Post graduate Diploma in E-Business and Management

(Self-supported Stream, Affiliated to University of Madras)

Mohamed Sathak college of Arts and Science, Chennai-600119

I Semester –paper-II Marketing Management-January 2016

Time:3 Hours Maximum: 100 Marks.

Part-A (10Qs X 3 Marks=30Marks)

Answer any 10 Questions.

All questions carry equal Marks.

1. Define ‘Marketing’.2. What is meant by Brand Name?3. Write a note on Product Life Cycle.4. Define ‘Advertising’.5. What is Marketing Mix?6. Define ‘Product mix’.7. What is Marketing Myopia?8. What is meant by Trade Mark?9. What is Odd Pricing?10. What is Chain Store?11. What is Test Marketing?12. What is meant by ‘Sales Promotion?

Part-B (5 Qs X 8 Marks=40Marks)

Answer any 5 Questions.

All questions carry equal Marks.

13. (a) Distinguish Marketing from Selling (or)

(b) Explain the importance of Social Marketing.

14. (a) What are the advantages of Packing? (or)

(b) Distinguish Skimming Pricing and Penetration Pricing

15. (a) Explain the various stages of Product Life Cycle. (or)

(b) State the importance of Sales promotion.

16. ( a) Bring out the advantages of Marketing Segmentation.(or)

(b) Discuss different Channels of Distribution Choice.

17. (a) Explain four product development strategies.(or)

(b) Discuss the advantages of Advertising

Part-C (3 Qs X 10 Marks= 30 Marks)

Answer any 3 Questions. (Either/ Or)

All questions carry equal Marks.

18. (a) Describe evolution and development of Marketing concept.(or)

(b) What is meant by Product Life Cycle? Explain the different stages of Product Life Cycle.

19. (a) Discuss the different bases of Marketing Segmentation.(or)

(b) Explain the various sales promotion techniques undertaken at consumer level.

20. (a) Discuss in detail in components of Marketing Mix(or)

(b) Briefly state the advantages and disadvantages of Advertising.

----------------------