placed attribution - deck...

Placed AttributionPartner: Demo

Advertiser:

Campaign:

Flight: 08/01/2016 - 09/25/2016

Conversion: Visits to

Overview

Placed Weekly AttributionFlight: 08/01/2016 - 09/25/2016


Partner:

Advertiser:

Campaign:

Imp

ress

ions

Conversion Rate vs. Impressions Conversion Rate (Open)Conversion Rate (Final)Impressions

940K

846K

752K

658K

564K

470K

376K

282K

188K

94K

0

2.00%

1.80%

1.60%

1.40%

1.20%

1.00%

0.80%

0.60%

0.40%

0.20%

0.00%

08/01/201608/06/2016

08/11/2016

08/16/2016

08/21/2016

08/26/2016

08/31/201609/05/201609/10/2016

09/15/201609/20/2016

Date

Co

nversion R

atePlaced Weekly Attribution

Flight: 08/01/2016 - 09/25/2016


Partner:

Advertiser:

Campaign:

Campaign Metrics

27,137,075 2,548,038 10.65 $136,845Impressions Campaign Reach Frequency Ad Spend

Store Visits

178,401 = 0.66% X 27,137,075Store Visits - 14 Days Store Conversion Rate Impressions

$0.77Cost Per Store Visit

Lift Confidence 98.95%

28.32% = 0.66% / 0.51%Lift Exposed - Store

Conversion RateUnexposed - StoreConversion Rate

39,372 $3.48Lift Store Visits Cost Per Lift Store Visit



Partner:

Advertiser:

Campaign:

Revenue Source: Population

41.09x 9.07x$5,622,707

Sales

$1,240,904

Lift Sales Return on Ad Spend(ROAS)

Return on Ad Spend - Lift(ROAS)

*Unaudited Results



Partner:

Advertiser:

Campaign:

Time to First VisitPercent of Visits

9.00%

8.10%

7.20%

6.30%

5.40%

4.50%

3.60%

2.70%

1.80%

0.90%

0.00%

7.3%

9.2% 9.1%

6.3%

7.9%

6.8%

7.9%

8.3%

5.9%

5.5%

4.7%

5.8%

5.1% 5.2%

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Days After

% V

isit

sPlaced Weekly Attribution

Flight: 08/01/2016 - 09/25/2016


Partner:

Advertiser:

Campaign:

Demographics

Gender

FEATURE IMPRESSION INDEX LIFT INDEX

1 Male 129 141

2 Female 81 -

Relationship Status


1 Single 110 128

2 Married 82 124

Age


1 13 - 17 126 153

2 18 - 24 121 -

3 25 - 34 100 161

4 35 - 44 92 -

5 45 - 54 88 -

6 > 54 86 130

Ethnicity


1 Hispanic 127 145

2 African American 105 -

3 Other 102 125

4 Caucasian 90 134

5 Asian 84 63

Income


1 < 25k 105 -

2 25k - 50k 100 138

3 50k - 100k 92 170

4 > 100k 82 -

Education


1 No College 110 121

2 College 95 130

Children


1 No Children 108 123

2 Has Children 94 131



Partner:

Advertiser:

Campaign:

Geography

Region - Impression Index

FEATURE IMPRESSION INDEX

1 Northeast 113

2 West 103

3 South 101

4 Midwest 85

Region - Lift Index


1 Northeast 113 171

2 South 101 139

State - Impression Index


1 Nebraska 152

2 Nevada 150

3 Maryland 144

4 Hawaii 133

5 New York 132

6 Florida 120

7 Georgia 115

8 District of Columbia 114

9 New Mexico 113

10 Arizona 113

State - Lift Index


1 Massachusetts 78 530

2 Hawaii 133 239

3 Alabama 74 228

4 Maryland 144 221

5 New Mexico 113 216

6 Wisconsin 80 197

7 New York 132 170

8 Utah 111 163

9 Texas 112 153

10 North Carolina 99 152

Market - Impression Index


1 Waco-Temple-Bryan, TX 177

2 Omaha, NE 164

3 Las Vegas, NV 154

4 San Antonio, TX 147

5 Tucson (Sierra Vista), AZ 143

6 Baltimore, MD 143

7 Sacramento-Stockton-Modesto, CA 135


8 Austin, TX 135

9 New York, NY 133

10 Honolulu, HI 133



Partner:

