P G P R O G R A M I N

PRODUCT MANAGEMENT AND ANALYTICS

6 MONTHS | ONLINE LEARNING WITH MENTORSHIP

2

INTRODUCTION

The need for rapid adoption of digital products has accelerated the digitization of experiences by at least 3 to 4 years.McKinsey Report

Companies now seek to innovate and develop products and services that help gain back their competitive advantage. Investing in the development of digital products is expected to increase the efficiency of industrial companies by 19% on average.

The pressure on companies to innovate quickly and effectively has encouraged them to digitise products and services, creating an increasing demand for product managers.

95% of new products fail to innovate and meet customer needs.Harvard Business Review

India can create USD 1 Trillion of economic value using digital technology by 2025.The Economic Times

Digital infrastructure has become indispensable to the functioning of society. The shock of the COVID-19 global pandemic has caused companies to rethink the way customers experience their products and services. To meet evolving consumer preferences, companies are integrating the voice of the customer in the product development process.

3

The Post Graduate Program in Product Management and Analytics enables learners to innovate and design products from concept to launch and beyond, by connecting technical, design, and business worlds. Learners will build a foundation in Product Management and Data Analytics with rigorous analytical approaches to develop, launch and manage products.

The capstone project enables participants to:

PROGRAM OVERVIEW

At the end of the course, you will become a 360-degree product manager, who can visualise and solve complex analytical problems, innovate and create delightful digital products and experiences through design strategies to manage products successfully.

Collaborate and gain real-world experience in product innovation.

Discover a problem, research customer needs and market, brainstorm for the solution and create prototypes.

Test the prototype, gather feedback, and analyse data.

Design a business model, go-to-market strategy and product roadmap.

Prepare an ‘investor pitch’ and present to an industry expert panel.

4

65+ hours of self-paced video lectures by Great Lakes faculty and industry experts

15+ weekly online mentorship sessions

10+ hands-on project assignments and 24 quizzes

4 Innovation - Sprint Masterclasses

1 product innovation project

Case study based pedagogy followed by top business schools

PG Certificate from Great Lakes

Shareable e-portfolio

PROGRAM HIGHLIGHTS

5

WHO IS THIS PROGRAM FOR?

• Engineering, Sales and Marketing Professionals who want to transition to Product Management.

• UI/UX professionals who want to expand their skillset and gain proficiency to become Product Managers / Product Owners.

• Professionals with at least 2 years of experience in customer-centric roles like Customer Support /Customer Success and who want to transition to a Product Management career.

• Project Managers, Project Leads who want to become Product Managers / Product Owners.

• Software Developers who want to lead product development and contribute to the business.

6

LEARNING EXPERIENCE

You will be taught using a combination of learning methods that include live virtual classes by mentors and industry experts, and self-learning through videos & reading material.

INDUSTRY COLLABORATION

MENTORSHIP

Get expert advice and guidance while working on the innovation project and develop wireframe mockups, investor pitches, product roadmaps and a product marketing plan.

PRODUCT MANAGEMENT TOOLKIT

Learn industry-approved tools like Google Analytics, Balsamiq, JIRA, Excel, Tableau and SQL.

INNOVATION MASTERCLASS

Participate in 4 masterclasses with industry experts and experience product and design sprints.

PEER TO PEER LEARNING

Learn along with highly accomplished peers. Participate in discussions, engage in problem-solving and build your network.

CAREER ENHANCEMENT PROJECT-BASED

LEARNING

Work on a real-time product innovation project, in one of the many domains/real-world scenarios provided.

Learn through industry case studies and real-world applications from accomplished Product Management leaders and practitioners.

Get guidance through mentorship sessions from leaders in the product management space to help shape and plan your career.

7

DEVELOP

• An analytical mindset that drives decision making with tools like Google Analytics and Excel Data Analysis.

• A tried-and-true methodology to build innovative products and services, and showcase them in your portfolio.

• A product thinking mindset for strategic and tactical decision-making while juggling the market and internal stakeholders.

Learners will imbibe the framework to develop a digital-first, product thinking mindset as detailed below.

ANALYSE

• Product and market opportunities to identify unmet consumer needs to be solved.

• Competitive advantages and unique selling proposition while developing the business model, product marketing strategy and product roadmap.

• User interactions with the product to develop a feedback loop for continuous improvement.

EMPLOY

• The Product Design and Development Process to develop an idea from concept to market launch through prototyping.

• Techniques and frameworks to target customers by solving their unmet needs.

• Wireframing tools to create mockups to test the concept on your users.

PROGRAM OUTCOMES

8

CURRICULUM

PRE WORK: Self Paced Module: Excel Basics

PHASE 1: DISCOVER NEEDS AND DEVELOP PRODUCTS

MODULE 1

FUNDAMENTALS IN PRODUCT MANAGEMENT AND DATA ANALYTICS

• Overview of Product Management• Product Lifecycle Management• Statistics for Complex

Problem Solving• Product Innovation

Project Milestone 1

MODULE 2

PRODUCT STRATEGY

• Product and Business Strategy for Digital Products

• Customer Targeting Strategy• Market Opportunity Analysis and

Product Discovery• Product Differentiation

and Value Proposition• Product Innovation Project

Milestone 2

MODULE 3

PRODUCT DESIGN

• Design Thinking• Product Design Principles• User Design Principles• Developing Prototypes-

Using Wireframing Tool• Product Innovation Project

Milestone 3

9

PHASE 2: LAUNCH THE PRODUCT

MODULE 5

DRIVING PRODUCT EXECUTION

• Product Pricing Strategy• Business Model Design• Product Marketing Strategy• Product Launch Strategy• Product Analytics- using Google

Analytics• Product Innovation Project

Milestone 5

MODULE 6

PRODUCT LEADERSHIP

• Product Growth Strategy and Roadmap

• Stakeholder Communication• Data Visualisation Using Tableau• Leading Product Organisations• Careers in Product Management• Product Innovation Project

Milestone 6 - Final Presentation

MODULE 4

DRIVING PRODUCT EXECUTION

• Product Testing and Agile Development- Agile with Jira

• Minimum Viable Product• Product Execution Plan• Data Modelling: Linear Regression• Product Innovation Project

Milestone 4

The capstone project enables learners to turn rough ideas into compelling cases for new product development. This prepares learners to conceive compelling ideas for the project and work with a team to build out a solution that can be marketed creatively.

