phpnvd58d

WWW.NATSO.COM JAN / FEB 2013

THE MEMBER MAGAZINE OF NATSO, REPRESENTING THE TRUCKSTOP AND TRAVEL PLAZA INDUSTRY

● LEARN IDEAS For Energy Improvements That Reduce Your Carbon Footprint And Make Good Business Sense

● PREPARE For The Future Of Fuel

● CHALLENGE Yourself To Think Differently About How To Improve Your Business

● MEET FELLOW OPERATORS That Have Already Found Answers To Your Worst Problems

THE NATSO SHOW 2013 OFFICIAL SHOW GUIDE AND BUYER’S GUIDE

No matter the weather or how far the haul, you do what it takes to get the job done. Just like Shell Rotella® heavy duty engine oils. From the wear, deposits and emissions protection of Shell Rotella® T Triple Protection®, and the improved fuel economy of Shell Rotella® T5 Synthetic Blend Technology, to the excellent high/low temperature protection of Shell Rotella® T6 Full Synthetic, there’s a Shell Rotella® engineered to handle your needs. www.ROTELLA.comJoin Shell Rotella® MyMilesMatter™ free today to enjoy great rewards. Enter Reward Code STOPWATCHMMM, get 10 Reward Miles instantly.*

YOU NEVER FAIL TO DELIVER. NEITHER SHOULD YOUR ENGINE OIL.

THE ENGINE OIL THAT WORKS AS HARD AS YOU.

— 1001 Fannin Street, Suite 500, Houston, TX 77002

TRAFFIC LEGEND

Pull from: 1038798_A117Description: Hardworking - Never Fail adTrim: 8.5” x 11”

Prepared by JWT/Houston Printing Specs:CMYK Media Space: StopwatchMedia Issues:

Creative Director: Art Director: BRAUNCopywriter: SCHILDBERGAccount: Gardner

Production: WalesTraffic: BennettVendor: Studio:SEE INTIAL

Filed:Output Size:

ROUTING SIGNATURE DATE O.K. CHANGE REVISION NUMBER

PRODUCTION

PROOFREADER

COPYWRITER

ART DIRECTOR

ACCT. EXEC.

TRAFFIC

* Before February 28, 2013. Limit 1 code per user.

1038798_A117_HW_STOPWATCH_8_5x11.indd 1 12/20/12 3:15 PM

www.natso.com 3

NATSO’S BLOGNATSO members are joining the conversation and commenting on NATSO’s blog.

You can too at www.natso.com/blog.

“Great post Darren. Lately nearly every c-store I’ve visited has been giving a coupon or slip with their receipts inviting consumers to call or visit their website to answer some short ‘How are we doing?’ survey questions. Often there is a discount coupon

or chance to win cash or prizes attached to the survey participation; lot’s of ways for retailers to get creative to incent their customers to give feedback. Loyal customers are usually willing to let you know about their experience at your store; the good, bad, and the ugly. Giving them a little something for doing do can only help.”

Tom Buske, MIZCO International Inc.

http://www.natso.com/blog/five-tools-to-know-your-truckstop-customer

“Very important to run movement reports but if its covered in dust probably a good indicator that your turn is not what you want it to be on those items. Amazing what you can see if you walk your store with your head up! We are all guilty of blowing through with our head down on a “mission” and need these helpful reminders, Thanks Darren.”

Chris Wetzel, Jubitz Travel Center

http://www.natso.com/blog/one-a-day-marketing

Virtual NATSORecent comments, posts, tweets and feedback from NATSO members.

TWITTERFollow us @NATSO_Inc

NATSO Twitter feed is a daily must-read of news, education and trends for truckstop and travel plaza owners.

The 16 Most Important Social Media Updates of 2012

http://bit.ly/UpCD0F via @HubSpot

More Dads Buy the Toys, So Barbie, and Stores, Get Makeovers

http://nyti.ms/ZLfF7H from @nytimes

Drab fast-food places are remodeling as consumers get picky about atmosphere http://lat.ms/SGdqyo from @latimes

Several travel plazas ranked on Forbes 2012 list of the largest private U.S. companies http://bit.ly/S5hESd

Honk if you vote for no tolls on I-95!NATSO shares pictures from NATSO members, behind-the-scenes shots and links to great articles on our Facebook page.

Like us on Facebook at https://www.facebook.com/NATSOInc

Copyright ©2013 M

ichelin North Am

erica, Inc. All Rights Reserved. The Michelin M

an is a registered trademark of M

ichelin North Am

erica, Inc.

Truck drivers and fleets know that The Right Tire Changes Everything™. The only way to give them what they want is by carrying MICHELIN ® truck tires. With Michelin’s

profitable truck stop programs, now is the perfect time to start.

For more information, contact Trey Baughn at [email protected].

MAKE THEM WANT TOSTOP AT YOUR STOP.

12MTT6099

Scan to download the MICHELIN® Dealer Locator App.

6099 MTT 2013 StopWatchAd.indd 1 12/28/12 10:09 AM

THE MEMBER MAGAZINE OF NATSO, REPRESENTING THE TRUCKSTOP AND TRAVEL PLAZA INDUSTRY

WWW.NATSO.COM JAN/FEB 2013

31 The NATSO Show 2013 Official Show Guide and Buyer’s Guide

COVER STORY

President & CEO Lisa J. Mullings

Editor Amy Toner

Associate Editor Mindy Long

Stop Watch is published bimonthly by the NATSO Foundation, 1737 King Street, Suite 200, Alexandria, VA 22314.

Copyright 2013 by the NATSO Foundation. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without written permission of the publisher. All editorial materials are acceptable and published by Stop Watch on the representation that the supplier is authorized to publish the entire contents and subject matter. Such entities and/or their agents will defend, indemnify and hold harmless Stop Watch and the NATSO Foundation from and against any loss, expense or other liability resulting from claims or suits for libel, violation of privacy, plagiarism, copyright or trademark infringement and any other claims or suits resulting from the editorial materials. Periodicals postage 024-723 paid at Alexandria, VA and other mailing offices.

POSTMASTER: Send address changes to Stop Watch, 1737 King Street, Suite 200, Alexandria, VA 22314

06Great Ideas! DARREN SCHULTE OFFERS EASY-TO-INCORPORATE TIPS FOR RETAIL THAT GET RESULTS

13Foundation Update JAMES “JIM” HASLAM II AWARDED HALL OF FAME AWARD

22Member ProfileLAPLACE TRAVEL CENTERBECOMES MUCH MORE THAN JUST A CASINO

24Operator 2 Operator INDUSTRY EMPLOYEES GO ABOVE AND BEYOND THE CALL OF DUTY

FEATURES

03VIRTUAL NATSORECENT COMMENTS, POSTS, TWEETS AND FEEDBACK FROM NATSO MEMBERS.

08NEGOTIATING VENDOR CONTRACTS PREPARATION CAN PRODUCE BETTER CONTRACTS.

14NATSO MEMBERS LEADTHE FIGHT AGAINST TOLLS ERNIE BRAME AND REX DAVIS SPEARHEAD GRASSROOTS CAMPAIGNS.

18 GET TO KNOW YOUR FUEL CUSTOMERS LEARN WHO YOUR FUEL CUSTOMERS ARE AND HOW TO KEEP THEM.

25EXPERTS ON LOAN IN NATSO’S HUMAN LIBRARYA WEALTH OF KNOWLEDGE TO CHECK OUT AT THE NATSO SHOW.

DEPARTMENTS

We Want to Hear From You! Do you have comments, ideas or suggestions? Don’t hesitate to contact us.

The NATSO Foundation1737 King Street, Suite 200 Alexandria, VA 22314Email: [email protected] / Phone: (703) 549-2100

http://www.facebook.com/NATSOInc / https://twitter.com/natso_inc

31 THE NATSO SHOW 201332 SCHEDULE34 EDUCATION39 HUMAN LIBRARY40 FUTURE LEADERS PROGRAM42 NETWORKING EVENTS44 EXHIBITORS AND SPONSORS68 SHOW PROMOTIONS

AND SPECIALS70 PRODUCTS AND SERVICE

PROVIDERS

THE NATSO SHOW 2013 OFFICIAL SHOW GUIDE AND

BUYER’S GUIDE

6 January/February 2013

DARREN’S GREAT Darren Schulte, NATSO’s vice president of membership and retail expert, writes a biweekly retail column on NATSO’s blog. We feature the best here in Stop Watch magazine. Join Schulte on NATSO’s website at www.natso.com/great-ideas to read his digestible retail tips every other Thursday.

ONE-A-DAY TRUCKSTOP MARKETING

Have lunch with owner operators.

Find out why they stop, fuel, shop or do not shop

with you.

Most truckstops and travel plazas are open 365 days a year. While I know many of you work the majority of those days, if you perform just one simple marketing item on the 200 business working days of the year, at the end of the year you will have done a lot of marketing.

Here are some suggestions you might try:

• Walk through your location and write down three ideas on how to improve it.

• Introduce one colleague to another in a significant way that benefits both of them.

• Visit retailers in your area that excel in marketing. Walk their store with an open mind.

• Have lunch with owner operators. Find out why they stop, fuel, shop or do not shop with you.

• Read the first three chapters of a business or other how-to book.

• Walk out to the fuel islands, jot down some fleet/company names and call those owners to say thank you. (See related story page 18.)

• Register for The NATSO Show. (Sor-ry, I couldn’t resist.)

• Reset a retail display.

• Find out something you didn’t know about one of your employees, cus-tomers or co-workers.

• Enter the door as though you were a new customer; remove one piece of merchandise or fixture that is creating a bad first impression.

• Submit an employee for a Truckstop Superhero award.

• Walk your store and find three items that are covered in dust. Put them in a discount bin and move on.

• Send a handwritten and personal thank you note to a customer.

There are many more you could do. Together these actionable ideas when placed in concert with an annual mar-keting plan will have significant financial and social impact for your operation.

www.natso.com 7

HAVE A RETAIL MERCHANDISING, MARKETING OR OPERATIONS QUESTION? Reach out to Schulte at [email protected] or (703) 739-8562 and he’ll answer your question in the next Darren’s Great Ideas! for Independent Operators.

After spending two days performing a NATSO Profitable Retail review at a NATSO member location, I am often asked how the operator can ensure that my marketing and merchandis-ing recommendations continue to be implemented long after I am gone.

My simple answer is to treat your op-eration like a pilot treats his or her plane prior to every departure. A pilot follows a pre-departure checkout plan ensuring everything is operationally intact and you can do the same.

Simply use a merchandising and mar-keting checklist every day. Follow the checklist as part of your basic walk through process when arriving and leaving the location daily. It is prac-tically an expectation for operators to have a restroom self-examination checklist, but it’s quite uncommon for operators to have a merchandising and marketing one.

Below is a sample generic 14-point merchandising and marketing checklist you can use as a starting point for your own checklist. Rate

your store(s) from one to five, with five being the best score per item. Or we’ve also created a downloadable sample merchandising and marketing checklist available at http://www.natso.com/merchandmarketchecklist.

So take to the sky yourself with confidence knowing that your simple daily marketing and merchandising checklist makes your operation shopper worthy. ■

SAMPLE MERCHANDISING AND MARKETING DAILY CHECKLIST

Checklist ItemCircle Rank

(Five is the Highest)Comments

Exterior, including fuel areas, all parking, lighting, building and grounds 1 2 3 4 5

Interior lighting, ceiling tiles and vents 1 2 3 4 5

Window displays and signs 1 2 3 4 5

Floor displays 1 2 3 4 5

Cooler organization, signage, back stock, inside storage, price id tags and promotional pricing

1 2 3 4 5

Cooler stocking and out-of-stock issues 1 2 3 4 5

Signage throughout the store 1 2 3 4 5

Shelf stocking 1 2 3 4 5

Shipper placement and presentation including wing-rack and clip-strip programs 1 2 3 4 5

Transaction counter clutter and presentation 1 2 3 4 5

Cigarette presentation, pricing and availability 1 2 3 4 5

Food service cleanliness, specifically roller grill programs, pastry programs and hot box 1 2 3 4 5

Coffee, fountain bars and other dispensed beverage 1 2 3 4 5

Food service product availability, including hot and cold dispensed beverage 1 2 3 4 5

Performed by: ________________________________________ Date: ______________________

TAKE FLIGHT WITH A MERCHANDISING AND MARKETING CHECKLIST


NEGOTIATING VENDOR CONTRACTS

When business owners make their way to the negotiating table, preparation is the key to success. That preparation comes in a variety of forms, including identifying their top priorities, understanding the suppliers’ limitations and researching current retail prices. The best negotiators also know that working closely with their vendors can get them the best deals. “There’s no one that gets the best deal every single time, but the more you collaborate with your vendor and the more you share information and your goals, the more powerful you make your vendor in the way that he or she can assist you,” said Darren Schulte, vice president of membership for NATSO. “If they understand what your goals are and what you need, they can help you develop

particular programs and promotions to get where you need to go.”

BY MINDY LONG


www.natso.com 9

Operators said that collaboration not only benefits them, but can help the vendors

and the overall relationship as well. “Everyone wants to get a good deal,

but in order for the deal to be successful it must be a winwin between us, the customer and the vendor. If either party is unhappy with the negotiated deal, the business will suffer,” said Seth Miller, travel store manager at Petro Travel Store #53 in Portage, Wis.

Schulte advises operators to determine their priorities before entering a negotiation. “Understand what is really truly important to you. Is it service that’s important to you? Is it ontime delivery, selection, pricing? By understanding what is important to you, you can better negotiate to that point.”

Miller said he always prioritizes key items during the negotiation process. “For example, while price is always a hot topic in the negotiation, I am willing to pay a little more if the vendor provides services such as guaranteed sale of product and assistance with merchandising,” he explained. “Keep a list of dealbreakers or items that you can’t live without. Keep another list of bonus items that are your negotiating tools. A few bonus items I like to throw in the negotiation are discounts on invoices when paid within 10 days, rebates at the end of the year and specific days of the week delivery of product.”

Even if price is a key priority, Schulte advises operators to keep it in perspective and focus on the categories that matter most. “Beating the soda vendor up on the pricing for soda when soda pricing isn’t important to you isn’t worth your time. Beating the apparel vendor up because you want to sell jeans for $9.99 but you only

sell ten pairs a month probably isn’t worth your time,” he said.

Operators also need to ensure they don’t buy the wrong product at the right price. “The most important thing is you have to understand what your customer wants, who your customer is and what your customer is buying or not buying,” he explained. [See related story on Knowing Your Fuel Customer on page 18].

In negotiations, operators need to realize they can’t have it all, so there will be some trade offs. “You’re not going to get the best price if you have full

Len Chadwick, a longtime industry buyer, said being upfront with suppliers about the margins you need to meet can help them find solutions even if they can’t provide a certain margin on a particular product.

“As a buyer, you have margins you’re expected to meet,” Chadwick said. If the category has a goal of a 50 percent margin, but the vendor can only offer a price that allows a 30 percent margin, Chadwick suggests asking if the vendor can offer you another item with a higher margin—65 to 70 percent—so the average would help make the goal.

Schulte suggests operators also consider the vendor support they’d like to have. “Are they going to hang collateral for you, are they going to do any internet marketing? It is important to understand because all of that goes into the cost of product. If you get the lowest price but no marketing or collateral support, is that really good for your organization?”

Tom Panos, owner of L.G. Truckers City dba TA Wapakoneta in Wapakoneta, Ohio, said the way he negotiates varies by category. “How we negotiate in the cstore with the Frito Lay guy is a stark difference with how I negotiate with Bridgestone on tires or my fuel jobber,” he said.

When talking with vendors, Panos highlights the volume he is purchasing along with his flexible payment terms.

“As a truckstop, typically you have higher buying volumes than other individuals on that person’s route. When we negotiate, we leverage that a lot,” Panos said. “I say, ‘Here’s the price I need. I will be a busy location on your route, and we will pay on time and on your terms.’”

Chadwick said it is important to do your homework before a meeting by searching for the average retail price of an item for the time of year. “If you

time service and you’re not going to get great fulltime service if you want the biggest rebate. There are costs involved in service and product and returning product, so the customer has to prioritize what they want,” Schulte said.

When negotiating on price, operators can often gain more ground by entering the negotiation by asking the vendors what they need to make on certain products and working from there. “If you try to beat them up on one particular product price, they’ll try to make it up on another product,” Schulte said. “Vendors are open to the negotiation. The thing you have to remember is they have a cost to the product. The smart vendors know what the cost is and what they can and can’t offer.”

To be better prepared, Miller advises operators to speak with

several vendors in the same field if possible “to get a feel for what the markets are bearing in terms of services and material

and inventory costs.” The NATSO Show exhibit hall is a great place

meet with vendors.


go into a meeting and you don’t know what the price should be, be honest and say you need some time to do your homework.”

To be better prepared, Miller advises operators to speak with several vendors in the same field if possible “to get a feel for what the markets are bearing in terms of services and material and inventory costs.” The NATSO Show exhibit hall is a great place meet with vendors.

In addition to checking out the average retail price, operators should also consider how much competition there is in the category. “The more competition there is in a particular category, there is certainly a lot more opportunity for negotiations and deals,” Schulte said.

While operators want to work towards the best deal, Chadwick suggests operators always be honest with vendors. “If you think it is a good deal, tell them; if you think it is high, tell them. Don’t lie and say, ‘So and so was in here yesterday and told me he could give it to me cheaper,’” he said.

Chadwick said he sets ground rules with vendors, particularly with space. “We discuss the limitations and tell them we can’t expand it. I tell them if they try to, they’ll jeopardize our relationship in the future,” he said.

To ensure everyone is on the same page, Chadwick recommends designing a planogram for each application that is shared with vendors, managers and sales staff.

Panos said he is quick to stop doing business with a vendor if he or she violates an agreement. “If a vendor tries to take up too much floor space without our authorization, we will literally pull the product and switch vendors,” he said, adding that the same applies to vendors who bring

in unauthorized products or change pricing. “If it’s a product we have to carry, say Coke, we won’t order from the vendor and instead we’ll go to Sam’s Club and buy it.”

Some larger companies are more ridged when it comes to negotiating, often with a ‘takeitorleaveit approach,’ Miller said. He added, “When encountering a company like this, remember the power of ‘no.’”

Because people do business with people, Chadwick suggests operators take the time to get to know their suppliers and forge a relationship. Chadwick said building relationships starts with the vendors’ visits.

“Regardless of whether it is their first or fiftieth visit, I always try to be very considerate and compassionate. I always thank them for their time and their trouble for getting there along with bringing their samples,” Chadwick said. “I always try to find something we had a mutual interest in and keep notes. It puts both of us in a relaxed state before we started the meeting and would remove any tension.”

When it comes to making the ask, Miller said it doesn’t hurt to aim high. “A young girl was quoted saying, ‘If you want a cat, start out by asking for a pony.’ And who knows, you may just get more than what you thought you were going to. You don’t know until you ask,” he said. ■

FOUR QUICK TIPS FOR ENTERING VENDOR NEGOTIATIONS

1 / KNOW WHO YOUR CUSTOMERS ARE AND WHAT THEY’RE BUYING.Getting the right deal on the wrong products won’t help the bottom line, so it is important to know the brands and inventory your customers want to see at your location. It can also help you prioritize your negotiations. There is no reason to spend hours nego-tiating apparel prices if you only sell a few pair of jeans a month.

2 / UNDERSTAND WHAT IS TRULY IMPORTANT TO YOU.Everyone wants to get a good price, but service, selection and support also come into play. By identifying your top priorities, you can better negotiate to them. Because negotiations are all about give and take, knowing what you’re willing to give up can be helpful as well.

3 / IDENTIFY THE SUPPORT YOU WANT FROM THE VENDOR.The amount of support your vendor offers may vary and is something you should negotiate. Since you can’t have it all, be sure to focus on the aspects that matter most. For example, will your supplier hang marketing col-lateral when delivering product or provide internet marketing for their products?

4 / HAVE A BASIC UNDERSTANDING OF THE PRODUCTS YOU’RE BUYING.Before you close the deal on a contract, be sure you know the average market price for the items you’re buying. If you don’t know, take the time to check the web for prices or meet with additional vendors offering similar products.

Schulte is teaching an educational session on how

to harness the power of vendors at The NATSO Show

2013. Learn more about his session, Manage Your

Vendors, on page 34.


NEW PRODUCTS COMMITTEEThe New Product Committee provides insight into member needs (especially prior to and during the early phase of new product development).

Bobby Berkstresser, Chairman Vesuvius Inc., Lexington, Va.

Don Demko Eco Travel Plaza, Crossville, Tenn.

Sean Flynn Flynn’s Travel Plaza, Shrewsbury, Mass.

Scott French Little America, Cheyenne, Wyo.

Tristen Griffith Sacramento 49er Truck Plaza, Sacramento, Calif.

GOVERNMENT AFFAIRS COMMITTEEThe NATSO Government Affairs Committee prioritizes and implements the political advocacy efforts of the association. Through direct interaction with lawmakers, NATSO is the voice of the truckstop and travel plaza industry at the federal and state level. Government affairs and advocacy coverage in Stop Watch is brought to you by NATSO Inc.

Mike Lombardi, Chairman TravelCenters of America, Westlake, Ohio

Dan Alsaker Broadway Truck Stops, Spokane, Wash.

Jim Anderson Jr. Truck ’N Travel (TA), Coburg, Ore.

Ernie Brame Kenly 95 Petro Truckstop, Kenly, N.C.

Roger Cole Highway Service Ventures Inc., Ashland, Va.

Jim Goetz Jr. Goetz Companies Inc., Portage, Wis.

David Layton CAT Scale Co., Walcott, Iowa

Carl Martincich Love’s Travel Stops and Country Stores, Oklahoma City, Okla.

Delia Moon Meier Iowa 80 Group, Walcott, Iowa

Walt Muralt Muralt’s Inc., Missoula, Mont.

Scott Paulson Watkins Co. dba Tomahawk Auto Truck Plaza, Denver, Colo.

Chet Reilly Broadway Truck Stops, Spokane, Wash.

Mitch Steenrod Pilot Flying J, Knoxville, Tenn.

