PARTHY “P. J.” WALKER pj@parthywalker.com678.524.7094

Linkedin.com/in/walkerpj@pjatlanta

Program Highlights - Accomplishments by Company

Cognizant Business ConsultingClient /Account Project Highlights

Enterprise Content Management Business Strategy

Subject Matter Expert leading business and technical strategy and support case for cross-organizational use of digital marketing and product information content.

Digital Analytics Platform Development and Reporting

Led Sr. level digital management team to create Omniture tagging and mapping for optional performance in re-designed delta.com and delta mobile application reporting.

Reservations Systems Workflow and Architecture

Led deal development and acted as reservations subject matter expert and engagement leader for Sr. level workflow and user experience consultants.

MELT, LLCClient /Account Project Highlights

Coke Zero Social Media Program @ 2011 NCAA Men’s Final Four

Created and delivered Coke Zero Twitter Jockey programDeveloped Social Media Communications Plan & Content for Coke Zero and related partners (performers, show hosts, coaches & additional Coke agencies)

Full Throttle Social Media Strategy & Campaign

Full Throttle /ARMY / NHRA Dragster Design Contest

Developed and delivered 2011 Social Media strategy across Twitter, YouTube & web site

Moxie InteractiveClient / Account Project Highlights

Social Media Programs Executed Facebook, Twitter and YouTube campaigns for Sponsorship, Value, Media and Innovation segmentsDirected implementation of custom RMUs in support of 4G LTE launch in partnership with ad publisher resourcesManaged 2010 Facebook and web site program “24 Days of Seasonal Surprises” – custom application development & agency deployment

The Hockey OracleExecuted NHL Hockey Oracle campaign on YouTubeLed program development, reviewed and approved contentProvided benchmark and online reporting matrices for both Verizon Wireless & NHL

Sideline Series Developed NFL Players “Outside the Lines” Facebook projectDesigned technical solution for HD video delivery to custom Facebook applicationProvided program improvements and recommendations to Verizon WirelessManaged social monitoring with regular reporting and recommendations to both Verizon Wireles, NFL and NFL Players Association.

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PARTHY “P. J.” WALKER pj@parthywalker.com678.524.7094

Linkedin.com/in/walkerpj@pjatlanta

Accenture InteractiveClient / Account Project Highlights

Web Site Re-Design Hilton.com Web Updates

Led RFP response to winning a multi-year account valued at $15MMarketing Program lead with analysis resources (10) assigned to global account; interfacing with 32 offshore resourcesDeveloped strategic roadmap for future releasesActed as subject matter expert for UX resources

Search Analytics Strategy Intelligent Digital Platform

Application

Performed initial and post-development competitive analysisCreated internal buy-in strategy documentation for brand managersBudget: $15M

Satyam Computer Services (now Mahindra Satyam)Client / Account Project Highlights

Brazilian Tax Project Master Data Management

(MDM) Initiative Satyam PMO & Delivery

Center

Led implementation of BPM strategy in relation to data quality control for Brazilian Tax ProjectPrepared MDM and Cloud Computing one-pager for IT DirectorsAssembled and managed resources for MDM initiativeManaged Satyam PMO & Delivery Center in Bentonville, AR

IBM InteractiveClient / Account Project Highlights

Grand Slam Tennis Real-Time Web Broadcasts

Client Manager 1997 – 2001Managed pre-event & onsite hospitality for IBM guests/clientsLed onsite client tours of back-of-house operationsCoordinator between Corporate Communications, USTA and NBC Sports marketing teamDelivered via web, mobile and digital display platforms on limited internal budgets

Masters.com Grammy.com

Client Manager 1999 – 2001Managed pre-event & onsite operationsLed onsite client tours of BOH operationsCoordinator between Corporate Communications, event public relations and CBS Sports marketing team

Superbowl.com Account Executive & Talent Coordinator 1997 – 1998Event planner and production team coordinatorCoordinator between production staff, facility operations and Corporate PR visitors / guestsManaged on-air talent logistics/requirements

Digital Content Management & Distribution

Assembled resources, led delivery effortsCreated case studies; contributed to white papers for IBM/NFL joint marketing initiatives

NBA All-Star Game NBA In-Store Kiosks &

NBA.com

Led development & delivery of Advanced Scout Locker Room Digital DisplayFacilitated initial strategy session & created roadmap, assembled resources and led design through deployment of web and kiosk

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PARTHY “P. J.” WALKER pj@parthywalker.com678.524.7094

Linkedin.com/in/walkerpj@pjatlanta

IBM Interactive (continued)Client / Account Project Highlights

Global Digital Asset Management (DAM) Project

Facilitated several requirement validation sessionsLed status reviews with client personnel; resolved issuesPhase 1 rollout ahead of project schedule

Customer Experience Company Store Redesign

Consulted on deployment of in-store demosFacilitated client strategy sessionsPerformed competitive gap analysis

Store of the Future Managed and developed digital media content and delivery for launch of Sprint Studio - a retail store & high-tech showcase for the latest in retail design and digital signage technology

Self-Service Kiosk Re-Design Multichannel

(Kiosk/Web/Mobile) Application Development & Deployment

Led RFP efforts & assembled multichannel development teamDeveloped multichannel strategy documentation for delivery across platformsManaged team of 45 local and global resourcesGrew project value from $2M - $7M over 4 years

Macys.com Web Design Initial ecommerce Application Fed Ad Circular Content

Management Project

Led strategy development sessionsManaged creative, IA & technical resourcesTracked and resolved project milestone issuesDelivered executive-level presentationsGrew account from $2M to $9M over 6 years

Digital Media Merchandising Media Workflow Strategy

Digital Media Merchandising Ad Creation & Deployment

Conducted requirements validation sessionsPerformed content gap analysisDrafted digital media content strategyLed content creation activitiesManaged 3rd party multi-channel media distribution rollout (Stratacache)

Brand Strategy & Creation Web Site Design through

Deployment

Facilitated joint requirement sessionsConsulted on digital asset management interface for real estate agent media contentManaged on- and offsite development teamsCo-developed usability research criteria w/IA lead

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