pincher media
DESCRIPTION
Prototyped mobile coupon application that would deliver personalized, location-triggered, coupons to your smart phoneTRANSCRIPT
Pincher
we are
Media
what we do
what we do
problems we solve
Relevance
Targeted
How?
our solution
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“You can no longer
market broadly to a
demographic.
She’s an individual.
To capture and keep her business, she must be
treated as one.
IBM – Smarter Marketing
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Pincher application is triggered by target location
Target Location
market size
98.7M
Number of mobile
coupon users globally
in 2012* X
41
Number of mobile
coupons displayed
per person in 2012*
X
$$$$
$$$$
$$
$2.25
Average dollar value per coupon
in 2012* =
$9.1B I
L L I O N
* Projections
customers Pincher utilizes a
multi-sided platform * approach to customer segmentation
*Multi-sided platform brings together two or more distinct but interdependent groups of customers..
current mobile coupon users early adopters
>25M revenue >75k ad spend >30k social media fans
how we stack up
Couponing Focus
Soc
ial N
etw
ork
ing F
oc
us
PINCHER
Groupon Living Social FourSquare Yowza Coupon Sherpa PINCHER
Customized Ads
Post download ROI tracking
GPS Location specific deals
Secondary market
coupon sales
Point System
Push System Optional Optional
Strengths
First movers advantage, Size of company, popularity, many members
Size of company, popularity, many members
Spending a lot of $$ on personalization algorithm
Exclusive coupons, Only works with businesses that sign up
Works with store’s loyalty programs to track your points
Algorithm to tailor coupon specifically for customer
how we stack up
APPENDIX
Cost structure Revenue streams
Key resources
Key
activities
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Channels Targeted
1. App design &
Development
2. Develop Retail
partners
Auction Model App design &
developer Pay per click
Relevance Retail
Partners
Trackability
Ender-users
1. App stores
2. Social Media
of retail partners
Lifetime,
sticky –>
partner
Sales team Servers
& Support
1. Design &
Developer
2. Comp sci
algorithm ninja
Retailers
business model
offer journey
Stores decide who to target & what deal to offer
App notifies target consumers when they are near trigger
locations
Customers earn the points that will allow for future discounts.
Customers make purchase using coupons
Customers save $$ happy
customers result in repeat use of application & recommends to
others
Record and analyze transactions
Stores subscribe the customer purchasing report with a predictive
algorithm.
Stores stay on track with customer preferences to promote business
Stores increase sales
GPS