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Information for Advertising in Homes & Land of Pinellas & Manatee Counties for 2011

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Page 1: Pinellas & Manatee Counties Media 2012
Page 2: Pinellas & Manatee Counties Media 2012

HL7028 9/29/06 2:46 PM Page 1

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HL7058 9/19/07 11:18 AM Page 1

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50,000,000Homes & Land annually distributes over 50 million magazines.That’s enough magazines to reach from Florida to Alaska and back again.

Our website and toll free number are included on every magazine cover. Relocating homebuyers can call or email us and request a free magazine from your area. We pass the inquiries on to you as leads at no additional charge.

Homes & Land’s extraordinary reach means extraordinary exposure for

you and your listing inventory.

HomesAndLand.com HL7009

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HL7103 10/24/08 1:15 PM Page 1

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HL7159MAXIMUM

REACHBETTER

PRESENTATIONSTAND

OUTMORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

It turns out that 24/7 can be too much. At some point you want to turn off your glowing rectangles (computer, TV, phone) and do something else. Maybe that’s why 93% of all Americans read magazines. And younger Americans 18-34 read more magazines than any other age group. Best of all, consumer response to magazine advertising has increased too. Contact your HOMES & LAND Publisher and discover how magazine advertising can help you connect with your target audience.

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

Unplug and unwind.

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Establishing an Internet presence is easy and inexpensive. There are thousands of agents in every market with websites and online listings. This is an important point to consider when you’re competing for listings. Every agent will throw out at least a few websites in a listing presentation. You need to differentiate yourself. Imagine how impressed home sellers will be if your presentation includes Homes & Land’s print and online products. You’ll win quality listings by showing home sellers how their property can stand out in a crowded marketplace.

HL7140

Stand Out in a Crowded Marketplace

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Ad CopyHomes & Land offers the easiest method of adsubmission yet. Online Admaker, a web basedprogram, will be furnished to all advertisers for

the ultimate in ordering ease. It’s quick and easyto use through their AdEssential site.

AdEssentialOur Advertisers receive acomprehensive website witha user ID and password.Here, they can upload all oftheir listings, recieve leads,check their web stats andmore.

We’ll even create an EZ-Tour to post on YouTubeto help a listing “go viral”. With our control Panel, it’sas easy as just a few clicks.

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367,000*

57,900*

320,000*

53,000*

595,000*

1.3 million*

35,000*

14,500*

1.5 million*

19,300*

1,400*

$59.95 per month or$149.95 per year.

All listings must be updated every 5 days and submitted

through XML, XLS, ODS or CSV.

$199 per listing for 4 monthsor $1,495 per year.

$129 per month.

No single listings.Partners with Brokers

and Agents only.

Monthly subscription plus referral fees. Only accepts listings from

Brokers and Agents.

Call directly for pricing information.

Only accepts listings from Realtors® and Partners. Free

for real estate agents.

Free for 31 days.

$34.95 for 30 days.

Free for Realtors® and sellers.

Value at a glance.Company Monthly

Uniques Individual Site Cost

400,000*

1.5 million*

17.3 million*

3.6 million*

402,000*

3.7 million*

2,700*

3.2 million*

1 million*

6.1 million*

4.9 million*

Free.

Free.

$453 per month for 5 listings, outside the tri-state area.

Free.

Free.Cost per lead program.

Free for real estate agents.

Free standard listings.

Free single listings.

1 listing for $250 for 30 days.1 listing for $350 for 60 days.

Agents single listing for $49.95. Free for Broker/MLS

Vendors.

Free.

Company MonthlyUniques Individual Site Cost

**

HomesANDLand.COMmonthly Uniques: 1.1 million*most Qualified Visitors: 23% of visitors have household incomes of excess of $150,000. Also attracting likely first-time buyers making $30,000 - $60.000. (Hitwise.com)

Homes & Land Syndication Partners

Listings priced $750, 000 & above Listings priced $600, 000 & above

Listings priced $500, 000 & above

700,000* $69 per listing for two weeks.

Listings priced $600, 000 & above

Listings priced $600, 000 & above

700,000* $712 per month for 5 listings, outside the tri-state area.

**

700,000* $99 or more per listing for two weeks.