Bill Vollenweider Detroiter Travel Center, Woodhaven, Mich.

Bob Wollenman Deluxe Truck Stop, St. Joseph, Mo.

NATSO 2013 Committees

www.natso.com 13

FOUNDATION UPDATE

I n 1958 James A. “Jim” Haslam II entered the fueling industry with one gas station. Today he has more

than 650. Pilot Flying J is the largest operator of travel centers and travel plazas in the country and produced about $30 billion in sales in 2011. Haslam’s leadership and expertise has benefited his family business and the truckstop and travel plaza industry alike, and The NATSO Foundation is pleased to honor him with the Hall of Fame award.

“He’s built the largest brand in our industry. He’s been very philanthropic, and he’s been a successful husband and father. That is someone we can all look up to and emulate,” said Jim Goetz, vice president, Goetz Companies.

Roger Cole, president, Highway Service Ventures, said, “The thing Mr. Haslam has brought to the industry is the ability to look to the future and anticipate the needs of our customer before much of the industry recognized those things. He always had a big vision.”

In 1955 Haslam took a job as a wholesale salesman for Fleet Oil. After six months, he jumped in and started to learn the operations side of the gas station business and started running the chain of Sail Oil gas stations, but he knew he wanted to be in business for himself. So in 1958, Haslam bought his first store in Gate City, Va., for $6,000. Within the next seven years, Pilot had 12 locations in three states.

Pilot was competing with bigname companies, such as Exxon, Shell, Texaco and Mobil. To make their locations stand out, Pilot focused on customer service. Attendants would

Haslam Stands Out as an Industry Leader

write customers’ names on a piece of tape and place it inside their gas cap so they could call them by name.

To help fund Pilot locations, Haslam utilized bank financing. In 1965, Pilot partnered with Marathon Oil, which bought half the business for $200,000 and loaned Haslam $4 million to build more stations. The stations weren’t like today’s locations. They were simple 200squarefoot buildings with restrooms on the side and six gas pumps. Inside they sold drinks, Lance cookies, cigarettes and motor oil. A few years later, in the early 70s, they added convenience stores.

Pilot repaid the loan in the mid1970s and continued to build locations. The company opened its first travel plaza in 1981—right around the same time President Reagan deregulated trucking and a number of small trucking companies started up.

“Mr. Haslam clearly had a vision of what similarities there were in the convenience store business and the truckstop business and how he could make the transition from the convenience store sphere to the truckstop world and did it phenomenally well,” Cole said. “He had the vision

to say speed, economy and efficiency is about to become more important to the economy and the trucking industry than were things like amenities and size.”

Goetz said Haslam also pioneered the idea of adding quickservice restaurants into truckstop locations. “Today that is the norm, but he pioneered that,” he said. “They also used technology to track their customers and track their likes and dislikes. They brought a sense of more professionalism to the industry than it had seen prior to their time.”

In 1988 Pilot bought out Marathon Oil but joined with them again in 2001. In 2008 Marathon was ready to sell, so Haslam partnered with CVC Capital Partners and bought Marathon out for $700 million. The Haslam family retained 60 percent of the company. In 2010, Pilot merged with Flying J.

Despite all that has changed since he first entered the industry, Haslam said the key to success remains having a clean location with curb appeal that gives customers a good value. It also pays to have quality employees who pay attention to profit margins and offer good customer service. ■

JAMES A. “JIM” HASLAM II

Haslam’s leadership and expertise has benefited his family business and the truckstop and travel plaza industry alike, and The NATSO Foundation is pleased to honor him with the Hall of Fame award.


For NATSO members Rex Davis and Ernie Brame, the fight against tolls is a top priority.

Brame, general manager of Kenly 95 Petro in Kenly, N.C., said, “If you don’t stand up for your own interest, don’t expect anybody to do it for you.”

Brame has taken on a leadership role in the fight and now serves as the chairman of the No Tolls on I95 Coalition, a grassroots alliance of residents, businesses and local governments fighting to keep I95 toll free. Brame said the role of chairman was not something he was looking for, but that it is necessary. His grassroots efforts are paying off.

Last year North Carolina passed a bill that will delay any tolling action on I95 for two years. In addition, federal legislation has been introduced. “We’ve also gotten a seat

on the I95 Economic Study Board. We had to bully our way onto that board because they didn’t want us on there,” Brame said.

In Virginia, Davis, president of Davis Oil Co. that operates Davis Travel Centers, is also leading the fight against tolls on I95. Davis has invested in billboards and a tractortrailer that spread the notoll message. Inside his locations, he encourages customers to sign a petition and even broadcasts the message to those at the pump.

Over 3,000 people have signed the online petition at www.virginiatoll free95.com and tolling opponents are also taking their grassroots message to Facebook at www.facebook.com/virginiatollfree95.

Davis said the fight is a group effort and applauded his employees’

Two NATSO members are spearheading grassroots campaigns in their home states of Virginia and North Carolina, drawing attention to the effect tolls on I-95 will have on drivers, highway-based businesses and the communities in which they operate.

NATSO MEMBERS

LEAD

THE FIGHT AGAINST TOLLS

When it comes to fighting tolls on I-95, NATSO members Rex Davis and Ernie Brame are leading the way.

BY MINDY LONG

www.natso.com 15

hard work. His fleet relations manager, Sylvia Hawkins, who also serves as a member of Town Council for Stony Creek, along with her husband, Frank Jackson, who is also the mayor of Stony Creek, have taken an active role in the campaign. “Frank actually drove the big truck to Charlotte, N.C., for the Democratic National Convention and has played a very vital role in organizing the effort of local citizenry to oppose the tolls,” Davis said.

Davis said he’s seeing results from the combined efforts. “We’ve had numerous municipalities and counties coming out against to tolls. The Virginia Municipal League, the Virginia Association of Counties and leadership in the state legislature have all come out against tolls,” he said. “While we’ve had successes, it’s been bittersweet because we still haven’t gotten the governor to change his mind.”

To keep up the momentum, Davis is spreading his message to the media that his familyrun business will suffer “tremendously” if tolls are imposed on I95. “It is bad public policy, bad for business and bad for the Commonwealth,” he told reporters. “There is nothing about the I95 toll plan that makes sense, and the application submitted by the governor actually affirms many of the reasons that people oppose the I95 toll plan.”

Davis and his fellow grassroots activists are working to get legislation

Both Brame and Davis said they’ve learned a great deal from their grassroots involvement, which they’re eager to share with fellow operators.

Top: A No 95 Tolls truck that has been circling Virginia’s State Capitol since September; Bottom: Frank Jackson, Sylvia Hawkins and Rex Davis stand in front of their no tolls display


introduced in Virginia’s next legislative session in January. “We’re working with several different lawmakers and trying to select the one who has the greatest chance of passing the bill,” Davis said.

Both Brame and Davis said they’ve learned a great deal from their grassroots involvement, which they’re eager to share with fellow operators.

“My advice to others is to be open minded and extremely flexible. Don’t be reluctant to share ideas,” Davis said.

“I’ve learned I’m an activist and that the government is truly by the people,” Brame said. “I’ve also learned that ‘no’ is not always the final answer.”

SEE MEMBERS IN ACTIONDavis and Brame are taking their antitolling message to the media. To

see them in action, check out their interviews on the following websites:

■ Davis on WTVRTV: http://wtvr.com/2012/10/11/billboardsaimtoblocki95tollproposal/ and http://wtvr.com/2012/11/16/valawmakerhasalternativetomcdonnellsi95tollplan/

■ Davis in the ProgressIndex: http://progressindex.com/news/criticsslamstatescasefori95tolls1.1370520

■ Brame in the Wilson Times: http://www.wilsontimes.com/News/Feature/Story/14297309—THEROADWARRIORS

■ Brame in the Kenly News: http://kenlynews.com/petrosbrameleadingnotollcampaignp745574.htm ■

GET INVOLVED Are you an activist like Brame? Do you want to get involved on the local level like Davis?

In today’s economy, it’s hard to be-lieve anyone would want to make it harder for our businesses to stay afloat and meet payroll. But gover-nors and other state officials across the country are pushing tolling and commercialization proposals to help them fix their budget shortfalls. We need you to help lawmakers under-stand that our industry and the peo-ple we employ matter.

To get involved, contact Brad Stot-ler at (703) 739-8566 or [email protected]. He will help you deter-mine how you can get involved.

“My advice to others is to be open minded and extremely flexible. Don’t be reluctant to share ideas,” Davis said.

Top: Ernie Brame of Kenly 95 Petro serves as Chairman of the No Tolls on I-95 Coalition; Bottom: Tractor-trailers parked on I-95 spread the no-toll message


“T he operator has the direct physical contact with the driver, so it is easier to think of the

driver as the customer, and while he is the customer inside the truckstop, the carrier is the customer on the fuel island,” said Ernie Betancourt, president of QuikQ. “Often times, particularly for the independent operator, his connection is with the payment system and not the carrier.”

Sean Flynn, manager of Flynn’s Travel Plaza in Shrewsbury, Mass., said traditionally operators simply watched the fuel lanes to see which carriers were coming through. “That worked, but you couldn’t watch ev

erything all the time. You also can go through your individual thirdparty billing reports to see which companies are buying what, but that can be a daunting task,” he explained.

Flynn started purchasing reports from PRS, a company that provides management and marketing reports to truckstops and travel plazas, so he has all of the information he needs in one place. “I get an aggregate report that shows the gallons, the company, what they paid and what their deal is, and I can also use that to see if customers are actually hitting the volume targets and buying what they said they were going to buy,” he

YOUR FUEL CUSTOMERSget to know

Knowing what products to stock and when can boost sales and profits for truckstop and travel plaza operators. Operators take time to get to know the drivers who come into their locations each day, but to foster long-term relationships, they must also get to know the corporate executives at the trucking companies where those drivers work.

BY MINDY LONG

www.natso.com 19

said. “I can even see a customer I’ve never had a relationship with before and see he bought 1,000 gallons here or 2,000 gallons there and see if I should set something up with him.”

Flynn said he frequently picks up the phone and calls customers. “I’ll say, ‘I see you came in here and bought x amount of gallons. Can we work on a deal or is there something we can do to make things better for you here?’”

Darren Schulte, vice president of membership for NATSO, said that a phone call is typically one of the best ways to further a relationship. “It’s about picking up the phone, shaking hands and kissing babies,” he explained.

To get started, operators should review sales data to better determine repeat customers, then build a contact list and a marketing plan that identifies key attributes that make the location stand out and ways the

company can communicate those attributes, such as a social media page or website.

“You’ve got to make the case on why someone should do business with you and you don’t make that case with a plastic card. You make that case by calling who is making the decision and saying why you should do business together,” Betancourt said.

Pointing out low accident rates within the truckstop, ease of fueling and added security are points operators may highlight. “Reach out to the carrier and talk to him about why you’re a better competitor and why the driver is happier at your location,” Betancourt said.

By collaborating with customers, truckstop operators may find valueadded services they can provide, such as video viewing rooms where drivers could watch training videos. “They have to talk to their custom

CONNECT WITH KEY DECISION MAKERSYou know your regulars. You recognize

their faces and you even know their

names, but do you know who decides

where they fuel? Often times, the de-

cision is made back in the home of-

fice. Keeping your regulars coming in

isn’t just about keeping them happy,

it is also necessary to connect with

the corporate office to find out how

you can meet the businesses’ needs

as well as the drivers’.

ONE Dig through the data to de-

termine which motor carriers

are fueling with you and how

much they’re buying.

TWO Pick up the phone and reach

out to the fuel decision maker

at the company.

THREE Ask how you can better meet

the carriers’ needs.

FOUR Share your key attributes and

highlight services that could

benefit the carrier.


GIVE YOUR CUSTOMERS WHAT THEY WANTSuccessful operators said the key to making the right purchasing decisions is simply to ask customers what they want.

“Ask your customers a few questions—the same questions—and document it,” said Walt Muralt, president of Muralt’s Truck Stop in Missoula, Mont. “It only needs to take three minutes.”

Muralt asks both four-wheelers and professional drivers why they chose to stop there, what they like about the lo-cation, what products or services they purchased and to name a product or service they’d like to see at the loca-tion. He also suggests jotting down the approximate ages and genders of those taking the survey along with where the customers are from and how often they stop.

“Do a decent sample size of the two different groups. I’d suggest 50 to100 on different days during different times,”

Flynn said trucking executives are typically receptive to his calls if he gets to the right person. With today’s technology, however, often times the human element is removed from the decision making process. “Not too far back you had fuel managers that made the decisions and there was a much more human touch. With the advent of fuel and route optimization software, a computer decides where the trucks route and buy fuel,” Flynn said. ■

Muralt said. “It’s best for a very vested person, such as the owner, to conduct these interviews, but don’t introduce yourself as the owner so it doesn’t bias their answer. A vested person is going to be the best at follow up questions or actions needed.”

Muralt also allows the University Tourism Research Institute to conduct surveys on his property and he gets copies of the results, which he said can be helpful, and he keeps a log at all guest service counters for comments, suggestions and complaints. He also has staff log products customers have asked for that the location didn’t have.

Tristen Griffith, general manager of Sacramento 49er Travel Plaza in Sacra-mento, Calif., also takes time to talk with customers to get to know them better. “When I walk the floor, I stop and talk to them and they’re always willing to talk. I will specifically ask them how they’re doing or if there is anything they need,” Griffith said.

Like Muralt, Griffith also periodically conducts surveys of drivers, particularly about new products or service offerings she is considering.

To build lasting relationships, Griffith said she and her employees work to get to know their repeat customers. “They know my employees by name and that personal interaction makes a difference.

They go back to the headquarters and say they love the location,” she said.

Griffith added that it is important to have the right product mix and pro-vide an overall experience that drivers value. “Quality does matter. We always think the driver wants quantity, and quantity is important, but they do see value in quality and they will pay for it,” she said.

Nick Wollenman, manager of Deluxe Truck Stop in St. Joseph, Mo., said, “We have done business with several of our customers for the 30-plus years that we have been in business. We can honestly say that we know just about everything that goes on with a majority of our cus-tomer base.”

That knowledge comes from direct contact with drivers, who are often the decision makers for their busi-nesses, Wollenman said. Deluxe Truck Stop, which is not located on an interstate route, tends to do busi-ness with a smaller group of custom-ers, making that two-way communi-cation possible.

“We are very old school and we just speak to our customers face to face,” Wollenman explained. “Through these relationships we know what little ‘ex-tras’ each of these customer like. Each individual customer is different and we like to treat them that way.”

ers and see what additional benefits they can offer,” Betancourt said.

Communicating with the decision makers directly is crucial to business relationships because while drivers do offer feedback to their employers about the locations they prefer to stop at, that information doesn’t always make its way to the appropriate person. “They usually don’t have any contact with the person making the fuel decision,” Betancourt said.

Betancourt is teaching an educational session on how

to better understand your fuel customer at The NATSO Show

2013. Learn more about his session, Know Who Your Fuel Customer Are And Learn How

to Keep Them, on page 36.

www.natso.com 21

Training Manual

Training is an essential element in the success of any operation. To help NATSO members, NATSO is now offering a Truckstop and Travel Plaza Training Manual!

The manual, designed to help you create your own store-

and company-specific operations training manual, includes:

• Detailed job descriptions for key positions of

manager,cashier and merchandiser;

• A sample cash audit form; and

• Information on how and where to find good

job candidates.

Available for purchase for the first time ever at The NATSO Show! The training manual can be purchased in NATSO’s booth and online at www.natso.com/trainingmanual.

$175 for members, $675 for nonmembers

New!

Purchase the training manual today at www.natso.com/trainingmanual


ness and Sibley, who is also a certified public accountant, kept his day job.

“I was completely new to the industry and was totally reliant on the consulting company. After being in business for 10 years under that scenario, I decided to quit my job as a legal administrator and go to work fulltime in the business,” he said.

His biggest learning curve was learning the retail market, working with vendors and monitoring profit margins.

“The people who do well in the industry are good at focusing on every penny and squeezing every little bit of margin that they can,” Sibley said.

Since Sibley took on a more active role, sales and profits have increased, which he attributes to a lot of small changes.

“It’s the continuous changing and refining of things and implementing ideas that I get from every retail place that I visit, including the big boys,” he said. “I seem to find myself making observations everywhere I go, looking for ideas of something they’re doing, and I ask myself, ‘Why don’t I try that?’ Because we don’t have a big corporate structure, I can try new things easily. Some things work and some don’t.”

Today, the group of investors meets once a month and Sibley provides updates on the business. “If there are big issues, I seek their input. Luckily they’re comfortable with me, and we have been very fortunate with the suc

cess that we have had,” he said. “From the beginning we had created a modest dividend that we could pay to each of the investors.”

Sibley doesn’t always visit the location every day. “Thankfully, the managers I have are great and they know their jobs very well,” he said. “I try to go there a few times a week for at least a few hours each day. I’ll do a site survey, ride the parking lot, make note of things that are new that they might not be aware of. I walk the store and after that come up with a list of things I want to discuss,” he said.

Sibley credits his employees with the location’s success. “I can have as nice of a business and as good of a facility, the prettiest, cleanest place, but if I have bad employees, I’m not going to stay in business.”

Karla Lewis, Sibley’s restaurant manager, has been at the location since it opened. “We have a lot of locals in the restaurant. That is because of her and her relationship with the customers,” Sibley said.

LaPlace’s cstore manager, Tawanda Henry, was recently promoted to the manger position after being at the location for three years. “She is sharp and enthusiastic and her workers respect her,” Sibley said.

Sibley has 35 fulltime employees in the cstore and truckstop portion of his business. He leases the video gaming portion of the business to a separate company and they split the profits.

BY MINDY LONG

When Michael Sibley, president of LaPlace Travel Center in LaPlace, La., and a group of investors decided to enter the travel plaza business, they saw it primarily as a means to run their minicasino operation. They soon learned it could be much more.

“Our hope was that we’d break even on the truckstop, but after it was up and going we realized if we focused on the truckstop and restaurant we could make money at that as well,” Sibley said.

The location sits at the intersection of I55 and I10 and opened in 2000. It had an initial group of eight investors. Today that number has dropped to five and Sibley is the youngest and most active in the business.

The group met when they invested together in a commercial bingo hall. When the state of Louisiana changed some of its gaming laws, the group decided to branch out into the truckstop business.

“The video poker side has always been the predominant profit center and accounts for a substantial portion profits of the organization,” Sibley said.

The location’s other profit centers include a convenience store and a Huddle House restaurant franchise.

Initially, the investors hired a cstore management company to run the busi

LAPLACE TRAVEL CENTER, POKER AND PLENTY MORE

www.natso.com 23

Because his managers’ time is consumed with daytoday operations, Sibley said he also takes on nearly all of the special projects for the locations, such as ways to cut costs or improve operations. “If I go to a bunch of cstores and everyone else is using Styrofoam cups and I’m using paper cups, I’ll make note and I’ll take that on as a project to research if I am missing out on an opportunity to save money or make a change customers are looking for,” he said.

Sibley also said he jumped on the opportunity to work with Darren Schulte, NATSO’s vice president of membership, who did a site visit and provided a list of ways Sibley could improve the business.

“He gave me a 30plus page report all about making improvements with what we already had. I thought I did a good job of keeping clutter away from our cash registers, but after Darren pointed out to me how cluttered it was, I further eliminated things around the counter. From a customer standpoint, that is what makes them more comfortable,” Sibley said.

With Schulte’s help, Sibley also realized he had a lot of duplicate items. “I was getting gloves from both my grocer and a vendor for trucker supplies. The retail and margin on one was a lot higher than the other. Darren pointed out that I was giving people a chance to buy down,” he said. ■

Operators can take advan-tage of Schulte’s retail advice by reading NATSO’s blog

www.natso.com/blog where he is a frequent contributor.

WHAT’S YOUR STORY? Being featured in Stop Watch is a wonderful way to promote your location and your employees. If you would like your truckstop or travel plaza to be the featured Member Profile in an upcom-ing issue of Stop Watch, please send an email to [email protected].

BEING PREPAREDWith a location in Louisiana, hur-ricane preparedness is a way of life for Sibley. To prepare for storms, Sibley has an emergency generator that can power the whole location, and he stores his company data in the cloud. Because he can’t process credit cards without a connection, Sibley has a back-up plan for his in-ternet and has a 4G data card con-nected to his router. He also keeps a list with employees’ cell phone and emergency contact numbers and talks with them about who can work as the storm nears.

“We stay open as long as it is safe to do so. Not only do we have an op-portunity to make sales, but we also serve to help the public evacuate.”

He created an incentive plan to keep employees on as long as possible without putting them in harm’s way. “The longer they work, I bump up their pay and the first people to come back get an incen-tive for coming back early.”

Sibley put all of his plans into ac-tion when Hurricane Issac passed through in August 2012. Unfor-tunately, the storm damaged La-Place Travel Plaza more than any other hurricane had, but because of his advanced planning, Sibley was able to get the location back up and running quickly.

“The roads will get impassable with every hurricane, but this was

the first time the building flooded. The water was up three feet or more on gas pumps and we had about seven inches of water inside the building,” Sibley said.

It took days for the water to re-cede enough for Sibley to get to the location. “From the elevated portion of the interstate, I could hear that my generator was running. After a few days, we could get to the loca-tion and had a cleanup work day. People in high trucks brought em-ployees in through the floodwaters and we cleaned up,” he said.

Business picked up quickly as soon as the location reopened. “We were busy and made up the money we lost from being closed for a few days,” he said.

Sibley said his greatest hurri-cane lesson has come from dealing with his insurance company. “I real-ized that a lot of our assets are not covered. My building and its con-tents are covered, but things out-side aren’t. My pumps or storage containers weren’t covered, and I learned that the hard way,” he said.

Stop Watch covered how to prepare for natural disasters in 2011. View the article,

Advance Planning Minimizes Truck-stop Losses from Natural Disasters, on NATSO’s website at http://www.natso.com/are-you-ready.


OPERATOR 2 OPERATOR

WANT TO BE FEATURED IN THE NEXT OPERATOR 2 OPERATOR? Our next question to discuss is “What was the best idea you’ve gotten at The NATSO Show?” Submit your answers to [email protected] by February 21.