Advertiser:

Campaign:

Apps

Top 40


1 MX Player 356 -

2 Injustice: GodsAmong Us 258 -

3 Asphalt 8: Airborne 209 -

4 Car Buying 207 -

5 Kik 200 127

6 TuneIn Radio -Radio & Music 179 -

7 Yahoo Messenger -Free chat 176 221

8 My Talking Angela 171 -

9 Autotrader - CarsFor Sale 169 -

10 8 Ball Pool 167 -

11 My Talking Tom 159 -

12 Vine - videoentertainment 154 -

13 Cars.com 152 -

14 ESPN 150 -

15 Tumblr 149 -

16 ooVoo Video Call,Text & Voice 147 -

17 AppLock 146 -

18 Pokémon GO 144 116

19 OfferUp - Buy. Sell.Offer Up 144 139

20 Indeed Job Search 142 164

21 NBA 2015-16 141 193

22 Clash of Clans 141 -

23 Trivia Crack 138 153

24 Tango - Free VideoCall & Chat 138 151


25 LINE: Free Calls &Messages 136 -

26 Shazam 135 137

27 AT&T U-verse 135 -

28 imo free video callsand chat 134 153

29 BINGO Blitz 132 -

30 SHAREit: FileTransfer,Sharing 132 -

31 Skype 132 132

32 WhatsAppMessenger 131 132

33 SoundHound MusicSearch & Play 131 -

34 Credit Karma 131 182

35 Microsoft Word 131 136

36 Angry Birds 131 -

37 VivaVideo: FreeVideo Editor 131 -

38 SoundCloud 128 -

39 NextRadio - FreeLive FM Radio 127 -

40 Wish 126 136



Partner:

Advertiser:

Campaign:

Device

Model


1 Android (Other) 124 116

2 HTC 115 42

3 Kyocera 108 -

4 ZTE 103 -

5 Samsung 100 141

6 Motorola 94 185

7 LGE 79 -

8 iPhone 5 66 20

9 iPhone 5s 63 -

10 iPhone 6 59 226

OS


1 Android 108 128

2 iPhone 54 135

Carrier


1 Cricket 132 143

2 MetroPCS 127 117

3 Sprint 124 130

4 T-Mobile 121 -

5 Boost Mobile 91 -

6 Virgin Mobile 90 47

7 Verizon Wireless 90 176

8 AT&T 87 116

9 Other 81 -

10 U.S. Cellular 68 -



Partner:

Advertiser:

Campaign:

Time

Day Of Week


1 Sunday 91 119

2 Monday 111 133

3 Tuesday 109 130

4 Wednesday 95 128

5 Thursday 96 131

6 Friday 102 126

7 Saturday 97 -

Time Of Day


1 12AM-3AM 66 -

2 3AM-6AM 69 -

3 6AM-9AM 84 -

4 9AM-12PM 93 120

5 12PM-3PM 104 -

6 3PM-6PM 120 136

7 6PM-9PM 148 148

8 9PM-12AM 116 138



Partner:

Advertiser:

Campaign:

Businesses

Food & Beverage > Restaurants


1 White Castle 156 267

2 Popeye's Chicken &Biscuits 156 218

3 Golden Corral 154 266

4 Papa John's 153 226

5 Carl's Jr. 145 127

6 Whataburger 142 225

7 Jack In The Box 137 171

8 Little Caesars 136 150

9 CiCi's Pizza 135 168

10 Hooters 133 285

11 Panda Express 132 238

12 Domino's Pizza 131 216

13 Burger King 129 168

14 Waffle House 129 187

15 KFC 127 221

16 Applebee's 126 203

17 Denny's 125 237

18 TGI Friday's 124 225

19 Quiznos 124 182

20 Wendy's 124 201

21 Chili's 124 198

22 Taco Bell 123 187

23 Buffalo Wild Wings 122 158

24 Subway 122 175

25 OutbackSteakhouse 121 166

26 Chick-fil-A 121 173

27 McDonald's 120 165


28 Ruby Tuesday 120 194

29 Texas Roadhouse 119 164

30 Arby's 119 204

31 Pizza Hut 118 156

32 Red Lobster 118 287

33 Five Guys FamousBurgers and Fries 118 192

34 Chipotle MexicanGrill 117 175

35 Steak 'n Shake 115 -

36 Papa Murphy's 115 163

37 Sonic Drive-In 114 187

38 Hardee's 114 174

39 Cracker Barrel 113 276

40 LongHornSteakhouse 113 350

41 In-N-Out Burger 111 173

42 Red Robin 111 256

43 Olive Garden 109 247

44 Dairy Queen 108 202

45 Qdoba MexicanGrill 107 229

46 Long John Silver's 103 161

47 Jimmy John's 103 166

48 Bob Evans 89 -

49 Culver's 86 177



Partner:

Advertiser:

Campaign:

Businesses

Shopping > Gas Stations & ConvenienceStores


1 BP 141 174

2 7-Eleven 140 176

3 Hess 140 253

4 Citgo 139 -

5 QuikTrip 137 -

6 Kangaroo Express 136 155

7 Flying J 136 -

8 Sunoco 134 228

9 Pilot 134 159

10 Valero 134 186

11 Chevron 133 174

12 ARCO 133 127

13 Circle K 133 135

14 Shell 133 174

15 Mobil 132 172

16 Texaco 132 245

17 Exxon 132 251

18 ampm 130 -

19 Love's 124 338

20 Murphy USA 117 188

21 Travel Centers OfAmerica 116 212

22 Casey's GeneralStore 115 -

23 Wawa 113 142

24 Speedway 94 -

25 Sheetz 84 332

Shopping > Supermarkets & Groceries


1 Publix 143 -

2 Hy-Vee 130 200

3 Save-A-Lot 128 -

4 Safeway 120 155

5 H-E-B 119 172

6 Albertsons 118 195

7 Food Lion 115 173

8 Kroger 107 -

9 Stop And Shop 107 210

10 Aldi 106 142

11 Trader Joe's 101 295

12 ShopRite 99 242

13 Whole FoodsMarket 93 -

14 Giant Eagle 83 19

Shopping > Department Stores


1 Dillard's 127 161

2 Marshall's 125 260

3 Macy's 119 178

4 Fred Meyer 115 -

5 Sears 115 227

6 Walmart 113 147

7 Target 111 177

8 KMart 109 171

9 Bed Bath & Beyond 108 186

10 Kohl's 106 163

11 Nordstrom 104 193



Partner:

Advertiser:

Campaign:

Businesses


12 J.C. Penney 100 148

13 Meijer 92 -

Legal & Financial > Financial Planning &Investments


1 Edward Jones 108 255

Shopping > Furniture


1 Pier One Imports 113 229

Shopping > Discount Stores, Warehouses &Wholesale Stores


1 Bjs Wholesale Club 140 243

2 Family Dollar 126 148

3 Big Lots 118 197

4 Burlington CoatFactory 116 221

5 Party City 114 324

6 Sams Club 111 165

7 Dollar Tree 110 202

8 Costco 107 147

9 Dollar General 105 151

10 T.J. Maxx 101 197

Travel & Tourism > Lodging


1 Holiday Inn 123 203

2 Day's Inn 122 -

3 Hilton 120 -

4 Hampton Inn AndSuites 119 291

5 Comfort Inn 115 301

6 Marriott 115 351

7 Best Western 115 210

8 Super 8 Motel 113 -

Automotive > Car Parts & Accessories


1 Auto Zone 135 210

2 Advance AutoParts 121 206

3 Oreilly Auto Parts 120 216

Legal & Financial > Banking & Financing


1 Citibank 138 195

2 Bank of America 134 199

3 Chase 130 181

4 TD Bank 130 246

5 Wells Fargo 123 180

6 PNC Bank 111 187

7 US Bank 108 200



Partner:

Advertiser:

Campaign:

Businesses

Shopping > Pet Shops & Pet Supplies


1 Petco 109 172

2 PetSmart 109 183

Sports & Recreation > Gyms & FitnessCenters


1 Planet Fitness 152 185

2 24 Hour Fitness 136 168

3 Golds Gym 122 259

4 LA Fitness 117 274

5 Anytime Fitness 116 168

6 YMCA 111 195

Shopping > Bookstores


1 Barnes & Noble 120 241

Health & Medicine > Diet & Nutritionists


1 GNC 136 187

Real Estate & Home Improvement >Hardware & Services


1 Ace Hardware 114 252

2 The Home Depot 113 175

3 Lowe's 105 172

4 Menard's 92 214

Shopping > Fashion


1 Payless ShoeSource 122 208

2 Gap 120 228

3 Victoria's Secret 119 168

4 Ross 118 166

5 American EagleOutfitters 114 130

6 Old Navy 112 189

7 Famous Footwear 112 -

Shopping > Hobby, Collectibles & CraftStores


1 Michaels 107 177

2 Hobby Lobby 105 154

Automotive > Oil & Lube


1 Jiffy Lube 131 160

Shopping > Beauty Products


1 Sallys BeautySupply 113 153

2 Bath And BodyWorks 111 190



Partner:

Advertiser:

Campaign:

Businesses

Shopping > Computers & Electronics


1 T-Mobile 142 235

2 GameStop 134 181

3 Sprint Store 125 198

4 Verizon Wireless 121 205

5 RadioShack 117 223

6 AT&T Wireless 115 160

7 Best Buy 113 229

8 Apple Store 107 248

Automotive > Car Dealers


1 Ford Dealers 116 204

Community & Government > Post Offices


1 United StatesPostal Service 113 191

Real Estate & Home Improvement > Movers


1 U-Haul 121 193

Legal & Financial > Accounting &Bookkeeping


1 H & R Block 117 186

Shopping > Toy Stores


1 Toys 'R' Us 122 159

Food & Beverage > Ice Cream Parlors


1 Baskin-Robbins 141 204

2 Cold StoneCreamery 119 167

Food & Beverage > Bakeries


1 Panera Bread 104 255

Health & Medicine > Pharmacies


1 Rite Aid 124 189

2 Walgreens 121 172

3 CVS 118 174

Business & Professional Services >Equipment, Supplies & Services


1 FedEx 122 224

2 UPS Store 122 159

3 Staples 119 188

4 Office Depot 104 185

5 Office Max 99 189



Partner:

Advertiser:

Campaign:

Businesses

Shopping > Vintage Stores & Thrift Shops


1 Goodwill 112 169

Food & Beverage > Juice Bars & Smoothies


1 Jamba Juice 112 145

Arts, Entertainment & Nightlife > Arcades &Amusement Parks


1 Chuck E. Cheese's 135 262

Community & Government > Organizations& Associations


1 Salvation Army 117 138

Automotive > Car Rentals


1 Enterprise 123 160

Legal & Financial > Insurance


1 State Farm 119 176

Food & Beverage > Bagel & Donut


1 Dunkin' Donuts 134 171

Automotive > Auto Repair


1 Firestone CompleteAuto Care 124 271

Shopping > Sporting Goods


1 Sports Authority 126 -

2 Dick's SportingGoods 103 165

Food & Beverage > Cafe, Coffee House &Tea House


1 Starbucks 116 168

Personal Care & Services > Hair Salons &Barbers


1 Supercuts 121 -

2 Great Clips 109 -



Partner:

Advertiser:

Campaign:

Share of Visits represents a pre-selected list of businesses where all visits are aggregate to determine totalvisits, and each listed business' visits are divided by this total to determine "Share of Visits" and segmented byad exposure. This report is not designed to measure lift, as lift is calculated against all visits, versus just this pre-selected list. A decrease in "% Change" for the advertiser does not reflect negative lift, rather it reflects that thelift store visits came from outside of this pre-selected list of businesses.

FEATURE EXPOSED SHARE % UNEXPOSED SHARE % % CHANGE

1 43.2% 41.8% 3.4%

2 30.6% 33.8% -9.2%

3 Waffle House 18.0% 24.5% -26.4%

4 3.7% 0.0% -

5 3.0% 0.0% -

6 1.4% 0.0% -

*Unaudited Results



Partner:

Advertiser:

Campaign:

Share of Visits

Glossary

Conversion Rate Final: Final rate at which exposed Placed panelists visited the store per impressionserved on that date. These rates are “final” or “locked in,” meaning the conversion window has alreadyclosed.Conversion Rate Open: Rate at which exposed Placed panelists visited the store per impression served onthat date. These rates are “open”, meaning latent conversions may still occur during the window, causingthe CR to rise.

