place logo here company name or group here 12 the number of positive experiences it takes to make up...
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![Page 1: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/1.jpg)
COMPANY NAME OR GROUP HERE
12The number of
POSITIVE EXPERIENCES
it takes to make up for ONE POOR ONEInspired by: Understanding Customers (Ruby Newell-Legmer)
![Page 2: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/2.jpg)
COMPANY NAME OR GROUP HERE
95%Customers who will do business WITH YOU AGAIN if you resolve
complaints IMMEDIATELYInspired by: Lee Resource, Inc.
![Page 3: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/3.jpg)
COMPANY NAME OR GROUP HERE
If you’re not SERVING THE CUSTOMER, you
should be serving SOMEONE WHO IS
Inspired by: Philip B. Crosby
![Page 4: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/4.jpg)
COMPANY NAME OR GROUP HERE
26Number of customers
who REMAIN QUIET for every ONE WHO
COMPLAINSSource: White House Office of Consumer Affairs
![Page 5: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/5.jpg)
COMPANY NAME OR GROUP HERE
#1Thing to ask yourself: “If
I were my customer, would the SERVICE I PROVIDE make me
HAPPY?”Inspired by: Mark Pinnetti
![Page 6: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers](https://reader035.vdocuments.mx/reader035/viewer/2022072015/56649ecf5503460f94bdd26b/html5/thumbnails/6.jpg)
COMPANY NAME OR GROUP HERE
68%Amount of CUSTOMERS WHO LEAVE brands due
to attitude of
INDIFFERENCE BY STAFF
Source: How to Win Customers and Keep Them (Michael Leboeuf)