petroleum services news winter 2012

7/30/2019 Petroleum Services News Winter 2012

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KUDU Industries Inc.s investmentin research and development ispaying off

BLUEPRINTTECHNOLOGY

W I N T E R 2 0 1 2

PSACS 2013 DRILLING ACTIV

FORECAST

TAKING ADVANTAGE OF SR&ED

FERUS INC. CONVERTS ITS

TRUCKS TO NATURAL GAS

SERVICES

PM#40020055


2/28


3/28

Features

Departments

2

2

2

2

COVER

CONTENTSW I N T E R 2 0 1 2

A BLUEPRINT FORCOMMERCIALIZINGTECHNOLOGYInnovation and new products drive

KUDUs business

GLOBAL GIVE AND TAKE

PSACs Industry Insights Forum takesa political look at 2013

FROM FOOTBALL TO FRACKINGA former CFL star tackles the

services sector

1

17

MESSAGE FROM THE CHAIR

IN THE FIELDNews, notes and events from the industry

2013 DRILLINGACTIVITY FORECASTSteady business in the Western Canadian

Sedimentary Basin

BUSINESS MATTERSResearch and development pays off

with SR&ED

PSAC IN ACTIONAdvocacy initiatives from PSAC spread far

and wide

MEMBER PROFILEFerus Inc. converts its trucks to run on

compressed natural gas

A LOOK AT LEADERSHIPUp close and personal with PSAC board

members Brad Fedora and Scott Hauck

11

WWW.PSAC.CA

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MESSAGE FROM THE CHAIR

Lucas Mezzano, PSAC Board Chair

FEEL ECSTATIC ABOUT THE HONOUR of being called to serve youas Chair of the Board of Directors for the Petroleum Services Association

of Canada (PSAC) for the 2012-2013 year. I have been involved with

the PSAC board now for a few years, and assume the role as chair with

great confidence and excitement about what the year ahead holds for PSACs

members and our association. It will also be a challenge to continue with the

great work that our past chairmen have achieved in growing our association and

its role as the voice of the petroleum services, supply and manufacturing sectors.

In the year ahead, our industry will continue to work toward ways of

improving our performance and these efforts will hinge on our collective

ability to find ways to drive efficiencies and cost containment measures

into the entire energy value chain. At the same time, our industry will

continue to innovate and create ways to further limit the footprint of our

operations as an example to the world of sustainable operations. Progress on these fronts will

improve the attractiveness for investors, while continuing to position Canada as an energy leaderon the world stage and our industry as a great place to work and thrive.

While I have no doubt that innovation will continue to positively impact our operational,

safety, and environmental performance, the petroleum services sector and our industry will

continue to work through certain challenges. PSACs 2013 Canadian Drilling Activity Forecast

anticipates that drilling activity in the year ahead will be slightly higher than the expected

final count of 2012. The major impacts on activity levels include low gas prices, a scaling back

in capital investment, and capacity issues related to labour shortages. More detail on the 2013

Canadian Drilling Activity Forecastcan be found on page 9.

Following the ramp up of efforts in communications and government relations over the past

few years, PSAC will continue to focus efforts in these areas with the goal of raising the awareness

of the petroleum services sector and the issues we face. A key priority will be to continue to grow

the profile of PSAC and its members, and the important leadership role that Canadas petroleumservices, supply and manufacturing sectors have in innovation and technology development, a role

not always well known or understood.

In addition, PSAC will continue to leverage the relationships that have been formed across all

levels of government, both provincial and federal, to discuss the key issues that members face, and

to work collaboratively with government and our industry peers to map solutions that encourage

future growth and sustainable resource development. We cannot afford to repeat the fair share

fiasco when our voice was not heard. It is not enough that we continue the good work we do. We

need to show it and be proud of it, both inside and outside the doors of our respective companies.

In the year ahead, PSAC will also continue to dedicate efforts toward building vibrant

communities which includes continued support of the STARS and Spurs Gala. The partnership

between STARS and PSAC is now entering its 19th year and has raised more than $5 million. PSAC

will continue to take the lead with its Community Partners program, an in-field courtesy program

dedicated to encouraging respectful behaviours such as closing gates and reducing noise. Finally,

PSACs Education Fund and the golf tournament held each year, which is the sole fundraiser for

the scholarship program, will continue to support youth education with the goal of building a

future labour pool for our industry.

I look forward to the year ahead, and encourage employees of the more than 250 PSAC member

companies to engage with the association through joining committees or providing regular feedback so

that PSAC can continue to focus our efforts on the issues at the forefront for our members.

