forvaluechainsofPLAandBEdwardE.BT(07-15)
(A),(B)Perf.Goal:Profitbycountry,ongoing.
Noplansforseparateunitsbyproductlines.
4.Highlyfocusedproductlineteams
Necessaryconditions Competitors'plans Criticalsuccessfactors OperationalbusinessgoalProgressinnecessaryconditions
Contributionmargin2015:$250m2016:$280m
(B)Perf.Goal:$8msales/head
>50/50incentivescheme>Salesworkfromhome
Bothongoing
1.Advantageintrendsinuserneeds
2.Highlyeffectivesalesfunction
3.Worldclasslowcostorganization
Smart Operational leadership
Figure13.5Trackingprogressagainstnecessaryconditions’DoDsWhendeterminingnecessaryconditions,milestonesweredefined.Basedonthese,trackandshareprogress.
Necessarycondition:<5%defectiveshipments
Actual
Goal
Obstacle:Dominantdefectnotknown.Commitment:AllDEFOAreported(Logistics),starting1101.
Obstacle:Dominantdefect(incompletecabling)notaddressed.Commitment:Completecablingaddedtofullkitlist(Assembly),starting1102.
Smart Operational leadership
Figure13.6Whyoperationalplansfail:LowreliabilityTypicaldataforfivedifferentoperationalplans.Notdeliveringobligationsaspromisedisthemostfrequentcauseforfailuretoreachthegoal.
523
178
94
36
0
100
200
300
400
500
600
Defect
Lowreliabilitythedominantcauseforfailureofoperationalplans
Latevsduedate Incomplete Nocontributiontogoal Other
Lowreliability
Smart Operational leadership
Figure13.7Personalobligationprocess–ThebackboneofoperationalreliabilityToensurereliabledeliveryofoperationalobligations,everyteammembermustperformtheprocess–likeSwissclockwork.
PersonalObligationProcess
OperationalPlanning
PlanObligation
ConfirmObligation
BuildObligation
DeliverObligation
DefineObligation
AssignObligation
Workinprogress(WIP)
ObligationLog• Weeklyobligationsprints
• Teamupdates
CloseObligation
Smart Operational leadership
Figure14.1RightcheckWithdeepreviews(tunedtolevelofoperationalperformance),checkprogressagainstgoalsandplansanddecidehowtoadjustoperationalplans.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalPlan
5.RightOperationalLeadership
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview OperationalExcellence
Alwaysachieveto-dateoperationalgoals
• Levelofoperationalperformance
• Improvemanagementofobligations
• Refinetheoperationalplan
• Findingconstraints• Plantoresolve
Smart Operational leadership
WrongplanRebuildplan
GotitwrongFindconstraintRebuildplan
Improveobligationmanagement
LuckywinRefineplan
Improveobligationmanagement
Figure14.2Fourquadrantsofoperationalexcellence–ExamplesUnitBperformsatoperationalexcellence.Theothersneedtogobacktotheirplansandrebuildthem,asrequiredbytheirindividualsituations.
Excellenceinachievinggoals(%ytd)
Excellenceinm
anagingob
ligations(%
obligationsontrack)
100
90
80
70
60
50
D
1209080 100 110
C
E
ExcellenceinOperationalleadership
Refineplan
A
B
Smart Operational leadership
Figure14.3WrongplanquadrantActionsdoneasplanned,stillnoprogresstothegoal.
70
72
74
76
78
80
82
84
86
88
90
May June July Aug Sep Oct Nov Dec
Goal Actual
Saladonlyinlunchcafeteria.
Winelimitkept.120km/week
Saladonlyinlunchcafeteria.
Winelimitkept.200km/week
Saladonlyinlunchcafeteria.
Noalcoholfor3weeks
200km/week
Smart Operational leadership
Figure14.4ImprovingtheobligationspipelineUnderstandingofftrack/ontrackintheobligationspipelinerevealsconstraints.