BECKY ALEXANDER, L. W. MILLER’S Cheryl Barney is a team member at L. W. Miller’s location

in Perry, Utah. Recently Cheryl noticed a customer struggling outside near the fuel pumps trying to reach under her vehicle. The customer was disabled and without having to be asked, Cheryl immediately went to her aid. Cheryl discovered that the customer had locked her keys in her car but had an extra set within a magnetic key holder underneath the vehicle. Not concerned about how wet and dirty the ground was, Cheryl went to the ground, reached underneath the vehicle and retrieved the key. With the door unlocked, and the regular keys in the hands of the customer, Cheryl even placed the extra key back within the magnetic key holder underneath the vehicle. She definitely went beyond the call of duty. The customer returned a few days later to tell us how appreciative she was for this act of kindness, and to commend Cheryl for her actions.”

Truckstop and travel plaza employees are always going above and beyond the call of duty for their customers. Share a story of when one of your employees performed an exceptional act of kindness or courtesy.

WALT MURALT, MURALT’S TRAVEL PLAZA After enjoying sandwiches at Wheat Montana Bakery

& Deli at Muralt’s Travel Plaza, an elderly couple accidentally left behind a precious sterling silver money clip. Their grandson had given it to his grandfather as a special memento and had it engraved “Grandpa.” Jamie Black who is the store manager found the clip underneath the table where the couple had been sitting and attempted to locate them within Muralt’s. Not finding them, she began the search via phone. She knew they where from Spokane, Wash., as they had referenced that during a previous conversation while paying, and she had the name from their credit card receipt. After many phone calls to the wrong people who had similar last names and lived in Spokane, she was able to speak to one very happy grandpa and share her discovery. A letter of appreciation was sent to Muralt’s for a job done so exceptionally above and beyond.”

KEITH WADE, PETRO DODGE CITY Petro Dodge City is the newest Petro Franchise in the

network and we are in a growing and building mode. The most important building block we have is trust with our new customers. Several months ago we had a professional driver eat in our Driver’s Area of the Iron Skillet and in haste he left his wallet. Samantha Anders was his server and took care of him as she does with all that eat in her section daily. She noticed the wallet had been left and immediately gave it to our Iron Skillet GM (Kenneth Cook). The wallet was soon returned to the driver with over $1,000 in cash still in it. He was elated and needless to say, Samantha was given a pretty good tip. I have now been in this industry for 20 years and it is easy to tell that Petro Dodge City is creating something special...”

www.natso.com 25

A t The NATSO Show 2013, NATSO will host its popular Human Library spon

sored by Bridgestone Commercial Solutions. A handful of experts with decades of experience will be on loan for customized, oneonone learning experiences operators can tailor to their own objectives. This year’s experts can cover a variety of topics, ranging from complying with the Americans with Disabilities Act to revamping your website. Stop Watch sat down with a few of the experts to learn more about the information they can share at the show.

NICK DAMOULAKIS ON BUILDING THE ULTIMATE WEBSITE Nick Damoulakis knows what companies need in a web presence in 2013, and he is eager to share his expertise at The NATSO Show.

“There are going to be unique situations for each travel plaza. It is important to know your audience and know their needs,” Damoulakis said.

To better understand how customers are using their websites, Damoulakis recommends operators place Google Analytics on the website. “It is code you place on your page, then you can see what pages users are visiting and how many hits you’re getting,” he said. “You can place a survey button on your website and ask users what they want to see. Once you know what they want, you have to shape your website to that.”

Damoulakis also suggests operators link to Google maps so customers can find them on the go and recommends they find out how they’re represented in Yelp, a social media site that allows customers to leave reviews of businesses. “If people are

traveling, I’m going to assume the majority come from mobile devices, so you want to make sure you have a responsive design,” he said.

At a minimum, Damoulakis said, operators should check their website regularly to ensure information is up to date and all links work.

During the show, Damoulakis will offer specific tips to operators based on their current website. To best help those who plan to attend

in NATSO’s Human Library

Bradley Gaskins

Dick Wood

Ed Brown

Klaus Kokott

Nick

Damoulakis

Operators Don’t Need A

Library Card To Check Out

These Experts, But They

Do Have To Reserve Their

Individual Consultation

In The Human Library. To

Reserve A Spot, Contact

Kimberly Roberts At

[email protected]

Or (703) 739-8573.

Steve Arens


his session, Damoulakis said he will review their website ahead of the meetings.

BRADLEY GASKINS ON COMPLYING WITH ADA REGULATIONSDuring The NATSO Show, Bradley Gaskins hopes to dispel some of the myths surrounding the Americans with Disabilities Act.

“One of the myths is that companies are grandfathered in. There is no such clause in the ADA. You don’t always have to make all of your corrections today or tomorrow, but you need to put together a plan on how you’re going to remove barriers. It is a one to fiveyear plan.”

Gaskins said he frequently sees companies that would prefer not to know the ways in which they’re violating the ADA. “Some people think not knowing will limit their liability, but under the ADA it is the opposite,” he said.

Gaskins can help operators understand everything from counter heights to parking spaces. “The reach range on the selfservice areas have a 48inch maximum to the highest part. Prior to 2010 it was 54 inches. You don’t have to lower it to 48 until such time as you touch it or change it, then you have to lower it,” he said. “So, you could remain compliant to the 1991 standard and not have to comply with the 2010 standards yet.”

The reach ranges only apply to selfserve items that are not prepackaged. Prepackaged items are exempt from the reach range. “Coolers and freezers are generally always prepackaged, so you’re allowed to require them to ask for assistance. An askforassistance label is not required, but it is not a bad idea to do that,” Gaskins said. “I’d put one label on my front door, so it notifies anyone who comes in to ask for help if they need it.”

For operators with specific questions, Gaskins recommends they bring photos that can illustrate their concerns. “A photo is worth a thousand words,” he said. “We get photos from people all the time

Steve Arens, Director, Industry Alliances, Category Management AssociationArens has over 30 years experience working with food, c-store, drug and mass retailers, distributors, suppliers, and their information and solution providers. He has worked with retailers’ and suppliers’ category management, marketing, sales, point-of-sale and supply chain management teams while working for Nielsen, SymphonyIRI and GS1 US. Arens has extensive experience leading and working on industry level initiatives in the food, fresh foods, food service and beverage industries. Founded in 2004, the Category Man-agement Association is the global category management community that enables category management, space man-agement and shopper marketing professionals to connect with peers around the world and further their careers with the latest in best practices and certification.

Ed Brown, Executive Sales, Strategic Business Development, Orion Food SystemsBrown is a seasoned senior sales executive with a proven track record in growing the equity of upscale lifestyle con-sumer products in multiple industries. His major strengths are in developing and implementing comprehensive plans in com-plex environments that result in multimillion-dollar brand de-

velopment goals. His experience includes extensive national account and field sales management with top line and net margin responsibility. He also has expertise in leadership and motivational skills that results in an environment of high integ-rity and performance. During the Human Library, he will talk with operators about how to improve their food service return on investment while improving the quality of their products and share information on the latest tools and analytics that will help them make the most of their food-service business.

Nick Damoulakis, president, OrasesSince co-founding the web-design firm Orases ten years ago, Damoulakis has established a proven track record of devel-oping dynamic, logical and easy-to-use web-based solutions. His interactive business strategies provide tangible value to his clients, while delivering excellent end user experiences.

Bradley Gaskins, chief operating officer, The McIntosh Group Gaskins has more than 25 years of experience in the practice of architecture and has specific expertise in the Americans with Disabilities Act and national building codes. Gaskins has gained recognition as an expert witness for clients with ADA compliance complaints. He represents NACS and is

www.natso.com 27

and sometimes there are things we can identify right on the photos, or we can sketch right on the photos.”

Gaskins is writing a monthly blog series on the top 20 ADA issues seen in truck-

stops and travel plazas on NATSO’s blog. To read the series, visit http://www.natso.com/blog/ADA.

KLAUS KOKOTT AND DICK WOOD ON HIRINGKlaus Kokott and Dick Wood, partners at Kokott, Wood & Associates, LLC, are among the experts who are taking part in the library. The pair works with businesses that are seeking topnotch talent, and pair businesses with employees at all levels. They’ve developed tips

and tricks that can help all operators hire for longterm success.

“We find that most businesses don’t have an effective position description, so we help them create that,” Wood said. “We also find that most clients don’t have a specific onboarding process when they hire. They say, ‘Here’s your desk. Have at it.’ They really shortchange themselves because of that.”

Wood said employers often lack a formal review process. “Reviews don’t necessarily mean there has to be a compensation increase, but just that there is a checksandbalances process,” he said. “It is letting the employees know where they stand within their company.”

Wood suggests new employees have reviews every three months, then every six months then annually.

Prior to hiring, Kokott and Wood suggest employers conduct thorough background checks. “We ask the candidate to give us a minimum of seven business references. We want to have two peers, two supervisors and two subordinates and an extra in each of those categories,” Kokott said.

For their clients, Kokott and Wood call three to five of the references and then hires a thirdparty services that sends out an electronic reference check to all the references. “It asks a number of questions and builds a profile,” Kokott said. ■

a full voting member on the International Code Council. His objective is to share the potential impact of the standards on the convenience store and truckstop industry.

Klaus M. Kokott and Dick Wood, partners, Kokott, Wood & AssociatesWith a petroleum marketing and convenience store industry career of nearly 25 years, Kokott provides deep insight into the aptitudes, attitudes, skill sets, experience and track record candidates must display to be successful in the truckstop and travel plaza industry. Having held positions ranging from ac-counting staff at a major U.S. oil firm to vice president of sales and marketing with a recognized leader in the convenience store industry, he has either managed or worked alongside professionals in nearly every department and utilizes his func-tional understanding to ensure candidates grasp the impor-tance and interdependencies of their roles.

Wood utilizes his extensive professional background to help his clients achieve their business objectives and hire for long-term success. He began his convenience store career in 1972 and progressed to the level of senior vice president of marketing for a 1,125-store chain in the Southeast. In 1987, he started his own highly successful consulting firm, work-

ing both domestically and internationally providing operations, marketing, and supply chain expertise. He entered the execu-tive recruiting profession in 2004 and has developed a very loyal business following.

Appointments in the Human Library must be booked in advance. To secure a spot, contact Kimberly Roberts at [email protected] or (703) 739-8573.

CONTRIBUTORS

Taryn Brice-Rowland ................. NATSOMark Camp ................................... TravelCenters of AmericaMark Dansizen ............................. TravelCenters of AmericaChrist Doulos ............................... TravelCenters of AmericaSean Kubovcik ............................ TravelCenters of America

Candye Lewis Ponczoch.......... TravelCenters of AmericaBradley Stotler ............................. NATSOAmy Toner ..................................... NATSOSteven Wach ............................... TravelCenters of AmericaTiffany Wlazlowski ...................... NATSO

CONGRESSIONAL ($350 OR MORE)

Kjell Alsaker ................................Broadway GroupJim Anderson ..............................Truck ‘N Travel (TA)Ara Bagdasarian ........................TravelCenters of AmericaRobert Bolduc ............................Pride Travel CenterDamon Borden ..........................Broadway GroupRon Burmeister ..........................Iowa 80 GroupRobert de Vos ............................ The Trucker’s Friend—

National Truck Stop DirectoryHeather DeBaillie ......................Iowa 80 GroupStuart Ellison ..............................Broadway Group

Steve Goecke ............................Iowa 80 GroupPamela Hayes ............................NATSOTom Heinz ....................................Coffee Cup Fuel Stops Inc.Gary LaFollette ...........................Iowa 80 GroupDavid Layton ...............................Iowa 80 GroupTom Liutkus .................................TravelCenters of AmericaDon Paddock ..............................KSG Distributing Inc.John Randle ................................Iowa 80 GroupChet Reilly ...................................Broadway GroupDarren Schulte ...........................NATSO

PRESIDENTIAL ($5000–$2000)

Dan Alsaker .................................Broadway GroupJimmy Haslam .............................Pilot Flying JFred Jubitz ...................................Jubitz Corp.Robert Lake ................................Randall Reilly PublishingFrank Love .................................. Love’s Travel Stops and

Country Stores

Will Moon ....................................Iowa 80 GroupDelia Moon Meier ......................Iowa 80 GroupBob Ryan ...................................Atlanta South 75Trace Walker ...............................Blue Beacon Truck WashesBob Wollenman .........................Deluxe Truck Stop, LLC

SENATORIAL ($1000 OR MORE)

Holly Alfano .................................NATSOGreg Goetz .................................Goetz Companies Inc.Jim Goetz ....................................Goetz Companies Inc.Joel Hamilton ..............................Iowa 80 GroupMike Lombardi ............................TravelCenters of AmericaLisa Mullings ...............................NATSO

Tom O’Brien ................................TravelCenters of AmericaAndrew Rebholz ........................TravelCenters of AmericaBill Vollenweider ........................Detroiter Travel PlazaRick Wachal ................................Iowa 80 GroupGuy Walker .................................Blue Beacon Truck Washes


Thank You PAC Donors

ToughtestedAd_StopWatch_FINAL.pdf 1 12/17/12 11:06 AM

THE NATSO SHOW 2013 OFFICIAL SHOW GUIDE AND BUYER’S GUIDE

The schedule is also available in The NATSO Show app.


THE NATSO SHOW 2013 SCHEDULE

All times are tentative and subject to change.

SAT., FEBRUARY 27:00 a.m. – 6:00 p.m. Registration Open River Concourse, Outside Exhibit Hall A

8:00 a.m. – 6:00 p.m. Exhibitor Move-In Exhibit Hall A

12:00 p.m. – 5:30 p.m. NATSN Board of Directors Meeting Meeting Room 205

12:00 p.m. – 2:00 p.m. NATSO Foundation Board of Directors Meeting Meeting Room 104

2:30 p.m. – 4:30 p.m. NATSO Board of Directors Meeting Meeting Room 105/106

4:45 p.m. – 5:45 p.m. Chairman’s Circle Advisory Board Meeting Meeting Room 103

SUN., FEBRUARY 37:00 a.m. – 6:00 p.m. Registration Open River Concourse, Outside Exhibit Hall A

7:30 a.m. – 2:00 p.m. NATSO Foundation Golf Tournament8:00 a.m. tee time. Lunch provided.Platinum Sponsor

Gold Sponsors

Copper Sponsors

The Club at Savannah HarborThe golf course is a short walk from the hotel. Shuttle service is also provided from the hotel lobby.

7:00 a.m. – 12:00 p.m. Exhibitor Move-In Exhibit Hall A

2:00 p.m. – 2:45 p.m. Exhibitor Welcome Event Meeting Room 106

3:30 p.m. – 5:30 p.m. Freight Movement: How Truckstop Operators Can Use Changes in Rail Movement to Plan Ahead: The NATSO Show Kick-Off Keynote and State of the Industry Update from President & CEO Lisa Mullings

Center Stage, Exhibit Hall A

5:30 p.m. Super Bowl Party, hosted by Future LeadersSuper Bowl begins at 6:30 p.m. Everyone welcome.

®

CATSCALE

River Concourse, Outside Exhibit Hall A

MON., FEBRUARY 47:00 a.m. – 6:00 p.m. Registration Open River Concourse, Outside Exhibit Hall A

7:00 a.m. – 7:50 a.m. Future Leaders Training Sessions Meeting Rooms 105 &106

8:00 a.m. – 2:30 p.m. Show Floor Open Exhibit Hall A

8:00 a.m. – 9:00 a.m. The Outlook of Fuel: Keynote Speaker and Breakfast on the Show Floor


9:00 a.m. – 12:00 p.m. Expo Hours Exhibit Hall A

9:00 a.m. – 2:30 p.m. Human Library One-on-One Sessions Exhibit Hall A

www.natso.com 33

TUES., FEBRUARY 57:00 a.m. – 3:00 p.m. Registration Open River Concourse, Outside Exhibit Hall A

7:00 a.m. – 7:50 a.m. Future Leaders Training Sessions Meeting Rooms 105 & 106

8:00 a.m. – 9:00 a.m. The Power of Brand Partnerships: Keynote Speaker and Breakfast on the Show Floor


8:00 a.m. – 2:15 p.m. Show Floor Open Exhibit Hall A

9:00 a.m. – 12:00 p.m. Expo Hours Exhibit Hall A

9:00 a.m. – 2:30 p.m. Human Library One-on-One Sessions Exhibit Hall A

12:00 p.m. – 1:30 p.m. What Does the Future Hold for the Truckstop and Travel Plaza Industry?: Keynote and Luncheon on the Show Floor and Presentation of the Hall of Fame Award


1:30 p.m. – 2:15 p.m. Expo Hours Exhibit Hall A

2:15 p.m. Exhibitor Move-Out Exhibit Hall A

2:30 p.m. – 5:00 p.m. Great Ideas! for Independent Operators Workshop Meeting Room 102/103/104

WED., FEBRUARY 68:30 a.m. – 10:30 a.m. Bonus Workshop! Actionable Shrink Management

Techniques for Immediate ImpactMeeting Room 105/106

All education brought to you by

Live Positively Lounge next to NATSO’s booth is provided by

All locations are in the Savannah International Trade & Convention Center unless otherwise noted. The convention center is located directly next to the Westin Savannah Harbor Golf Resort & Spa.

12:00 p.m. – 1:30 p.m. Plan for Tomorrow’s Economy: Keynote and Luncheon on the Show Floor


1:30 p.m. – 2:30 p.m. Expo Hours Exhibit Hall A

2:45 p.m. – 3:45 p.m. NATSO U Breakout Sessions off the Show Floor Meeting Rooms 100/101, 102/103, 200/201 & 204/205

4:00 p.m. – 5:00 p.m. NATSO U Breakout Sessions off the Show Floor

Meeting Rooms 100/101, 102/103, 200/201 & 204/205

5:15 p.m. – 6:00 p.m. Future Leaders Informal Happy Hour Midnight Sun Lounge, Westin Savannah Harbor Golf Resort & SpaCash bar.

6:00 p.m. – 9:30 p.m. Travel Plaza Attendees Reception and Dinner, hosted by the Chairman’s Circle MembersAll truckstop and travel plaza attendees and Chairman’s Circle members welcome.

Old Pink HouseBuses depart at 6:00 p.m. from Bryan Square, located inbetween the Westin Savannah Harbor Golf Resort & Spa and Savannah International Trade & Convention Center.


THE NATSO SHOW IS KNOWLEDGE

With the guidance of The NATSO Show Advisory Council, we’ve rounded up experts who will help you improve your travel plaza business operations by providing you with IDEAS you can apply the day you get home. We’ve also handpicked the best THOUGHT LEADERS to guide your plans for the future. Their sessions on challenging and thoughtful concepts will better prepare you for the upcoming years.

SUN., FEBRUARY 3

3:30 p.m. – 5:30 p.m. Freight Movement: How Truckstop Operators Can Use Changes in Rail Movement to Plan Ahead: The NATSO Show Kick-Off Keynote

Ryan Houfek, CSXCenter Stage, Exhibit Hall A

The movement of freight involves a complex chain of logistics, with trucks and trains competing for freight—and often working in partnership. With increasing congestion on highways, government regulation on the trucking industry, high fuel prices, environmental pressures, etc., states across the nation are giving careful consideration to the most optimal means of freight movement, looking at both road and rail. Successful truckstop operators know changes in intermodal rail will affect their business. To help truckstop operators better understand the rail piece of the puzzle, the changing dynamics in the shipping business and the growing partnership between trucking and rail, keynote presenter Ryan Houfek, CSX’s assistant vice president for intermodal sales, will provide their outlook on intermodal freight movement in the coming decades.

Attendees will also be treated to a State of the Industry Update from President & CEO Lisa Mullings.

MON., FEBRUARY 47:00 a.m. – 7:50 a.m. Good People Equal Good Retail

Michelle Fenton, El Paso ElectricMeeting Room 105

We spend a lot of time teaching our employees how to take care of our customers and a limited time taking care of them. In this refreshing session, Michelle Fenton will show attendees how to create a great work environment that is not only personally rewarding but also attracts repeat business.

Manage Your Vendors

Darren Schulte, NATSO Inc.Meeting Room 106

Good vendor relationships are partnerships that result in tips on items selling well for other locations, mutually beneficial contracts, innovative idea exchanges and more. Darren Schulte, NATSO’s vice president, membership, will teach attendees how to harness the power of their vendors.

8:00 a.m. – 9:00 a.m. The Outlook of Fuel: Keynote Speaker and Breakfast on the Show Floor

Tom Kloza, Oil Price Information Service (OPIS) Center Stage, Exhibit Hall ARefreshments: Breakfast Provided

What is the outlook for crude oil? Tom Kloza of OPIS will examine the factors affecting supply and demand.

9:00 a.m. – 2:30 p.m. Human Library One-on-One Sessions

Experts: Steve Arens, Category Management Association; Ed Brown, Orion Food Systems; Nick Damoulakis, Orases; Brad Gaskins, The McCintosh

Group; Klaus M. Kokott and Dick Wood, Kokott, Wood & Associates. Exhibit Hall A

Book learning is great, but interactive learning is better. For the third year, NATSO is loaning industry experts in the knowledge-filled library for a customized learning experience. Learn more on page 39.

www.natso.com 35

12:00 p.m. – 1:30 p.m. Plan for Tomorrow’s Economy : Keynote Speaker and Breakfast on the Show Floor

Bob Costello, American Trucking AssociationsCenter Stage, Exhibit Hall A Refreshments: Lunch Provided

Bob Costello, chief economist at American Trucking Associations, is back by popular demand to provide insight into the latest on the future of the trucking industry. Costello will discuss the economic factors that will influence the trucking industry throughout the coming year and how it will affect truckstop and travel plaza operators.

2:45 p.m. – 3:45 p.m. Energy Summit: Reduce Costs and Add Value with Energy Improvements

Panelists: Michael Lawshe, Paragon Solutions; Jerry Nelson,

NE, Inc.; Tom Wrights, LSI IndustriesMeeting Room 100/101

The 24-hour a day nature of truckstops creates heavy energy use. Paragon Solutions President and CEO Michael Lawshe will lead a panel of experts offering small and big ideas for energy improvements that not only reduce your carbon footprint, but also make good business sense. Attendees can plan to leave with a list of projects that will better serve customer needs, improve marketing and merchandising and offer cost-savings such as proper lighting.