Listings priced $600, 000 & above

**

**

* Monthly Uniques from QuantCast.com, Compete.com, ComScore.com, Google Analytics or Company resource.

Updated First Quarter 2011

** The New York Times and its affiliate sites do not accept listings from New York, New Jersey or Connecticut.

HL7146

1,250*Single ad - $59

Three ads - $1196 Month run

Single ad - $59Three ads - $119

6 Month run185,000*

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Luxury Online Mark

eting

Homes & Land offers a unique marketingsolution for your luxury properties. Weautomatically upload your advertisedlistings to websites that feature high-endreal estate including the New York Times,Wall Street Journal and duPontREGISTRY.TThese sites attract affluent prospects whocan actually afford to buy your listings.

Contact your Homes & Land Publisherand find out how you can generatequalified leads for your luxury properties.

Having trouble finding buyersfor your luxury properties?

Perhaps you’re not reachingthe right audience.

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List. Click. Share.

No matter how you connect with your social network, Homes & Land can

help. Now you can share your listings on Facebook and Twitter directly from

the Control Panel. You can even post an EZTour on YouTube to help a listing

“go viral.” It’s never been easier to market your services and your inventory

— just upload your listing, click to select it and share it online.

Talk to your Homes & Land Publisher or go to HomesAndLand.com/Benefits

to learn more.

HL7154

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HL7149MAXIMUM

REACHBETTER

PRESENTATIONSTAND

OUTMORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

What are industry leaders saying?

“I have been advertising in Homes & Land since 1999. Homes & Land helps me brand myself as a top, experienced Realtor®. Mysellers love being included in the highest quality magazine and appreciate the marketing resources made available to help get their property sold. The comprehensive marketing program including print, online and direct mail give me the best return on my investment. It is an easy choice to remain with Homes & Land because of the tremendous value it adds to my business.”

Peter DulucaLong Realty CompanyRanked Top ½% of Agents in the Nation

Advertises in Homes & Landof Tucson and Southern Arizona

“Homes & Land is such a powerful magazine. It outshines the competition. I get a number of calls directly from the magazine each month. I also get 5-10 listing calls a month because sellers want to list their home with an agent who believes in marketing! We have a two page spread on the inside front cover. I want buyers to see our listings first! We sold 714 homes last year and Homes & Land definitely helps keep our name in the forefront of people’s minds.”

Creig NorthropPresident, The Creig Northrop TeamLong & Foster Real Estate, Inc.#1 Team in Maryland

Advertises in Homes & Landof Howard and Carroll Counties

“I started advertising in Homes & Land in 1989, and the very next year, I was the top-producing Century 21 agent in the United States. Last year, our team was again No. 1 in the Century 21 family, and we are still in Homes & Land. Coincidence? We don’t believe in 20-year coincidences. But we do believe in the enduring value and tremendous marketing exposure we receive from Homes & Land, which literally puts us in front of millions of prospects generating leads through its excellent print and online channels. It’s been a great relationship!”

Marty Rodriguez Century 21 Marty Rodriguez

Top Producing Century 21 Agentin the United States 1990-2000,

2004, 2008, 2009

Advertises in Homes & Landof Glendale/Burbank/Pasadena/

the Foothills (CA)

Patrick StracuzziRE/MAX of Stuart, Patrick

Stracuzzi Real Estate TeamRanked #1 RE/MAX Team in Florida

Advertises in Homes & Landof Florida’s Treasure Coast

“Being in Homes & Land magazine is excellent – it is everywhere you look. The high-gloss, quality magazine is a draw for homebuyers. Plus, we also benefit from being on HomesAndLand.com and all the other websites they export to. Advertising in one publication puts you into multiple marketing channels and broadens the avenues for leads. Homes & Land has helped make the Patrick Stracuzzi Team #1 in Florida and #15 in the nation within the RE/MAX system.”