Yours sincerely,

Lucas Mezzano

PSAC Board Chair

New Year and New Challenges

I


5/28WWW.PSAC.CA

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WINTER 2012 VOL 12 No.3

PETROLEUM SERVICES ASSOCIATION OF CANADA

1150 800 6TH AVENUE SW

CALGARY, AB T 2P 3G3

TEL: 403.264.4195

FAX: 403.263.7174

PRESIDENT AND CEO: MARK SALKELD

VICE PRESIDENT, COMMUNICATIONS: KELLY MORRISON

COMMUNICATIONS COORDINATOR: LINDA ALDRIDGE

PETROLEUM SERVICES NEWS IS PUBLISHED FOR PSAC BY

VENTURE PUBLISHING INC .

10259-105 STREET,

EDMONTON, AB T5J 1E3

TEL: 780.990.0839

FAX: 780.425.4921

TOLL-FREE: 1.866.227.4276

[email protected]

PUBLISHER: RUTH KELLY

ASSOCIATE PUBLISHER: JOYCE BYRNE

MANAGING EDITOR: STEVE MACLEOD

CONTRIBUTING WRITERS: KAREN PETKAU, LISA RICCIOTTI

ART DIRECTOR: CHARLES BURKE

ASSOCIATE ART DIRECTOR: ANDREA DEBOER

ASSISTANT ART DIRECTOR: COLIN SPENCE

PRODUCTION MANAGER: BETTY-LOU SMITH

PRODUCTION COORDINATOR: BRENT FELZIEN

DISTRIBUTION: JENNIFER KING

ACCOUNT EXECUTIVES: ELLEN FRASER, DENNIS McCORMACK

PRINTED IN CANADA BY RHINO PRINT SOLUTIONS.

RETURN UNDELIVERABLE MAIL TO 10259 105 ST.

EDMONTON AB T5J 1E3.

[email protected] PUBLICATIONS

AGREEMENT #40020055

CONTENTS 2012 PSAC. NOT TO BE REPRINTED OR

REPRODUCED WITHOUT PERMISSION.

The Petroleum Services Association of Canada is the national trade

association representing the service, supply and manufacturing

sectors within the upstream petroleum industry. PSAC represents

a diverse range of over 250 member companies, employing more

than 65,000 people and contracting almost exclusively to oil

and gas exploration and production companies. PSAC member

companies represent over 80 per cent of the business volume

generated in the petroleum services industry.

SERVICES


6/28

2012 KPMG LLP, a Canadian limited liability par tnership and a member firm of the KPMG network of indepemember firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights rese

Trusted advisers to

Canadas Energy

Services Sector

For information on how KPMG can assist

you, please contact:

Rhys Renouf

National Sector Leader, Energy Services

(403) 691-8426

[email protected]

kpmg.ca


7/28WWW.PSAC.CA

inthefield News, events and activities in the industry

PSAC And enform joined forCeS to provide saety updates to approximately 50 delegatewho attended the 2012 PSAC Pre-Drilling Season Meeting in Fort St. John, British Columbia this

September. The purpose o the meeting was to hear rom regulatory agencies and the local RCMP

on saety-related issues aecting the services sector. Highlights included WorkSaeBC discussing th

recent increases in signage on B.C. resource roads and the good driving behaviours o oil and gas

sector personnel by using rules o the road and radio calling.

As PSAC was instrumental in the development o the newLease Lighting Guidelineapproved

this past June, PSAC invited Enorm to provide an overview o the guideline to PSAC members.

The Enorm lunch session attracted 70 guests who also heard key updates on industry driver

training courses. The Lease Lighting Guidelineocuses on outdoor lighting requirements in outdo

workspaces, specifcally or: mobilization and demobilization o drilling equipment on a lease

site, ancillary drilling activities, and any lease site servicing operations (e.g., snubbing, cement

pumping, well testing, stimulation, coiled tubing operations, wireline, etc.) For more inormation

about the newLease Lighting Guidelinevisit www.enorm.ca.Enorms session also provided inormation on changes planned or the industrys driver training

courses. Enorm discussed reraming the approach to driver training courses, to ensure workers

understand why (e.g. why its important to do a pre-trip inspection) and leave the how to (e.g. h

to do a pre-trip inspection) or job-specifc training. The discussion also touched on how to address

driver atigue and provided details on tools and courses to assist employers with specifc training

requirements. For more inormation about PSAC and its saety initiatives visit www.psac.ca.