Be Prepared: Trends and Priorities Affecting Truckstop and Travel Plaza Customers

Panelists: Chris Burruss, Truckload Carriers Association; Peter

Pantuso, CTIS, American Bus Association; Prasad Sharma, American Trucking Associations Meeting Room 102/103

Make sure you know what your customers want by hearing from top executives at national associations that represent them. You’ll hear directly from experts about the coming trends and priorities affecting trucking fleets, bus travel and more.

Prevention and Intervention: Combating Human Trafficking Through the Trucking Industry

Speaker: Kendis Paris, Truckers Against TraffickingMeeting Room 200/201

NATSO and the trucking industry are among several groups within transportation, including Amtrak and the airlines, working to put an end to human trafficking—which victimizes between 100,000 and 300,000 young people each year. Attendees at the session will learn how Truckers Against Trafficking is working to educate, equip, empower and mobilize members of the trucking industry to combat this crime as part of their regular jobs, and the unique difference truckstop operators also can make.

Making Biodiesel Profitable at Your Travel Plaza

Brian Wierson, Renewable Energy GroupMeeting Room 204/205

Learn from Renewable Energy Group about the status of the biodiesel industry and the 2013 outlook including the latest updates on federal and state biodiesel legislation. Attendees will learn about the Renewable Fuels Standard and how it will affect travel plazas and truckstops. For those who blend biodiesel, this session will bring you up-to-date on issues related to Renewable Identification Number (RIN) integrity and the value a truckstop can garner from RINs.



4:00 p.m. – 5:00 p.m. Natural Gas: What’s Ahead for Travel Plazas and Truckstops

Panelists: Martin Hollander, AMP Americas LLC; Allen Nielsen, C.R. England; Greg Roche, Clean Energy Fuels; Michael Williams, LNG for Transport, Shell AmericasMeeting Room 100/101Sponsor: Shell Lubricants

Many say natural gas holds promise for over-the-road trucking. Motor carriers nationwide are beginning to run natural gas vehicles in small quantities and some travel plaza operators are also beginning to invest in natural gas fueling capabilities. However, for truckstop and travel plaza operators, knowing when or if to invest in natural gas infrastructure can be difficult. Attendees of this session will hear from a panel of natural gas experts on the future of this new fuel and how to best take advantage of it.

Restaurant and Food Service UpdatePanelists: CH James, Burger King; James Venable, Chester’s International LLC

Meeting Room 102/103

Major market shifts in recent years have transformed America’s eating habits. For the market savvy, change can be good, presenting new marketing and retail opportunities. Hear from a panel of experts on how to best capitalize on the $632 billion restaurant industry.

Prepare for the Future of FuelSpeaker: Brian Chase, Chevron Lubricants; Bill Taylor, kVAMeeting Room 200/201

After decades of diesel-powered dominance in the heavy-truck industry, a variety of alternatives are coming to the forefront. Will one or more alternative fuels supplant diesel over time or are these technologies just a flash in the pan, destined to fade away? Attendees will leave this session with a better understanding of the future of trucking fuels to help them make smart decisions for the future of their business.

Know Who Your Fuel Customer is And Learn How to Keep Them

Panelists: Dean Ash, Integrated Business Solutions/Dash Tech Inc.; Ernie Betancourt, QuikQ;

Chris Stephens, Bigg ExpressMeeting Room 204/205

Does it feel like you have a relationship with your customer’s card rather than your customer? Did a competitor move in across the street and take long-standing fuel customers that you thought were committed to fueling with you? Successful travel plazas and truckstops use technologies, strategies and partners to forge real relationships with their fueling customers. A panel of experts will give specific ideas for how to know exactly who is fueling at your location and how to keep them coming back.

www.natso.com 37

TUES., FEBRUARY 5

7:00 a.m. – 7:50 a.m. Hire the Right People and Set Them Up for Success

Darren BatemanMeeting Room 105

Learn how to discover great employees. The right person in the right job equals success for your company. You don’t see the tire changer adding gas during a Formula 1 pit stop. Each of the 21 members of a Formula 1 racing team pit crew has a specific job to do, and so do your employees. Do you have them in the right position? Utilize the interview process to choose the right employee. You don’t want your employees to just answer yes or no to your customers; don’t allow them to in the interview. Are you asking the right questions? Success comes with proper training. A fighter does not win a championship by throwing a series of lucky punches. He was trained to throw that punch at that specific time with that specific technique. Get the answers and more at this informative session.

Fundamental Leadership Skills: Facilitation

Facilitator: Jeffrey Cufaude, Idea ArchitectsMeeting Room 106

Do you believe that the people you manage are full of potential? More importantly, do you know how to draw out their great ideas? Using an innovative mix of a pre-show video and onsite interaction with fellow operators, this session will provide the techniques to engage other people’s best contributions. Attendees of this session will go back to their location able to lead management meetings that result in new ideas and problem-solving.

This session has homework! Prior to the session, please view a video at http://www.natsoshow.org/?p=4402.

8:00 a.m. – 9:00 a.m. The Power of Brand Partnerships: Keynote Speaker and Breakfast on the Show Floor

Hank Suerth, Orion Food SystemsCenter Stage, Exhibit HallRefreshments: Lunch Provided

Truckstops and travel plazas depend on the power of strong brands to increase traffic to their location. Hank Suerth, CEO of Orion Food Systems, will share his experiences and strategies for building powerful partnerships.

9:00 a.m. – 2:15 p.m. Human Library One-on-One Sessions

Experts: Steve Arens, Category Management Association; Ed Brown, Orion Food Systems; Nick Damoulakis, Orases; Brad Gaskins, The McCintosh

Group; Klaus M. Kokott and Dick Wood, Kokott, Wood & Associates Room: Exhibit Hall A

Book learning is great, but interactive learning is better. For the third year, NATSO is loaning industry experts in the knowledge-filled library for a customized learning experience. Learn more on page 39.


12:00 p.m. – 1:30 p.m. What Does the Future Hold for the Truckstop and Travel Plaza Industry?:

Keynote Speaker and Lunch on the Show FloorJimmy Haslam, Pilot Flying JCenter Stage, Exhibit Hall ARefreshments: Lunch Provided

Sponsors: McLane and Terra Environmental

It started with a $6,000 investment in a gas station in 1958. Today, Pilot Flying J is listed by Forbes as the nation’s sixth largest privately held company, with more than 650 travel centers. Jimmy Haslam, son of founder James Haslam, has steered the company for the last 17 years during its greatest period of growth. Now chairman of the company, Jimmy Haslam has witnessed his company’s evolution, along with the ups and downs of the trucking industry. Where does Jimmy think the industry is headed? What are the challenges ahead that will be faced by owners of both hundreds of locations and single locations?

The NATSO Hall of Fame Award will also be presented during this session.

2:30 p.m. – 5:00 p.m. Great Ideas! for Independent Operators Workshop

Facilitator: Jeffrey Cufaude, Idea Architects Meeting Room 102/103/104

Do you have a great idea that has helped your business? Wouldn’t you like to hear the great ideas your peers have implemented? The Great Ideas! for Independent Operators Workshop provides a forum for independent operators to learn what is working for their peers, identify their best takeaways from sessions at The NATSO Show and rejuvenate their creative juices!

WED., FEBRUARY 6

8:30 a.m. – 10:30 a.m. Bonus Workshop! Become a Shrink Management Master: Tools and Techniques for Immediate Impact

Speakers: David Goffinet, Fire King; Darren Schulte, NATSO Inc.Meeting Room 105/106

Part of any net operating cost improvement plan should include a robust plan to manage retail and cost shrink. Attendees will learn actionable take-home ideas that will immediately improve their shrink management program. They’ll learn the basic signs of shrink loss and the more complex ways loss takes place in our operations. Attendees will leave with an actual shrink management plan to use as a building block for their own.


www.natso.com 39

HUMAN LIBRARY

Human Library One-on-One SessionsMon., February 49:00 a.m. – 2:30 p.m.

Tues., February 59:00 a.m. – 2:15 p.m.

Exhibit Hall A

Book learning is great, but interactive learning is better. The Human Library is back with customized learning ex-periences with industry experts. Oper-ators can schedule 30-minute, private appointments, and the one-on-one format allows operators to tailor the meetings to their unique objectives.

The Human Library is sponsored by

MEET THE EXPERTSSteve Arens, director, industry alliances, Category Management AssociationArens has over 30 years experience working with food, c-store, drug and mass retailers, distributors, suppli-ers, and their information and solution providers. He has worked with retailers’ and suppliers’ category management, marketing, sales, point-of-sale, and supply chain management teams while working for Nielsen, SymphonyIRI and GS1 US. Arens has extensive experi-ence leading and working on industry level initiatives in the food, fresh foods, foodservice and beverages industries. The Category Management Associa-tion is the global category management community that enables category management, space management and shopper marketing professionals to connect with peers around the world and further their careers with the latest in best practices and certification.

Ed Brown, executive sales, strategic business development, Orion Foods SystemsBrown is a seasoned senior sales executive with a proven track record

OPERATORS DON’T NEED A

LIBRARY CARD TO CHECK OUT

THESE EXPERTS, BUT THEY

DO NEED AN APPOINTMENT.

TO RESERVE A SPOT,

CONTACT KIMBERLY ROBERTS

AT [email protected]

OR (703) 739-8573.

in growing the equity of upscale lifestyle consumer products in mul-tiple industries. His major strengths are in developing and implementing comprehensive plans in complex environments that result in multimil-lion-dollar brand development goals. His experience includes extensive national account and field sales man-agement with top line and net margin responsibility. He also has expertise in leadership and motivational skills that results in an environment of high integrity and performance.

Nick Damoulakis, president, OrasesSince co-founding the web-design firm Orases ten years ago, Da-moulakis has established a proven track record of developing dynamic, logical and easy-to-use web-based solutions. His interactive business strategies provide tangible value to his clients, while delivering excellent end user experiences.

Klaus M. Kokott and Dick Wood, partners, Kokott, Wood & AssociatesWith a petroleum marketing and con-venience store industry career of nearly 25 years, Kokott provides deep insight into the aptitudes, attitudes, skill sets, experience and track record candidates must display to be successful in the truckstop and travel plaza industry. Hav-ing held positions ranging from account-ing staff at a major U.S. oil firm to vice president of sales and marketing with a recognized leader in the convenience store industry, he has either managed or worked alongside professionals in nearly every department and utilizes his functional understanding to ensure candidates grasp the importance and interdependencies of their roles.

Wood utilizes his extensive professional background to help his clients achieve their business objectives and hire for long-term success. He began his convenience store career in 1972 and

progressed to the level of senior vice president of marketing for a 1,125-store chain in the Southeast. In 1987, he started his own highly successful con-sulting firm, working both domestically and internationally providing operations, marketing, and supply chain expertise. He entered the executive recruiting profession in 2004 and has developed a very loyal business following.

Bradley Gaskins, chief operating officer, The McIntosh Group Gaskins has more than 25 years of experience in the practice of architec-ture and has specific expertise in the Americans with Disabilities Act and national building codes. Gaskins has gained recognition as an expert wit-ness for clients with ADA compliance complaints. He represents NACS and is a full voting member on the Inter-national Code Council. His objective is to share the potential impact of the standards on the convenience store and truckstop industry.

To reserve an appointment onsite, please visit the NATSO booth.

Appointments in the Human Library must be booked in advance. To secure a spot, contact Kimberly Roberts at [email protected] or (703) 739-8573.


FUTURE LEADERS AT THE NATSO SHOW

WHO IS A FUTURE LEADER?Age or number of years in the industry doesn’t define a future leader, what does is a desire to develop as a suc-cessful leader within your operation and within NATSO. Examples of future leaders include those who are in the process of taking over their family’s business, are general managers serving as the right-hand for an industry veteran or are new to the industry altogether. Still not sure if you fit the bill? Email Darren Schulte at [email protected].

Like last year, we’ve created education and networking specifically tailored for future leaders! If you are new to your location, the industry or leadership, The NATSO Show offers four TRAINING-FOCUSED sessions espe-cially for you, an informal happy hour for future leaders only and a Super Bowl Party hosted by Future Leaders.

Good People Equals Good RetailMon., February 47:00 a.m. – 7:50 a.m.Meeting Room 105

We spend a lot of time teaching our employees how to take care of our customers and a limited time taking care of them. In this refreshing session, Michelle Fenton will show attend-ees how to create a great work environment that is not only personally rewarding but also attracts repeat business.

Manage Your VendorsMon., February 47:00 a.m. – 7:50 a.m. Meeting Room 106

Good vendor relationships are partnerships that result in tips on items selling well for other locations, mutually beneficial contracts, innovative idea exchanges and more. Darren Schulte, NATSO’s vice president of membership, will teach attendees how to harness the power of their vendors.

Hire the Right People and Set Them Up for SuccessTues., February 57:00 a.m. – 7:50 a.m.Meeting Room 105

The best businesses excel at two human resource prac-tices: hiring the right people and investing in their capabili-ties. Attend the session and acquire the skills to build and support a productive, motivated and driven employee force from speaker Darren Bateman.

Fundamental Leadership Skills: FacilitationTues., February 57:00 a.m. – 7:50 a.m.Meeting Room 106

Do you believe that the people you manage are full of potential? More importantly, do you know how to draw out their great ideas? Using an innovative mix of a pre-show video and onsite interaction with fellow operators, this ses-sion, facilitated by Jeffrey Cufaude, will provide the tech-niques to engage other people’s best contributions.

A dynamic group of NATSO members has created

a program for people who are future leaders in the

travel plaza industry. The program aims to connect

these people with the resources and opportunities to

become successful leaders within their operation and

within the industry’s association, NATSO.

www.natso.com 41

Super Bowl Party Hosted by Future Leaders, Sun., February 35:30 p.m.River Concourse, outside the Exhibit Hall

Start The NATSO Show off right by meeting fellow future leaders at Sunday night’s Super Bowl Party. The bonds you form over a great touchdown pass will turn into a new lunch partner on Monday and a peer to call when new issues arise at your location after The NATSO Show is long over.

Sponsored by: ®

CATSCALE and

Future Leaders Informal Happy HourMon., February 45:15 p.m. – 6:00 p.m.Midnight Sun Lounge, Westin Savannah Harbor Golf Resort & SpaFuture Leaders welcome. Cash bar.

Sometimes the best conversations happen outside the “classroom.” Continue the conversations started during the Super Bowl Party in this informal happy hour for future leaders. We’ve facilitated a venue—you supply the interactions.

Future Leaders Working GroupDeanne Schatz-Eisenschenk, ChairPetro Fargo and Schatz Crossroads Truckstop, Fargo, N.D.

Corey Berkstresser Vesuvius Inc., Raphine, Va.

Gerald DanielLiberty Petroleum Distributors, Harford, Pa.

Sean Flynn Flynn’s Truck Plaza, Shrewsbury, Mass.

Chris Heinz Heinz Inc., Aberdeen, S.D.

Matt MildenbergerMitten Inc., Oakley, Kan.

Chris Sanders London Auto Truck, London, Ky.

Ericka SchapekahmHeinz Inc., Aberdeen, S.D.

Mike SibleyLaPlace Travel Center LLC, LaPlace, La.

Nick WollenmanDeluxe Truck Stop L.L.C., St. Joseph, Mo.


CONNECTIONS: GOOD ADVICE FROM FELLOW OPERATORS

The NATSO Foundation Golf TournamentSun., February 3, 7:30 a.m. – 2:00 p.m.The Club at Savannah HarborPreregistration required.

NATSO Foundation Golf Tournament is a chance to be a part of a worthy cause while having a great time on the golf course. Sponsors and their guests will enjoy a morning of golf while raising funds to support the NATSO Foundation’s multi-year program of work.

Tee is at 8:00 a.m. and lunch will be provided. The golf course is a short walk from the hotel. Shuttle service is also provided from the hotel lobby.

Platinum Sponsor

Gold Sponsors

Copper Sponsors

Super Bowl Party hosted by Future Leaders Sun., February 3, 5:30 p.m. Immediately following Keynote Kick-Off SessionRiver Concourse, outside of Exhibit Hall AEveryone welcome.

Plan to stay after The NATSO Show Kick-Off Session for the Super Bowl Party. Join your peers in networking over football and food. The event will be held in the foyer out-side the exhibit hall.

There will be football party style food, fun games and even a fan-of-the-game award so be sure to wear your most enthusiastic football watching attire.

Attendees will have time to return to the Westin Savannah Harbor Golf Resort & Spa to change before the 6:30 p.m. game begins.

Sponsored by: ®

CATSCALE and

The NATSO Show offers the best networking opportunities you’ll find all year. Obtain new business contacts at the Great Ideas! for Independent Operators Workshop. Pose questions to operators you meet at luncheons and breakfasts. Enjoy watching the Super Bowl with friends old and new.

www.natso.com 43

Live Positively LoungeMon., February 4, 9:00 a.m. – 12:00 p.m. and 1:30 p.m. – 2:30 p.m.Tues., February 5, 9:00 a.m. – 12:00 p.m. and 1:30 p.m. – 2:15 p.m.Booth 638, Exhibit Hall A

New! Find out how Coca-Cola is making community in-volvement more refreshing than ever in the Live Positively Lounge. Attendees can refresh, reconnect and reenergize on the floor while also learning how Coca-Cola makes a positive impact economically, environmentally and socially.

Sponsored by:

Future Leaders Informal Happy HourMon., February 4, 5:15 p.m. – 6:00 p.m.Midnight Sun Lounge, Westin Savannah Harbor Golf Resort & SpaAll future leaders welcome. Cash bar.

Sometimes the best conversations happen outside the “classroom.” Continue the conversations started in the NATSO Future Leaders Kick-Off Session in this informal happy hour for future leaders. We’ve facilitated a venue—you supply the interactions.

Travel Plaza Attendees Reception and DinnerMon., February 4, 6:00 p.m. – 9:30 p.m.Old Pink HouseAll truckstop and travel plaza attendees and Chairman’s Circle members welcome.

Buses depart at 6:00 p.m. from Bryan Square, located in between the Westin Savannah Harbor Golf Resort & Spa and Savannah International Trade & Convention Center.

Be sure to make time to connect with industry executives at this dinner open to all truckstop and travel plaza attendees. Hosted by NATSO’s Chairman’s Circle members, this VIP dinner is your chance to network with key suppliers and your fellow industry leaders at one of Savannah’s best restaurants.

Great Ideas! for Independent Operators WorkshopTue., February 5, 2:30 p.m. – 5:00 p.m.Meeting Room 102/103/104Independent truckstop and travel plaza attendees welcome.

This two-and-a-half-hour workshop is the yearly time for independent operators to come together to share thoughts and ideas on how to succeed. Attend and use the different points of view shared by truckstop operators from across the country to challenge yourself to think differently about how to improve your business.

