pitches business plan

PITCHES – Business PlanTHOMAS COLLET - QUENTIN GUYOT - MÉLANIE SANCTORUM - CHARLES TAFANI -

AURELINE THOORIS

Description of the business

Type and status of business: Start-up of the tertiary industry IT-based services Helping entrepreneurs to present their business ideas Find potential customers and investors Online platform Edit and upload videos Access templates and advices Manage profile page


Form of business Sole proprietorship

Benefits•Less paperwork•No company meetings to hold•Less strict financial records•Full control from the single owner

Drawbacks• Responsibility of the owner

is not limited


Name of the owner

Thomas Collet

Potential

His idea


Hours of operations

24/7 Virtual assistant

Call-center

Website

Description of the business “Pitches:support entrepreneurs to make their ideas a reality”

Mission statement

“Pitches:raise your idea”

Tagline

Products, Services and Sales

Student Premium Accounts only available with email address

« .edu » Develop pitches, competences and

communication

Premium Accounts Personal videos, templates and

advices Personal storage of videos, and

private space

Subscription fee: $9,99 Subscription fee : $14,99


Free accounts: access for everyone

A 24h and 7 days hotline for all subscribers $1,30 the first minute, then $0,10/ minute

Adervtisement on our website: side banners for companies Advertising Homepage: $350 Advertising on the other pages: $200


Personal data selling: 5 packages in function of the information (gender/ email/ phone) Data Package 1: $125 Data Package 6: $750 (price is relative to the information sold)

SALES AND MARKETING STRATEGY

B2C approach

Target market: US market

Three potential targets: Millenials generation: Students (18-25) young professionals Professional, and Generation X people (managers, executives, professors)

PROMOTION

Small and young company Blogging Banner ads, Word of mouth Partnerships with colleges and professors Partnerships with some companies, managers

Creation of opinion polls Get feedbacks from users Always improve ourselves and our subscribers

DISTRIBUTION

Online, with websites and video platform Smartphone applications Social networks (Facebook, Instagram, Twitter) Universities in NYC and the US: Baruch College, St John’s,,,

INDUSTRY OVERVIEW

Media and Communication industry composed of The media segment:

motion pictures and video producers (photography, movies, shows etc), Publishers of contents (books, magazines, newspapers etc.) Television and radio broadcasters.

The telecommunication segment Equipment (cables, electronic devices, internet box etc.) New media (social networks, gaming sites, e-commerce, mobile media)

INDUSTRY OVERVIEW

Internationalisation of the market Leader : United States

a third of the global industry and is the largest market worldwide.

OUTLOOK

Primary demand drivers: the technological evolution the need of innovation the entertainment the sensitivity towards advertising and the

connectivity.

Demand/profitability drivers profitability drivers the effectiveness of marketing and advertising the possibility to brand the media/good/service the informations available the digital era the new sources of financing.

TRENDS

1st revolution : international use of Internet

TRENDS

Cross-support consumption M-business

The convergence of technology multifunctional

Exigency of control No ads

Protection copyright, patent, trade secrets and industrial design protection

Need of entertainment Social gaming

Easy-to-use and easy-to-understand Intuitive

TRENDS : CROWDFUNDING

Permits to generate capital investments from individual.

TRENDS

Recent meeting of 2 needs

internet and communication campaigns

raise of funds

Pitches = new opportunity to fulfil cross social, communication and financial needs

COMPETITORS

No direct competitors Indirect competitors :

video platforms (Youtube, Dailymotion… ) communication agencies B-to-B oriented (DoubleClick Digital Marketing, Sizmek, Pixability…) crowfunding platforms (Gofundme, Indiegogo, Kickstarter, Patreon…)

Operations

Parternship with Call Center

Crowdfunding

Ideas’ protection

Website management & maintenance

Organisation

Accounting manager

Design manager

Public Relation Manager

Business developer

Community manager

Financial data

THANK YOU FOR YOUR

ATTENTION