PSAC a em Pat tS a lgt Sat

PSAC, through itS Education Fundprogram, provides scholarships or students

pursuing post-secondary education at technical

colleges enrolled in petroleum-related or trades

programs, especially interested in a career in

the petroleum services sector. Scholarships were

awarded this all to the ollowing Northern

Alberta Institute o Technology (NAIT) and

Saskatchewan Institute o Applied Science and

Technology (SIAST) students.

nAiT SCholArShiP reCiPienTS:

Sean Brabazon,

Petroleum Engineering Technology program

Daljit Gill,

CNC Machinist program

Mark Tucker,

Heavy Equipment Technician program

SiAST SCholArShiP reCiPienTS:

Amanda Desalchuk,

Welding Certifcate program (2012-2013)

Rob Lesser,

Welding diploma

Kyle Lorencz,

Instrumentation Engineering Technology

diploma

Curtis Ostachuk,

Truck and Transport Mechanic apprenticeship

Terrence Reichert,

Heavy Duty Mechanic apprenticeship

Ryan Taylor,

Welding diploma

Isaac Winter,

Instrumentation Engineering Technology

diploma (2012-2013)

PSAC fs Tcca CgScasps Acss Wst Caaa

CoMinG eVenTS

CAnAdAS enerGy TeChnoloGy BluePrinT

BreAkfAST foruMDecember 5, 2012

The Metropolitan Centre

Calgary, Alberta

STArS & SPurS GAlA PreSenTed By PSAC

January 19, 2013

BMO Centre, Stampede Park

Calgary, Alberta

For more inormation visit www.stars.ca

PSAC 2013 SPrinG ConferenCe

April 16 & 17, 2013Sheraton Red Deer Hotel

Red Deer, Alberta

PSAC Mid-yeAr lunCheon

April 2013

Calgary, Alberta

PSAC eduCATion fund Golf ClASSiC

July 18, 2013

Calgary, Alberta

For more inormation on all PSAC events, visit

www.psac.ca/events

neW MeMBerS

reGulAr MeMBerS

Downtons Transport Ltd.

Energetic Services Inc.

ASSoCiATe MeMBerS

Chartis Insurance Company o Canada


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HE PETROLEUM Services Association of Canada(PSAC) 2013 Canadian Drilling Activity Forecast

predicts a total of 11,400 wells dril led (rig releases)

across Canada for 2013. This is a sl ight increase over the

expected final tally of 11,250 wells drilled (rig releases) for 2012.

We are cautiously optimistic about 2013s drilling activity levels,says Mark Salkeld, president and CEO of PSAC. The first quarter

will see a typical ramp up of activity, and of course, slower activity in

the spring with break up. However, we expect the last two quarters

of 2013 to bring increased activity as larger producers continue with

their plans and mid-sized companies gain access to the capital they

need.

PSAC is basing its 2013 forecast on an average natural gas price

of CDN$3.25/GJ (AECO) and a crude oil price of US$95 per barrel

(WTI). As a result of ongoing suppressed gas prices, our forecast

is conservative for next years activity levels , adds Salkeld. We are

forecasting that 2013 will see nearly 90 per cent of well completions in

favour of oil, which is being driven by commodity prices.

Other factors that are likely to impact next years activity include

the costs associated with the technology required to dril l deeper and

longer wells, and access to capital to support equipment upgrading

and purchasing. To put next years expected dril ling levels into

context, the well count is still a 32 per cent increase in activity since

the downturn in 2009, Salkeld says.

The CanadianDrilling Activity Forecastcan be used with the PSAC

Well Cost Studyto effectively determine potential drilling and

completion market sizes, as well as pricing and activity direction. For

more information, contact PSAC at [email protected] 403-264-4195.

Oilpatch

Activity toRemainSteady

T

2013 DRILLING ACTIVITY FORECAST

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BY LISA RICCIOTTI

KUDU INDUSTRIES RELIES ON AN INNOVATIVE CULTURE

AND PRODUCT LINE TO KEEP GROWING ITS BUSINESS

LEX DAMNJANOVIC IS ON THE HIGHWAYsomewhere between Provost and Calgary. Thechief operating officer of KUDU IndustriesInc. is riding with several KUDU employeeson the drive home after the companys annualbudget-cum-brainstorming meeting.

Its a dark, early winter evening, but Damnjanovic isexcited about the ideas that were exchanged during thatannual meeting, which included about 50 KUDU sales andoperations staff.

A

This new pumpjack, our hydraulic strok

is KUDUs first venture outside the artificial l

area, Damnjanovic says. Our customers com

to us for help with everything and we dont l

to say no. We have to innovate to stay ahe

and this new stroker addresses a lot of th

problems.

KUDUs philosophy of constant innovati

began with Robert Mills. He helped devel

the first commercial progressing cavity pum

(PCP) for oil wells in 1979. Mills formed KUD

along with his son Ray, in the Calgary famil

garage in 1989 to continue innovating PCPs a

improve production for Canadas oil indust

KUDU has continued to develop the artific

lift system and to introduce new products.