Sponsored by:


ENTRANCE

Keynote Session Sea�ng

Live Posi�vely Lounge

THE NATSO SHOW 2013 FLOOR MAP

www.natso.com 45

LIST OF EXHIBITORS

303 Marketing .............................. 126

Air1 by Yara North America .......... 809

Aircell Intake Spacers ................... 327

Airgas Specialty Products ............. 416

Allegro Corp. ................................. 108

AMBEST—America’s Best Truck Stops and Service Centers ........... 741

Baldwin Filters .............................. 617

Big Rig Tees .................................. 231

Bobit Business Media ................... 329

Bracketron .................................... 109

Burger King ................................... 619

CAT Scale Co. ............................... 509

Chester’s International .................. 825

Chevron Lubricants ....................... 626

Clean Energy Fuels ....................... 316

Cobra Wireless Accessories ......... 211

Coca-Cola Refreshments .............. 638

Comdata ....................................... 711

Core States Group ........................ 226

D-A Lubricant Co. Inc. ................... 318

DAS Distributors ........................... 408

Davidoff of Geneva Distribution ... 117

DFX Sports & Fitness ................... 819

DineEquity Inc. dba IHOP and Applebee’s ............................. 119

Direct Contact Advertising LLC .... 146

Diversified Insurance Solutions .... 826

Donaldson Co. Inc. ....................... 629

Double Coin Tire ........................... 238

DoubleTrac by OmegaFlex ........... 749

Dyson B2B Inc. ............................. 228

Electronic Funds Source, LLC (EFS) ......................... 752

f’real foods .................................... 717

Federated Insurance ..................... 633

FireKing Security Group ................ 217

First Data ...................... NATSO Booth

Fiscal Systems .............................. 328

Fleet One ...................................... 611

FLEETpayUSA LLC ....................... 118

FPPF Chemical Co. ....................... 631

Garmin International Inc. .............. 111

Gem-Dandy Belts and Accessories ........................... 816

Gilbarco Veeder-Root .................... 527

Gourmet Gardens ......................... 726

Grand General Accessories Mfg. .. 116

Hands On International LLC ......... 818

Huddle House Inc. ........................ 733

Hunters Reserve Inc. .................... 718

I.C.E. Signs ................................... 121

Innoplast ....................................... 719

International Foodsource LLC ....... 127

J. J. Keller & Associates Inc. ........ 710

Jabra ............................................. 110

Joe Coffee Presented by Paramount Coffee Co. ............. 216

JR Products .................................. 739

Kem Tech Industries Inc. .............. 630

Keystone Structures Inc. .............. 827

Kinedyne Corp. ............................. 209

Koolatron ...................................... 732

KSG Distribution Inc. .................... 248

LSI Industries Inc. ........................ 112

Lynco Products ............................. 147

McAlister’s Corp. .......................... 627

Michelin North America ................ 616

MicroPower Technologies Inc. ..... 219

Mobil Delvac ................................. 162

Ms. Carita SafeTruck .................... 813

Musco Lighting ............................. 618

NATSN (North American Truck Stop Network) ..................... 519

Old World Industries LLC ............. 339

Paragon Solutions Inc. .................. 747

Power Service Products Inc. ........ 326

PowerBright Technologies ............ 811

Professional Transportation Partners ........................................ 709

QuikQ LLC .................................... 428

Randall-Reilly Publishing ............... 517

Renewable Energy Group Inc. ...... 751

Rig Matters Inc. ............................ 232

Roady’s Truck Stops ..................... 233

S&D Coffee Inc. ............................ 331

Separation by Design .................... 727

Smokey Mountain Snuff ............... 240

Store Chek Systems ..................... 426

SUBWAY® ..................................... 227

Sunshine Electronic Display Corp. ................................ 254

Tell Industries ............................... 817

Terra Environmental Technologies (TET), a CF Industries Co. ............. 647

TNT Sales Golden Inc. .................. 820

Top Dawg Electronics ................... 252

Tough Tested— Mizco International ....................... 319

Trillium CNG .................................. 716

Truck Paper ................................... 708

The Trucker’s Friend— National Truck Stop Directory ....... 332

TVC Pro-Driver Inc. ....................... 418

Union Leasing Inc. ........................ 731

Valor Communication Inc. ............. 511

Valvoline ........................................ 531

VXi Corp. ....................................... 208

ZAGG/iFrogz Inc. ........................... 210


CHAIRMAN’S CIRCLE MEMBERS

Airgas Specialty ProductsKelli Williams2530 Sever Road, Suite 300Lawrenceville, GA 30043Phone: (678) 985-6718Fax: (678) 985-6719Email: [email protected]: www.airgasdef.com

Bridgestone Commercial SolutionsRoger Phillips535 Marriott Drive, 8th FloorNashville, TN 37214Phone: (615) 937-3405Fax: (615) 937-3998Email: [email protected]: www.trucktires.com

®

CATSCALE

CAT Scale Co.Delia Moon Meier515 Sterling DriveWalcott, IA 52773Phone: (563) 284-6263Fax: (563) 284-6475Email: [email protected]: www.catscale.com

Chevron LubricantsKurt FullerP.O. Box 1937Granby, CO 80446Phone: (303) 884-9680Fax: (970) 887-9873Email: [email protected]: www.deloperformance.com

Coca-Cola RefreshmentsKevin LeMoyne2500 Windy Ridge Pkwy.Atlanta, GA 30339Phone: (770) 200-8910Fax: (770) 989-3520Email: [email protected]:www.thecoca-colacompany.com

DAS DistributorsMike Filiatreau724 Lawn RoadPalmyra, PA 17078Phone: (309) 743-1143, or corporateoffice (800) 251-9104 ext. 393Fax: (855) 542-6265Email: [email protected]: www.dasinc.com

Double Coin TireWalter Weller406 E. Huntington Drive, Suite 200Monrovia, CA 91016Phone: (626) 500-8452Fax: (626) 301-9579Email: [email protected]: www.cmaintl.com

Electronic Funds Source LLC (EFS)Karl Kelley1104 Country Hills Drive, Suite 600Ogden, UT 84403Phone: (800) 824-7378Email: [email protected]: www.efsllc.com

Federated InsuranceNathan Oland121 E. Park SquareOwatonna, MN 55060Phone: (507) 455-8935Fax: (507) 455-7840Email: [email protected]: www.federatedinsurance.com

First DataDan Hudson5565 Glenridge Connector NEAtlanta, GA 30342Phone: (703) 398-5831Fax: (703) 580-1395Email: [email protected]: www.firstdata.com

www.natso.com 47

Gilbarco Veeder-RootDena LeeP.O. Box 22087Greensboro, NC 27410Phone: (336) 547-5114Fax: (336) 547-5299Email: [email protected]: www.gilbarco.com

Howes LubricatorStephen Sikorsky60 Ocean State DriveNorth Kingstown, RI 02852Phone: (401) 294-5500Fax: (401) 294-4229Email: [email protected]: www.howeslube.com

KSG Distributing Inc.Don Paddock1121 W. Flint Meadow DriveKaysville, UT 84037Phone: (801) 390-3820Fax: (801) 991-1822Email: [email protected]: www.ksgdist.com

McLane Co. Inc.Steve Brady4747 McLane ParkwayTemple, TX 76504Phone: (254) 771-7064Fax: (254) 771-7097Email: [email protected]: www.mclaneco.com

Michelin North AmericaTrey BaughnOne Parkway SouthGreenville, SC 29615Phone: (864) 458-6229Fax: (864) 458-5425Email: [email protected]: www.michelintruck.com

Mobil DelvacJeff Irwin42957 Brookton WayAshburn, VA 20147Phone: (703) 723-6601Fax: (703) 832-8339Email: [email protected]: www.mobildelvac.com

Orion Food SystemsEd Brown2930 W. Maple St.Sioux Falls, SD 57107-0745Phone: (407) 375-4917Fax: (605) 336-0141Email: [email protected]: www.orionfoods.com

QuikQ LLCMarty Faber1000 Corporate Centre Drive, Suite 380Franklin, TN 37067Phone: (615) 435-3287Fax: (866) 641-6850Email: [email protected]: www.quikq.com

Randall-Reilly PublishingRobert Lake3200 Rice Mine Road N.E.Tuscaloosa, AL 35406Phone: (205) 248-1235Fax: (205) 345-0958Email: [email protected]: www.rrpub.com


Renewable Energy GroupJon Scharingson416 S. Bell Ave.Ames, IA 50010Phone: (515) 239-8042Fax: (515) 509-1259Email: [email protected]: www.regi.com

Shell LubricantsDan Beaudin400 4th Ave., SWCalgary, Alberta, Canada T2P 2H5Phone: +1 403 691-4943Email: [email protected]: www.rotella.com

Terra Environmental Technologies (TET), a CF Industries Co.Bill Buzbee4 Parkway North, Suite 400Deerfield, IL 60015Phone: (615) 631-9961Fax: (615) 349-3529Email: [email protected]: www.terracairdef.com

The Trucker’s Friend— National Truck Stop DirectoryRobert de VosP.O. Box 476Clearwater, FL 33757Phone: (727) 446-2866Fax: (727) 443-4921Email: [email protected]: www.truckstops.com

ValvolineJohn Noal3499 Blazer ParkwayLexington, KY 40509Phone: (859) 357-7738Fax: (859) 357-2359Email: [email protected]: www.valvolinehd.com

THE NATSO SHOW MAGAZINE

GET GREAT CONTENT ALL YEAR IN THE NATSO SHOW MAGAZINE

NEW! Just like The NATSO Show, The NATSO Show Magazine is your source for improving your travel plaza business operations. In this online-only magazine we bring you exclusive interviews, great ideas, location highlights and tips for how best to take advantage of The NATSO Show. Read The NATSO Show Magazine online at www.natsoshow.org/magazine.

CHAIRMAN’S CIRCLE MEMBERS

Preferred Partners


EXHIBITORS & SPONSORS

NEW EXHIBITOR NEW PRODUCT SHOW SPECIAL SHOW SAMPLE

303 Marketing ............................. 126Patti Lee-Tobin300 Trowers Road, Unit 8Woodbridge, ON L4L 5Z9Phone: (905) 850-3393 ext. 421Fax: (905) 850-8743Email: [email protected]: www.303marketing.com

303 Marketing is a leading North American movie distributor of DVD and Blu Rays supplying wholesalers and retailers and specializing in assorted mixed programs of all sizes. With over two million DVD’s in inventory, new and privately viewed, we provide great margins and titles for our customers. Displays are also available.

Air1 by Yara North America ....... 809Shelly Peterlin100 N. Tampa St., Suite 3200Tampa, FL 33602Phone: (813) 222-5733Fax: (813) 222-3855Email: [email protected]: www.air1def.com

Yara’s expertise and extensive re-sources for the production of DEF will provide an efficient and reliable supply of DEF through the brand Air1®. Yara is committed to offering unrivalled quality and cost-efficient DEF supply solutions, supported by the strongest production platform and delivered nationwide by the DeliveryOne distribution network.

NEW EXHIBITOR

Aircell Intake Spacers ................. 327Larry Harrington2126 West Beebe Capps Expy.Searcy, AR 72143Phone: (501) 279-3044Fax: (501) 279-3046Email: [email protected]: www.aircellfleet.comFacebook: www.facebook.com/

aircellintakespacers

Aircell Intake Spacers are great solu-tion for fuel management. As fuel prices rise, the need for cost-effective fuel management solutions increase. Aircell Intake Spacers utilize the latest in technology to provide a proven decrease in a truck’s fuel consump-tion and improvement in performance. For a complete list of dealers and one near you, visit www.aircellfleet.com.

SPONSOR CHAIRMAN’S CIRCLE Airgas Specialty Products .......... 416Kelli Williams2530 Sever Road, Suite 300Lawrenceville, GA 30043Phone: (678) 985-6718Fax: (678) 985-6719Email: [email protected]: www.airgasdef.com

Airgas Specialty Products has been the leading U.S. supplier of ammonia-based products and services for nitrogen oxide abatement (DeNOX) and now includes Airgas AiRx™ Diesel Exhaust Fluid. Air-gas AiRx is a high-quality urea-based so-lution that is API certified and complies with ISO 22241-1 standards. With our nationwide footprint and existing fleet of trucks, drivers, storage and facilities, Airgas has all the dedicated storage and equipment to customize the right solu-tion for all of your DEF needs.

NEW EXHIBITOR

Allegro Corp. ............................... 108Chip Hall20048 N.E. San Rafael St.Portland, OR 97230Phone: (800) 288-2007Fax: (503) 491-8488Email: [email protected]: www.allegro-music.com

In business for over 30 years, Alle-gro Media Group offers full-service, vendor-managed inventory programs as well as promotional and oppor-tunity sales events for the compact disc, DVD and audio book categories. We specialize in the entertainment category and provide our customer turn-key solutions that drive top-line sales and gross margins.

AMBEST—America’s Best Truck Stops and Service Centers ............741Tom Boutwell5115 Maryland Way, Suite 300Brentwood, TN 37027Phone: (615) 371-5187Fax: (615) 371-5186Email: [email protected]: www.am-best.com

AMBEST Inc., America’s Best Truck Stops, is a member-owned chain of independently owned truckstops, trav-el centers and service centers located coast to coast. AMBEST markets, coordinates fleet fueling contracts, ne-gotiates and promotes national buying programs, and is home to AMBUCK$, the most successful driver loyalty program in the industry.

www.natso.com 51

Baldwin Filters ............................ 617Julie Sheckler4400 E. Highway 30Kearney, NE 68848Phone: (308) 234-1951Fax: (308) 233-9236Email: [email protected]: www.baldwinfilter.com

Baldwin Filters offers heavy-duty lube, air, fuel, coolant, hydraulic and transmis-sion filters for over-the-road vehicles and off-road equipment, as well as industrial, agricultural, automotive and marine applications. Baldwin Filters meets or exceeds our customers’ expectations by providing high-quality filtration products supported by outstanding customer service, support and follow up. The brand stands for quality, performance and dependability.

NEW EXHIBITOR

Big Rig Tees ................................. 231Jay Kennon6580 E. Skelly DriveTulsa, OK 74145Phone: (918) 663-8339Fax: (918) 663-8340Email: [email protected]: www.bigrigtees.comFacebook: www.facebook.com/

bigrigtees

Big Rig Tees provides the most detailed tricked-out truck designs in the indus-try—PERIOD. Our high-quality apparel will fill the need of any truck enthusiast. We offer same-day shipping on most orders and strive to keep up with the high demand. Please visit www. bigrigtees.com to see our products.

Bobit Business Media ................. 329Raina Phillips3520 Challenger St.Torrance, CA 90503Phone: (310) 533-2536Fax: (310) 533-2503Email: [email protected]: www.truckinginfo.com

Diesel Pump Toppers greet truckers the moment they pull up to the fuel pump, capturing their undivided attention for 15 to 25 minutes. Build your brand, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location with Diesel Pump Toppers.

NEW EXHIBITOR NEW PRODUCT Bracketron ................................... 109Bob Aho5624 Lincoln DriveEdina, MN 55436Phone: (866) 237-4443Fax: (800) 660-1784Email: [email protected]: www.bracketron.com

Bracketron is the industry leader in universal mounting solutions and accessories for many of today’s most popular mobile and handheld tech-nologies including smartphone, GPS, tablet/PC, MP3 and satellite radio.

SPONSOR CHAIRMAN’S CIRCLE

Bridgestone Commercial SolutionsRoger Phillips535 Marriott Drive, 8th FloorNashville, TN 37214Phone: (615) 937-3405Fax: (615) 937-3998Email: [email protected]: www.trucktires.com

Bridgestone is one of the best known and most trusted names in truck tires today, with products for every vehicle type and service, whether over-the-road, on/off highway or specialty appli-cations. Bridgestone tires are available from the largest network of truckstops in America.

Burger King ................................. 619C.H. James5505 Blue Lagoon DriveMiami, FL 33126Phone: (305) 378-3632Email: [email protected]: www.bk.comFacebook: www.facebook.com/

burgerkingTwitter: twitter.com/burgerking

The Home of the Whopper® and the second largest fast food hamburger chain in the world. Burger King has 30 years of experience operating in the travel plaza industry, with over 150 restaurants currently operating in travel plazas and truckstops.


CAT Scale Co. .............................. 509Heather DeBaillieP.O. Box 630Walcott, IA 52773Phone: (563) 468-5216Fax: (563) 284-6475Email: heather.l.debaillie@

iowa80group.comWebsite: www.catscale.comFacebook: www.facebook.com/

catscaleco

If you sell diesel, then you need a CAT Scale. Join the world’s leading public truck scale network. Over 1,450 loca-tions across the U.S. and Canada. There are no startup costs, and equip-ment, maintenance and training are provided. Professional drivers seek out CAT Scales. CAT Scale can bring more money to your bottom line.


Chester’s International ............... 825Justin Lobdell3500 Colonnade Pkwy., Suite 325Birmingham, AL 35243Phone: (205) 949-4690Fax: (205) 298-0332Email: [email protected]: www.chestersinternational.comFacebook: www.facebook.com/

chestersintl

Chester’s, the leader of quick-serve restaurant (QSR) concepts in the c-store industry has over 2,000 loca-tions worldwide and more than 50 years of experience. With no royalties or franchisee fees, Chester’s offers high-quality, great tasting products, flexible size and store layout options, training and support.

CHAIRMAN’S CIRCLE

Chevron Lubricants .................... 626Kurt FullerP.O. Box 1937Granby, CO 80446Phone: (303) 884-9680Fax: (970) 887-9873Email: [email protected]: www.deloperformance.com

Chevron Lubricants is a leading sup-plier of lubrication solutions to fleets and owner operators in North Amer-ica. With wide distribution, a strong support network and the award win-ning, industry-leading Delo family of products, Chevron can help you meet your lubrication requirements.


NEW EXHIBITOR

Clean Energy Fuels ..................... 316Greg Roche3020 Old Ranch Pkwy., Suite 400Seal Beach, CA 90740Phone: (562) 493-2804Fax: (562) 493-4532Email: [email protected]: www.cleanenergyfuels.comFacebook: www.facebook.com/

cleanenergyfuelsTwitter: twitter.com/ce_natgas

Clean Energy is the largest provider of CNG and LNG in North America. We have over 400 CNG and LNG fueling stations and provide CNG and LNG equipment and technology, biomethane production and vehicle conversion. We are building America’s Natural Gas Highway, a network of 150 truck stations allowing LNG trucks to travel coast-to-coast and border-to-border.

NEW EXHIBITOR

Cobra Wireless Accessories ....... 211Mark Bowen1580 S. Milwaukee Ave., Suite 103Libertyville, IL 60048Phone: (800) 959-2743Fax: (847) 247-2672Email: [email protected]: www.cobrahandsfree.comFacebook: www.facebook.com/

ariesmfgTwitter: twitter.com/cobrahandsfree

Cobra Wireless Accessories is a leading designer of noise cancelling Bluetooth wireless technology hands-free headsets, universal mounting solutions, carrying cases and charging solutions built tough with professional drivers in mind. With over 50 years of innovation, Cobra continues to grow and enter new product categories on a global level.


Coca-Cola Refreshments ............ 638Kevin LeMoyne2500 Windy Ridge Pkwy.Atlanta, GA 30339Phone: (770) 200-8910Fax: (770) 989-3520Email: [email protected]: www.thecoca-

colacompany.comFacebook: www.facebook.com/

coca-colaTwitter: twitter.com/coca-cola

The Coca-Cola Co. is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valu-able brand, the company’s portfolio includes 15 other billion dollar brands. For more information about Coca-Co-la, please visit our web site at www.thecoca-colacompany.com.

Comdata ...................................... 711Ken Patton5301 Maryland WayBrentwood, TN 37027Phone: (615) 376-8714Fax: (615) 376-6881Email: [email protected]: www.comdata.comFacebook: www.facebook.com/com-

datacorporation

Twitter: twitter.com/comdatacorp

Comdata Smart Solutions is a suite of flexible, point-of-sale systems ideal for consolidating fuel, retail and other profit centers into a single platform. With customizable product categories and a touch-screen interface, Comdata Smart Solutions deliver a proven technology and innovative design to help you man-age your business more efficiently.

www.natso.com 53

NEW EXHIBITOR

Core States Group ...................... 226John Scheffey, PE501 Office Center Drive, Suite 400Fort Washington, PA 19034Phone: (215) 809-2125Fax: (215) 809-2124Email: [email protected]: www.core-eng.com

Core States Group is a fully integrated architecture, engineering, program management, development ser-vices and construction services firm. Core States provides clients with an integrated program delivery model for both regional and national multi-site programs, ensuring superior programs and cost-effective project solutions that add value to it’s clients’ business.

D-A Lubricant Co. Inc. ................ 318Cisela Miller801 Edwards DriveLebanon, IN 46052-8896Phone: (800) 645-5823Fax: (317) 941-6550Email: [email protected]: www.dalube.com

D-A Lubricant has been manufacturing performance engineered lubricants since 1919! The product line (package and bulk) includes mineral and syn-thetic engine oil, CJ-4, DEF, gear and hydraulic oil, grease, antifreeze, fuel de-icer, oil analysis and more. Delivery is available for both North and South America. D-A also offers private label-ing. ISO 9001-2008.


DAS Distributors ......................... 408Mike Filiatreau724 Lawn RoadPalmyra, PA 17078Phone: (309) 743-1143 or corporate office (800) 251-9104 ext. 393Fax: (855) 542-6265Email: [email protected]: www.dasinc.com

DAS delivers travel-related products that enhance the convenience, safety, comfort and leisure of our consumers’ lives, while productively improving the profitability of the company’s busi-ness partners. DAS’s leading travel center industry services include their Own Brands, Global Product Portfolio, Flexible Supply Chain Solutions and Peace-of-Mind Business Services. For the Right products. Right place. Right now . . . it’s DAS.

NEW EXHIBITOR

Davidoff of Geneva Distribution 117Bill Holliway3001 Gateway Centre Pkwy.Pinellas Park, FL 33782Phone: (727) 828-5422Fax: (727) 828-4880Email: [email protected]: www.davidoff.com

Davidoff of Geneva Distribution is a leading manufacturer of premium cigar and cigarillos. Top-selling brands within its extensive portfolio include Davidoff, Avo, Zino, Camacho, Baccarat and Cusane. In addition, Davidoff is the exclusive U.S. distributor for Panter Cigarillos, Panter Dominican Cigars and Heavenly Flavored Cigars. Davidoff specializes in specific product for each unique retail trade channel.

DFX Sports & Fitness ................. 819Tom Smith1144 N. Grove St.Anaheim, CA 92806Phone: (714) 630-0909Fax: (714) 632-5470Email: [email protected]: www.mydfx.comFacebook: www.facebook.com/#!/dfxpowerTwitter: twitter.com/dfxsports

DFX Sports & Fitness designs and manufactures patented fitness, lifestyle, therapeutic and rehabilitation products that can be used anywhere. Our products are a “must have” for any sport or activity, the ultimate de-vice in developing grip strength, coor-dination, range of motion and dexter-ity. DFX is the established leader and innovator of fitness products.

NEW EXHIBITOR

DineEquity Inc. dba IHOP and Applebee’s ........................... 119John Morris450 North Brand Blvd.Glendale, CA 91203-4415Phone: (407) 497-4975Email: [email protected]: www.dineequity.com

DineEquity Inc., parent company of IHOP and Applebee’s, is now featur-ing its exciting new franchise initiative into non-traditional locations. Included in this initiative are venues such as travel plazas, military bases and airports. IHOP Express, IHOP Fast Casual and Applebee’s Express are all now available for franchising.



NEW EXHIBITOR

Direct Contact Advertising LLC ....146Ed Gollob515 Brown Industrial Pkwy.Canton, GA 30115Phone: (770) 330-1515Email: edgollobdirectcontactadvertising.comWebsite: www.directcontactadvertising.com

Direct Contact Advertising offers wind-shield service centers to travel centers as well as service station chains. The units are molded in polyethylene in corporate colors with provision for windshield squeegees, paper towels and 40-gallon trash liners. We sell ad-vertisers poster space for their ads on two or three sides of the units.

NEW PRODUCT SHOW SPECIAL

Diversified Insurance Solutions ....826Dirk Mlachnik and David Stark100 N. Corporate Drive, Suite 100Brookfield, WI 53045Phone: (262) 439-4700Fax: (262) 439-4899Email: [email protected] and

[email protected]: www.div-ins.com

Diversified Insurance Solutions special-izes in property and casualty, medical, life and disability insurance. We can also assist you with healthcare reform compliant programs. Diversified has specialized in the travel plaza industry for more than 20 years. Included in our offerings is a very competitive insur-ance program for fuel haulers.

NEW EXHIBITOR

Donaldson Co. Inc. ...................... 629Mary Kruser2001 W 94th St.Bloomington, MN 55440Phone: (852) 887-3275Fax: (952) 887-3716Email: [email protected]: www.donaldson-filters.com

Donaldson is a leading worldwide pro-vider of air and liquid filtration systems and replacement parts that improve people’s lives, enhance our customers equipment performance and protect our environment. We are a technology driven company committed to satisfy-ing our customers’ needs for diesel engine equipment and industrial filtra-tion solutions.


