Think global, print local… and hug a tree!

Philippe Cardyn – Marketing Manager

What’s on the menu?

• Who we are (and how we got there)• Case-study : VDP+W2P• What we’re looking for next :

tree-hugging Nexpress users

Who are we ?

• Commercial printer– Established in 1946– Origins : editor of local newspaper– Since 1995 : Transformed into a

“one-stop-shop-marketing-service-provider”• Vertical integration of value chain

– Upstream & downstream from print production

• Targeting end-customers (purchasing & marketing)– Focus on multinational brand owners

What do we do ?

• Project management– 22 project leaders & assistants

• Creation & lay-out– 14 workstations + 1 creative director + 1 copywriter + 1

photographer• Printing & finishing

– 3 printing techniques, full finishing capabilities• Mailhandling & fulfilment

– Including warehousing for documents• Automation

– Full websuite with web2print, digital asset management, database publishing, content management, campaign management,…

How do we differentiate ourselves?or at least, … how do we try?

• One-stop shop– Single point of contact for all projects

• Innovative– Early adopter of new techniques &

technologies• Niche player– Focusing on high-quality short-to-

medium runs

Who do we work for?

• Multinationals & major brand owners– With decision center in Benelux

• Public sector– Government & other public institutes

• Agencies– Significant decline in % of turnover

How “big” are we ?

• 1 site in Belgium• +130 professionals• Global turnover of 20 million EUR

– Double-digit year-over-year growth since ‘95• 6 Heidelberg 4-up presses

(2, 5, 8, 10 colors)• 1 MAN Roland 8-up (10 colors)• 3 digital presses (Kodak Nexpress & OCE)• 1 webfed press

How “sustainable” are we?

• Corporate Social Responsibility Policy

• 100% green powered• FSC Chain of Custody certified• ISO 14001• Quality : ISO 12647 certified• Climate neutral print

How we got there

• It’s not a destination, it’s a journey!• we’re a piggy-back riding cameleon

If you want to engage on this journey here are my two take-aways

• an easy one (available on whattheythink.com)

… and a much harder one : read a whitepaper from Michael Moon

The Case

The customer

• High-quality brands of the first layer of clothing for ladies

• Operates internationally• Sells through specialized shops– 6 brands for different segments– 5.000 independent shop-owners

worldwide

The application

• Objective : help their customers sell more

• Online marketing platform for their shop-owners – Marketing tools & tips– e-mailings– postcards– ads

Zoom in : W2P & VDP

• Add card to shopping basket• Personalize it• Upload your customer data• Review & preview it• Order it

What are we looking for next?

• Partners– Like-minded commercial printers with Nexpresses

and mailing experience• Around the world• To serve their +5000 shops• By producing these cards as close to their ‘point

of consumption’ as possible– That’s how we hug trees here,

• by helping the shops target their customers• by producing only what the shops need• by not adding carbon footprint through shipping

Where are we today?

• Partners in USA, Australia, India• Talking to potential partners– Sweden– UK– France– Germany– Czech Republic

• Using Kodak to identify others in APAC

What do we talk about?

Other opportunities

• Multinational companies for the collateral management towards their subsidiaries– BRIC– Asia– UAE

• European government agencies needing to enable their ‘local representatives’

Interested ?

• Talk to me• Tell me more about your company• Link to me :

http://www.linkedin.com/in/philippecardyn

• p.cardyn@artoos.be

Thanks!