Learners will also understand how to build a compelling case for their product with the investor pitch presentation.

CAPSTONE: PRODUCT INNOVATION PROJECT

10

DSLR EVOLUTION

DSLR sales will drop sharply as camera phones get better. Explore the market of professional customers who want additional features to shoot, edit and showcase their work.

MEDIA

With cheap internet, users consume content on their phones in their local language. You are part of a media major who is looking to understand opportunities in the digital space.

RETAIL ANALYTICS

Retailers are now seeing increasing digital transactions, but they still spend time on reconciliation. Ideate on products that can solve this problem.

SAMPLE PROJECTS

SMART HOME APPLIANCES

After seeing the advances in IoT and analytics technologies, your firm wants to understand the smart home market better to take an informed bet on prospects.

HEALTHCARE

Identify how you can use technology to make the healthcare process more efficient in a country without enough healthcare infrastructure.

TRAVEL & EXPLORATION

There is a huge demand for exciting experiences from young travellers. Develop a plan to build a business with a loyal audience.

LEARNING & EDUCATION

The rise of smartphones and cheap internet has changed people’s learning patterns. Understand the critical needs of users, how they learn and what they’re willing to pay for.

11

GREAT LAKES CERTIFICATE & ePORTFOLIO

Successful candidates will earn a Post Graduate Certificate from Great Lakes Executive Learning and will create a portfolio of projects that can be showcased to potential employers. Your certificate and ePortfolio can also be shared on social media channels to establish your credibility as a product management professional.

12

GET THE GREAT LEARNING ADVANTAGE

Great Learning is India’s leading professional learning company. When you choose this program, you also get access to Great Learning’s extensive pool of industry experts and dedicated career assistance.

E-PORTFOLIO

An e-portfolio is a snapshot of all the projects done and skills acquired during the program that is shareable across social media channels. This will help you establish your expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

We help you build your resume to highlight your skills and your previous professional experience. You’ll also learn to crack interviews with our interview preparation sessions.

GREAT LEARNING JOB BOARD

The program provides candidates access to the Great Learning Job Board. 500+ organisations approach us with job opportunities which are shared through the Job Board with our candidates. We’ve seen over 8000+ alumni transitions to the careers of their choice, with an average salary hike of 48%.

CAREER GUIDANCE

Get access to career mentoring from industry experts who’ve transitioned to product roles. Benefit from their guidance on how to build a rewarding career in product management.

2 MILLION+ LEARNERS

170+ COUNTRIES

BEST ED-TECH COMPANY OF THE YEAR*

500+ HIRING PARTNERS

3200+ INDUSTRY EXPERT MENTORS

*EdTech Review Awards 2020

13

SOHAN MONDALFounding Partner at Triveous

PARITOSH DESAI Chief Product Officer at IDfy

FACULTY

MILIND KOPIKAREPresident, Great Learning, North America

Ex-Qualtrics, McKinsey, Google

MS, EE, Stanford University

MBA, Kellogg School of Management

B.Tech., IIT Bombay

DR. ABHINANDA SARKARAcademic Director, Great Learning

Ex-MIT, IBM, General Electric

Ph.D. in Statistics, Stanford University

M.Stat., Indian Statistical Institute

SHRINATH V. Expert Product Strategy Consultant - The Better Product Studio

VIVEK SINGHCo-founder & CEO-AnveyaSVP Marketing - FirstCryBusiness Head - HTIIM-L 2007, IIT-BHU 2005

INDUSTRY LEADERS

14

MENTORS

SUSHANT SHARMASenior ManagerJCPenney15yrs

SUNDEEP MOHAPATRAProgram ManagerProgneur Technologies21 Yrs

LinkedIn Profile LinkedIn Profile

SANDEEP ANANDEdupreneur APAC Program Governance LeadAmazon / 15yrs

NILESH DALVISenior Manager of Product ManagementAdobe / 14 Yrs

LinkedIn Profile LinkedIn Profile

SONUPAM KAURSenior Product ManagerAmerican Express9 Yrs

ROHIT GUPTAChief Product OfficerBank of Baroda14Yrs

LinkedIn Profile LinkedIn Profile

KRISHNA KAMATHHead IT / Shapoorji Pallonji and Co Ltd.18 Yrs

SURYA PANDEYProject ManagerGatner7Yrs

LinkedIn Profile LinkedIn Profile

15

ADMISSIONS

` 1,35,000 + GST

For financial assistance options, please contact the admissions office.

PROGRAM FEES

Step 1 FILL APPLICATION FORM

Apply by filling a simple online application form.

Step 2 APPLICATION REVIEW

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3 TELEPHONIC INTERVIEW

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4 ADMISSION OFFER

An admission offer will be made to selected candidates which can be accepted by paying the admission fees.

Power ahead in your career with

+91 8 0 4 6 8 0 1 65 5greatlakes.productmanagement@greatlearning.in

CONTACT US

www.greatlearning.in/pg-program-product-management-analytics