Double Coin Tire ......................... 238Jim Manning406 E. Huntington Drive, Suite 200Monrovia, CA 91016Phone: (813) 476-1918Fax: (626) 301-9579Email: [email protected]: www.doublecoin-us.com

Double Coin tires are manufactured by Double Coin Holdings Ltd. in China and sold through CMA LLC in North America. Double Coin are world-class truck tires made in the world’s most progressive manufacturing facilities with state-of-the-art equipment, and they represent a tremendous value to the end user. Join the 125+ other truck-stop operators handling Double Coin tires for their fleet customers’ needs.

NEW EXHIBITOR NEW PRODUCT

DoubleTrac by OmegaFlex ......... 749Dean Rivest213 Court St., Suite 1001Middletown, CT 06457Phone: (800) 355-1039Fax: (610) 524-6484Email: [email protected]: www.doubletrac.net

OmegaFlex® has developed a number of unique corrugated tubing products specifically for the distribution of liquid and gaseous fuels including DEF-Trac® and DoubleTrac®.

NEW EXHIBITOR

Dyson B2B Inc. ............................ 228Ted Searcy600 W. Chicago Ave., Suite 275Chicago, IL 60654Phone: (888) DYSON-ABFax: (312) 706-2258Email: [email protected]: www.dyson.com/handdryers

The Dyson Airblade™ hand dryer is the fastest, most hygienic hand dryer. Powered by the Dyson digital mo-tor, it dries hands in just 12 seconds. It costs up to 80 percent less than warm air hand dryers to run and up to 97 percent less than paper towels.

CHAIRMAN’S CIRCLE

Electronic Funds Source LLC (EFS) ........................ 752Karl Kelley1104 Country Hills Drive, Suite 600Ogden, UT 84403Phone: (800) 824-7378Email: [email protected]: www.efsllc.com

Electronic Funds Source LLC is a lead-ing provider of innovative and intelligent customized payment solutions de-signed to meet the dynamic and com-petitive transportation industry needs. Backed by industry experts, EFS brings unparalleled service, customer-driven in-novation and the latest technologies to deliver smarter payment solutions that make our industry better.

www.natso.com 55

NEW EXHIBITOR SHOW SAMPLE

f’real foods .................................. 717Stephanie Bleyenberg2818 N.E. Independence Ave.Lee’s Summit, MO 64064Phone: (800) 483-3218 ext. 569Fax: (816) 347-1218Email: [email protected]: www.freal.com

The first-to-market, self-serve f’real blending platform makes great tasting classic milkshakes, fresh fruit smooth-ies and gourmet frozen cappuccinos. With a touch of the screen, consumers can enjoy a freshly blended frozen bev-erage. The new f’real blender has a dy-namic 22-inch touch screen, integrated ServiceAlert™ diagnostics and is 100 percent self-cleaning and sanitizing.

SPONSOR CHAIRMAN’S CIRCLE Federated Insurance ................... 633Nathan Oland121 E. Park SquareOwatonna, MN 55060Phone: (507) 455-8935Fax: (507) 455-7840Email: [email protected]: www.federatedinsurance.com

Have you thought about how your business operations would be disrupt-ed from severe weather conditions, such as a hurricane, tornado, flood, earthquake, wild fire, ice storm or other natural disasters? Stop by Feder-ated’s booth to learn more about their disaster preparation and recovery re-sources that are available to all NATSO members. The time to think about this is now, not after it’s too late.

NEW EXHIBITOR

FireKing Security Group ............ 217David Goffinet101 Security Pkwy.New Albany, IN 47150Phone: (888) 462-4382 (option 2)Fax: (877) 296-0038Email: [email protected]: www.fireking.com/iv.html

Our Image Vault® Digital Video Re-corders can be networked with cash registers, safes and door alarms to combat external theft and shrinkage. Our safes and cash management solutions enable you to maximize productivity and cashflow while mini-mizing risk of robbery, burglary and internal theft. Services include installa-tion, training and 24/7/365 support.

CHAIRMAN’S CIRCLE

First Data ....................NATSO BoothDan Hudson5565 Glenridge Connector, N.E.Atlanta, GA 30342Phone: (703) 398-5831Fax: (402) 315 5452E-mail: [email protected]: www.firstdata.com

First Data offers direct merchant services for NATSO members. There’s only one way to establish the NATSO-First Data merchant account, contact our dedicated service repre-sentative, Dan Hudson. If you haven’t gone through NATSO, your merchant account isn’t covered. You’ll benefit greatly with the lowest rates in the industry and unparalleled service.

NEW PRODUCT

Fiscal Systems ............................ 328Andrew Hudson102 Commerce CircleMadison, AL 35758Phone: (256) 772-8920 ext. 122Fax: (256) 772-8590Email: [email protected]: www.fis-cal.com

Fiscal Systems provides POS (PA-DSS compliant) software and retail auto-mation systems for truckstops and c-stores, rental systems for c-stores and truckstops, unattended fuel systems, credit card reconciliation, web-based proprietary fleet card ser-vice, fuel control, quick q, GHS loyalty system, EZ auth, credit card library, outdoor payment terminal, back-office systems and IBM SurePOStm hard-ware when applicable.

Fleet One ..................................... 611Sales613 Bakertown RoadAntioch, TN 37013Phone: (866) 517-2537Fax: (888) 310-1988Email: [email protected]: www.fleetone.comFacebook: www.facebook.com/

fleetonefuelcards

Fleet One® provides fuel cards and fleet-related payment solutions to businesses and government agen-cies with vehicles. We offer fuel and maintenance purchasing controls, detailed reporting, online account management and many additional money-saving services. Fleet One is a division of WEX Inc.



NEW EXHIBITOR

FLEETpayUSA LLC ...................... 118Tim Oustrich871 Maplewood RoadLake Ariel, PA 18436Phone: (570) 510-7388Email: [email protected]: www.fleetpayusa.com

FLEETpayUSA, “The TRANSACTION MANAGEMENT Company,” offers real-time solutions to real-time prob-lems for transportation engaged enti-ties. We offer real-time management and reporting of financial transactions to a level of detail that is available no-where else today, along with real-time management and reporting of equip-ment status and location changes.

FPPF Chemical Co. ...................... 631Peter Guerra117 W. Tupper St.Buffalo, NY 14201Phone: (716) 856-9607Fax: (716) 856-0750Email: [email protected]: www.fppf.com

FPPF manufactures high-quality diesel fuel, gasoline and oil additives. Prod-ucts are available in retail packaging and bulk applications. Tank treatment programs are available. FPPF prides itself as the technology leader in the fuel additive business. For more than 25 years, FPPF has set the standard for quality, performance and value.

NEW EXHIBITOR SHOW SPECIAL

Garmin International Inc. ........... 111Cris Powell1200 E. 151st St.Olathe, KS 66062Phone: (913) 440-5038Fax: (913) 397-8282Email: [email protected]: www.garmin.com

Garmin International Inc. is a subsid-iary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite naviga-tion. Since 1989, this group of com-panies has designed, manufactured, marketed and sold navigation, com-munication and information devices and applications, most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation and OEM applications.

NEW EXHIBITOR NEW PRODUCT SHOW SPECIAL

Gem-Dandy Belts and Accessories .......................... 816Alton Stockton200 AcademyMadison, NC 27025Phone: (800) 334-5101Fax: (800) 742-3587Email: [email protected]: www.gem-dandy.com

Gem-Dandy has been in business since 1921 and still run by the found-ing Penn family. We sell men’s and women’s leather belts and accessories nationwide to a variety of retail outlets. Our staff can work with you on all your needs from design to distribution.

CHAIRMAN’S CIRCLE

Gilbarco Veeder-Root ................. 527Frank BusseP.O. Box 22087Greensboro, NC 27410Phone: (336) 547-5083Fax: (336) 547-5957Email: [email protected]: www.gilbarco.com

Gilbarco Veeder-Root, the worldwide technology leader for retail and com-mercial fueling operations, offers the broadest range of integrated solutions from the forecourt to the convenience store and head office. Gilbarco earns the trust of its customers by providing long-term partnership, uncompromis-ing support and proven reliability.

Gourmet Gardens ....................... 726Brian Vermillion1975 CR 1605Rusk, TX 75785Phone: (903) 683-5726Fax: (903) 683-2216Email: brian.vermillion@

gourmetgardens.netWebsite: www.gourmetgardens.net

Gourmet Gardens offers you premium, delicious, hand-packed gourmet prod-ucts in more than 15 categories to suit anyone’s palate. Gourmet Gardens has captured the essence of homestyle and healthful products, all in an attractive ready-to-eat package. From pickles, relishes, salsas, preserves and more, we can make you money with this con-venient, ready-to-eat line for customers on the go and can even private label the jars with your store name.

www.natso.com 57

Grand General Accessories Mfg. ..116Maggie Huang1965 E. Vista Bella WayRancho Dominguez, CA 90220Phone: (310) 631-2589Fax: (310) 631-3568Email: [email protected]: www.grandgeneral.comFacebook: www.facebook.com/

grandgeneralacc

Grand General is a leading manufac-turer and distributor of high-quality chrome accessories and lighting prod-ucts. We offer a complete line of LED and incandescent lighting products and chrome and stainless steel accesso-ries. Grand General has been serving the heavy-duty truck aftermarket for more than 27 years and we are dedi-cated to being your trusted chrome and lighting supplier.

NEW EXHIBITOR

Hands On International LLC ...... 818Fessel Khan8541 Charleston Ridge DriveMason, OH 45040Phone: (513) 285-7477 ext. 109Fax: (513) 280-8201Email: [email protected]: www.gohands-on.com

Hands On International is owner-operat-ed with distribution facilities and head-quarters in Cincinnati. Our brand, Hands On™, offers a complete line of hand protection products made with the fin-est premium grade leathers, man-made materials and the most durable fabrics. Our world-class workmanship, excep-tional quality and comfort, competitive pricing and our 100 percent customer satisfaction guarantee make certain our customers always have a true “Hands On™” experience to really “Feel the Difference®”.

Huddle House Inc. ....................... 733Mark Whittle5901-B Peachtree Dunwoody Road, Suite 450Atlanta, GA 30328Phone: (770) 325-1332Fax: (770) 325-1332Email: [email protected]: www.huddlehouse

franchising.comFacebook: www.facebook.com/

ilovehuddlehouse

Twitter: twitter.com/huddlehouse

Huddle House family restaurants have been serving communities “Any Meal, Any Time” for over 48 years. With over 400 restaurants in 21 states, Huddle House prides itself on offering great quality food, at a value price, in a fun and inviting environ-ment for our customers.

NEW EXHIBITOR

Hunters Reserve Inc. .................. 718Debbie Schold12861 Industrial Park Blvd.Plymouth, MN 55441Phone: (612) 750-9500Fax: (763) 383-1302Email: [email protected]: www.huntersreserve.com

Hunters Reserve produces wild game specialty products including grab-and-go snack items for major retailers, conve-nience stores and truckstops. We offer more than ten varieties of wild game Trail Sticks and Summer Sausages in several sizes. We also offer various gift box combinations and wild game cheese spreads.

I.C.E. Signs .................................. 121Michael Garceau68A Route 125Kingston, NH 03848Phone: (603) 347-3005Fax: (603) 642-9291Email: [email protected]: www.icesigns.com

I.C.E. is one of the nation’s leading suppliers of electronic message centers (scrolling signs). We mass produce 18 sizes to deliver the highest quality at the lowest possible price. As a certified BBB member, we pride ourselves on 100 percent customer satisfaction. Get noticed and increase sales with a high visibility message center.


Innoplast ...................................... 719Brooke Long10120 Gottschalk Pkwy.Chagrin Falls, OH 44023Phone: (800) 516-9287Fax: (440) 543-8661Email: [email protected]: www.innoplast.comFacebook: www.facebook.com/

innoplastTwitter: twitter.com/innoplast

Innoplast specializes in innovative products for vehicle and facility pro-tection. BollardGard post covers install quickly and securely with our gripper tabs to improve visibility, safety and appearance at your property while reducing maintenance costs. Addi-tional offerings include speed bumps, parking blocks, steel pipe, u-bollards and clearance bars.


NEW EXHIBITOR

International Foodsource LLC ... 127Stephen Kleinman52 Richboynton RoadDover, NJ 07801Phone: (973) 652-5927Fax: (973) 537-2917Email: stephen.kleinman@

intlfoodsource.comWebsite: www.valuednaturals.com

International Foodsource’s Valued Naturals is a premier snack and nut company with a unique program. Our farmers’ market style racks coupled with tailored programs increases the profitability of your produce section by improving your density of sales. Valued Naturals will make your job easier by growing the foot traffic in your stores as it becomes a destina-tion for your current customers and returns the snack customers that may have been looking elsewhere.

NEW EXHIBITOR

J. J. Keller & Associates Inc. ...... 710Michael Monson3003 W. Breezewood LaneNeenah, WI 54957Phone: (920) 727-7318Fax: (920) 727-7526Email: [email protected]: www.jjkeller.com/jjk

Change is coming . . . change is op-portunity. Then . . . log books. Now . . . EOBRs. Then . . . training hand-books. Now . . . online and in-cab training. Then . . . pages of forms for permits. Now . . . one call trip permits.

NEW EXHIBITOR

Jabra ............................................ 110Chuck Reich77 Northeastern Blvd.Nashua, NH 03062Phone: (919) 949-0970Email: [email protected]: www.jabra.comFacebook: www.facebook.com/jabra.usTwitter: twitter.com/jabra_US

Jabra is a global producer of inno-vative headset and speakerphone solutions. We employ 875 people and have sales offices all over the globe. We enable effortless hands-free communication for mobile users and office-based and contact center employees in all parts of the world.

NEW EXHIBITOR

Joe Coffee Presented by Paramount Coffee Co. ................ 216Rich Schaafsma130 N. Larch St.Lansing, MI 48912Phone: (517) 372-5500 ext. 2447Fax: (517) 853-2295Email: [email protected]: www.joeknowscoffee.com

Joe Coffee is just great coffee for a modest “average Joe” price. We have four perfect blends created for all the true-brew coffee-lovers out there—Tall, Dark and Handsome (dark roast); Wake Up Joe (medium roast); Joe’s Gal Hazel (flavored); and Unleaded (decaf). Available in 48/2.25-oz. cases for foodservice and 6/12-oz. cases for retail.

NEW EXHIBITOR

JR Products ................................. 739Susan Carpenter9680 County RoadClarence Center, NY 14032Phone: (800) 269-7622 ext. 414Fax: (716) 633-7576Email: [email protected]: www.jrprvinc.com

JR Products has been servicing the automotive and RV industries for over 40 years with its high-quality products and award-winning customer service. We would love the opportunity to dis-cuss with you how our products can increase your retail sales and profit while decreasing valuable shelf space.

NEW EXHIBITOR

Kem Tech Industries Inc. ............ 630Matthew LeisN8076 Maple St.Ixonia, WI 53036Phone: (262) 567-8020Fax: (262) 567-6114Email: [email protected]: www.kem-tech.com

Kem Tech Industries offers an exten-sive line of inside and outside clean-ing solutions for travel centers and c-stores. From non-corrosive cleaners for showers and restrooms to portion-control tablets, water-soluble sachets and liquid packets, Kem Tech Indus-tries delivers innovative chemical technologies formulated and designed to out perform traditional products.


www.natso.com 59

NEW EXHIBITOR

Keystone Structures Inc. ............ 827Michael Dougherty705 Terminal WayKennett Square, PA 19348Phone: (610) 444-9525Fax: (610) 444-9540Email: michael.dougherty@

keystonestructures.comWebsite: www.keystonestructures.com

Keystone Structures Inc. is a leading manufacturer of portable modular pre-assembled aluminum and steel buildings, structures, shelters and enclosures since 1975.

NEW EXHIBITOR

Kinedyne Corp. ........................... 209Charlie Rist151 Industrial Pkwy.Branchburg, NJ 08876Phone: (908) 231-1800Email: [email protected]: www.kinedyne.com

Kinedyne is a multinational organiza-tion with hundreds of employees at facilities in four countries. Our com-mitment to providing our customers with the finest quality cargo control products available has expanded from North America to around the globe. Information on our flatbed and interior van products, as well as all of our other cargo securement items, will be available during The NATSO Show.

NEW PRODUCT

Koolatron ..................................... 732Dave McHenry27 Catharine Ave.Brantford, ON N3T 1X5Phone: (519) 756-3950 ext. 2229Fax: (519) 756-3725Email: [email protected]: www.koolatron.com

KOOLATRON is the oldest and most experienced manufacturer of solid state, next generation, thermoelectric refrigeration. We offer a complete range of 12-volt travel coolers, which include compact designs starting at 8 quarts/7 L’s and larger capacity mod-els up to 1.7 cu ft.


KSG Distributing Inc. .................. 248Don Paddock1121 W. Flint Meadow DriveKaysville, UT 84037Phone: (801) 390-3820Fax: (801) 991-1822Email: [email protected]: www.ksgdist.com

KSG Distributing provides the very best in entertainment media products including audiobooks, CDs, movies on DVD and Blu-Ray, books and superior promotional programs to locations nationwide. KSG also features an ever-growing selection of gifts, apparel and other general merchandise designed to generate high sales and margins for our customers.

NEW EXHIBITOR

LSI Industries Inc. ....................... 112Vicki Rea10000 Alliance RoadCincinnati, OH 45242Phone: (513) 793-3200 ext. 3057Fax: (513) 984-1335Email: [email protected]: www.lsi-industries.com

LSI Industries is a fully integrated light-ing solutions provider with the depth of capabilities to help petroleum marketers effectively and efficiently light merchan-dise and secure retail operations. LED lighting solutions are designed with su-perior quality and intelligently conceived with innovative patent-pending solid-state electronics and fixture design, Crossover® fixtures are leading the way in lighting through optimum perfor-mance, tremendous energy savings and environmental sustainability.


Lynco Products ........................... 147Tony Alexander1410 11 St. W.Milan, IL 61264Phone: (309) 721-6888Fax: (309) 787-3200Email: [email protected]: www.lyncoproducts.net

Lynco Products is a privately owned full-service distributor, manufacturer and importer of impulse, convenience, auto-motive and general goods products.


McAlister’s Corp ......................... 627Tony Valles731 S. Pear Orchard Road, Suite 51Ridgeland, MS 39157Phone: (601) 519-8985Fax: (601) 957-0964Email: [email protected]: www.mcalistersdeli.com

With more than 300 restaurants in 22 states, McAlister’s features hand-craft-ed, made-to-order food and our Fa-mous Sweet Tea™. We cater to those seeking a healthy, fresh alternative to traditional fast-casual food by using pre-mium ingredients and a differentiated food experience that is truly unique.


McLane Co. Inc.Steve Brady4747 McLane ParkwayTemple, TX 76504Phone: (254) 771-7064Fax: (254) 771-7097E-mail: [email protected]: www.mclaneco.com

McLane is a supply chain services leader, providing grocery and food-service supply chain solutions for convenience stores, mass merchants, drugstores and military locations, as well as quick-service and fast-casual chain restaurants. McLane optimizes the purchase, flow and sale of prod-ucts from thousands of suppliers to more than 54,000 retail locations.


Michelin North America ............. 616Trey BaughnOne Parkway SouthGreenville, SC 29615Phone: (864) 458-6229Fax: (864) 458-5425Email: [email protected]: www.michelintruck.com

Michelin North America is pleased to supply the travel plaza community with Michelin and BFGoodrich brand commercial truck tires and Michelin retreads. The quality of these products is well recognized as they provide exceptional performance and reliability to the transportation industry.

NEW EXHIBITOR

MicroPower Technologies Inc. .. 219Kirsten Garvin4350 Executive Drive, Suite 325San Diego, CA 92122Phone: (858) 914-5198Fax: (858) 947-3907Email: [email protected]: www.micropower.comFacebook: www.facebook.com/pages/

micropower-technologies/Twitter: twitter/micropowerapp

MicroPower Technologies Inc., are creators of the world’s only solar-powered, totally wireless surveillance camera, which enables easy instal-lation without trenching, cabling or permitting. The company’s patented robust wireless solutions address the distribution, logistics and transporta-tion market requirements for reliable performance in challenging environ-ments. MicroPower solutions extend perimeter surveillance and enable a host of new usage models.


Mobil Delvac ............................... 162Jeff Irwin3225 Gallows Road, Room 6C 0437Fairfax, VA 22037Phone: (703) 298-6165Fax: (703) 832-8339Email: [email protected]: www.mobildelvac.com

The Mobil Delvac family of heavy-duty diesel lubricants has been helping owner-operators and fleets nationwide extend the life of their equipment. The Mobil Delvac brand features conven-tional and synthetic diesel engine oils, and a complete bumper-to-bumper offering a fully synthetic drive-train fluids, extended-life coolants and high-performance greases.


Ms. Carita SafeTruck .................. 813Brian Dombrowski2159 Research DriveLivermore, CA 94550Phone: (925) 243-1720Fax: (925) 243-1721Email: [email protected]: www.safetruckproducts.com

Ms. Carita SafeTruck is the leader in quality oversize-load products, includ-ing signs, banners and flags. We have the widest variety of OSL products with the best quality of any nationally distributed line in the market today, as well as over 600 other safety products aimed at the professional trucker.


www.natso.com 61

Musco Lighting ........................... 618Karl Severance2220 Cluster Oak Drive, Suite HClermont, FL 34711Phone: (352) 243-9999Fax: (641) 672-1996Email: [email protected]: www.musco.com

Musco Lighting specializes in design and manufacture of large-area lighting systems, offering major enhance-ments in energy efficiency, environ-mental light control and cost effective-ness supported by our leading product assurance and warranty program.

SHOW SPECIAL SHOW SAMPLE

NATSN (North American Truck Stop Network) .................. 519Marsha BirdP.O. Box 337 - 2 W. Main St.Sullivan, MO 63080Phone: (573) 468-6288 or

(800) 771-6016Fax: (573) 468-5885Email: [email protected]: www.natsn.comFacebook: www.facebook.com/

natsn(north-american-truck-stop-network)

Independent truckstop operators formed NATSN in 1988. NATSN VIP was brought to the network in 1995 to reward drivers for their loyalty, and drivers are awarded with over $63,000 monthly in cash. NATSN also offers buying programs, a phone app and a fuel card for their members.

