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COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers (Ruby Newell-Legmer)

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Page 1: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

12The number of

POSITIVE EXPERIENCES

it takes to make up for ONE POOR ONEInspired by: Understanding Customers (Ruby Newell-Legmer)

Page 2: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

95%Customers who will do business WITH YOU AGAIN if you resolve

complaints IMMEDIATELYInspired by: Lee Resource, Inc.

Page 3: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

If you’re not SERVING THE CUSTOMER, you

should be serving SOMEONE WHO IS

Inspired by: Philip B. Crosby

Page 4: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

26Number of customers

who REMAIN QUIET for every ONE WHO

COMPLAINSSource: White House Office of Consumer Affairs

Page 5: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

#1Thing to ask yourself: “If

I were my customer, would the SERVICE I PROVIDE make me

HAPPY?”Inspired by: Mark Pinnetti

Page 6: Place Logo Here COMPANY NAME OR GROUP HERE 12 The number of POSITIVE EXPERIENCES it takes to make up for ONE POOR ONE Inspired by: Understanding Customers

COMPANY NAME OR GROUP HERE

68%Amount of CUSTOMERS WHO LEAVE brands due

to attitude of

INDIFFERENCE BY STAFF

Source: How to Win Customers and Keep Them (Michael Leboeuf)