PersonalObligationProcess
OperationalPlanning
PlanObligation
ConfirmObligation
BuildObligation
DeliverObligation
DefineObligation
AssignObligation
Workinprogress(WIP)
CloseObligation
49 4018 16
1 9
5 1
0
20
40
60
Assigned Confirmed WIP Delivered
Offtrack
Ontrack
Smart Operational leadership
Commitments Obstacles Necessaryconditions Competitors'plans Criticalsuccessfactors Operationalbusinessgoal
Criticalchainprojectmanagementinusefornewproducts
JamesT.(05-15)
Weshouldmanagedevelopmentasprojects,don'tdothatpresently
Allengineersattendedengineeringefficiencyworkshop
EdwardE.(02-15)
Ourculturedoesnotvalueengineeringefficiency
ServicesupervisorsmanageTTFasKPIThomasT.(06-15)
WedonottrackTTFasKPI,shouldhaveaccountableowner
1.2Service:>8hourstimetofixThomasT.IP(03-16)
(B)Perf.Goal:Topservicerating>TTF<3days(ongoing)
>65%partsonstock(12-15)
FiveoptionsonlyonpricelistMaryM.(10-15)
Wehaveupto98optionsperproduct,shouldhavemax5
2.1Marketing:+15%RFQsbywebmarketing
MaryM.BT(12-15)
DealqualificationisrevisedMaryM.(05-15)
MustwindealsarereviewedmonthlyEdwardE.(04-15)
KeyaccountapproachagreeduponEdwardE.(04-15)
Welackanagreeduponkeyaccountapproach,
shouldhaveoneforallfunctions.
DesignforassemblyinplaceforPLA
WilliamW.(06-15)
Nrofpartsis>20.000shouldbe<2000
3.1Manufacturing:<$m550COGS
EdwardE.IP(12-15)
(A)Perf.Goal:Costofmaterial<15%
>Newsuppliercontracts(12-15)
DOAreducedto<1%ThomasT.(12-15)
Costofwarrantyis19%,shouldbe<5%
3.2Supplychain:<$285mtotalcostofsupplychain
WilliamW.IP(03-16)
(B):Perf.Goal:Finalconfigurationexworks
>CustomerconfigviaWeb(06-15)
RevisedsalescontractssignedMaryM.(06-15)
CustomersinformedoffocusedstaffMaryM.(03-15)
Engagementworkshopswithmanagers
EdwardE.(02-15)
SeparatingandfocusingonPLsisunpleasantformanagers
Keyaccountopportunitywinrateis<30%,
shouldbe>50%
Staffsellsproductmix,shouldsellonlyPLAorB
1.1Productdevelopment:<6monthsnewproductcycle
JamesT.BT(01-2016)
4.1Companymanagement:Separateorganizations
forvaluechainsofPLAandBEdwardE.BT(07-15)
2.2Sales:$60mkeyaccountsales
FrankF.IP(FY-16) Contributionmargin2015:$250m2016:$280m
(A)Perf.Goal:Stableproductdevelopmentcycle
>12mths,ongoing
(B)Perf.Goal:$8msales/head
>50/50incentivescheme>Salesworkfromhome
Bothongoing
(A),(B)Perf.Goal:Profitbycountry,ongoing.
Noplansforseparateunitsbyproductlines.
1.Advantageintrendsinuserneeds
2.Highlyeffectivesalesfunction
3.Worldclasslowcostorganization
4.Highlyfocusedproductlineteams
Figure14.5RefiningtheoperationalplanStartingfromCSFs,answerfourquestionsforeachitem:Stop?Continue?Improve?New?
CSFs
Stop?Continue?Improve?New?
Competitors
Stop?Continue?Improve?New?
Commitments
Stop?Continue?Improve?New?
Obstacles
Stop?Continue?Improve?New?
NCs
Stop?Continue?Improve?New?
Smart Operational leadership
Figure14.6Searchingforcausalclusters:FourcolumnapproachExample.Twofunctionsanalyzed.Contentcoveredforconfidentiality.
Why do we struggle to reach our goal of ..... ?
....
....
....
.... .... ....
....
.... ....
....
....
....
....
....
....
....
....
....
Causalcluster
Smart Operational leadership
OperationalGoals
Figure14.7Acausalcluster(schematic)OnobstacleforreachingthegoalisidentifiedinSALES,withconsequencesinCALLCENTERandCUSTOMERSTYPEA.Threecausesinotherfunctionsfound.
ProductManagement
Marketing
Manu-facturing
Sales
ProductDevelopment
CallCenter
Innovation
OrderProcessing
Distributors
CustomersTypeA
CustomersTypeB
Suppliers
TechnologyGurus
Eco-System
Development-Partners
Value
Value
Value
Income
Income
Income
MARCOMServices Competitors
Consequence
Obstacle
Cause
Cause
Cause
Consequence
Whydowestruggletoreachourgoalof...?
