PG tips Cuppa Club

An invitation to partner with an iconic brand in 2014/2015

The insight

Tea has the wonderful ability to bring people together.

And there’s nothing better than a good catch-up cuppa, the chance to have a proper natter with a loved one, face to face, over a lovely cup of PG, especially if you haven’t seen them for a while.

Sometimes it’s hard to make time to get together so when people do get the chance, they want it to be a cracking catch-up. What if,on top of the great taste of our tea, PG tips could make catch-ups even better?...

PG tips in 2014

Our objective?

•Drive loyalty with PG tips medium & heavy tea drinkers

How?

•Building on their hugely successful Cuppa Club launch in 2013 which featured 2 for 1 Afternoon Tea and collectible tea merchandise - 2014 will see the addition of Days Out, Ceramic Workshops, Beauty salons and Magazines

•Set to be PG tips' biggest ever campaign with promotional boxes all year and substantial media support

How does Cuppa Club work?

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Each box has unique code

Consumer goes to the Cuppa Club

website or Facebook

New user?Consumer opens new

account and fills in form

Returning user?

Consumer logs in Consumer views

personalised account

Welcome Monkey, you have 2,200

Points

I WANT TO ADD POINTS TO MY

ACCOUNT

I WANT TO REDEEM MY

POINTS

Cuppa Club points can be redeemed for 2 for 1 Afternoon Tea, Ceramic Workshops, Family Days Out, Beauty

Treatments, Meals and Magazine subscriptions

Participating Venues

2 for 1

Afternoon

Tea

Promotional period:

•New venues will be added to the platform for launch on 1st June 2014 –31st May 2015.

What we need from you

•Signed Agreement confirming your Participation based on 1 year duration

•Provide landscape image in jpeg or eps format (ideally) at least 300dpi

•Any specific information to support the promotion of your venue, e.g. description, opening times, etc

6

Summary

• A great opportunity to highlight your venue and facilities

• An opportunity to sell other services such as refreshments, gifts, memberships, courses etc.

• Free to participate with all the added exposure to a wide and varied audience

Please contact Mosaic Marketing to register your interest and take up our invitation on

01865 877711