philippine game development industry 2011

PHILIPPINE GAME

DEVELOPMENT INDUSTRYVital Statistics

Prepared by

CESAR S. TOLENTINO

08 February 2011

Outline

Overview of the Game Development Industry

Industry Vital Statistics

Achievements of the Philippine Game Development Industry




Evolution of the Philippine

Game Development Industry

Philippine Industry Profile

Started as early as 1992 with Micronet Software Manila (1992), a subsidiary of Japan-based Micronet, followed by Japan Media Programming-Cebu (JAMP-Cebu, 1997)

Both companies produced game content for Japanese publishers

Homegrown companies started appearing in 2000

First organization of game developers was IGDA (International Game Developers Association) Manila Chapter, established in 2003 by Buddy Del Rosario of Spoon Interactive


IGDA is now focused on interfacing with the developer community in order to improve the developer pool, as well as attract and educate professionals and students about the local game industry

First major event intended to promote the industry to the community was UGotGame (UGG) organized by IGDA Manila Chapter and the computer organizations of University of the Philippines, De La Salle University, Ateneo de Manila University and Mapua Institute of Technology

The first UGotGame was held September 2004, second in May 2005, latest in September 2007


To improve the ability of the industry to represent itself to the community and to the market, a formal organization was founded by the members of IGDA Manila

GDAP (Game Developers Association of the Philippines) was established in 2007 to represent the industry to government and other sectors


The Game Development

Value Chain

DEVELOPERS

PUBLISHERS

DISTRIBUTORS

RETAILERS

GAMERS

Much like a mini-Hollywood !

Examples of Developers

• Activision (US)

• Bioware (Canada)

• Blizzard (US)

• Bungie (US)

• Codemasters (UK)

• Eidos (UK)

• Foundation 9 Entertainment (US)

Examples of Publishers

• Atari (France)

• Electronic Arts (US)

• Konami (Japan)

• LucasArts (US)

• Nintendo (Japan)

• Sega (Japan)

• Sony Computer Entertainment (Japan)

• Ubisoft (France)

Examples of Distributors (Phil.)

• Level-Up Games

• IP E-Games (IPVG)

• AMP

• Digital Media Exchange, Inc.

Examples of Retailers

• Netopia and other internet cafes

• Digital distribution

• ABS-CBN Interactive (Phil.)

• Steam and the iPhone App store (others)

• Traditional retailers

• Datablitz (Phil.)

• Best Buy/Walmart (others)

The Game Development Process

CONCEPT

DESIGNPROTOTYPE

PROGRAM

DEV’T

ART & MUSIC

DESIGN

TESTING RELEASE &

MAINTENANCE

What is now outsourced to the Philippines

What was outsourced to the Philippines in 2001 - 2008

Outline




Game Development Companies

By 4Q of 2010, there were at least 60 companies involved in the game development process

Of which, 15 are members of the Game Developers Association of the Philippines (GDAP)

At least 3 more companies are expected to join GDAP by first quarter of 2011

Revenues

Estimated to have reached more than US$ 9 Million in 2010

Projected to reach more than US$ 14 Million by the end of 2011

This is an annual growth rate of more than 50%

Markets Served

More than 90% of the 2009 estimated revenues were for foreign markets

Of this figure, an increasing share are game development projects conducted by in-house subsidiaries (ex., Digital Octane and Gameloft Philippines)

There is also an increasing share of revenues from the domestic market

Market Share

Estimated to have reached about 0.02% share of the global market in 2010, which was valued at almost US$37 Billion

Projected to increase to about 0.03% of the global market in 2011, which will reach nearly US$ 45 Billion

Employment

Employed about 1,200 by the end of 2010, mostly game programmers and artists

Projected to employ more than 1,600 by the end of 2011, mostly from the expansion of large players (ex., Gameloft Philippines, CheQ Systems) and the entry of more local startups

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GAME DEVELOPMENT

EMPLOYMENT

Skill Requirements By the end of 2009, of the

estimated 1,200 employed in the game development industry

• More than 1,100 are programmers and artists, with

• More than 450 having skills in C/C++

• About 250 have skills in Adobe Flash

• About 150 have 3D skills including for 3D Studio Max

• About 70 are programmers with skills in PHP

• About 70 have skills in Java

• About 70 have skills in Adobe Photoshop

• About 50 have skills for console and Smartphone programming (SDKs)

Future Skill Demand Of the projected 400 new

positions required in 2011

• About 150 new positions will be needed for Flash programmers

• More than 80 new positions will be needed for console and smartphoneprogramming (SDKs)

• About 80 new positions will be needed for 3D artists

• More than 50 new positions will be needed for C/C++ programming

• Other positions will be for voice recording talent, concept design, animation, and game level design

Game Development Projects Up to 2008, most of game software

developed in the Philippines are for the mobile and PDA (portables) platforms

2009 saw the emergence of online/browser-based and console games (particularly for the Nintendo Wii and DS)

2009 also saw a boom in games developed for the iPhone, a trend which will continue into 2011

2010 saw an increase in advergameproduction

2011 will see an increase in browser-based and online, social networking-driven games

Game Development Projects A majority of game development projects in the

Philippines are for completely built-up software products

• Most are outsourced end-to-end game development projects (from game design to game creation)

• Some are in response to an order by a publisher

• A rare few are sold by the developer thru a publisher

Other game development projects include

• Game art assets design and creation

• Character generation and design (typically 3D)

• In-game animation and concept art design

• Game testing and quality control

• Game community support

Outline




Achievements of the Philippine


Micronet Software Manila (1992), a subsidiary of Japan-based Micronet, and Japan Media Programming-Cebu (JAMP-Cebu, 1997) were the two earliest game development companies, producing game content for Japanese publishers



Anito: Defend A Land Enraged,

developed by Anino

Entertainment in 2003, became

the first game to be entirely

developed in the Philippines

Anito has since won two

awards: Innovation In Audio at

the Independent Games

Festival 2003, and 2003

Gametunnel Role-Playing Game

of the Year



Anino Mobile, Anino Entertainment’s subsidiary, won the ‘Best Use of Connectivity Award’ in the 2007 International Mobile Gaming Awards



In 2007, Philippine-based game development firm Pixelstream introduced a homegrown 3D graphics engine called Pixelstream Graphics Engine (PIXEGE) that is currently being offered for licensing to companies across the region.



Several Pocket PC games developed by eSoft Interactive won nominations for the 2007 Smartphone Pocket PC Awards



A game designed by

one of the leading

developers of casual

games, Boomzap

Entertainment,

contained artwork

produced by Philippine

game developer

Flipside Games



In 2007, local developer Vitas Development also

introduced the Philippines’ first homegrown online

game, Bangu-Bang Mania!, an MMO fighting game



2008 saw the launch of

the first Nintendo Wii

game that was co-

developed in the

Philippines by Matahari

Studios (now Kuju Manila)



2010 saw innovations in the industry, with

projects such as advergames and game

applications in non-traditional settings such as in

interactive cinemas (SM Winema)

philippine game development industry 2011

Education

philippine industry

game programmers

game development companies

industry togovernment

game level design

game development processwhat

entertainment us

new positions