Innovation in the oilfield industry has becom

more important than ever. Oil supply from ea

to-access reserves will soon be inadequate to m

the global needs of an expanding populatio

Soheil Asgarpour, president of the Petroleu

BlueprintCommercializingFOR

A

Technology


12/28

Audit tTax t Advisory

Our client Swit Oilfeld Supply Inc. has been growing

steadily, and their success is not by chance. Operating

in an industry known or its boom and bust cycles, they

wisely recognized that rapid expansion could get them

ahead in the short term but wasnt necessarily the best

answer or the long term. Swit Oilfeld Supply shares

our thinking regarding growth, always applying both

reason and instinct to make important decisions.

At Grant Thornton LLP, we take great pride in our

clients successesand this is no exception.

I youre involved in the oil and gas industry, give us

a call. And let us help unlock your potential or growth.

Grant Thornton LLP. A Canadian Member of Grant Thornton International Ltd

Instinct says:theres morethan one way.

Reason says:we need to grow.


13/28WWW.PSAC.CA

Technology Alliance of Canada, says the world

will need to add the equivalent of six new Saudi

Arabia-sized oilfields by 2030. Were beginning

to run out of the low-hanging fruit, he says.

Alternative energies are being developed, but

theres nowhere near enough available at afford-

able prices to meet the growing need. Theres no

other solution but innovationnew technology

is key to accessing more challenging oil reservoirs

such as tight oil.

Investing in innovation has brought the world

to KUDUs door, and vice versa. The company has

expanded its business into 32 countries, which span

the alphabet, from Albania, Argentina and Austra-

lia to the U.S., Venezuela and Yemen. Russia is itsnewest business territory. KUDU holds 20 patents

related to PCPs, with another five pending.

KUDUs newest technology to move from test

phase to market is the hydraulic stroking unit

Damnjanovic is so excited about. The unit is

twice the size of a standard hydraulic stroker and,

KUDUs COO says, it does twice the work.

The new unit will be released in early 2013,

but work on the stroker began half a year earlier

because of a suggestion from one of KUDUs

clients. It started very locally with us asking

KUDUs branch managers if theyd ever thoughtabout building a larger pumpjack, says Chris

Holben, production superintendent with West-

Fire Energy Ltd. Then things progressed quickly.

Six months after we got the phone call inviting us

to work together on the project, we were install-

ing the new pumpjack.

WestFire is currently using 10 of the new

hydraulic strokers in west-central Saskatchewan.

The company tested the units for KUDU at its oil

properties in the Viking formation. KUDU chose

WestFire to run the pilot project because the two

companies have a long-standing relationship and

because it was WestFires idea.

The larger-pump concept was already on

KUDUs radar, but consistently hearing the

need from customers helped move the idea into

research and development (R&D). Were not

a one-hit wonder, says Damnjanovic. Were

always looking for how we can reduce operating

costs for our customers and optimize produc-

tion.

KUDUs R&D spending is driven by customer

demand. The amount can vary from year to year,

but Damnjanovic estimates R&D accounts for one

to two per cent of the companys annual costs. A ll

staff members are responsible for pushing inno-

vation forward. Feedback from customers and

sales reps is documented in KUDUs ISO system.

From there, ideas become seeds in an efficient

growth process that sees those ideas bear fruit, lie

fallow until the time is right for germination, or

hit the compost bin as non-viable.

We look for the big ideas. Solutions that will

solve problems for the masses, not one company,

Damnjanovic explains. And our goal is to make

things incrementally better. We want game-

changers, new concepts with the potential to

revolutionize the industry.

That approach has paid off in the past with the

development of highly successful new products

like the PCP Well Manager, the Top Tag system

and Tough Coat. Well Ma

ager was developed five ye

ago when, Damnjanovic sa

we realized everything we were putting out w

dumb steel. Smart technology was added to t

Well Manager that measures flow rates and l

flow speed increase to optimal levels, then adju

as needed.

Top Tag is the first engineered PCP that allo

the user to locate the rotor inside the stator witho

using a tag bar. This KUDU product was develop

at the suggestion of a steel mining crew drilling

the Lloydminster area. They consistently encou

tered plugged pumps and restricted flow, simi

to water trying to flow through a pinched gard

hose. By removing the tag bar, Top Tag improv

flow and extends the pump life.

Damnjanovic says the R&D for those tw

innovations was fairly straightforward. Develo

ing Tough Coat, a metal coating applied to PC

WE HAVE TO INNOVATE TO STAY AHEAD.- ALEX DAMNJANOVIC, COO OF KUDU


14/2814 WINTER 2012 PETROLEUM SERVICES NEW

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i

rotors to reduce corrosion and eliminate the need

for chrome, was a whole different scenario. It

uses a very sophisticated process that took a lot of

smart people years to figure out, with a lot of late

hours and sleepless nights, he recalls.

