Philly Jam will provide the following opportunities:

� Create awareness and establish a new market for your product lines and services.

� Educate potential consumers about your products and services.

� Increase sales, branding, and distributing opportunities.

� Strengthen your perception as a community asset, supporter and a major player in the entertainment

industry.

This promotional concert is established to overall provide businesses the chance to market in a major, highly populated, culturally diverse

city with an appreciation for great music. “Philly Jam” will provide a rare opportunity to investigate and evaluate the advertising and

promotional influences in regards to the entertainment business. Our mission is to promote the lifestyle of music and the people that live it

on a daily basis. The “Life, Music, and Brotherly Love” “Philly Jam” movement wants you as a sponsor!!

Event Theme “Life, Music and Brotherly Love”.

The 2008 “Philly Jam” concert will be based

around the theme of “Life, Music, and Brotherly

Love”. In a nation full of

cities facing economic

devastation, dwindling

educational systems, high

crime rates and many

more social dilemmas,

“Philly Jam” has a thriving purpose and

responsibility to create a

movement to address and

tackle these problems.

One of the most powerful

tools to connect with the

people is music. With

performing artists from

Philly and surrounding

areas the concert will help

identify and spark new

consciousness on these

issues that we face as

Americans. “Life” is

something to be valued

and represents the

freedom of speech that we

are blessed with in this

country to enlighten and

encourage, people, and

EVENT HISTORY: Philly Jam

Liberty City Records created

Philly Jam in 2005, to provide

upcoming talent with a large

concert style platform to get

exposure in their target

market and to better unify the

artists. Philly Jam became

the most popular independent

concert in the area. The first

year Liberty City welcomed

2,800 patrons with street

promotions only!

Now in its 4th year with over

2,500 attendees each year,

Philly Jam is ready to rock!

“Brotherly Love” is the

blueprint of unity, which is

thought to be lost due to

the lack there of in hopes

of being restored in this

beautiful city of

Philadelphia. This event

will bond our community,

artists and the businesses

that provide services to

the city and surrounding

areas. With this theme in

mind your company will be

presented with an

authentic opportunity to

show your support and the

genuine interest in the

lives of the people of this

great metropolis.

The New Culture of Music & Marketing In the new age of

business, innovative

marketing procedures are

essential for a company to

continue to prosper. With the

entertainment industry

swinging into a new mode of

selling products, major

companies such as HBO,

Nike, and Cadillac have

capitalized on this new

venture. The Hip-Hop

industry alone is generating

over 60 billion a year in

revenue. Such examples of

this ever flourishing industry

are hip-hop artist “Common”.

In an exclusive partnership

with Lincoln Navigator,

“Common” appeared in

nationally televised

broadcasts, also radio and

print advertisements which

debuted nationwide during

the November 25th, 2007

NFL Sunday Night Football

on NBC, later to appear on

general market and urban

schedules. Companies such

as Pepsi have launched their

own entertainment online

communities and like other

popular soft drinks have branded

performing artists. The rise of brands in

popular music is directly tied to the rise of

hip-hop and its’ achievements which

harnesses pop culture to hone brand

images. The trend of association of

product by entertainers has become a

major selling point in magazines,

television commercials, radio ads,

billboards, and events everywhere in the

world. Nevertheless, a new style has

emerged in the music industry as more

independent record labels and

entertainment companies are growing in

popularity and revenue.

Projected Marketing Tactics

� A comprehensive, all inclusive press

release will be created and distributed

through email, established entertainment

and media contacts, mailings and face-

to-face to selected media delegates on

local and national levels

� List local and national media outlets such

as: The Philadelphia Inquirer, The

Courier, The Metro, Vibe, The Source,

XXL and more.

1. Press Releases: 2. Flyers/Posters: � A collaborative “street team” will be formed

to conduct “guerilla” marketing strategies.

