pitching a line to nordstrom
DESCRIPTION
Pitching Louis Vuitton to Nordstrom as a new line.TRANSCRIPT
• A French fashion house founded in 1854 by Louis Vuitton
• It is now in 50 countries with more than 460 stores worldwide
• Louis Vuitton has been named the world's most valuable luxury brand
About Louis Vuitton
Product– Leather goods– Ready to wear– watches– Shoes– Jewelry– Sunglasses– Belts, scarves & Accessories
Price• Never on sale
– Luxury image– Selling Point
• Price range: – Handbags: $550 - $3,700– Ready to wear: $550-$11000
Louis VuittonFall 2014 Ready-to-Wear
Louis VuittonFall 2014 Ready-to-Wear
• Fabrications
• Unique
• Key silhouettes
• Fashionable
• Durable goods– Good quality product– Long product life
• Exclusivity
• Prestige image– Sense of high stands– Feel good– Fit into high-class society
Selling Point
• Women• Age: ranging from young adults to seniors (22 –
65 yrs old)• Income: Yearly high income and disposable
income
Target Market
Place
• Direct channels: Free-Standing Store
What do you like the least about the Louis Vuitton shopping experience?
• Both provide products
-Fashionable
-High in quality
-Help to establish an individual’s social image
• LV’s price range is fitting for the upper echelon customers of Nordstrom
Louis Vuitton & Nordstrom
• Gain prominence and recognition within current customer base
• Establish Nordstrom as a promising retailer within competitive market
• Strengthen overall product marketability
Advantageous to Nordstrom
Bibliography
• http://www.cigaraficionado.com/Cigar/CA_Archives/CA_Show_Article/0,2322,619,00.html
• http://www.answers.com/topic/louis-vuitton
• http://www.lvmh.com/