Typically, KUDUs product development pro-

cess has a one-year cycle. The company focuses

on fast delivery to stay in sync with the marketand wont develop a product unless theres strong

demand and the timing is right. All ideas are

vetted through an initial bounce-back assess-

ment, run by customers and KUDUs sales people

to see if a good idea has the potential to be one of

the great ideas the company likes to pursue.

If the idea bounces, it then moves to a three- to

four-month market research phase. At this point

KUDU determines the retail cost for the prospective

product. Instead of determining what it would cost

to make a new product, KUDU works backwards

from one question: what would their customers be

willing to pay? Then our challenge is, can we make

it for that price? Damnjanovic says. Its a red-light,

green-light gated process. A project either moves

ahead to actual development or not.

R&D and engineering staff then spend about four

months developing prototypes of green-light ideas.

The next stepa very crucial one to KUDUis

real-life testing of the new product in the field by

an interested KUDU customer. The feedback from

hands-on experience is essential for working outany kinks and quirks of a new product.

Being first or early to enter the market is

important, but sustainability is most important.

We have to be able to deliver what we promised,

Damnjanovic says.

Generating ideas seems to be the easy part

KUDUs creative yet demanding R&D process. F

lowing brainstorming at last years annual meetin

about 50 ideas received serious consideration. On

seven made it through the gate into development

This year, following the companys annu

budget meeting in Provost, KUDU employ

are excited for whats ahead in 2013. Theres hi

hopes for the new hydraulic pump, lots of pla

to take existing products into new internation

markets and, of course, KUDU has some n

ideas waiting to blossom.

Damnjanovic cant reveal details, but do

disclose that KUDU is finessing innovations

insertable PCPs, as well as thermal applicati

products such as the high-temperature PCPs

demand for SAGD operations.Theyre a very grounded bunch of guys, We

Fires Holben says, about KUDU. They dont

success go to their heads and they havent stray

from their business plan and their roots. They ga

us an innovative product we can use.


15/28WWW.PSAC.CA

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HE PETROLEUM ServicesAssociation of Canada (PSAC)

kicked off its 2012 Industry

Insights Forum with its annual

general meeting to recognize an outstanding

year for the association.

Distinguished Service Awards were

presented to volunteers from PSAC member

companies whose dedication and commitment

enabled PSAC to deliver outstanding events,

resources and programs, including the

Education Fund Golf Tournament and the 2012

Spring Conference.PSAC also saluted members celebrating

their longstanding service, including several

reaching the 30-year milestone. PSAC also

honoured retiring directors Brian Coston,

Mike Davis, Ian Simister, Ken Willson and

Gord McCormack. The AGM welcomed PSACs

2012-2013 Board Chair, Lucas Mezzano, and

the new Board of Directors. Members also

reviewed financial statements and looked back

at a fruitful year for PSAC.

Mark Salkeld, PSAC president and CEO,

outlined his highlights of 2012 which

included the strengthening of relationships

with senior federal and provincial officials,

the announcement of a newLease Lighting

Guideline, and the continuation of PSACs

successful public outreach and media relations

programs.

Salkeld capped the meeting off with the

introduction of a new look and feel for PSAC,

including a new logo and website, with the

tagline Working Energy. He explained that

the tagline reflects the dedication, innovation

and leadership of PSACs member companies.

PSACS 2012 INDUSTRY INSIGHTS FORUM HIGHLIGHTS THE

GLOBAL IMPACTS ON CANADAS ENERGY INDUSTRY

T

2013 CANADIAN DRILLING ACTIVITY FORECAST AND INDUSTRY OUTLOOK

A standing-room only crowd attended the 2013 Canadian Drill ing

Activity Forecast and Industry Outlook session. David Yager, former

PSAC Chair, moderated the session. Roger Serin, an analyst with TD

Securities, delivered an engaging presentation on investor trends over

the last 40 years and the current demand for producers to provide yields

to investors.

Allen Brooks and Michael de Carle, with investment bank PPHB,

provided the Oilfield Services Outlook. Their presentations touched

on the possible impact on Canadas energy industry f rom the U.S.

presidential election, which took place the same day. David Pryce, vice-

president of operations with the Canadian Association of Petroleum

Producers, followed this presentation with an overview of the future of

Canadas energy industry.

PSAC president Mark Salkeld gave the final presentation with his

outline of the 2013 Canadian Drilling Activity Forecast, which estimates

a steady year ahead for Canadas oilpatch with an expected 11,400 wells

drilled.

INDUSTRY INSIGHTS DINNER

PSAC hosted a sold out crowd, including Honourary PSAC Member Roger

Soucy, at its annual Industry Insights Dinner. Lucas Mezzano assumed his

position as Board Chair of PSAC and gave a preview of the year that lies

ahead for the association and the petroleum services industry.