� Individual teams will be dispatched to

separate marketing zones broken up into

geographic areas as well as focal points

including; clubs/lounges,

college/universities, shopping areas, urban

clothing stores, and highly concentrated

areas.

� Direct marketing will be conducted by the

appropriate organizations and the artists

and record labels involved. A preferred

internship program will be established from

which a team of apprentices from select

neighboring universities will be formed. This

will provide boundless experience to the

students of our communities

3. Internet: � HTML postings and bulletins will be

created and posted on major networking

sites such as Myspace.com,

Facebook.com, Modelmayhem.com,

Blackplanet.com, and more.

� Mass emails will be sent through

individual networking pipelines on

Yahoo.com and Hotmail.com, networking

sites, company directories and University

email servers and event boards.

� Banners for the event will be posted on

over 30 websites including involved

sponsors, artists, and entertainment

company sites

� All bulletin board, posting and forum sites

such as Craigslist.com as well as

Philadelphia entertainment and lifestyle

websites will be utilized as well.

4. Radio Commercial Ads: � Radio commercial ads that consists the

music of featured artist’s participating and

event info will be aired on major local

radio stations as well as the hottest

internet podcasts and radio shows.

� Radio targets include: Power 99FM, Q

102, Philly 100.3 The Beat, Temple

University Radio, PNC Entertainment

radio, www.streetsdradio.com and more.

5. Newspaper/Publications Ads: � Print ads that are comprised of images of

featured artist, sponsors and event info

will be placed in all local publications.

� We will generate interview/article publicity

about the event on behalf of popular

artists, reputation of sponsors and the

organizations involved.

5. Artists “Plugs” and Branding: � Provide artists and potential media

support contacts with marketing materials

such as T-shirts, stickers, and etc.

� Establish recognition of artists, DJ’s,

prospective supporters and entertainers

to “plug” the event during all broadcast

opportunities.

Demographics

The entertainment industry,

with the concentration of the

hip-hop market will

interconnect the largest

population of attendees for

“Philly Jam”. “Philly Jam” will focus primarily on a target

audience full of vibrant college

students, loyal hip-hop fans,

young corporate

entrepreneurs, media

professionals and more.

Statistics show that the target

audience between the ages of

17 to 35 spend over 25% of

their earnings on products,

services, and events affiliated

with entertainment.

With “Philly Jam” being in conjunction among the

nation’s 6th largest city and the

5th largest metro area, any and

all marketing efforts would

create a maximized effective

rate. Philadelphia is the host of

over 1.5 million residents and

major universities such as

Temple, Penn, Drexel,

Villanova, Saint Joe’s,

prominent corporate

companies, and an overall

balanced culture.

Philadelphia and its

surrounding areas consist of a

population of 7.3 million, with

eight major counties in PA;

Philadelphia, Chester,

Delaware and Bucks Counties,

in Southern New Jersey;

Camden, Gloucester and

Burlington Counties.

Hug-n-dablock Entertainment Inc 6519 Lincoln Drive

Philadelphia PA 19119

P. 215-381-9718 E. [email protected]

www.myspace.com/libertycityrecords

Artist Bios

Bunjii is an energetic hip-hop rock band with a fresh new musical perspective. Three friends from Willingboro, New Jersey, Big Yount, Joey Majors, and Mercury have come together to form the front men of this unique band. In order to achieve a hypnotic mixture of electronics and live instruments they assembled the band consisting of several members: Trev, John, Ray-Ray, Stevo and Philly 100.3 The Beat’s own DJ Jay Ski. These Rawkis Records recording artists recently released their self entitled album, Bunjii. This edgy distinctive release showcases powerful rock influenced beats coupled with hard hitting rap lyrics displays their musical perfection. Not one sample is used in this release it is simply their very own creative sound.

One Stage this group gives off an indescribable musical energy. Fans can see they have an undeniable balance. You will never catch Bunjii without an energetic, cutting edge performance. Especially at “Philly Jam IV”!

