pinterest - iteration 2
DESCRIPTION
My second version of the Pinterest book.TRANSCRIPT
MagazineUnderstanding Creativity in its true sense
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June
/ Ju
ly 2
011
Issue
01
FIND IT.PIN IT.
SHARE IT. PINTERESTPIN
MagazineUnderstanding Creativity in its true sense
page2
June / July 2011 Issue 01
No matter what you’re interested in,there is a place for it on Pinterest.
MagazineUnderstanding Creativity in its true sense
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June
/ Ju
ly 2
011
Issue
01
CONTENTS1.0 Research 1.1 Abstract 1.2 Communications Audit 1.3 Competitive Audit 1.4 SWOT Analysis 1.5 Creative Brief 1.6 Demographics
2.0 Creative Solutions 2.1 Competition 2.2 Design Research 2.3 Moodboard 2.4 Logo Development
3.0 Style Guide 3.1 Brand Description 3.2 Brand Implementation 3.3 Logo Usage 3.4 Typography 3.5 Graphics
4.0 Style Guide 4.1 Business Presence 4.2 Digital Media 4.3 Print Advertising 4.4 TV Advertising 4.5 Graphics
MagazineUnderstanding Creativity in its true sense
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June / July 2011 Issue 01
The existing Pinterest logo along with the color scheme can be perceived as more feminine. The swirls in the letters are reminiscent
of retro styles and calligraphy. The new logo is a two toned image with “Pin” in blue and the rest of the text in a gradient white. The logo translates well to black and white and still maintains a consistent and dynamic look. The design is meant to attract a more masculine userbase but is still modern and stylish enough to not turn the existing
user base away from it.
Original Logo
Color
Black & White
LOGO USAGE
MagazineUnderstanding Creativity in its true sense
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June
/ Ju
ly 2
011
Issue
01
LOGO USAGE
Black & White
FIND IT. PIN IT. SHARE IT.PINTEREST
LOGO USAGE
P The logo and logomark require a sufficient amount of white space in order to be truly effective. The logo should be placed similarly to the design below, adjusting for an added tagline if needed.
MagazineUnderstanding Creativity in its true sense
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June / July 2011 Issue 01
03 Caption goes here Sequasped minctore
LOGOVARIATIONS
Some variations of
the Pinterest logo
are allowed, such as
adding a tagline or
using a different color
for the “Pin” portion
of the text. The tagline
is to be centered or
right justified or can be
placed above the logo,
left justified. Colors
from the color palette
are permitted to be
used as background
colors as long as text
is still readable. In
addition, adding a box
around the text with
a white background
is allowed in order to
make the text stand
out if placed above a
photo.
A PIN FOR EVERY THING.PINTEREST
Appropriate Tag Line
PINTERESTApproved Colors
Box Border for Readability
PINTERESTPIN
MagazineUnderstanding Creativity in its true sense
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June
/ Ju
ly 2
011
Issue
01
IMPROPERUSAGE
Background Too Dark
Brand consistency is the key to the campaign’s success. Certain
restrictions are applied to the branding of the Pinterest logo and
taglines. The logo text is not to be placed atop dark photos or colors
which could impede readability. The Pinterest lettering is to appear on
the same line at all times. Colors that do not belong to the approved
color scheme are not to be utilized. In addition, font usage is to be
consistent across all media, with capitalized League Gothic as the
Header font and Helvetica Neue used for body text. The subheader
font is League Gothic with regular capitalization rules applied.
Logo Split Into Pieces
PINTERESTInappropriate Colors
MagazineUnderstanding Creativity in its true sense
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June / July 2011 Issue 01
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Jul/Aug 2011 - Issue 01A PIN FOR EVERY THING.PINTERESTPIN