Plan Proposals

Real Estate Development Plan, Peacock Place, Montgomery, AL

Landmark Revival Many successful downtown projects are built around a local landmark or grouping of landmarks. Restored opera houses and theaters, city halls, courthouses, textile mills and federal buildings all serve as anchors for successful redevelopment efforts

Anchors in Peacock Place Anchors in downtown have always been important to the economic vitality of the community. The underlying premise of modern shopping centers is that consumers are attracted by a high volume business, the anchor, and then the consumer notices and purchases the offerings of adjacent smaller stores. Today, this pattern has been modified by the consumer’s lifestyle, where a cluster of well-known smaller retailers combine to fulfill the anchor function.

Mount Zion - Adaptive Re-use Approach Proposed Restaurant -By reestablishing this church as a restaurant, the plan is to make Mt. Zion structure a destination for locals and visitors. Coupling with the plans for the pedestrian street and historic walk contexts, people will again be able to connect to the history that exists within Peacock Place. In an effort to preserve this structure and bring it back to respectable condition, rehabilitation of the structure by changing its original purpose and revitalizing the surrounding area in the process is a key task.

Downtown St. Louis proposed the movie theatre

Entertainment

Newberry experienced the typical decline resulting from the interstate system in the 1970s

Revival of the Electronic Trolley system Montgomery was the home to the first lightning electric trolley system. If the trolley routes are mapped to take around the civil rights historic sites and around the recreational areas, it can be a regional attraction, creating more growth locally and regionally. It could symbolize the historic march and be a part of the public transit system

Downtown Greenwood used landmarks as anchors for a thriving downtown economy driven by retail, restaurants and the arts.

Parson’s Table, Little River, SC Old Use: Methodist Church New Use: Restaurant

The facility should produce spillover benefits: the many visitors at the movie theatres will spend at nearby hotels, restaurants, stores, and tourist attractions, and will also enliven Mobile Street in the evening and on weekends.

Movie Theatres

Work Office Development

Transportation Enhancement Trolley System Pedestrianization Connectivity

Pratt Center New York City Folsom, California

Public Plaza

Live Peacock Apartments Peacock Condominiums Peacock Neighborhood

Retail Stores

Local Community Needs Grocery Store Pharmacy - Closest is 7mins drive time - CVS Public transit Restaurants Doctor's Offices Retail Stores Services - Day cares, dry cleaners Apartments on second floor

Artist District

Peacock Wall

Geocoaching

The Historic Walk

Street Sculpture Garden

Peacock Plaza

The Yellow Church Café. Ellensburg, WA Old Use: Lutheran Church New Use: Restaurant

Church

Movie Theatre

Parking

Parking

Peacock Apartments

Peacock Condominiums

Peacock Plaza

Retail Stores

Peacock Wall

Pedestrainization

Single family units

Statue

Historic Walk

Electronic Trolley Trail

Restaurant (Church)

Historic March

Asma Shaikh

Real Estate Analysis

The city is also surrounded by smaller towns like Prattville, Millbrook, Shorter, Selma and Tuskegee that are in 30 minute drive from the proposed development. These smaller cities can be potential target markets for regional recreational center and provide for other shopping amenities

The Peacock Place in Montgomery Alabama is a development project undertaken by the five star consortiums. As it is in the initial phase of planning, it gives an opportunity to conduct a real estate study. The real estate analysis study will require understanding the regional context in terms of location, demographics, racial composition, income distribution, home values, consumer spending, and target markets. It would also investigate the feasibility and type of investment, the income and demographics that would be attracted to the proposed development and identify demand and supply from the existing market studies. The site specific studies will focus on historic significance of the area, demarcation of local trade areas, the land use typology and connectivity to downtown.

Project Intent

City Linkages

Demographics

Consumer Spending

Leakage/Surplus Factor by Industry Subsector

Market Analysis

Alabama State University

Troy University Maxwell Air Base

Faulkner University Downtown

Study Area The most important part of the developing the plan was to understand all the listed regional and local parameters. By demarcating the 5,10,15 min drive time, a more detailed demographics can be established depending on age groups and income levels. All studies are carried out on regional and local level

The maps show the consumer spending capacity of the region on entertainment and recreation. If the proposed development would act as a regional entertainment center, it can capture more people for it to be sustainable and economically independent.

Real Estate Development Plan, Peacock Place, Montgomery, AL

Goals of the Project Provide Jobs and opportunities through creation of small business ownerships Provide public services that are conducive for development. Provide basic utilities (grocery stores, dry cleaners etc) Make a regional and local attraction for entertainment purposes. Retain and glorify the historic trail Revival of the Electric Trolley System

Asma Shaikh