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Phil NottinghamV I D E O S T R AT E G I S T

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How have we tried to fix this?

D E M O N S T R AT E L E G I T I M AC Y

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I T D I D R E A L LY W E L L O N T H E B L O G !

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How should people feel about your company?

Being yourself creates trust

I T ’ S N OT J U S T W I S T I A …

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YO U D O N ’ T G E T G O O D O V E R N I G H T

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D O N ’ T “ D E M O N S T R AT E A U T H E N T I C I T Y ”

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