pizza hut vs. pizza corner
TRANSCRIPT
ATTENTION…..ATTENTION…..The Product you are about to see is
not suitable for those who are feeling hungry……..!!!
SEE…… AT YOUR OWN RISK……!!!!!
Pizza Hutv/s
Pizza Corner
1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas
1972 - 1000 restaurants are open throughout the USA
1973 - Pizza Hut went international. 1977 - PepsiCo bought Pizza Hut 1982 - JV between PepsiCo and Whitbread 1997 - Pepsi Moved aside for Drinks and
Tricon Global Came into motion 2002 - Tricon Global became YUM! Brands
Inc. 2006 – WB sold their share of the JV to Yum! 2008 - Bought Godfather's Pizza in Ireland with 28 stores
HISTORYHISTORY
INTRODUCTIONINTRODUCTION
Type: Wholly owned Subsidiary Founded: Wichita, Kansas, USA, 1958 Headquarter: Addison, Texas, USA Founder: Dan and Frank Carney CEO: David C. Novak Slogan: NOW YOU ARE EATING Employees : 300,000+ Parent: Yum! Brands since 1997 Website: http://www.pizzahut.com
MISSION MISSION “To be the best pizza for every
pizza occasion” “ Alone we are delicious, Together
we are YUM!” We are P.E.A.R.L.S
PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer
satisfaction RECOGNIZE the achievement of others and
have fun doing it LISTEN and more importantly, respond to the
voice of the customer
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats
Unmatchable quality & variety
Strong brand image
Customer satisfaction
Hygiene
Excellent service
SWOT ANALYSISSWOT ANALYSIS
• Strengths• Weaknesses• Opportunities• Threats
High price
Lack of parking facilities
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• Weaknesses Weaknesses • OpportunitiesOpportunities• ThreatsThreats
Growing fast food market
Scope for expansion Introduce attractive
offers More outlets should
be open Ordering online
system
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats
Low price point of competitors
No take away counters for pizza
Instant fast food packers House wives are
interested in making pizzas at home
MARKETING STRATEGYMARKETING STRATEGY
Pizza Hut’s Says:“We want to satisfy our customer by offering them The Best”
Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed)
You will Find 3F’s at Pizza Hut( Fun, Friendly and Familiarity)
SEGMENTATIONSEGMENTATION
The Segments Pizza Hut is Working on :- Higher and Middle Income Dual Career Families Any Age
TARGETINGTARGETING
Basically anyone and everyone who loves to eat pizzas
Age group of 12 to 30
Families
POSITIONINGPOSITIONING Pizza hut has done their positioning in
the target market by keeping in view two basic factors: Quality Frequency
Worldwide Pizza Hut has come to become synonymous with the
“Best pizzas under one roof”
Crew members’ “customer mania” makes the dining experience unique for the customers
Variety: Large Variety of Tastee.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc…
Quality:A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
• Market Skimming Price Strategy
• Low price for meal and expensive for just one
• Coupons Worldwide and Gift Card in Developed Countries
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
•Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix
•Advertising through Bill Boards TV AdsNews Papers
•Personal Selling
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
INTRODUCTION
Type : Wholly owned subsidiary Headquarters : Geneva, Switzerland Founder : Fred Mouawad Industry : Fast food Products : Pizza, Pasta Parent : GFA Corporation Slogan : THE PIZZA CORNER WAY Website : pizzacorner.com
PORTFOLIO
Created in 1996 by Global Franchise Architects
Current portfolio :-Pizza CornerCoffee WorldNew York DeliThe Cream and Fudge Factory
MISSIONWOW every Guest by serving an
innovative range of delicious high quality pizzas in a fun, friendly, and comfortable environment
THE CORE IDEA Great tasting Wholesome food
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats
Good quality & Variety
Brand Image Customer
Satisfaction Hygiene Excellent Service Exciting offers
SWOT ANALYSISSWOT ANALYSIS
• Strengths• Weaknesses• Opportunities• Threats
Inadequate advertisements
Fewer outlets High price Lack of parking
facilities
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• Weaknesses Weaknesses • OpportunitiesOpportunities• ThreatsThreats
Growing fast food market