Bunjii (Bun-gee) - implies adrenaline rush; thrill seeker; risk taker

Band Resume

Production & Song Writing (By Artist)

E40, Benzino, Lil Flip, Raekwon, Raptile, Erykah Badu, Claudette, Peedi Crack, Juelz Santana,

Chingy, Grump

Movie Scores

Anthony Anderson’s King Ransom Morris Chestnut’s The Cave

Theme Songs

MTV- P.Diddy’s- Making of the Band 3

This year’s "Philly Jam" concert is set with the purpose of making an impact on the city of Philadelphia. With the theme of "Philly Jam" being focused on the "Stop the Violence" movement; "Philly Jam" will premiere the most influential artist in the area. The selection committee of "Philly Jam" has been critical with selecting artist this year that have lyrics and music to enhance the message and appeal that pinpoints our "Stop the Violence" movement. Montana Blak; the founder of the "Philly Jam" concert series and a reputable Philly Hip Hop veteran; headlines this years event along with other affluent artist from Philadelphia and the surrounding areas

Scratch

Of the Legendary Roots Crew A native of Camden, New Jersey, is best known for his beat box. This Grammy

Award winning artist has taken this fundamental element of hip-hop to a whole new level. With the use of electronics and vocal percussion he creates energizing music that gets the crowd rocking and wondering how does it.

His upcoming album, Loss 4 Wordz, showcases his talent. This release has features from Kayne West, Musiq Soul Child, The Gorillaz, Peedi-Peedi and many more. Originally a member of the Philadelphia based group, Schoolz of Thought, he joined the Roots in 1998. Since then Scratch has toured the world and has shared the stage with Jay z, Ludacris, James Brown, Usher, and Kanye West, to name a few. He has also appeared on numerous platinum albums.

You can catch Scratch hitting the stage at

“Philly Jam IV”, it is an experience to see him do his thing live!

LIBERTY CITY RECORDS

Hug-n-dablock Entertainment

Liberty City Records was

established in 2005 by Tramar

Roberts aka Montana Blak. As an

artist himself, he wanted the freedom

to records and create songs with out

limitations. Conventional labels have

a lot of power over what an artists

releases and sometimes even what

they record. Quite honestly most of

them have stayed away from the core

and purpose behind hip-hop and its

culture.

Tramar structured Liberty City

Records to allow artists the freedom

they need to create good music. The

roster of artists stretches from reality

hip-hop to grimy street rap, with out

forgetting the smooth sounds of R&B.

Each artist adds a unique flavor and is

an essential asset to the team.

There is way more to this indie label

then recording and releasing DVD’s,

CD’s, and Mix Tapes. LCC Family

hosts several networking events and

night life parties throughout the year,

not to mention they sponsor several

community events annually.

As a company Liberty City Records

makes a point to give back to

communities and support the Stop

The Violence movement here in

Philadelphia

Montana Blak

The Authentic

“Mawlie Blakwell”.

"The Authentic" known for his swagger dipped in reality and unspoken message of people just being themselves. "The Authentic" with singles on underground and Internet radio stations from New York to the UK and currently touring through Tri-State for his current release "Reality of it all" Mixtape and his upcoming album "Life and Liberty" on Liberty City Records

A native of New Jersey now residing in Philadelphia, “The Authentic” represents a unique balance of the streets and their reality. He has an extremely sharp confident flow coupled with his own style that catches fans on all levels.

Headlining this years event

will be Montana Blak with his recent release of "Where's

the Check" pt.2 going on

3,000 sales in 3 weeks. On his

fourth album release and sixth

mix tape release, Montana Blak is very in-tune with the residents of Philly. He stays

active on stage throughout

Philadelphia and the

surrounding areas. Coming

from the inner city and a

poverty stricken household he

has many outreach events

regarding the artist and the

youth of the community. He

feels giving back through

music has a positive effect.