GlobalGive ANDTake



PSAC will continue to provide the advocacy and tools its members

need so that the innovation shaping the operational, safety, and

environmental performance of our industry continues to be standard

setting the world over, he said. A large part of this work will continue

focus on strengthening relationships with government, our peers and th

broader public.

Dr. Jack Mintz, Palmer Chair in Public Policy at the University of

Calgary, was the dinners keynote speaker and delivered an engaging

look at the fiscal situation for Canada, the U.S. and Europe. In particula

he discussed the potential impact the outcome of the U.S. presidential

election could have on the American economy, and in turn, how the

election outcome is likely to impact Canadas oil and gas industry.

To read more about PSACs year in rev iew, please access the 2012

Annual Report at www.psac.ca.

(',, -$!#"*,$('%"!"*

$%/"%! "*-$"+,

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DISTINGUISHED SERVICE

AWARD RECIPIENTS

Al AimersBrett NobleBrian FarmerBrian PaisleyClyde BonnellColeen Hutton

Darcy KuhnDoug SmithGail PurdyGarry Lane

Glenn WalkerGord HaycraftGraham Maglio

Ken BraunLee Emond

Mandy DewartMarty Price

Renee VanderwolfRichard Dunn

Tamara NelsonTravis Strube

PSAC 2011-2012 LONGSTANDING MEMBER

30 YEAR MEMBERS

EVRAZ Inc. NAMaster Flo Valve Inc.

Precision Rentals, a Division of PrecisionLimited Partnership

Stream-Flo Industries Ltd.

25 YEAR MEMBERS

Mullen Oilfield Services LP

15 YEAR MEMBERS

Andys Oilfield Hauling Ltd.Aveda Transportation and Energy Services In

Calfrac Well Services Ltd.Magnum Perforating Services Inc.

Mudco Services Ltd.QMax Solutions Inc.

Weir SPM

10 YEAR MEMBERS

IROC Energy Services Corp.Nabors Blue Sky Ltd.

Steel View Oil Pressure Services Ltd.

5 YEAR MEMBERS

911 Industrial Response Inc.Action Industrial First Aid LimitedApex Oilfield Services (2000) Inc.Bravo Oilfield Safety Services Inc.

Canadian Energy Services L.P.Clear Environmental Solutions

Division of Canadian Energy Services L.P.Highmark Wireline Ltd.

Momentive Specialty Chemicals Canada IncPanda Tank & Vac Truck Services Inc.

ProTechnics, a Division of Core LaboratoriesCanada Ltd.

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DDIE DAVIS SPENT THEsecond half of his Canadian

Football League (CFL) career

playing for the Saskatchewan

Roughriders, but when he retired after the 2009season there was no question he was going to

live in Calgary. The defensive back won his first

Grey Cup with the Calgary Stampeders in 1998

and made Alberta his permanent home in 1999.

This is where my wife is from, this is where my

kids were born, this is where Im going to end

up, he says.

In total, Davis played 15 seasons in the CFL,

was named a CFL All-Star four times and won a

second Grey Cup with the Roughriders in 2007.

The 39-year-old from St. Louis turned down a

few coaching opportunities so he could spendmore time at home with his family. Two years

ago, Davis started working for Halliburton

as a production enhancement account

representative.

PETROLEUM SERVICES NEWS: WHEN DID YOU REALIZE THAT

CANADA WOULD BE YOUR HOME?

EDDIE DAVIS: After my first year when I came to

play for Calgary. I loved the city so much and,

at the time, the Canadian dollar was 65 cents

compared to the U.S. dollar, so it didnt make

sense for me to cross the border and go back

home. I knew a lot of guys that did it; theyd end

up losing money and would have to work hard

down in the States to get it back.

PSN: WHAT MADE YOU DECIDE TO WORK IN THE OIL AND

GAS SERVICES SECTOR?

ED: It just so happened that my neighbour

worked for Halliburton. When I retired from

playing footbal l, I wasnt looking for a job, I

was just happy hanging out with my family and

travelling, but he mentioned that they needed

some sales people at Halliburton.

E

FF

They brought me into the BDFA (business

development field associate) program. They

had been running it in the U.S. for years, but

nobody from Canada had ever been through

the program. Im pleased to say I was the first

and last person to do the program in Canada.

The goal of the program is to basically renew

your sales tools. It exposes the person to several

different entities in the services industry: the

cementing side, the completions side and the

hydraulic fracturing side.

PSN: WHAT SKILLS FROM YOUR FOOTBALL CAREER HAVE

YOU BEEN ABLE TO APPLY TO YOUR DAY-TO-DAY JOB?

ED: The biggest thing is just to listen. When youre

out there on the field, and you have 60,000 people

cheering, its hard to hear other players calling out

plays or making checks. You have to train yourself

to listen to a specific persons voice.