Scope for expansion
Can spread globally
SWOT ANALYSISSWOT ANALYSIS
• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats
High competition No take away
counters for pizza Instant fast food
packers House wives are
interested in making pizzas at home
MARKETING MARKETING STRATEGYSTRATEGY
Advertising Slogans The Pizza Corner Way Experience A Slice of Life 39 minutes or Free Caring for your health Food for good Straight from the heart Think Different, Think Conizza Conizza - Pizza in a cone Portable Pizza
TargetingTargeting
Children Birthday parties Home delivery
Variety:
Soups, Salads, Appetizers, Soups, Calzones, Sandwiches, Pasta, Footizza, Conizza, Pizza, Bakes & Desserts
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
• Market Skimming Price Strategy
• Low price for meal and expensive for just one
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
•Advertising through Bill Boards TV AdsNews Papers
•Personal Selling
MARKETING MIXMARKETING MIX
• ProductProduct• PricePrice• PromotionPromotion• PlacePlace
COMPARISON
PRICING
PRODUCT (Rs) (Rs)
Margherita 65(S), 125(M), 210(L)
90(S), 175(M), 275(L)
Garlic Bread 49 35
Cheese Garlic Bread
70 40
Extra toppings
(Veg)
20(S), 30(M), 50(L)
35(S), 45(M), 55(L)
Extra toppings (Non-veg)
30(S), 40(M), 60(L)
35(S), 45(M), 55(L)
BASIS
Headquarters Switzerland US
Head office in India
Bangalore Mumbai
Number of outlets in Chennai
10 18
First outlet in Chennai
Adyar Nungambakkam
Main target group
Children Corporate
Offers change Depends Every month
Stalls Corporate – HCL, CTC, Satyam
Citi Centre, Ampa Skywalk
INNOVATIONS on pizzas
Cheesybites
Stuffedcrust
INNOVATIONS on pizzas
Sandwizza
Extended menu
Extended menu
Analysis & interpretation
How many times do you eat out?
16%
4%
28%
24%
28%a. Once a week
b. Twice a week
c. Once a month
d. Twice a month
e. Others
Which place do you visit regularly?
How often do you visit Pizza Hut & Pizza Corner?
0%20%
12%
48%
20%
a. Once a week
b. Once a month
c. Twice in amonth
d. Once in every 2-3 months.
e. Once in a year
8%
16%
20%40%
16%a. Once a week
b. Once a month
c. Twice in amonth
d. Once in every 2-3 months.
e. Once in a year
Do you think Pizza hut & Pizza corner offer enough variety of food?
84%
16%
a. Yes
b. No
84%
16%
Yes
No
Do you think Pizza Hut & Pizza Corner are consistent in their food quality whenever you go?
72%
28%
Yes
No
84%
16%
a. Yes
b. No
How do you find the pricING of the food at
Pizza hut & Pizza Corner?
12%
20%
52%
16%
a. low
b. average
c. high
d. very high
Do you like the ambience at Pizza hut & Pizza Corner?
36%
28%
20%
16%
a. Good
b. Very Good
c. Average
d. Bad
Are you satisfied with the parking facility at pizza hut & pizza corner?
92%
8%
Yes
No
Are you satisfied with the home delivery & take-away services of Pizza Hut & Pizza Corner?
84%
16%
Yes
No
Which Brand do you prefer for having Pizzas?
36%
32%
16%
16%
a. Pizza Hut
b. Pizza Corner
c. Dominos
d. Anything
SURVEY - CONCLUSION•Pizza Hut is the market leader of pizzas and it has a better market share than Pizza Corner
•The Ambience of Pizza Hut is better than that of Pizza Corner
•The preferences of the people for pizzas are more with Pizza Hut
•The study also shows that Indian customers are not so price sensitive when they get good product, quality and services
OBSERVATIONS
Targeted on the higher income group who prefer ambience as their core need and food as secondary
One can always find Pizza Hut in the posh areas of the city
The most unique feature is the ‘Bell’ which is kept outside every outlet. Customers can ring the bell if they had liked the service and the associates scream “Thank you” unanimously
The customer service in the restaurant is always good
Generally everyone finds the taste of the pizzas to be good
OBSERVATIONS
The pizzas are slightly priced lower than Pizza Hut and more than the Dominos
Not all outlets have good ambience Kids are more attracted to Pizza
Corner mainly because of the play area
RECOMMENDATIONS
Try to include low calorie pizzas in the menu
Try to include students’ menu which starts with affordable prices
Should come out with more exciting offers
RECOMMENDATIONS
Increase advertisements in all media
Try to improve the interiors Have to be more consistent in
taste Should open more outlets in posh
areas
Thank you….