How Two Little Words are

Changing the Social Landscape

Are you familiar with Pinterest?

Do you have a personal Pinterest account?

Pinterest Basics

Let’s get

tactical!

What is Pinterest?

It’s a social network that allows you to build connections with other users around similar interests by sharing

images and photos from the web that resonate with you.

How does Pinterest

work?

You create online pinboards (like a bulletin board) for various categories that are meaningful to you, and you

“pin” images or photos to it.

What does engageme

nt look like?

• Follow an account• Follow a board• ‘Like’ an image or photo• Comment on an image or photo• Repin an image or photo

Michael Aaron Bepko

• @WholeFoods• @Bepkoboy

Chéz Bepko

CULTIVATING ONLINE COMMUNITY

Passionate people across America who are taking food production into their own hands.

Learn easy, creative ideas on repurposing the unexpected for your modern lifestyle.

Join host Emma Green as she eats, drinks and dances her way through festivals that celebrate

and preserve international cultures far from home.

How does your

garden grow?

How Does Your

Garden Grow?

How Does Your

Garden Grow?

We’re Used to Reusing!

We’re Used to Reusing!

We’re Used to Reusing!

Edible Celebration

s!

Edible Celebration

s!

Super HOT Kitchens!

Super HOT Kitchens!

O Create connections/engage with others through sharing images that represent our interests and passions.

O Create depth and personality to your brand… depicting the essence of WHO you are, WHAT you do every day and WHY you do it.

O Insight to wants and needs of a particular segment of online community… allowing for creation/sharing of more meaningful content.

WEBSITE TRAFFIC

100 ‘likes’ – 2 comments – 602 repins

Visitors by Referral Source

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr2011 2012

46,013

112,254

95,996 91,112

908

41,025 35,148

14,706

50,644

30,20329,101

facebook pinterest twitter

OPinterest is a MAJOR player in the traffic referral business.

OPinterest now drives more traffic than LinkedIn, Google+, Reddit and YouTube. (searchenginewatch.com)

OConsider customizing/optimizing visual content for your digital spaces. Brands need to start thinking of ways to capitalize on this fast-growing community.

STORYTELLING

Alleviate poverty through microcredit in

communities worldwide that supply Whole Foods Market with

products.

O Visual storytelling is becoming essential to developing a strong online brand identity.

O Curation allows for storytelling that can be difficult through traditional marketing tactics.

O Insightful look into your target audience and what resonates with them.

O Consider Facebook’s change to visual-heavy Timeline and the rise in popularity of Instagram. (FB acquisition)

Optimize Your Pinterest Efforts

O Upload/pin your own images now & then.O After you upload/pin an image, edit the pin to

add a link.O Add a short caption using searchable

keywords.O Create variety of boards with names that are

keyword heavy.O Research to see what catches your eye and

compels you to engage.O Add the ‘Follow’ and ‘Pin It’ button to your

website!!O Be yourself… express your personality and

your brand.

Top 10 Categories on Pinterest

1. Home (17.2%)2. Arts & Crafts (12.4%)3. Style/Fashion (11.7%)4. Food (10.5%)5. Inspiration/Education (9.0%)6. Holidays/Seasonal (3.9%)7. Humor (2.1%)8. Products (2.1%)9. Travel (1.9%)10. Kids (1.8%)

10 Most Popular Board Names on Pinterest

1. For the Home (3.15%)2. My Style (1.97%)3. Products I Love (1.86%)4. Books Worth Reading (1.68%)5. Food (1.23%)6. Favorite Places & Spaces (1.00%)7. Recipes (0.75%)8. Craft Ideas (0.74%)9. Christmas (0.72%)10. Crafts (0.65%)

• From December 2011 to January 2012, unique visitors to Pinterest increased by a whopping 155%. (Compete)

• Pinterest gets more monthly usage per user than Google+, Twitter and LinkedIn combined. (AllTwitter)

• It accounts for 3.6 percent of all referral traffic, nearly as much as Twitter (3.61 percent). (PR Daily)

• Women ages 25 to 34 make up the largest demographic of Pinterest users. (Ignite)

• Real Simple Magazine reports that its website gets more traffic from Pinterest than it does from Facebook.

• With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)

“Pinterest is raising $120 million in a funding round expected to be announced Thursday or Friday morning, according to multiple sources. The investment, Pinterest’s third, places the two-year-old social bookmarking site’s valuation in the range of

$1 billion to $1.5 billion.”

Laura Indvik for

“One sign that Pinterest’s focus is growing increasingly international: a recent post to Pinterest’s corporate blog calling for translators for local-language editions of the site. French, German, Japanese, Portuguese and Spanish are the company’s first priorities, it said; Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish and Turkish are next.”

Laura Indvik for

HAPPY PINNING!