pickle competitive selfies app may 2015
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The App for Competitive Selfies
What is Pickle?
1) Users challenge friends
2) They’re assigned a photo challenge
3) Other users vote for the winner
24 hours after launch, Pickle’s initial prototype had:
• 12.7k registered users • 50,000 photos uploaded • 1 million votes cast
One month later: •26k downloads •220k photos uploaded •5.2 million votes cast
Does anyone even like selfies?
So far…•Launched prototypes on iOS and Android
•Raised $135k in funding
•Built massive following on imgur.com (50,000+ upvotes)
Currently focused on building “Pickle 2.0” that mirrors the viral growth and retention strategies proven by successful
apps like “Trivia Crack” and “Words with Friends”
Monetization PotentialIn-App Purchases
• With 500,000 monthly active users, we would make $200k in revenue per month
$0.40 - Average Monthly Revenue/User*
$2.39 - Lifetime Value
$1.80 - Cost of Acquisition* • Greatly reduced through viral sharing
*Based on industry averages of similar apps
Brand Sponsorships Branded Pickle selfie contests offer…. • Massive brand visibility • Authentic customer
engagement • Higher photo-sharing
potential
Long-Term Revenue
Evan KatzCEO | Cofounder
• 3rd CEO position• Copywriting background
The TeamMorgan Steffy
CTO | Cofounder• 4 years in development
and design• Product management
background
Chris AndersoniOS Development
• 8 years iOS experience• Database expert
Adam JonesLead Designer
• 10 years design experience
• Game theory expert
Dan KuraniCEO/Founder at Thumb• Grew similar app “Thumb” to 1.5 MM users• Raised $6MM in funding and successful exit
Advisors
Joel SeligsteinFacebook | A# Capital• Early engineer hire at Facebook• Investor in Pickle
Jay ZalowitzGoogle | Generator Labs• Technical expert• Experienced in viral growth strategies
Raising Round of
$600,000June 2015 August
2015December 2015
•Launch fully-functional “Pickle 2.0”
•100,000 monthly users
•In-App Purchases Implemented
•$200k monthly revenue
•2 pilots with consumer brands
“It’s like Snapchat, but better.” ~KillerStartups
Facebook.com/TryPickle @TryPickle