2020

LGT Venture Philanthropy supports Por Ti, Familia

Since 2009, Por Ti, Familia has provided Peru’s disadvantaged

population with high-quality medicine and healthcare services

at affordable prices. “Por Ti, Familia makes sure that people vi-

sit a doctor in the first place, that they get the right treatment

and the correct medication”, explains Wolfgang Hafenmayer,

Managing Partner of LGT Venture Philanthropy. The wrong

medication is frequently prescribed or incorrect diagnoses are

made. An example: the mother of the accountant at Por Ti, Fa-

milia visited a doctor for a routine examination at ESSALUD, a

government organization. She was diagnosed with breast can-

cer and advised to have an immediate operation. The accoun-

tant had her mother re-examined by doctors at Por Ti, Familia.

These specialists determined that she was suffering only from

inflammation, which they were able to treat quickly, simply and

inexpensively.

Doctors, certified medicines and lab services at one location Por Ti, Familia’s business model is unique in Peru. The main

clinic in Lima focuses on pediatrics, gynecology, oncology and

other specialist areas. Six doctors working in two shifts can deal

with up to 140 patients a day. Five smaller surgeries with their

48 percent of the population of Peru have no health insurance.

The country’s healthcare system is very poor, confidence in doc-

tors is low and medication is very expensive.

32-year old businessman Enrique Coronado wants to change this

situation. He grew up in Lima, received an MBA in Finance from

the Columbia Business School in New York, gained experience

working with a global pharmaceutical company and worked in

investment banking at the Bank of America in London. He pro-

bably would still be working there if he had not made a trip

to Mexico in 2008. There he realized how the poor quality of

healthcare could be improved by setting up small medical con-

sultancies each with an attached lab and pharmacy. Enrique‘s

vision became to implement this business model in Peru, where

the general standard of healthcare is similar. He gave up his job

and went back to Peru, where together with his younger brother

Ian, he set up Por Ti, Familia.

Philanthropy with a heart Por Ti, Familia improves the healthcare of disadvantaged people in Peru. LGT Venture Philan thropy supports this young company – with financial capital, but above all with entrepreneurial expertise.

“Por Ti, Familia makes sure that people visit a doctor.”

Simple means of transport enable the rapid and inexpensive supply of medicines to pharmacies in the poorer quarters of the city.

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LGT Venture Philanthropy supports over 20 organizations in Latin

America, Africa, India, South East Asia, Europe and China, to improve

the quality of life of disadvantaged people. It enables individuals and

companies to make philanthropic engagements. For these engage-

ments it develops individual strategies, which its own teams then im-

plement locally. For further information please visit: www.lgtvp.com

own pharmacies and lab services are located in the poor quar-

ters of the city. Two doctors work in each of these surgeries

ensuring medical consultations for 14 hours each day. Currently,

Por Ti, Familia has 90 employees.

LGT Venture Philanthropy has

supported Por Ti, Familia since

June 2011. “Before we make a

commitment, we want to get

to know the organization and

build up trust with the staff”,

explains Wolfgang Hafenmayer. A former business consultant

with Bain & Company, he knows just how important an accurate

business analysis is. Generally, this can take from six to twelve

months. An initial appraisal indicates whether the organization’s

goals are compatible with the criteria of LGT Venture Philan-

thropy. Thereafter the organization is subjected to a root and

branch examination. Finally, the Foundation Board of LGT Ven-

ture Philanthropy decides whether to make a commitment.

LGT Venture Philanthropy not only provides organizations with

financial support. Its team makes regular visits to local organi-

zations and advises them with regard to entrepreneurial issues.

This interaction is very valuable for Enrique Coronado of Por

Ti, Familia: “We don’t just receive financial capital, we also be-

nefit above all from entrepreneurial expertise”. This expertise

is delivered not only by LGT Venture Philanthropy’s local in-

vestment manager, Juan Carlos Moreno, but also since February

2012 by Jose Ignacio Barraza Arellano, a specialist for logistics

and supply chain management, who is

supporting Por Ti, Familia for eleven

months within the scope of the iCats

Fellowship Program of LGT Venture

Philanthropy. “Usually, the organiza-

tions’ planning is too optimistic. We use

our experience to make this more re-

alistic”, explains Juan Carlos Moreno.

Positive social impact LGT Venture Philanthropy invests up

to ten million US dollars in each se-

lected organization. It was founded in

2007 on the initiative of H.S.H. Prince

Max von und zu Liechtenstein with the

objective of improving the quality of

life of disadvantaged people. Together

with the Princely House, LGT clients

can also invest in organizations such as

Por Ti, Familia. “Before making a com-

mitment, careful consideration should

be given to where and how one can

have a positive impact”, recommends

Wolfgang Hafenmayer. For this pur-

pose, LGT Venture Philanthropy for-

mulates an individual profile with the

client. “Many clients want to achieve

a positive social impact”, explains

Wolfgang Hafenmayer. “We analyze the efficiency and effective-

ness of the organization and can structure resources in such a

manner that a small financial return is attainable.”

Last year, thanks to the support

provided by LGT Venture Phi-

lanthropy, Por Ti, Familia was

able to increase the number of

patients it treated from 8000 to

13 000. In five years’ time it plans

to have in place 100 clinics deli-

vering healthcare to 270 000 people. A great deal of dedication is

still required to enable Enrique Coronado to fulfill his vision.

“We don’t just receive financial capital, we also benefit above

all from entrepreneurial expertise.”

Medical care for children is a key goal of Por Ti, Familia.