0
20000
40000
60000
80000
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
Smart Operational leadership
Figure14.8CurrentrealitytreecompiledfromcausalclustersExample.Contentcoveredforconfidentially.
....
.... .... ....
....
....
....
....
....
....
....
....
....
....
.... .... ....
....
....
....
....
.... .... ....
We struggle to reach our goal of ..... because …
...
Smart Operational leadership
OperationalGoals
Figure14.9Futurerealitytree:SimulatingtheeffectofresolvingtherootcauseconstraintAssumingtheplannedinjection,predict/simulateforwardthroughthelogictreetotheundesiredeffect(UDE),theeffectivenessofactionsandeventualother/negativeconsequences.
ProductManagement
Marketing
Manu-facturing
Sales
ProductDevelopment
CallCenter
Innovation
OrderProcessing
Distributors
CustomersTypeA
CustomersTypeB
Suppliers
TechnologyGurus
Eco-System
Development-Partners
Value
Value
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Income
Income
Income
MARCOMServices Competitors
Symptom
Symptom
Symptom
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Symptom
Symptom
Symptom
Constraint
UndesiredEffect
Symptom
EffectofinjectiononUDE
Resolvetheconstraint(Injection)
Effectonsymptom
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Othereffect
Effectonsymptom
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Effectonsymptom Injection’s
effectonUDE
0
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1993
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Smart Operational leadership
Figure15.1RightoperationalleadershipTwotasksforoperationalleaders:PECcompetenceandcultureofoperationalexcellence.Neithercanbedelegated.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalExcellenceAlwaysachieveto-date
operationalgoals
Rightoperationalleadership
• LeadthecompetenceinPECcycles• Leadtoestablishandsustainthecultureofoperationalexcellence
5.RightOperationalLeadership
OperationalPlan
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview
Smart Operational leadership
Figure15.2LeadingthePECcycle–FourkeyeventsLeadinglaunchofPECcycle:Operationalplanningworkshop.Leadingexecution:Managementmeetingsandquickreviews.Leadingcheckingplans:Deepreviews.
OperationalBusinessResults
DetermineVisionandStrategy
OperationalLeadership
BusinessFunction
Performance
OperationalPlan
5.RightOperationalLeadership
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview OperationalExcellence
Alwaysachieveto-dateoperationalgoals
1.Operationalplanningworkshops
2.Meetings3.Quickreviews
4.Deepreviews
Smart Operational leadership
Figure15.3TheoperationalplanningworkshopWorkspacewithsystemdiagramontheleftandoperationalplanstotheright.
Smart Operational leadership
Figure15.4Operationalplanningworkshop-PerfectlypreparedAllstrategicinformationrequiredforoperationalplanningmustbeavailablefortheworkshop.
OperationalPlan
Informationprovidedbyvisionandstrategy
Triggers&WavesCustomersChannels
Competitors’Products&Services
Performanceofownfunctions
Financialgoalsshortandlonger
range
Commitments ObstaclesNecessaryconditions
Competitors'plans
Criticalsuccessfactors
Operationalbusinessgoal
Smart Operational leadership
Figure15.5Operationalplanningworkshop–TwoversionsTostart,agoodenoughorlightversionshouldbeused,toberefinedatthenextdeepreview.
Element Lightversion:GoodEnough Fullversion:Right
Goalchart Incomegoal,linear Incomegoal,withseasonality
Systemdiagram KeyfunctionswithownersAddedvalueascomment
Formultiplebusinessunits,onecommonsystemdiagram
MorethankeyfunctionsAddedvalueasnumericalgoalsIndividualsystemdiagramsby
businessunit
CSFs Productandservicesratedbycustomer
Productsandservicesratedbycustomer
FunctionalperformanceSpeed
Competitors’plans Spottytonone Bothgoalsandplans
NCs DoDs,somedata-based DoD,alldata-based
Obstacles Verbalgapstatements Strictlynumericalgaps
Commitments DoDs,somedata-based DoDs,alldata-based
Milestones Noneorfew Complete,bothfornecessaryconditionsandcommitments
Timing Onefullworkingday 2fullworkingdays
Smart Operational leadership
Figure15.6Operationalplanningworkshop-AgendaSixstepsforpreparingtoexecute.