Campaign MetricsImpressions: Total estimated number of ad impressions associated with the campaign to dateCampaign Reach: Estimate of total uniques reached by the campaign, based on total impressions andimpressions per exposed member of Placed audienceFrequency: Average number of impressions per exposed member of Placed audienceAd Spend: Total estimated campaign cost to advertiser to date

Store VisitsStore Visits: Total number of store visits attributed to the campaign, based on store visitation behaviorobserved for exposed members of Placed audience and the total number of impressions for the campaignConversion Window: Number of days after exposure that Placed will attribute visits to campaignStore Conversion Rate: Rate at which exposed members of Placed audience visited the store perimpression servedImpressions: Total estimated number of ad impressions associated with the campaign to dateCost per Store Visit: Ad Spend divided by Store Visits

Lift - StandardLift: Percent difference in visitation rates between exposed members of Placed audience and unexposedmembers of Placed audienceConfidence: Metric to indicate the statistical significance of the lift observedExposed - Store Conversion Rate: Rate at which exposed members of Placed audience visited the storeper impression servedUnexposed - Store Conversion Rate: The rate at which unexposed members of Placed audience visitedthe storeLift Store Visits: Portion of Store Visits by exposed audience attributed to lift (incremental visits abovebaseline visits)Cost per Lift Store Visit: Ad Spend divided by Lift Store Visits



Partner:

Advertiser:

Campaign:

Glossary

RevenueSales: Using Placed’s audience 1st party survey data, applies the Average Purchase Rate and AveragePurchase Size of the exposed audience to the Store Visits attributed to the campaignLift Sales: Using Placed’s audience 1st party survey data, applies the Average Purchase Rate and AveragePurchase Size of the exposed audience to the Lift Store Visits attributed to the campaignReturn on Ad Spend (ROAS): Sales / Ad SpendReturn on Ad Spend – Lift (ROAS): Lift Sales / Ad Spend

Time to First VisitTime to First Visit shows the distribution of ‘first visits’ that occur after an impression is delivered. The x-axis shows the number of days since an impression was served and the y-axis shows the percentage offirst visits made by exposed panelists within each 24-hour interval. The maximum length of timedisplayed is dependent on the conversion window used for the campaign.

Demographics | Geography | Businesses | Apps | DeviceImpression Index: Measure of how much more or less likely the exposed group is to exhibit this feature vs.the general population. Index 100 = General Population. Ex. With Impression Index of 120, people whowere exposed to the campaign were 20% more likely to live in the West than the general population.Lift Index: Measure of this segment of the exposed audience’s impact on overall campaign lift. Index 100= no impact on overall campaign lift. Ex. With Lift Index of 120, people who live in the West and wereexposed to the campaign were 20% more likely to visit within the conversion window than an unexposedlookalike group who live in the West, positively impacting overall campaign lift. A lift index below 100denotes a negative impact on overall campaign lift.

Time of Day | Day of WeekImpression Index: Measure of the delivery of impressions by time of day and day of week compared to aneven distribution. Index 100 = even distribution. Ex. With Impression Index of 120, impressions were 20%more likely to be delivered on a Monday compared to an even distribution.Lift Index: Measure of impressions served by during this time segment’s impact on overall campaign lift.Index 100 = no impact on overall campaign lift. Ex. With Lift Index of 120, people exposed to thecampaign on Mondays were 20% more likely to visit within the conversion window than an unexposedlookalike group, positively impacting overall campaign lift. A lift index below 100 denotes a negativeimpact on overall campaign lift.

Share of VisitsExposed Share %: Percentage breakout of all visits made by the exposed audience to the target businessand its competitors.Unexposed Share %: Percentage breakout of all visits made by an unexposed lookalike audience to thetarget business and its competitors.



Partner:

Advertiser:

Campaign:

placed attribution - deck...

Documents