pinterest slides
TRANSCRIPT
Digital Marketer -‐ DigitalMarketer.com
Presented By
Kate Buck Jr. Social Media Manager Founder: Let’s Get Social Follow Kate on Twi@er @katebuckjr
Digital Marketer -‐ DigitalMarketer.com
What Is Pinterest?
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! Virtual Scrapbook
! Content curaGon site
! Bookmarking site ! Social networking site
! All in one!
Why should I care about Pinterest?
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! #3 most popular social network in the US – behind only Facebook (#1) and Twi@er (#2)
! Pinterest refers (according to Shareaholic) more traffic than LinkedIn + YouTube + Google+ = COMBINED
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Why should I care about Pinterest?
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Current Site Stats:
Note: Pinterest is sGll an invite only
site, so you will need to request an invite here:
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Our Goal For You: To create a unique Pinterest profile that helps you find new customers,
drive traffic & boost your biz!
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Best Prac<ces: Pinterest
What Is Pinterest? • Sedng up your Pinterest account • Tools to make managing your account easy • Using Pinterest for Business
The Visual Revolu5on of the Social Web Facebook and Pinterest: Love or Hate Rela5onship? • Key differences between markeGng on Pinterest vs.
Facebook Q&A
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Pinterest: SeAng Up Your Profile
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Pinterest: Your Profile Page
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Pinterest: Home
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Pinterest: Single Pin
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Pinterest: Ways to Pin
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! Upload from your computer
! Bookmarklet in your browser ! Mobile App
! From any URL on the web
Pinterest: Ways to Share
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! Re-‐Pin a pin to one of your boards ! Over 80% of all pins are re-‐pins!
! Share on Facebook or Twi@er ! 98% of all pins have been shared on Facebook
! Send via Email
! Embed the pin on your site
! How to know if you’ve been pinned:
hMp://pinterest.com/source/YourWebsite.com/
Pinterest: Following
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! Like Twi@er, you can follow anyone
! Not “friends” relaGonship – so they don’t have to follow you back
! You can follow parGcular boards a user has
created, you don’t have to follow all of their boards
! You’ll noGce a discrepancy between boards follows and people follows on both your account and others
Pinterest: What are people sharing?
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! Pictures ! Bookmarks ! Recipes ! MoGvaGonal quotes ! Home décor ideas ! Places to visit ! Wedding inspiraGon ! Crap projects ! Books ! Magazine Covers ! Movies ! Gips ! Infographics ! Apps & Home Screens ! VIDEO
! Style ! Clothes ! Shoes ! Accessories ! Humor ! InspiraGon ! Causes ! Links to their
social sites ! Porqolios ! Screen caps of
tesGmonials & social proof
Pinterest: What are people sharing?
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Pinterest: Brands
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Pinterest: Brands – Who?
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! Online Retailers ! Offline Retailers ! News outlets ! Sports teams ! Airlines ! Clothing brands ! Hotels ! Car manufacturers ! Television Networks ! Cosme<cs companies ! Interior Designers ! Wedding planners ! Related product
providers ! Restaurants ! Non-‐Profits
! Bloggers ! Digital Agencies ! Tourism & Des<na<ons ! Universi<es ! Electronics
manufacturer ! SoXware developers
Pinterest: And Facebook
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Facebook Sedngs Auto publish your Pinterest content to Timeline
Pinterest: Add a Tab to Your Fan Page
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! See your Facebook Page content in Pinterest format h@p://apps.facebook.com/pinvolve
! Add your Pinterest account to your Fan Page h@p://woobox.com/pinterest h@p://tabfusion.com/
Pinterest: Video
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! Pin video from YouTube & Vimeo
! Video is filtered to it’s own page for easy viewing: h@p://pinterest.com/videos/
! Videos play on Pinterest & link back to the video source
! Chill.com – Pinterest for video
Pinterest: Contests
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! PersonalizaGon ! MulGple chances to win ! Fun & interacGve ! Easy Steps & clear InstrucGons
Basic contests: ! Encourage users to pin content from your site ! Encourage users to repin a pin
CreaGve Examples: ! Kotex – Sent custom goody bags to 50 influenGal pinners
h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw
! BMI’s lo@ery h@p://storify.com/therabbitagency/the-‐bmi-‐pinterest-‐lo@ery
! Peugeot Puzzle compeGGon h@p://econsultancy.com/us/blog/9342-‐peugeot-‐uses-‐pinterest-‐to-‐launch-‐puzzle-‐compeGGon
Pinterest: Tools
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Dashboards & AnalyGcs
h@p://pinterest.com/source/yoursite.com/ Google AnalyGcs
19 Tools for Pinterest Pros h@p://socialmediatoday.com/node/483747
Pinterest: On your site
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! Make an effort to add visually engaging content to your site & posts ! Photos ! Video ! Infographics ! InstrucGonal
! Ensure that your content is opGmized & “pinnable” ! All images used on your site are linked to your site ! Have a keyword rich Gtle ! Keywords in alternaGve text
! Add a “Follow Me on Pinterest” Icon to your other social icons ! h@p://pinterest.com/about/goodies/
! Add a “Pin It” bu@on to your Pages & Posts ! Digg Digg for Wordpress
! Add a Call-‐to-‐AcGon in your posts and YouTube videos to “Pin this!”
Pinterest: Why does it maMer?
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! The social web is becoming increasingly visual. THINK ABOUT IT:
Pinterest: the Visual Revolu<on
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! It’s not just photo – it’s video, too! ! Be Prepared ! Strong visual imagery & storytelling ! Graphic presence on web & social sites ! Image Strategy: Plan of a@ack on all the different plaqorms ! Who on your team is visually inclined?
! Things to consider: ! Logo, Corporate idenGty ! Typography ! Icons ! Photography ! Storytelling
! Strategy ! Engagement -‐> Site Visitor -‐> Prospect -‐> Customer
Pinterest: Resources, oh my!
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! Pinterest account dedicated to nothing other than Pinterest! h@p://pinterest.com/pinterestbiz/
! 43 ways to build your Pinterest presence h@p://www.socialable.co.uk/pinterest-‐43-‐ways-‐to-‐build-‐your-‐presence/
! 103 Resources for becoming a Pinterest expert h@ps://provenstratgz.wordpress.com/2012/03/13/103-‐resources-‐for-‐becoming-‐a-‐pinterest-‐expert-‐social-‐media/
! Brands on Pinterest h@p://pinterest.com/kellylieberman/brands-‐on-‐pinterest/
! Pinterest knockoffsh@p://agbeat.com/real-‐estate-‐technology-‐new-‐media/33-‐pinterest-‐knockoffs-‐some-‐will-‐thrive-‐pinspire-‐will-‐fail/
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Pinterest: Q&A
Presented By
Kate Buck Jr. Social Media Manager Founder: Let’s Get Social Follow Kate on Twi@er @katebuckjr
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