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2012 Pinellas & Manatee Ad Copy Deadline & Magazine Distribution Dates

Volume/Issue Payment / New ads / Changes Deadline

Distribution Dates

Vol. 32 #7 January 16, 2012 February 10

Vol. 32 #8 February 13 March 9

Vol. 32 #9 March 12 April 6

Vol. 32 #10 April 9 May 4

Vol. 32 #11 May 7 June 1

Vol. 32 #12 June 4 June 29

Vol. 32 #13 July 2 July 27

Vol. 33 #1 July 30 August 24

Vol. 33 #2 August 27 September 21

Vol. 33 #3 September 24 October 19

Vol. 33 #4 October 22 November 16

Vol. 33 #5 November 19 December 14

Vol. 33 #6 December 17 January 11, 2013

Reservations due two days before ad deadline. **Dates may change slightly due to printer holiday schedules**

Homes & Land Pinellas & Manatee Counties

Contact Jafar Rubaii for sales and marketing information Cell (727) 804-0867 Office: (386) 668-5933 Fax: (386) 668-4804

Email: [email protected] www.NatureCoastRealEstate.net

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RATES INCLUDE A

Website on HomesAndLand.com(yourname.homesandland.com)

OF GREATER ORLANDO

Contact Jafar Rubaii [email protected]: 727.804.0867

WE ACCEPT ALL MAJOR CREDIT CARDS

Rate Card8.5” x 11’’, Full Color

Standard Agreement Rate Requires 30 Day Notice of Cancellation

Front Cover with full page inside ............................. $1200.00 Front Cover with 1/2 page inside ............................... $1070.00

Administrative fee: $50.00 (one time charge)

1/4 Page ............................... $197.00 1/2 Page ............................... $327.00 Full page ............................... $597.00

Single Issue Rates

Are an additional 20% abovethe Standard Agreement

rates.

Payment is due for each issue when ad is submitted!

You must have a credit card on file to place an ad. If you elect to pay by check, it must bereceived no later then the due date on your invoice. If payment is not received by the due date

your credit card will be charged.

82 Spring Vista DriveDebary, Florida 32713

Office: 386-668-5933 Fax: 386-668-4804

PINELLAS & MANATEE COUNTIES

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Quality MagazineWith Homes & Land you have the opportunity to reach active homebuyers, provide an important marketing channel to home sellers, and build your personal brand.

HomesAndLand.comYour listings get instant exposure on our high-traffic website, HomesAndLand.com. Our site provides the rich media tools home shoppers need including neighborhood, school, and comparables data.

Online SyndicationWe syndicate your listings to over 20+ high traffic partners including Trulia, Zillow, Yahoo! Real Estate, GoogleBase, HomeGain, FrontDoor and more...

Luxury ListingsWe upload your luxury listings to WallStreetJournal.com, NewYorkTimes.com, and dupontRegistry.com, websites that effectively reach households with high incomes. In addition, HomesAndLand.com attracts some of the most affluent traffic in real estate.

Targeted Direct MailOur Direct Mail programs put your listings into the hands of consumers actively buying and selling real estate.

Client Contact ProgramWe send a copy of Homes & Land to your home sellers and include a letter from the President of Homes & Land endorsing your marketing efforts.

Mobile DevicesAmericans are on the go so HomesAndLand.com delivers data in a format designed for mobile devices. Buyers can even use their Twitter account to receive property data from HomesAndLand.com.

Virtual ToursWe automatically create an EZTour of your listing when you submit six or more photos. These tours can be shared through email or your personal website.

Personal WebsiteHomes & Land advertisers receive a personal website at no additional charge. This is a great way for you to promote your inventory and link to other websites.

Digital MagazineShow clients and prospects your listings before the magazine hits the street through our Digital Edition of Homes & Land magazine.

Featured ListingsFeatured Listings gives your properties higher placement in search results, which means more views and more clicks. Any listing can be featured on HomesAndLand.com and WallStreetJournal.com.

Listing FlyersOur listing flyer templates are easy to use and give you a professional quality flyer to help market your listings.

Magazine RequestsRelocating consumers from across North America can request a magazine from your area. These requests are passed on to our advertisers.

Banner AdsAdvertisers have the opportunity to purchase Banner Ads on HomesAndLand.com. Banner ads are a dynamic way to keep your name, your brand, and your message in front of motivated consumers.

Online AdMaker Control PanelTake advantage of everything we offer through our Control Panel. Create ads and manage your listings for both print and online marketing.

Homes & Land’s Integrated Marketing System

Take advantage of everything Homes & Land offers:

HomesAndLand.com/Benefits

@

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