pitch apostle
TRANSCRIPT
We believe in real people
+ 15 young talents
VenloDen Bosch
+ 30 experts
Be more visible!
Why?
Send messagesin social networkof employees
Be distinctive
How?
We Support & facilitate
What?
with an application & editors on site
We create authentic content
What?
Our application facilitate a final editor on linkedin, Twitter & Facebook.
So… You’re in control!
Methode - Pilot - Create plan - Create involvement - Kick-off - Create authentic content - Contenthub
- Engage the personal networks
50 employees x 2 posts xav. 300 connections = 30.000 x opportunity to contact
Return on investment - More clients - More contact
- More internal involvement
- Social intranet
Content Calander
It’s scary to lose control, to open up.It’s costly and time consuming.
The Social Shift theoryYou are your own publisher - by Koen Jordaans
People don’t want to talk to logo’s.They want to talk to people.
You Audience
How do you engage your employees?You don’t. They engage their social networks.This is what I call The Social Shift.
Youtube
Company
TennisclubFamilie
Businessclub
Company
you
Is the social shift important for growth?
Marketing manager 2011:“shoes cannot be sold online”
Lost in the jungle
Do you know this owner?
Social Shift journey
Social Shift journey -> change businesses
The more open you get, the more customers you let in.
Advice: Innovate the social way!
The social shift ís important for growth!
The Social Shift:“It’s not about the company,
It’s about you!”
Koen Jordaans