I do the same thing when Im talking to clients,

Ill sit back and just let the client talk. I think a lo

of the time in sales, the sales person can talk too

much and they miss what the client actually need

PSN: WHAT SAYING OR PHRASE INSPIRES YOU?

ED: Never give up. Im a strong believer that if yo

work hard and see the goal in front of you, you

can attain it, no matter how long it may take you

PSN: IF YOU DIDNT PLAY FOOTBALL, OR HAVE YOUR

CURRENT CAREER, WHAT CAREER WOULD YOU BE IN?

ED: I was in mechanical engineering, so I proba

would have ended up working for a company in

the auto industry. I went to school in northern

Illinois, and Detroit is in that area, so thats

probably what Id be doing right now.

F

Eddie Davis won a Grey Cup with the Calgary

Stampeders in 1998 and with the Saskatchewan

Roughriders in 2007.



MYTH #1

THE OIL AND GAS INDUSTRY IS NOT EL IGIBLE FOR SR&ED

Part of the SR&ED definition notes that prospecting, exploring or drillin

for oil and natural gas is not eligible for the tax program. In the services

sector, a lot of companies think that because theyre part of the oil and gsector they are excluded, Reain says. The exclusion is saying that if this

all youre doing, its excluded.

However, Reain says, if a company is developing a tool, a dev ice, an

apparatus or a product to perform any of those activities, then SR&ED i

applicable. Its a subtle difference, but its a big di fference, he says.

MYTH #2

THE CANADA REVENUE AGENCY (CRA) IS TOUGH ON THE OIL AND GAS INDUSTRY

This is somewhat true, but what the CRA is focusing on making

sure you have the documentation that says you are doing this type of

work, Reain says. Its incumbent on the tax payer to keep the proper

evidence.Reain says CRA focuses on when a SR&ED project starts and ends,

so companies should create a checklist for SR&ED projects and try

to identify them early. It can be meeting minutes from monthly

management meetings, where you say we have this issue and heres

what were doing about it, he says. It could be an AFE (authorization

for expenditure) to say were going to set up this project to figure this

problem out; or it could be tool development, so it could be a project

plan to develop a tool for a client.

MYTH #3

ITS NOT WORTHWHILE TO CLAIM SR&ED ANYMORE

The federal government outlined plans to sca le back SR&ED funding i

the 2012 budget. The government plans to redirect R&D funding from

this program to more direct R&D funding support programs, such as

the Industrial Research Assistance Program (IRAP). Also, beginning

on January 1, 2013, the general SR&ED tax credit will be reduced from

20 per cent to 15 per cent; and capital expenditures wi ll not be part of

SR&ED beginning in 2014.

Its still 15 per cent, plus 10 per cent in Alberta, so its still a 25 per

cent tax credit in Alberta, which from my perspective is quite lucrative

Reain says. For small and medium-sized enterprises, which there are

lots of in the services sector, the rate hasnt changed at all [it will remai

at 35 per cent].

ESEARCH AND DEVELOPMENT(R&D) often conjures up images of

white lab coats. Shawn Reain, tax

partner and western Canadian

SR&ED leader with PricewaterhouseCoopersLLP, says that misconception, as well as a few

others, could be costing oil and gas services sector

companies money.

The Scientific Research and Experimental

Development (SR&ED) tax program is the

federal governments biggest source of R&Dfunding. It provided $3.6 billion in tax

assistance across Canada during 2011. Reain

says nearly 90 per cent of the claims filed under

SR&ED are for experimental development,

which is work done to advance technology

and either create new, or improve, existing

materials, devices, products or processes.

If companies are going to do that

themselves, theyre going to go bankrupt,

Reain says. Theyre going to be like Kodak.

Reain says there are plenty of petroleum

services companies that are developing new

technologies and processes, but not taking

advantage of SR&ED. The tax program

provides eligible companies with an income

tax deduction and an investment tax credit.

Here, Reain dispels some of the myths

surrounding the tax program and explains how

services sector companies can tap into it. It is

a pretty lucrative return on your investment,

he says. You have to be proactive about it and

make it a low impact activity on personnel time

by making it an efficient process.

SR&ED Mythology 101

R

DONT BELIEVE EVERYTHING YOUVE

HEARD ABOUT FEDERAL RESEARCH AND

DEVELOPMENT TAX PROGRAMS

BY STEVE MACLEOD

BUSINESS MATTERS

MYTH #2

YOU HAVE TO BE PROACTIVE ABOUT IT AND MAKE

IT A LOW IMPACT ACTIVIT Y ON PERSONNEL TIME

BY MAKING IT AN EFFICIENT PROCESS.