1. Introduction:Whywearehere• Ouroperationalleadershipmethodology• Workshopoutcomes:Operationalgoal,plan
andkeyeventsschedule
2. Operationalgoal• Agreed-upongoalchart
3. Businesssystem• Agreeonbusinesssystem
4. Operationalplan• Developoperationalplan• Finalreviewofgoalandplan
5. Keyeventsschedule• Plan-Execute-Checkcycle• Datesofquickanddeepreviews
6. Conclusion• Calltoaction:Confirmobligations• Summingup
Smart Operational leadership
Figure15.7Mappingthebusinesssystem(Draft,lightversion)Businessfunctionsarenamedwiththeircontribution,bothinternallyandasexternalelementsofthebusinessecosystem.
Smart Operational leadership
Figure15.8Keyeventscheduleforexecutionofoperationalsprints(example)WithQuickReviews(monthlystand-upmeetings)andDeepReviews(quarterlysprintreviewmeetings).RapidlyexecutedtooutpacethecompetitionintheoperationalOODAloop.
Jan
JunAug
MaySep
Mar
Feb
Nov
Dec
Oct Apr
Jul
DeepReviewQuarter4
DeepReviewQuarter2
DeepReviewQuarter1
DeepReviewQuarter3
QuickReview
DeepReview
Smart Operational leadership
Figure15.9Quickreview:MonthlysprintreviewmeetingThemosteffectiveandefficientmeetingmustbe:limitedto1hour,focusedontheessentialsofexecutingtheoperationalplans.
Details
Date,location Fixedwellinadvance–nosurprisereviews
Plansreviewed Oneatatime
Goal Updateonprogressingoalsandnecessaryconditions
Participants Operationalteamofplanreviewed
Time Timelimitedto1hour
Agenda
Whatwasachieved? 1. Accomplishmentsofgoals2. Deliveryofnecessaryconditions.Special
attentiontoNCsaimedatresolvingconstraints
Whatcomesnext? 3. Forecastandobstaclesforgoals4. NCs:Milestonesdueinnextperiod,obstacles
Adjustingaccountability 5. Changesinorganization,ownership
Otheritemsarenotedfordiscussionafterwards
Smart Operational leadership
Figure15.10Reviewofplans,traditionalInadeepreviewweWANTtounderstandwhereouroperationalplanwentwrongandhowtoimproveit.
Don’tnobodyeverbring
nobadnewstoavicepresident.
Smart Operational leadership
Figure15.11Deepreview:TheoperationalsprintreviewmeetingAgendatunedtotheunit’spositioninthequadrantsofoperationalperformance.
Details
Date,location Fixedwellinadvance–nosurprisereviews
Plansreviewed Oneatatime
Goal Updateonprogressagainstgoalsandnecessaryconditions
Participants Operationalteamofplanreviewed
Time Dependingonpositioninquadrant:1-2days
Agenda
Excellentoperationalleadership(1/2-1day)
Luckywin(1day)
Wrongplan(1-2days)
Gotitwrong(2days)
• Refineplan• Assigndeepreviewobligations
• Findconstraintinobligationspipeline• Plantoresolve• Rebuildplan• Assigndeepreviewobligations
• Findrootcauseconstraint• Plantoresolve• Rebuildplan• Assigndeepreviewobligations
• Findrootcauseconstraint• Findconstraintinobligationspipeline• Plantoresolve• Rebuildplan• Assigndeepreviewobligations
Newormodifiedbusinessunits:Operationalplanningworkshop
Smart Operational leadership
Figure15.12LevelsofcompetenceOperationalcompetenceshowsinresultsachievedthroughuseofprovenmethodsknownandusedwidely.
Level Methods Use Results
5 CanteachManynewmethods
developedEverywhere
Faraheadofcompetitors
4 CanleadAfewnewmethods
developedManyplaces
Clearlyaheadofcompetitors
3 CandoFullrangeofexistingmethodsknown
SeveralplacesAheadof
competitorsinsomeareas
2 CantalkSomeexistingmethodsknown
FewinstancesBehind
competitors
1 Cannottalk Unknown Nowhere None
Smart Operational leadership
Figure15.13AssessingcompetenceinPECcycles–Summary(Example)SummarizingthelevelofPECcompetenceasassessedinthediagnostictables.