Old World Industries LLC ........... 339Patrick O’Bryan4065 Commercial Ave.Northbrook, IL 60062Phone: (800) 323-5440Email: po’[email protected]: www.oldworldind.comFacebook: www.facebook.com/

peakantifreeze&motoroilTwitter: twitter.com/peakauto

Old World Industries, one of North America’s largest suppliers of au-tomotive and heavy-duty functional fluids, has the existing supply chain to make BlueDEF Diesel Exhaust Fluid and PEAK/Fleet Charge/Final Charge antifreeze/coolants available to you. Old World is also the largest and only national windshield wash supplier in the U.S.


Orion Food SystemsEd Brown2930 W. Maple St.Sioux Falls, SD 57107Phone: (407) 375-4917Fax: (605) 336-9019E-mail: [email protected]: www.orionfoods.com

Orion Food Systems offers custom-ized, flexible foodservice solutions for quick-service, fast-casual and full-ser-vice restaurants. With both branded and private-label opportunities, prod-uct offerings include Mexican, Asian, Pizza and Grill. Orion provides product components to fully branded concepts with menus, procedures, food costs, training, operational, marketing and product innovation.

Paragon Solutions Inc. ............... 747Michael Lawshe201 Main St., Suite 1150Fort Worth, TX 76102Phone: (817) 972-7171Fax: (817) 927-8131Email: [email protected]: www.paragon4design.comFacebook: www.facebook.com/pages/paragon-solutions-inc/105944941298Twitter: twitter.com/retailrescue

Paragon Solutions Inc. provides retail design, consulting and branding services to convenience stores, res-taurants, truckstops and travel plazas across the country. Our services include ground ups, remodels, site design, interior design, store layouts, equipment specification, creative branding and graphics solutions, food service design and merchandising.

Power Service Products Inc. ...... 326Ken Stratton513 Peaster HighwayWeatherford, TX 76086Phone: (817) 599-9486Fax: (817) 599-4893Email: [email protected]: www.powerservice.com

Power Service Products is America’s largest manufacturer of technological-ly advanced diesel fuel additives. Our products provide trouble-free winter operation as well as year-round diesel engine performance improvement. “Proudly made in the USA! When you buy Power Service, you are saying yes to American workers who take pride in their work.”


NEW EXHIBITOR NEW PRODUCT SHOW SAMPLE

PowerBright Technologies ........ 811Fred Cohen2825 N. University Drive, Suite 210Coral Springs, FL 33065Phone: (954) 790-6637 or (866) 295-6775 ext. 230Fax: (954) 678-2462Email: [email protected]: www.powerbright.comFacebook: www.facebook.com/

powerbrightTwitter: twitter.com/power_bright

PowerBright designs and manufac-tures under its own brand, licenses for ENERGIZER and does private label for other accounts worldwide. We are ISO 9001, ROHS certified, CE and ETL approved. PowerBright’s extensive line includes modified and pure sine wave inverters up to 6,000 watts. PowerBright’s warehouses are located in North Carolina and Canada.

Professional Transportation Partners ....................................... 709Burt Newman8 Cadillac Drive, #130Brentwood, TN 37027Phone: (615) 377-7960Fax: (615) 377-7965Email: [email protected]: www.ptpstop.com

Professional Transportation Partners (PTP) is an independent truckstop marketing organization that has been in business since 1996. PTP offers fleet/trucking company marketing, incentive programs, vendor buying programs and an experienced sales staff as part of its overall strategy to bring more business to its members and increase their bottom line.

CHAIRMAN’S CIRCLE

QuikQ LLC ................................... 428Marty Faber1000 Corporate Centre, Suite 380Franklin, TN 37067Phone: (615) 435-3287Fax: (866) 641-6850Email: [email protected]: www.quikq.com

QuikQ’s DFConnect represents a new fuel transaction process that will save money for carriers and truckstops alike. DFConnect allows a carrier to directly interface its enterprise software solution to its truckstop fuel vendor’s point-of-sale system. This eliminates expensive fleet fuel cards and third-party billing and introduces cost-saving efficiencies, streamlining the relationship between the carrier and truckstop.


Randall-Reilly Publishing ........... 517Robert Lake3200 Rice Mine Road N.E.Tuscaloosa, AL 35406Phone: (205) 248-1235Fax: (205) 345-0958Email: [email protected]: www.rrpub.com

Randall-Reilly is the nation’s leading information provider for the truck-ing industry. It owns web proper-ties, magazines, trade shows, data products and smart phone applica-tions used by marketers to reach the owner-operator, fleet and driver markets. It is also the proud publisher of Overdrive, #1 news and lifestyle publication for over-the road truckers, and the owner of the nation’s leading truckstop service organization, Truck Stops Express (TSE).

CHAIRMAN’S CIRCLE

Renewable Energy Group Inc. ... 751Megan Schlapkohl416 S. Bell Ave.Ames, IA 50010Phone: (515) 239-8066Fax: (515) 239-8029Email: [email protected]: www.regi.comFacebook: www.facebook.com/

renewableenergygroupTwitter: twitter.com/regbiodiesel

Renewable Energy Group is a leading North American biodiesel producer with a nationwide distribution and logistics system. Utilizing an integrated value chain model, Renewable Energy Group is focused on converting natural fats, oils and greases into advanced biofuels. With more than 225 million gallons of owned/operated annual production ca-pacity at biorefineries across the coun-try, REG is a proven biodiesel partner in the distillate marketplace.

NEW EXHIBITOR

Rig Matters Inc. ........................... 232Claudia Espinoza3700 Capitol Ave.City of Industry, CA 90601Phone: (562) 699-5313Fax: (562) 699-3193Email: cespinozarigmattersinc

@gmail.comWebsite: www.rigmattersinc.com

RIG Matters offers interior and exterior chrome and stainless steel products, LED lighting, steering wheel covers, seat covers, polishing products and much more.


www.natso.com 63

Roady’s Truck Stops ................... 233Bob Lee222 N. Plymouth Ave.New Plymouth, ID 83655Phone: (866) 481-0947Fax: (208) 717-0956Email: [email protected]: www.roadys.com

Roady’s Truck Stops is the largest network of independent truckstops catering to the professional driver and motorist in the U.S. with approximately 300 locations in 43 states. Swing by Booth #233 to say “Howdy” and get 500 FREE rewards points on your Roady’s reward card.

SPONSOR

S&D Coffee Inc. ........................... 331Dan Takach300 Concord Parkway S.Concord, NC 28027Phone: (800) 933-2210Fax: (800) 950-4378Email: [email protected]: www.sndcoffee.com

S&D Coffee is much more than just coffee, it’s uncompromised quality, innovation, commitment and service. S&D is a manufacturer of coffees and teas. S&D has become a leader by partnering with customers to offer high-quality coffees, innovative prod-ucts and marketing expertise.

Separation by Design ................. 727Sharon Chapp921 Keck Ave.Evansville, IN 47711Phone: (800) 320-2122Fax: (812) 424-0645Email: [email protected]: www.separationbydesign.com

Manufacturer of the KleerBlue™ series of DEF storage and dispensing solutions for truckstops with above-ground storage systems including 400-, 1,000- and 2,000-gallon mini-bulk tank systems, up to 16,500-gal-lon bulk HDLPE polyethylene storage tank systems and retail DEF dispens-ers. For more information, please visit www.kleerbluesolutions.com or call (800) 320-2122.


Shell LubricantsDan Beaudin400 4th Ave., S.W.Calgary, AB T2P 2H5Phone: (403) 691-4943Email: [email protected]: www.rotella.comFacebook: www.facebook.com/

shellrotellaTwitter: twitter.com/shellrotella

Shell Rotella® products are designed to meet the challenges associated with the harsh environment faced by truckers everywhere. You can of-fer your customers protection with the full line of Shell Lubricants and Coolants. Learn more about the Shell Portfolio and marketing programs available for truckstop operators at www.rotella.com.

NEW EXHIBITOR

Smokey Mountain Snuff ............ 240Richard Hunsberger668 Ziegler LaneWaco, TX 76708Phone: (214) 914-5531Fax: (254) 836-1517Email: [email protected]: www.smokeysnuff.com

Smokey Mountain Snuff is America’s original and best-selling tobacco-free moist snuff product, featuring seven flavors and two pouch flavors. All products are 100 percent sales guar-anteed with a user friendly one-year best-used-by-date coding system.

Store Chek Systems ................... 426Terry Wiesner901 S.E. Oak St., Suite 202Portland, OR 97214Phone: (503) 230-2558Fax: (503) 230-2881Email: [email protected]: www.storechek.com

Store Chek Systems provides com-plete point-of-sale and back-office information solutions for fuel desk, convenience and truckers’ stores and restaurants. It includes hardware and software, training, installation and 24-hour, 365-day support and truckstop-specific programs with installations from coast-to-coast. It also interfaces with other leading POS systems, store vendors and accounting systems.



NEW EXHIBITOR

SUBWAY® .................................... 227Jeanne Marchitto325 Bic DriveMilford, CT 06461Phone: (800) 888-4848Fax: (203) 783-7344Email: [email protected]: www.subway.com

SUBWAY® restaurants offer a 24-hour potential with hot menu items, simple operations and flexible floor plans along with an affordable and value-focused menu. With over 37,700 independently owned-and-operated restaurants, the SUBWAY® chain is the world’s largest submarine sand-wich franchise and a partner to over 3,600 convenience retailers.

Sunshine Electronic Display Corp. ............................... 254John Waller316 S. 6th St.St. Joseph, MO 64501Phone: (816) 387-4248Fax: (816) 387-4210Email: [email protected]: www.sunshine.us.com

Since 1972, Sunshine has been providing safe and reliable electronic signage to the fuel industry. Our LED Price Paks use only the best and brightest LEDs with 100,000-hour lamp lives. They are bold and reliable. Sunshine signs are manufactured in the U.S. at our corporate offices and factory in St. Joseph, Mo.

NEW EXHIBITOR

Tell Industries .............................. 817Tell Wood118 East 13th St., N., Suite 60Andover, KS 67002Phone: (316) 516-8355Email: [email protected]: www.plugandgoelectronics.com

Tell Industries is the leading supplier of high-margin electronics items sold in retail locations across the U.S. and Canada.


Terra Environmental Technologies (TET), a CF Industries Co. ........... 647John Beumler4 Parkway N., Suite 400Deerfield, IL 60015Phone: (712) 301-4880Fax: (605) 232-8749Email: [email protected]: www.terracairdef.com

Terra Environmental Technologies (TET), a CF Industries Co., is the larg-est manufacturer of diesel exhaust fluid (DEF) in North America. TET makes TerraCair®, the choice of lead-ing truck manufacturers for their fac-tory fills and dealerships. TET makes it and oversees the entire distribution chain to ensure product quality in your tank. Leading truck manufacturers depend on TerraCair. You can too.

TNT Sales Golden Inc.. ............... 820Scott Robbins4860 Ward RoadWheat Ridge, CO 80033Phone: (800) 777-6490Fax: (800) 852-1757Email: [email protected]: www.tntsalesco.com

TNT Sales Golden Inc. of Wheat Ridge, Colo., has been in the business of supplying merchandise to travel centers, grocery stores, convenience stores and other retail venues nation-wide since 1989. As national whole-sale distributors, TNT is committed to providing you and your customers with a full line of quality brand name merchandise and private- or control-label products in a timely manner.


Top Dawg Electronics ................ 252Jared Jolly13630 Immanuel Road, Suite EPflugerville, TX 78660Phone: (512) 251-8472Fax: (512) 233-0592Email: [email protected]: www.topdawgelectronics.com

Top Dawg Electronics is a premium manufacturer and distributor of high-end Bluetooth products, DVR Dash Cams and other consumer electronics. We have over 12 years of experience selling consumer electronics to the trucking in-dustry and we have designed products with the trucking industry in mind.

www.natso.com 65


Tough Tested-Mizco International ................................ 319Tom Buske80 Essex Ave. EastAvenel, NJ 07001Phone: (781) 968-5786Fax: (781) 968-5787Email: [email protected]: www.mizco.com

Tough Tested headsets, cases and chargers incorporate features to benefit the user that relies on qual-ity and durability. Retailers can rely on Tough Tested accessories to offer their customers a functionally unique product line that looks and performs like no other. The Tough Tested line comes with great margins, a five-year customer warranty and is backed by a leader in the wireless industry.

Trillium CNG ................................ 716Jennifer de Tapia2150 South 1300 East, Suite 450Salt Lake City, UT 84106Phone: (800) 920-1166Fax: (801) 521-7692Email: [email protected]: www.trilliumcng.com

Be a part of the new natural gas transportation highway. Trillium can add compressed natural gas (CNG) to your truckstop or travel plaza. We offer full turnkey services from design and instal-lation to ongoing service and operation. Our CNG stations will bring additional revenue to your location through fleet marketing and competitive pricing.

Truck Paper ................................. 708Mike Peterson131 West Grand DriveLincoln, NE 68521Phone: (402) 458-4476Fax: (402) 479-2123Email: [email protected]: www.truckpaper.comFacebook: www.facebook.com/

truckpaperpubTwitter: twitter.com/truckpaperpub

Truck Paper is known around the coun-try as the No. 1 resource for buying and selling trucks and trailers. Count on Truck Paper to bring you thousands of for-sale listings each week, or log on to www.truckpaper.com to find the lat-est listings from thousands of dealers around the country.

CHAIRMAN’S CIRCLE NEW PRODUCT SHOW SPECIAL

The Trucker’s Friend-National Truck Stop Directory .................. 332Robert de VosP.O. Box 476Clearwater, FL 33757Phone: (727) 446-2866Fax: (727) 443-4921Email: [email protected]: www.truckstops.comFacebook: www.facebook.com/pages/the-truckers-friend/113005805441816Twitter: twitter.com/truckersfriend

The Trucker’s Friend—National Truck Stop Directory is the best-selling guide to help drivers find services they need to stay profitable. Sold in 900 truck-stops and available on the web, we help advertisers reach 100,000 drivers annually. We are NATSO’s official truckstop data provider and power Rand McNally’s GPS devices.

TVC Pro-Driver Inc. ..................... 418Kent Melton3200 W. Wilshire Blvd.Oklahoma City, OK 73116Phone: (800) 288-2889 ext. 522Fax: (405) 843-2753Email: [email protected]: www.tvcmatrix.com

Offering the most comprehensive legal plan available today, TVC Pro-Driver helps keep truckers on the road and is the only one to reward them with retire-ment income. Many services benefit the entire family, such as motor club memberships, small business services and retirement building opportunities. Visit www.tvcmatrix.com for details on the TVC family of products.

NEW EXHIBITOR

Union Leasing Inc. ...................... 731Patrick Cronin425 North Martingale Road, Suite 1250Schaumburg, IL 60173Phone: (847) 240-1500Fax: (847) 240-1576Email: [email protected]: www.unionleasing.comFacebook: www.facebook.com/

unionleasingTwitter: twitter.com/unionleasing

As a fourth-generation, family-held company, Union Leasing has provided commercial vehicle fleet leasing and management services since 1955. Union offers a comprehensive suite of fleet management solutions, including vehicle acquisition, leasing programs, fleet management and consultation, fleet funding, maintenance and fuel services, risk management programs and vehicle remarketing.


THE NATSO SHOW ADVISORY COUNCIL MEMBERS

Thank you to the following members for crafting this year’s show experience as members of The NATSO Show 2013 Advisory Council.

Darrin Flitton, Chairman Sinclair Oil Co. Salt Lake City, Utah

Mark Augustine Triplett Inc. Salina, Kan.

Corey W. Berkstresser Vesuvius Inc. Lexington, Va.

Roger Cole Highway Service Ventures Inc. Ashland, Va.

Jim Goetz Goetz Companies Portage, Wis.

Delia Moon Meier Iowa 80 Group Walcott, Iowa

Bill Mulligan Pilot Flying J Knoxville, Tenn.

Don Quinn Sapp Bros. Omaha, Neb.

Mark Romig Love’s Travel Stops Inc. Oklahoma City, Okla.

Michael Steuwe TravelCenters of America Westlake, Ohio

NEW EXHIBITOR

Valor Communication Inc. ......... 511Stef Cao18071 Arenth Ave.City of Industry, CA 91748Phone: (626) 581-8085 ext. 721Fax: (626) 581-3775Email: [email protected]: www.2valor.comFacebook: www.facebook.com/

mybat.store

Valor Communication Inc. is one of the largest manufacturers of mobile phone accessories worldwide. Valor Communication’s comprehensive product line includes hard and soft covers, Li-ion batteries, pouches, car and travel chargers, holsters, headsets and more. Valor Communication Inc. pairs sophisticated order-processing technology with streamlined service for unparalleled, multi-tiered excellence.

CHAIRMAN’S CIRCLE NEW PRODUCT

Valvoline ...................................... 531John Noal3499 Blazer Pkwy.Lexington, KY 40509Phone: (859) 357-7373Fax: (859) 357-2359Email: [email protected]: www.valvolinehd.com

What makes Valvoline the only one that customers need? Our dedication to innovative products and services, spearheaded by a tremendous invest-ment in research and development. Valvoline products (greases, engine oils, chemicals, etc.) and programs help you extend drain intervals, reducing maintenance and improving productivity while providing superior protection and lowering your cost of operation.

NEW EXHIBITOR

VXi Corp. ..................................... 208Bill Boyce271 Locust St.Dover, NH 03820Phone: (603) 609-1096Fax: (603) 742-5065Email: [email protected]: www.vxicorp.comFacebook: www.facebook.com/vxicorpTwitter: twitter.com/vxicorp

VXi Corporation’s BlueParrott® Blue-tooth® headsets are the No. 1 headset of choice for trucking professionals. Designed specifically for noisy envi-ronments, VXi’s BlueParrott brand of wireless headsets for Bluetooth phones include advanced noise-canceling technologies and incorporate superior-quality audio receivers, which guarantee crystal-clear conversations. Check out the Xpress™, B250-XT+ and B250-XT at www.blueparrott.com

NEW EXHIBITOR

ZAGG/Ifrogz ................................ 210Blake Duffin919 North 1000 WestLogan, UT 84321Phone: (435) 881-9243Fax: (435) 753-2332Email: [email protected]: www.ifrogz.com

ZAGG is a leader in creative mobile device accessories that protect, personalize and enhance the mobile experience. With a brand portfolio that includes ZAGG® and iFrogz®, the company manufactures and markets a complete line of products to improve the functionality of portable gadgets, including keyboards, cases, audio and protective films.


www.natso.com 67

1. Publication Title: Stop Watch

2. Publication Number: 2472-3

3. Filing Date: September 27, 2012

4. Issue Frequency: Bi-monthly

5. Number of Issues Published Annually: 6

6. Annual Subscription Price: N/A — Free

7. Complete Mailing Address of Known Office of Publication: 1737 King Street, Suite 200, Alexandria, VA 22314

8. Complete Mailing Address of Headquarters or General Business Office of Publisher: NATSO Foundation, 1737 King Street, Suite 200, Alexandria, VA 22314

9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor:Publisher: NATSO Foundation, 1737 King Street, Suite 200, Alexandria, VA 22314Editor: Amy Toner, 1737 King Street, Suite 200, Alexandria, VA 22314Managing Editor: Amy Toner, 1737 King Street, Suite 200, Alexandria, VA 22314

10. Owner: NATSO Foundation

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None

12. Tax Status: Has Not Changed During Preceding 12 Months

13. Publication Name: Stop Watch

14. Issue Date for Circulation Data Below: September/October 2012

15. Extent and Nature of Circulationa. Total No. of Copies (net press run) 2,404 2,308b. Paid and/or Requested Circulation(1) Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541 0 0(2) Paid In-County Subscriptions Stated on Form 3541 0 0(3) Paid Distribution Outside the Mails Including Sales

Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution 0 0

(4) Paid Distribution by Other Classes Mailed Through the USPS 0 0c. Total Paid Distribution 2,197 2,108d. Free or Nominal Rate Distribution by Mail 0 0(1) Outside-County Copies Included on PS Form 3541 0 0(2) In-County Copies Included on PS Form 3541 0 0(3) Copies Mailed at Other Classes Through the USPS 0 0(4) Distribution Outside the Mail (Carriers or Other Means) 0 0e. Total Free or Nominal Rate Distributionf. Total Distribution 2,197 2,108g. Copies Not Distributed 207 200h. Total 2,404 2,308i. Percent Paid 100 100

Average No. Copies Each Issue During Preceding 12 Months, first column Actual No. Copies of Single Issue Published Nearest to Filing Date, second column

I certify that all information stated above is true and complete. Amy Toner, Senior Director of Marketing and Design, NATSO Foundation

STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION

APPLY FOR A BILL MOON SCHOLARSHIP

Truckstop and travel plaza employees and their families can apply now for the 2013 BILL MOON SCHOLARSHIP.

Applications accepted until MAY 1, 2013.

ALL TRUCKSTOP AND TRAVEL PLAZA OWNERS, their employees and families are eligible.

EIGHT $2,500 SCHOLARSHIPS will be awarded this year.

Application can be found online at http://www.natso.com/natsofoundation/billmoonscholarship.

For additional information, contact Taryn Brice-Rowland at [email protected] or (703) 739-8564.


SHOW PROMOTIONS, NEW PRODUCTS, SHOW SPECIALS AND SHOW SAMPLES

303 Marketing Inc. ...................... 126New Product Announcement: 8-pack DVD for $8.00 retail

Show Special: $8.00 8-pack for $3.95 per pack (regular $5.00)

Show Sample: Stop by our booth for free DVD samples. Supplies are limited.

Bracketron ................................... 109

New Product Announcement: Nav-Mat 4 is a rubberized, weighted base for mounting your smartphone or GPS. It contours to your dashboard for secure and easy interaction with your device while driving.

Diversified Insurance Solutions ....826New Product Announcement: Available now is a new property and casualty insurance product for those of you that transport fuel or operate a bulk plant.

Show Special: Proprietary Healthcare Reform analysis tool.

