plan a killer q4 using cross-media
DESCRIPTION
During this 60-minute educational Webinar presented by Joe Manos, Executive VP MindFireInc and Dave Rosendahl, VP of Client Services and Co-founder of MindFireInc, you will learn how to: - Leverage the scheduling of email and SMS messages for maximum open and read rates - Use numerous features that make campaign design even easier, including adding an unlimited # of pages to your landing pages and microsites - Employ new reporting, including tracking cross-media activity by a variety of sources, and enhanced email reporting - Take advantage of the “Interactive Cross-media Demonstration” (the newest business development solution available to you), used to walk clients and prospects through the entire cross-media life-cycleTRANSCRIPT
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Thanks for joining us.
The webinar will begin
shortly.Join the pre-show chatter on Twitter using hashtag: #mindfireinc
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Fall Release Webinar: Plan a Killer Q4 Using Cross-Media
A review of new features you can use to
generate Q4 revenue.
Joseph Manos
Executive Vice President
David Rosendahl
Co-founder, EVP Client Services
October 28th, 2010
© 2010 MindFireInc
This document is the property of MindFireInc.
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Housekeeping
� We’re recording!
� Today’s hashtag:
#mindfireinc
� Ask questions
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Housekeeping
Submit questions/comments during the session via chat
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You should hear us now.
If you can’t: Please reference the number and access code
provided to you via email, or call 949-474-4418 x-219 for help.
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While we wait …
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Introductions
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Client Support Manager
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Why Cross-Media?
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The World Has Changed� Social Media
500+ million Facebook users, 700+ billion minutes p/mo
65+ million Tweets p/day
� Mobile
3,000+ texts sent by teens p/mo[1]
1 in 2 people w/smart phones by end of ’11 [1]
� Direct Mail
12% drop in mail volume[2]
• Digital Coupons 60% YoY increase, 1% of total coupon utilization[3]
• Increased Interactive Spend $55 billion projected by 2014[4]
[1] Nielsen, 2010[2] United States Postal Service 2010 Annual Report[3] Marx, a Kantor Consumer Promotion Unit[4] Forrester’s “Interactive Advertising Models Report”
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“Cross-media is no longer a nice to have
technology, but a must have for serious
marketers.”
Nancy Costopulos, CMOAmerican Marketing Association
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Today’s Tour
� Quick-Response (QR) Codes
� Email/SMS
� Reporting
� Campaign Flexibility
� Q & A (15 minutes)
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Today’s Approach
� Not “technical”
� Learn about new
features … spark ideas!
� Give you 3+ ideas for Q4
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QR Codes
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QR Codes
� 2d barcode
� How used:
� Printed
� Scanned with mobile phone
� Leads to content (web page,
videos, coupons …)
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Catalogs
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Packaging & Labeling
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Print Ads
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Point of Sale
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Clothing
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Direct Mail
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Business Cards
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Public Areas
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QR Codes
� Create two kinds of QR codes:
� Personalized, one for each Personalized URL
� For Mass Media (like billboards, print ads)
� Mass Media QR code key take-aways:
� Turn faceless visitors into identifiable profiles
�Capture marketing intelligence for appropriate follow-up
� Speak to respondents on a personal level
�Provide special offers or high-value downloadable content
� Track & measure media effectiveness for ROI
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QR Codes: Benefits� Benefits:
� Ties print, web, and mobile together
� Trackable
� Increasingly popular w/marketers
� Must-have for improved results
� How do I make money w/QR Codes?
1. Get close to your Clients, understand marketing objectives
2. Design the right marketing strategy to drive those outcomes
3. Charge for this strategy (it’s custom built to meet their deliverables!)
4. Consider event/tradeshow use-cases – GREAT opportunity
� Remember: Leading edge, still lots of room for innovation
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Get creative!
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Email/SMS
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Email/SMS
� Email: Invaluable in providing additional “lift”
� SMS: Effective at driving activities (e.g., foot-traffic)
� Schedule in advance to:
� Test:
� Day of week
� Time of day
� Coordinate with off-line events
� (…or impress your boss/client)
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Email/SMS� What’s the best time & day to send?
� No universal best day/time, but data are helpful
� Analyze performance by Client/campaign
� Test, test, test
� How do I make money with Email/SMS?� Incorporate personalized email w/every applicable campaign
� Leverage SMS when it supports campaign objective; example:
� How many of your clients attend tradeshows?
� Killer app for driving foot traffic
� Provide testing & analysis of best day/time
� Remember: When you develop expertise, you bring value that your Clients need!
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Reporting
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� DMA Marketer’s feedback:
� Don’t need “cute” reports
� Do need effective reporting – granular in all areas.
� Core email reporting:
� Delivered
� Read
� Hard bounce
� Pending (soft bounce)
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Tell Us …
� Are you incorporating email into
your service offering?
� Do you perform time-of-day-and-
week analysis?
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Tracking Activity by “Source”
� Track where activity is coming from
� Easily enabled
� Can be used with both:
� off-line (direct mail, QR codes)
� on-line (e.g., email, social media)
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Response by Media Type
Email87%
Social Media/Viral12%
Press Release1%
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Social Media/Viral Detail
Facebook, 3%
Twitter, 3%LinkedIn, 1%
Email Footers, 4%
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Reporting� Benefits:
� Know which touches are “working”
� Optimize/eliminate underperformers
� Focus on what drives results
� How do I make money with Source Tracking?1. Educate the marketer on the areas they’re not tracking
2. Track these sources of activity
3. Present the results in a Dashboard
4. Analyze results by Source, and suggest improvements
� Remember: You can’t be in marketing today – and NOT quantify ROI
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Campaign
Flexibility
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Campaign Flexibility
� Develop expertise to deploy various scenarios
� Steps:
� Take advantage of Training, offered 3x p/week
� Watch training videos, participate in MindShare
� Execute your Self-Promotional Campaign
� Leverage Professional Services if needed
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Campaign Flexibility
� Features for novice or advanced users
� Examples:
� Pass data into landing pages
� Add pages to your campaign flow
� Turn on/off:
� System-generated tables & CSS
� Rich Text Editor (RTE)
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Interactive Cross-Media
Demonstration (ICD)
Your newest business development tool
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Newest Business Development Tool
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Interactive Cross-Media Demonstration
� Flash based
� Interactive
� Customized to your company
� Support your sales presentation
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Demo
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How do I …
� Configure the features:
Support & Training: 949-474-4418 option 2
� Market & sell the features:
Carrie Driscoll-Hill: 480-626-4957
� Get started:
Joe Manos: 916-284-8112
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Reach Us� David Rosendahl
949-474-4418 [email protected]@daverosendahl
� Joe Manos916-284-8112 [email protected]@jemanos
� Michael [email protected]@mindfireinc
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Client Support Manager
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Submit your
questions now.
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Joe’s Closing Thoughts . . .� Rarely in life do we come across such opportunity
� A projected $55b+ spent in next 4 years
� Leverage reporting … even failures are successes
� Data show cross-media results are significantly
better – when used effectively. No voodoo
magic.
� Embrace the change, or get out of the way
� We are here to help
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Q & A
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Thank you!