0
1
2
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4
51.Rightgoals
2.Rightplans
3.Rightexecution4.Rightcheck
5.RightleadingPECcycles
Smart Operational leadership
Figure15.14TheHPWay–Leadingexampleofthecultureofoperationalexcellence
Wehavetrustandrespectforindividuals.Weapproacheachsituationwiththebelief thatpeoplewanttodoagood jobandwilldoso,giventhepropertoolsandsupport.Weattracthighlycapable,diverse,innovativepeopleandrecognizetheireffortsandcontributionstothecompany.HPpeoplecontributeenthusiasticallyandshareinthesuccessthattheymakepossible.Wefocusonahighlevelofachievementandcontribution.OurcustomersexpectHPproductsandservicestobeofthehighestqualityandtoprovidelastingvalue.Toachievethis,allHPpeople,especiallymanagers,mustbeleaderswhogenerateenthusiasmandrespondwithextraefforttomeetcustomerneeds.Techniquesandmanagementpracticeswhichareeffectivetodaymaybeoutdatedinthefuture.Forustoremainattheforefrontinallouractivities,peopleshouldalwaysbelookingfornewandbetterwaystodotheirwork.Weconductourbusinesswithuncompromisingintegrity.WeexpectHPpeopletobeopenandhonestintheirdealingstoearnthetrustandloyaltyofothers.Peopleateverylevelareexpectedtoadheretothehigheststandardsofbusinessethicsandmustunderstandthatanythinglessisunacceptable.Asapracticalmatter,ethicalconductcannotbeassuredbywrittenHPpoliciesandcodes;itmustbeanintegralpartoftheorganization,adeeplyingrainedtraditionthatispassedfromonegenerationofemployeestoanother.
Weachieveourcommonobjectivesthroughteamwork.Werecognizethat it isonlythrougheffectivecooperationwithinandamongorganizationsthatwecanachieveourgoals.Ourcommitmentistoworkasaworldwideteamtofulfilltheexpectationsofourcustomers,shareholdersandotherswhodependuponus.ThebenefitsandobligationsofdoingbusinessaresharedamongallHPpeople.
Weencourageflexibilityandinnovation.Wecreateaninclusiveworkenvironmentwhichsupportsthediversityofourpeopleandstimulatesinnovation.Westriveforoverallobjectiveswhichareclearlystatedandagreedupon,andallowpeopleflexibilityinworkingtowardgoalsinwaysthattheyhelpdeterminearebestfortheorganization.HPpeopleshouldpersonallyacceptresponsibilityandbeencouragedtoupgradetheirskillsandcapabilitiesthroughongoingtraininganddevelopment.Thisisespeciallyimportantinatechnicalbusinesswheretherateofprogressisrapidandwherepeopleareexpectedtoadapttochange.
Smart Operational leadership
Figure15.15Thehigherup,thelessfreetimeIdeally,topmanagersshouldfollowtheItohmodel,focusingonleadingbreakthroughanddevelopment.Inreality,theyonlyhaveasmallshareofcapacityfreelyavailable.
Itoh model
ChiefExecutive
SeniorManagers
MiddleManagers
Supervisors
OtherEmployees
Reality
BreakthroughandDevelopmentActivities
ImprovementActivities
RoutineorMaintenanceActivities
0Timespent(%)100
BreakthroughandDevelopmentActivities
ImprovementActivities
RoutineorMaintenanceActivities
0Timespent(%)100
Workimposed
byourBusinessSystem
Smart Operational leadership
Figure15.16Assessingcultureofoperationalexcellence–Summary(Example)Summarizingthelevelasassessedinthediagnostictables
0
1
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5
Breakthroughgoalsculture
Teamculture
AgilecultureManagersnotthe
constraint
Positiveemotionsculture
Smart Operational leadership
Figure17.1DELTATCockpit:Utmostsimplicity-onesinglescreenservingallusersSamescreenforalluserswithfourelements:Goalchart,obligationworkbench,graphsshowinglevelofoperationalexcellenceandmailbox.
Smart Operational leadership
Figure17.2DELTATCockpit–Thetopmanagementtoolforoperationalleadership1.Rightgoal–Goalchart.2.Rightplan–Onepageplan.3.Rightexecution–Goalchart,Quickreview.4.Rightcheck:Goalchart,Deepreview.5.Rightleadership–Excellenceinoperationalleadership.
4.RightReview
Constraint
3.RightExecution
5.Rightoperationalleadership
5.RightOperationalLeadership
OperationalPlan
PLAN1.RightGoal2.RightPlan
EXECUTE3.RightExecution
CHECK4.RightReview
1.RightGoal 2.RightPlan