DoubleTrac .................................. 749New Product Announcement: OmegaFlex® is a leader in flexible piping and has developed a unique corrugated tubing product specifically for the distri-bution of diesel exhaust fluid.

f’real foods .................................. 717Show Sample: The first-to-market, self-serve f’real blending platform makes great-tasting classic milk-shakes, fresh-fruit smoothies and gourmet frozen cappuccinos. All ingre-dients are included in f’real’s pre-pack-aged frozen blending/serving cups.

Fiscal Systems ............................ 328New Product Announcement: Fiscal Systems announces POS FleetLock System, an unattended fuel market-ing solution that includes web portal, outdoor payment terminal and site controller. Please call (256) 772-8920 for more information.

Garmin International Inc. ........... 111Show Special: Receive a discount card at the Garmin booth to be used online for a single purchase transac-tion of up to two products and two accessories, excluding Aviation units.

Gem-Dandy Belts and Accessories .......................... 816New Product Announcement: A full assortment of leather belts with an easy-to-use belt display rack.

Show Special: Free freight on any order over $500.

Innoplast Inc. ............................... 719

New Product Announcement: Innoplast’s BollardGard Anywhere rubber-based unit can stand alone or be permanently anchored with lag bolts. The brightly colored bollard cover helps increase visibility.

Koolatron ..................................... 732New Product Announcement: Koolatron signs an agreement with Michelin for a full range of branded car care accessories. The new line of Michelin branded care-care prod-ucts will include snowbrushes, wash brushes, and interior/exterior cleaning kits and accessories.

Lynco Products ........................... 147New Product Announcement: Introducing PowerMag and Power-Load antennas from MobileTronix. Both tested superior against industry-leading competitors, providing greater efficiency and a broader bandwidth for crystal clear channels and uncompro-mising performance.

New Product Announcement: The best-selling POWER UP! line offers quality cellular accessories at an afford-able price. A variety of display options are available, including a free-standing floor spinner and counter displays.

Ms. Carita SafeTruck .................. 813New Product Announcement: D.O.T. hazardous placard decal display. Twelve popular hazardous placard decals in a versatile display. Fits on counters, peg boards and slat walls. Reorder decals in convenient 12-packs.

Show Special: 5 percent discount for all POP display purchases . . . up to 30 days after the NATSO Show! Visit booth 813 for your discount code.

NATSN ......................................... 519Show Special: Join our network during NATSO week to receive first month’s dues free.

Show Sample: Independent truck-stop operators can stop by our booth and swipe a NATSN VIP card for a chance to win cash.

www.natso.com 69

PowerBright Technologies ........ 811New Product Announcement: PowerBright Technologies announces license agreement with Energizer for new line of branded power inverters. With more than 30 years experience in consumer electronics, the company is leader in power inverters.

Show Special: Stop by our booth to register for a chance to win a FREE 4,000 watt Energizer power inverter!

Top Dawg Electronics ................ 252New Product Announcement: Top Dawg Electronics is pleased to an-nounce a great new product, the Mini Hifi Bluetooth speaker. This is a small Bluetooth speaker that really packs a punch. Come by and you will be amazed at the incredible sound from this little package

Show Special: 15 percent off dealer price at show.

New Product Announcement: Top Dawg Electronics is pleased to an-nounce our newest product, the Pre-mium Dual DVR Dash Camera. This is a DVR Dash Camera that comes with two cameras that will record in high-resolution video.

Tough Tested-Mizco International ................................ 319New Product Announcement: The Tough Tested mobile accessory line-up will now be an extension of the best selling Smartphone Case Series, and the first items in a newly developed Tough Tested Tangle-Free Cable and USB Power Series. All are designed to meet the needs of professional drivers.

The Trucker’s Friend— National Truck Stop Directory ... 332New Product Announcement: 2013 editions of Trucker’s Friend, RVer’s Friend and Fuel Finder.

Show Special: Trucker’s Friend, RVer’s Friend and Fuel Finder: 50 percent margin on a trial order of 12 of any of our directories. We pay the freight and guarantee the sale!

Valvoline ...................................... 531

New Product Announcement: New for 2013, the Cummins-endorsed Valvoline Premium Blue product line has added a 10W-30 synthetic blend, providing enhanced fuel economy and greater shear stability.


PRODUCTS & SERVICE PROVIDERS

ADD Systems (Advanced Digital Data)Jack Kelly6 Laurel DriveFlanders, NJ 07836Phone: (800) 922-0972Fax: (973) 252-3803E-mail: [email protected]: www.addsys.com

AMP Americas LLCSteve Josephs19 N. Sangamon St.Chicago, IL 60607Phone: (630) 235-9841E-mail: [email protected]: www.ampamericas.com

ANS DistributingTom Susak8180 Boyle Pkwy.Twinsburg, OH 44087Phone: (877) 267-3478Fax: (330) 405-4486E-mail: [email protected]: www.ansdistributing.com

Blue Beacon Truck WashesTrace WalkerP.O. Box 856Salina, KS 67402Phone: (785) 825-2221Fax: (785) 825-0801E-mail: [email protected]: www.bluebeacon.com

Need More Supplier Resources?The product and services providers listed below are not joining us for the show but are active NATSO member suppliers.

Caribou Coffee Co.Judy Timmons3900 Lakebreeze Ave.Minneapolis, MN 55429Phone: (763) 592-2273Fax: (763) 592-2299E-mail: [email protected]: www.cariboucoffee.com

Fuelman NetworkSidi Brahim655 Engineering Drive, Suite 300Norcross, GA 30092Phone: (800) 877-9019 ext. 18182Fax: (678) 969-7656Email: [email protected]: www.fuelman.com

Gary Hall & AssociatesGary Hall2391 Terri DriveMedford, OR 97504Phone: (541) 779-9362E-mail: [email protected]: www.truckstopconsultants.com

Headrick Signs & Graphics Inc.Louis P. SmithOne Freedom SquareLaurel, MS 39440-3367Phone: (601) 649-1977 ext. 1503Fax: (601) 425-2411E-mail: [email protected]: www.headricks.com

Hi-Way Distributing Corp. of AmericaJeff Hornak3716 East State RoadBarberton, OH 44203-4548Phone: (330) 645-6633Fax: (330) 645-6795E-mail: [email protected]: www.hiwaydist.com

CHAIRMAN’S CIRCLE

Howes LubricatorStephen Sikorsky60 Ocean State DriveN. Kingstown, RI 02852Phone: (401) 294-5500Fax: (401) 294-4229E-mail: [email protected]: www.howeslube.com

Interstate Dairy Queen Corp.Kevin McNaboe8555 16th St., Suite 850Silver Spring, MD 20910Phone: (301) 587-4411 ext. 222Fax: (301) 585-8997E-mail: [email protected]: www.interstatedq.com

The McIntosh Group LLCKaren MacCannell1850 South Boulder Ave., Suite 102Tulsa, OK 74119Phone: (918) 585-8555Fax: (918) 583-7282E-mail: [email protected]: www.themcintoshgroup.com

www.natso.com 71

MIZCO International Inc.Tom Buske80 Essex Ave. EastAvenel, NJ 07001Phone: (717) 774-0218Fax: (781) 968-5787E-mail: [email protected]: www.mizco.com

Old Fashioned Cheese Co.Joe Clark650 Furnace St.Mayville, WI 53050Phone: (920) 387-4444Fax: (920) 387-7929E-mail: [email protected]: www.oldfash.com

Pegasus TransTechKaren Blanchard4301 W. Boy Scout Blvd., Suite 550Tampa, FL 33607Phone: (813) 386-6000Fax: (813) 386-6500E-mail: [email protected]: www.transflo.com

Ping HDBob Sabo2111 Overstreet CourtNaperville, IL 60565Phone: (630) 416-9591E-mail: [email protected]: www.pinghd.com

PRS Inc.Ray Rowan119 W. 2nd St., Suite 201Hastings, MN 55033Phone: (651) 437-2145Fax: (651) 438-9884E-mail: [email protected]: www.prsincorporated.com

RINAlliance Inc.Jeff Hove10430 New York Ave., Suite FUrbandale, IA 50322Phone: (866) 433-7467Fax: (515) 224-0502E-mail: [email protected]: www.rinalliance.com

RSC Chemical SolutionsDave Wholey600 Radiator RoadIndian Trail, NC 28079Phone: (412) 279-1266Fax: (412) 279-2239E-mail: [email protected]: www.rscbrands.com

Skyline Electronic Price DisplaysJennifer Elting2903 Delta DriveColorado Springs, CO 80910Phone: (800) 759-9046Fax: (719) 884-4440E-mail: [email protected]: www.skylineproducts.com

T-Chek Systems Inc.Mark Morrison14800 Charlson RoadEden Prairie, MN 55347Phone: (952) 683-4700Fax: (952) 934-3411E-mail: [email protected]: www.tchek.com

Valero Marketing and SupplyBill StrainP.O. Box 696000San Antonio, TX 78269Phone: (210) 345-2727Fax: (210) 370-4595E-mail: [email protected]: www.valero.com

Warren Rogers Associates Inc.William Jones747 Aquidneck Ave.Middletown, RI 02842Phone: (401) 846-4747Fax: (401) 847-8170E-mail: [email protected]: www.warrenrogersassociates.com

Wisconsin Petroleum Marketers & Convenience Store AssociationMatt Hauser121 S. Pinckney St., Suite 300Madison, WI 53703Phone: (608) 256-7555Fax: (608) 256-7666E-mail: [email protected]: www.wpmca.org

Yum! Brands ExpressSheryl Fox14841 Dallas ParkwayDallas, TX 75254Phone: (972) 338-6830Fax: (316) 773-1612E-mail: [email protected]: www.yum.com


PRODUCTS & SERVICES INDEX

ADVERTISING SERVICESBobit Business MediaDirect Contact Advertising LLCHeadrick Signs & Graphics Inc.I.C.E. SignsPing HDRandall-Reilly PublishingSkyline Electronic Price DisplaysSunshine Electronic Display Corp.

ALTERNATIVE FUELSClean Energy FuelsMansfield Oil Co.Trillium CNG

AMUSEMENT GAMES & MACHINESDAS DistributorsDFX Sports & FitnessKSG Distributing Inc.TNT Sales Golden Inc.

APPAREL & ACCESSORIESBig Rig TeesDAS DistributorsDFX Sports & FitnessGem-Dandy Belts and AccessoriesHands On International LLCHi-Way Distributing Corp. of AmericaKSG Distributing Inc.Lynco ProductsTNT Sales Golden Inc.

BEVERAGE PRODUCTSCaribou Coffee Co.Coca-Cola Refreshmentsf’real foodsJoe Coffee Presented By Paramount

Coffee Co.McAlister’s CorpS&D Coffee Inc.

COMPUTER PRODUCTS & SERVICES

ADD Systems (Advanced Digital Data)ComdataFiscal SystemsFLEETpayUSA LLCPegasus TransTechQuikQ LLCRandall-Reilly PublishingStore Chek SystemsWarren Rogers Associates Inc.

*NATSO Show 2013 exhibitors or sponsors are listed in bold.

CONSULTANTSCore States GroupDiversified Insurance SolutionsGary Hall & AssociatesJ. J. Keller & Associates Inc.JR ProductsThe McIntosh Group LLC McIntosh

Group LLC McLane Co. Inc.Paragon Solutions Inc.Ping HDPRS Inc.T-Chek Systems Inc.TVC Pro-Driver Inc.

CONSUMER ELECTRONICSADD Systems (Advanced Digital Data)Allegro Corp.BracketronCobra Wireless AccessoriesComdataDAS DistributorsDFX Sports & FitnessGarman InternationalGrand General Accessories Mfg.Hi-Way Distributing Corp. of AmericaI.C.E. SignsJabraKoolatronKSG Distributing Inc.Lynco ProductsTough Tested-MIZCO

International Inc.TNT Sales Golden Inc.Top Dawg ElectronicsValor Communications Inc.VXi Corp.ZAGG/iFrogz Inc.

DEF PRODUCTS & SERVICEAir1 By Yara North AmericaAirgas Specialty ProductsDAS DistributorsDoubleTrac by OmegaFlexElectronic Funds Source LLC (EFS)Gilbarco Veeder-RootLynco ProductsMansfield Oil Co.Old World Industries LLCSeparation By DesignTerra Environmental Technologies

(TET), a CF Industries Co.Valvoline

EQUIPMENT & SUPPLIESANS DistributingChevron LubricantsComdataDFX Sports & FitnessDoubleTrac by OmegaFlexDyson B2B Inc.Gilbarco Veeder-RootHi-Way Distributing Corp. of AmericaInnoplastJ.J. Keller & Associates Inc.JR ProductsKeystone Structures Inc.LSI Industries Inc.Mobil DelvacMusco LightingRig Matters Inc.Shell LubricantsTerra Environmental Technologies

(TET), a CF Industries Co.Union Leasing Inc.

FINANCIAL SERVICESADD Systems (Advanced Digital Data)ComdataElectronic Funds Source LLC (EFS)Federated InsuranceFirst Data Corp.Fleet OneFuelman NetworkPegasus TransTechQuikQ LLCRINAlliance Inc.T-Chek Systems Inc.

FLEETSUnion Leasing Inc.

FOOD PRODUCTSBurger King Corp.Chester’s InternationalGourmet GardensHunters Reserve Inc.International Foodsource LLCInterstate Dairy Queen Corp.McAlister’s Corp.McLane Co. Inc.Old Fashioned Cheese Co.Orion Food Systems

FUEL SERVICESAMP Americas LLCComdataDonaldson Co. Inc.DoubleTrac by OmegaFlex

www.natso.com 73

Electronic Funds Source LLC (EFS)Fiscal SystemsFleet OneFPPF Chemical Co. Inc.Fuelman NetworkGilbarco Veeder-RootHowes LubricatorMansfield Oil Co.Mobil DelvacQuikQ LLCRenewable Energy Group Inc.Shell LubricantsT-Chek Systems Inc.Valero Marketing and SupplyWarren Rogers Associates Inc.

FULL-SERVICE RESTAURANTSDineEquity Inc. dba IHOP

and Applebee’sHuddle House Inc.Orion Food Systems

GENERAL OPERATING EQUIPMENT/SUPPLIES

Blue Beacon Truck WashesComdataCore States GroupDyson B2B Inc.FireKing Security GroupHowes LubricatorInnoplastKem Tech Industries Inc.Lynco ProductsMobil DelvacMusco LightingPower Service Products Inc.Separation By DesignShell Lubricants

GENERAL TRAVEL PLAZA MERCHANDISE

Aircell Intake SpacersBaldwin FiltersBlue Beacon Truck WashesBridgestone Commercial SolutionsBracketronCobra Wireless AccessoriesDAS DistributorsDFX Sports & FitnessDirect Contact Advertising LLCFPPF Chemical Co. Inc.Garmin International Inc.Gem-Dandy Belts and AccessoriesHands On International LLCHi-Way Distributing Corp. of America

Howes LubricatorJabraJR ProductsKinedyne Corp.KoolatronKSG Distributing Inc.Lynco ProductsMichelin North AmericaMobil DelvacPing HDPowerBright TechnologiesPower Service Products Inc.Rig Matters Inc.Shell LubricantsSmokey Mountain SnuffTell IndustriesTerra Environmental Technologies

(TET), a CF Industries Co.TNT Sales Golden Inc. Top Dawg ElectronicsTough Tested-Mizco InternationalThe Trucker’s Friend—National Truck

Stop DirectoryValor Communication Inc.ValvolineVXi Corp.ZAGG/iFrogz Inc.

GENERAL TRAVEL PLAZA SERVICESBlue Beacon Truck WashesCAT Scale Co.Chester’s InternationalCore States GroupDAS DistributorsKSG Distributing Inc.McLane Co. Inc.Mobil DelvacPing HDRoady’s Truck StopsShell LubricantsT-Chek Systems Inc.TNT Sales Golden Inc.

GIFTS & NOVELTIES303 MarketingBig Rig TeesDAS DistributorsDFX Sports & FitnessGem-Dandy Belts and AccessoriesGourmet GardensHands On International LLCHi-Way Distributing Corp. of AmericaHunters Reserve Inc.JabraKoolatronKSG Distributing Inc.

Lynco ProductsOld Fashioned Cheese Co.TNT Sales Golden Inc.Valor Communication Inc.ZAGG/iFrogz Inc.

INSURANCEDiversified Insurance SolutionsFederated Insurance

LEASINGUnion Leasing

MARKETING SERVICES & INCENTIVE PROGRAMS

AMBEST—America’s Best Truck Stops and Service Centers

Bobit Business MediaCore States GroupGilbarco Veeder-RootMobil DelvacNATSN (North American

Truck Stop Network)Paragon Solutions Inc.Ping HDProfessional Transportation PartnersQuikQ LLCRandall-Reilly PublishingRoady’s Truck StopsShell LubricantsTVC Pro-Driver Inc.Wisconsin Petroleum Marketers &

Convenience Store Association

PUBLICATIONS & SERVICESBobit Business MediaJ. J. Keller & Associates Inc. Randall-Reilly Publishing Truck PaperThe Trucker’s Friend—National Truck

Stop Directory TVC Pro-Driver Inc.

QUICK-SERVICE RESTAURANTSBurger King Corp.Chester’s InternationalDineEquity Inc. dba IHOP

and Applebee’sInterstate Dairy Queen Corp.McAlister’s Corp.Orion Food SystemsSubway®

Yum! Brands Express


RESTAURANT PRODUCTSBurger King Corp.Dyson B2B Inc.McAlister’s Corp.Old Fashioned Cheese Co.Orion Food Systems

SIGNSBobit Business MediaHeadrick Signs & Graphics Inc.I.C.E. SignsInnoplastJ. J. Keller & Associates Inc. LSI Industries Inc.Ms. Carita SafeTruckPing HDSkyline Electronic Price DisplaysSunshine Electronic Display Corp.

SECURITY PRODUCTSFireKing Security GroupMicroPower Technologies Inc.

PRODUCTS & SERVICES INDEX

TIRESBridgestone Commercial SolutionsDouble Coin TireMichelin North America

TOBACCO PRODUCTSDavidoff of Geneva DistributionSmokey Mountain Snuff

TRUCK EQUIPMENT, SUPPLIES & SERVICES

Aircell Intake SpacersBaldwin FiltersBlue Beacon Truck WashesBridgestone Commercial SolutionsChevron LubricantsD-A Lubricant Co. Inc.DAS DistributorsDirect Contact Advertising LLCDouble Coin TireDonaldson Co. Inc.Grand General Accessories Mfg.

Hi-Way Distributing Corp. of AmericaHowes LubricatorJ. J. Keller & Associates Inc.JR ProductsKinedyne Corp.KoolatronKSG Distributing Inc.Lynco ProductsMichelin North AmericaMobil DelvacMs. Carita SafeTruckOld World Industries LLCPegasus TransTechPower Service Products Inc.Rig Matters Inc.RSC Chemical SolutionsSeparation By DesignShell LubricantsTerra Environmental Technologies

(TET), a CF Industries Co.TNT Sales Golden Inc.Truck PaperValvoline

Jan. 26–29, 2014GAYLORD OPRYLAND, NASHVILLE, TENN.

SAVE THE DATE to invest in your truckstop and travel plaza by attending The NATSO Show 2014.

✮ Learn more at www.natso.com.

Save the Date!

CLIENT: ExxonPRODUCT: Exxon COV8JOB#: P25296SPACE: Full Page: 4/CBLEED: 8.75” x 11.25”TRIM: 7.875” x 10.5”SAFETY: 7.375” x 10”GUTTER: NonePUBS: Road KingISSUE: NoneTRAFFIC: Darcey LundART BUYER: NoneACCOUNT: NoneRETOUCH: NonePRODUCTION: NoneART DIRECTOR: Lew WilligCOPYWRITER: None

This advertisement was prepared by BBDO New York

FontsHelvetica Neue (45 Light, 75 Bold), Mobil (Regular)Graphic Name Color Space Eff. Res.BBDO_Delvac_031.tif (CMYK; 503 ppi), BBDO_Delvac_599_Final_CMYK.tif (CMYK; 1000 ppi), MDelvac_LongLife_4C_koOutline_TM.eps

Filename: P25296_EMC_COV8_V4.inddProof #: 4 Path: Studio:Volumes:Studio:MECHANIC...echanicals:P25296_EMC_COV8_V4.indd Operators: Susalis, Tracie / Brand, Adrienne

Ink Names Cyan Magenta Yellow Black

Created: 5-1-2012 11:42 AM Saved: 5-24-2012 3:21 PMPrinted: 5-24-2012 4:52 PMPrint Scale: 100%

My name is Jimmy Ardis. I am an owner/operator. I switched toMobil Delvac™ in 1985 because I was told it would help extend the life of my engine. I’ve gone almost four million miles since then. It’s been quitea ride. I believe a smart man would use Mobil Delvac diesel engine oil.

mobildelvac.com

A long haul isn’tfour thousand miles.It’s four million.

© 2012 Exxon Mobil Corporation. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries unless indicated otherwise. This Proof of Performance is based on the experience of a single customer. Actual results can vary depending upon the type of equipment used and its maintenance, operating conditions and environment, and any prior lubricant used.

S:7.375”S:10”

T:7.875”T:10.5”

B:8.75”B:11.25”

Legal font is:Helvetica Neue, 45 Light

Size: 5.5 pts / color: 100% Black

CAT Scale can help you bringmore money to your bottomline. CAT Scale is the world’sleader in public certified truckscales. Professional driversseek out locations that haveCAT brand scales to weightheir loads. No start-up costs.Easy to operate.

CAT Scale can help you bringmore money to your bottomline. CAT Scale is the world’sleader in public certified truckscales. Professional driversseek out locations that haveCAT brand scales to weightheir loads. No start-up costs.Easy to operate.

For More Information1-877-CAT-SCALE

catscale.com

For More Information1-877-CAT-SCALE

catscale.com

Like us onFacebook.

CAT SW 122712_Layout 1 12/27/12 4:20 PM Page 1

phpnvd58d

Documents

smokey mountain snuff

parkway south greenville

diesel exhaust fluid

gourmet frozen cappuccinos

executive recruiting profession

outdoor payment terminal

contact kimberly roberts

mutually beneficial contracts