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location-based marketing

Silverpop PlacePunch Run location-based marketing programs and reach customers through Foursquare, Facebook and Twitter

I n today’s mobile, multichannel world, it’s more important than ever to be where your

customers and prospects are. For marketers, location-based check-ins offer an

opportunity to deliver astonishingly relevant messages that engage contacts based on where they are,

build loyalty and drive revenue. And with Silverpop PlacePunch, you can easily run check-in programs

that are integrated with Foursquare, Facebook and Twitter.

What types of programs can you run with PlacePunch?

PlacePunch provides an out-of-the-box solution for enabling you to reach customers and drive in-store visits through location-based check-ins. Our software makes it easy for you to create and run programs that encourage customers to share their real-time location with you and then deliver highly relevant messages based on this information. Examples include:

Contests and Scavenger Hunts: Brands are running innovative check-in contests in which users participate by checking in, via

Foursquare or Facebook, at their stores, venues or even trade-show booths. These contests drive real-world customer visits and create social-media buzz for your brand. Additionally, opt-ins to these programs help you capture more email addresses and run more sophisticated programs and campaigns.

As an example, a restaurant could run a contest with PlacePunch where every time a person checks in at its stores, that person receives another chance to win free meals for a year. A B2B company might run a program at a trade show where, if a person checks in at its booth, that person is entered to win an iPad.

Loyalty Programs: Any business with a physical store or location needs customer visits in order to thrive. PlacePunch’s check-in loyalty programs enable you to set up

campaigns in which customers earn real rewards for visiting and “checking in.” These programs drive more visits to your stores and get more people sharing your brand online.

For example, a coffee shop could send its customers, via email, a voucher for a free cup of coffee after every five check-ins. This increases customer visits to its store, builds online engagement and helps new customers discover its brand.

SURVEY

www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 2

locatIon-baSed marketIng

Local Offers: Customers want to receive content from your brand when it’s most relevant to them. Local offers enable you to deliver content and promotions to customers when they check in near your venues.

For instance, when a customer checks in to a location that’s within one mile of any of your stores, PlacePunch can automatically email that person a special offer to stop by your store or venue. Or, you could be more targeted and choose to only send offers to people that check in at nearby restaurants. This enables you to reach your customers when it’s most relevant to them and drive visits to your venues from nearby customers.

Twitter Messaging: With Silverpop and PlacePunch, it’s easy to send an automated or manual reply to guests via Twitter. Just connect your Twitter account to PlacePunch, and when someone shares his or her Foursquare check-in with friends on Twitter, PlacePunch tells your Twitter account to send a personalized response.

For example, if someone visited your store and shared his or her Foursquare check-in on Twitter, you could send that person a Twitter message saying, “@Loren Thanks for visiting! Let us know how your experience was” or “@Loren Thanks for visiting! Want to receive future deals? Sign up for our emails here: ow.ly/signup.”

Many of the most well-known brands in the world have successfully utilized PlacePunch to run location-based marketing programs and reach their customers through check-ins on Foursquare, Facebook and Twitter. Knowing where your customers and prospects are at a specific time presents unique opportunities to deliver highly personalized, relevant content, so make sure you’re incorporating location-based campaigns into an integrated, multichannel marketing strategy.

To find out more about PlacePunch and how it can benefit your company, please contact us toll-free at 1-866-SILVPOP (745-8767) or email us at info@silverpop.com

Visit us at www.silverpop.com, www.placepunch.com

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. We have more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Our industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow our customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.

Local Offers

Contests & Scavenger Hunts

Loyalty Programs

Twitter Messaging