As an artist Montana is an

extremely talented emcee. He

draws from his life

experiences to create real

hip-hop. His unique rapper

swagger expresses

individuality as well as his

diverse lyrics. Being an

emcee is simply not

having the ability to put

words on paper but is

having the diversity to

constantly reinvent

yourself as a hip-hop

lyricist.

Montana Blak does this

every time he touches the

microphone or hits the

stage. He delivers

unstoppable energy and

spits with a precise flow.

He currently has

numerous hits being

played on internet radio

stations from Philadelphia

and all over Europe and

Asia.

Along with these explosive acts: well-known big event DJ Truff will hit the turntables and local artists such as Associated, Eternal Life, the R&B beast Fortae, Street Spitta’s own Big Lou, Dreams to Reality’s R-Dot, and Hustler Music’s Smitty Blanco will provide the proper performance and hype to make this year a classic. With your assistance through a sponsorship we plan on doing just that.

Sponsor Levels

Signature/Platinum/Gold � (5) All access VIP passes for the

event (Signature Level) � (3) All access VIP passes for the

event (Platinum Level) � (2) All access VIP passes for the

event � (2) min. Company spotlight *(Allow

a rep from the company to speak on stage and promote/introduce products) (Signature/Platinum Level)

� Printed “Philly Jam” T-shirts (company logo printed on shirt)

� Executive Summary of Show *(Write-up of event, collection of articles, images)

� Company profile on “Philly Jam” website (Signature/Platinum Level)

� Sample audio commercial

written/recorded by “Philly Jam” artist (Signature/Platinum Level)

� Logo placed on all marketing material (i.e. websites, my space.com, posters, promo material, flyers, commercials, and event banners)

� Vendor Booth/Space (i.e. showcase products, giveaways, info sessions, etc)

� (1) promo model to assist with vending space and handing out company materials

� (3) Half-priced admission tickets to event (Signature/Platinum Level)

� Verbal plugs by host/DJ/artist throughout event

Silver/Bronze/Friends

� (1) All access VIP passes for the event

� (3) Discounted admissions to “Philly Jam” (Silver/Bronze Level)

� (1) Discounted admissions to “Philly Jam” (Friends Level)

� (2) Half-priced admission ticket to event (Silver/Bronze Level)

� (1) Half-priced admission ticket to event (Friends Level)

� Verbal plugs by host/DJ/artist throughout event

� Logo placed on all marketing

material (i.e. websites, my space.com, posters, promo material, flyers, commercials and event banners)

� Logo/verbal shout-outs on “Philly Jam” mixtape cover/flyers (Silver/Bronze Level)

� Vendor Booth/Space (i.e. showcase products, giveaways, info sessions, etc) (Silver/Bronze Level)

� Email blast will be sent out with music downloads to multiple A&R’s,

DJ’s, etc.

� Logo/verbal shout-outs on “Philly Jam” mixtape cover/flyers

� Email blast will be sent out with music downloads to multiple A&R’s, DJ’s, etc.

S P G

S B F

S Signature: $2,500.00

P

G

Platinum: $2,000.00

Gold: $1,500.00

Bronze: $500.00

Friend: $100.00

Silver: $1,000.00 S

B

F

Create Your Own If you are interested in being a sponsor on this event but none of the above packages fit what you are looking for we will gladly work to reach an amount that best fits you. We are also looking for companies that are interested in donating gift cards, prizes, food and more. Please feel free to email amounts and benefits are negotiable.

� Access to “Philly Jam” � Verbal plugs by host/DJ/artist

throughout event � Logo/verbal shout-outs on “Philly

Jam” mixtape cover/flyers � (1) Half-priced admission ticket to

event � Vendor Booth/Space (i.e.

showcase products, giveaways, info sessions, etc)

Hug-n-dablock Entertainment Inc 6519 Lincoln Drive

Philadelphia PA 19119

P. 215-381-9718 E. [email protected]

www.myspace.com/libertycityrecords

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philly jam iv sponsor package

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