Philadelphia Eagles Digital StrategyBy Griffin Engel

Big Ideas

• Start promoting potential high-profile players and their relationships (LeSean McCoy and DeSean Jackson video blog) on and off the field

• Panoramic picture at each game that people can find and tag themselves in on Facebook

• Signed mini football or poster with any purchase over $100 in the philadelphiaeagles.com store

Targets

• Current Eagles Fans

• Football fans without a favorite team

• Families

Performance Indicators• Ticket Sales• Jersey Sales• Social Media Traffic

Tools and Tactics

• Widen the interaction between the Eagles and their fans on social media (Facebook, Twitter, Pinterest, LinkedIn)

• 3 themed approach based on gameday info, player outreach, and player news.

• AdWords campaign with ticket and merchandise sales focus around the Northeast and team awareness and merchandise sales around the country.

• Focus on LeSean McCoy and DeSean Jackson as brand ambassadors and #Flyeaglesfly as a central theme.

Budget

• Facebook Ads – 4000• AdWords Campaign – 15000• Plan Implementation and Labor – 100000• Total - 119000

Summary

• Overall, we are looking for more of a integration between team and fan. It takes more monitoring of the profiles and pages but the responses we will be able to have with the public will keep us in the mind of the public, making the bond with the team only stronger.