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PSAC IN ACTIONTHE PETROLEUM SERVICES ASSOCIATION OF CANADA(PSAC) CONTINUES TO KEEP THE SERVICES SECTOR FRONTAND CENTRE THROUGH ADVOCACY AND OUTREACH

MAKING CONNECTIONS IN THE MARITIMES

PSAC met with Bruce Northrup, New Brunswicks minister of Natu

Resources, as well as the deputy minister and representatives from t

Ministry of Energy to introduce PSAC and discuss issues related

hydraulic fracturing and the oil and gas development in the provin

Specifically, PSAC discussed IRP 24, the Industry Recommended Pract

regarding fracture stimulation that is currently under development. Also

New Brunswick, PSAC delivered a presentation explaining the IRP proc

at the 37th annual Exploration, Mining and Petroleum Conference held

early November.

PSAC REACHES OUT TO MANITOBA

PSAC met with Keith Lowdon, director, Petroleum Branch, Manito

Innovation, Energy and Mines, to discuss concerns regarding munici

infrastructure, road use agreements and hydraulic fracturing. PSA

provided information regarding the Road Use Agreements developed

Alberta and has committed to participating in future discussion on thissues.

PSAC MEETS WITH B.C. MINISTER OF ENERGY AND MINES

This fall, PSAC met with Rich Coleman, B.C. minister of Energy and Min

to introduce PSAC and to open dialogue about the petroleum servi

sector in the province. The meeting touched on the sectors size and sco

and issues facing the industry in northeastern British Columbia.

PSAC WORKS WITH B.C. GOVERNMENT ON NATURAL GAS WORKFORCE PLANNING

PSAC is contributing to a comprehensive workforce strategy and acti

plan for the B.C. natural gas industry. The goal is to ensure there will

sufficient numbers of skilled workers to meet the anticipated expansiof the sector. All potential sources of and mechanisms for labour mark

supply, including apprenticeship training, institutional skills trainin

recruitment and retention strategies, inter-sector and inter-provinc

migration, and international immigration are being reviewed along w

the full participation of First Nations.

PSAC ATTENDS THE 2012 ENERGY AND MINES MINISTERS CONFERENCE

Over three days this September, PSAC represented its members at the 20

Energy and Mines Ministers Conference in Charlottetown, PEI. PSAC h

the opportunity to speak with Joe Oliver, minister of Natural Resources,

well as provincial ministers, deputy ministers and senior staff on a numb

of issues affecting the petroleum services sector including hydrau

fracturing, labour, competitiveness, and access to markets.

PSAC REPRESENTS MEMBERS AT PACIFIC NORTH WEST ECONOMIC REGION

(PNWER) CONFERENCE

PSAC attended the PNWER conference which is intended to coordin

provincial and state policies to achieve continued economic growth wh

maintaining the regions natural resources. Conference delegates includ

elected and government representatives from Western Canada a

Washington, Oregon and Montana. PSAC attended sessions discussi

energy, workforce development, and the New West Partnership (NW

Topics at the NWP session included a proposal to review the harmonizati

of regulations such as oilwell servicing provisions.

PSAC TESTIFIES AT THE HOUSE OF COMMONS ON LABOUR ISSUES

PSAC appeared as a witness before the Canadian House of Commons

Standing Committee on Human Resources, Skills and Social Development

and the Status of Persons with Disabilities this fall. PSAC provided comments

in regard to two of the committees studies: Fixing the Skills Gap: Addressing

Existing Labour Shortages in High Demand Occupations and Understanding

Labour Shortages: Addressing Barriers to Filling Low-Skilled Jobs.

Following its submission to pre-budget consultations, PSAC was invited

to appear before the House of Commons Standing Committee on Finance

regarding the upcoming federal budget. PSAC tabled recommendations

related to tax credit programs for overseas workers. PSAC also asked the

government to provide clarification regarding taxable benefits as they

relate to travel and accommodation costs incurred by out of provinceemployees, and tax credits for employee training.

PSAC PARTICIPATES IN MANUFACTURING DAYS ON THE HILL

PSAC participated in a series of executive roundtable discussions on the

future of manufacturing in Canada as part of its involvement with the

Canadian Manufacturing Coalition (CMC). In total, representatives of the

CMC met with 55 Members of Parliament, including eight ministers and

senior policy advisors from seven ministries.

PSAC SUPPORTS YOUTH EMPLOYMENT STRATEGY

This fall, PSAC hosted a news conference with Minister of State Ted Menzies

who put a call out for proposals from companies who may be eligible forfunding under the Youth Employment Strategy (YES). The program is

dedicated to projects that connect young Canadians with private sector

jobs. The federal government has dedicated $50 million to the program

with the goal of connecting more than 3,000 Canadian youth with jobs in

high demand, such as skilled trades.

PSAC PARTICIPATES IN AN ONLINE JOB FAIR TARGETING PETROLEUM SERVICES

PSAC and a select number of PSAC members recently participated in an

online job fair organized by the Petroleum Human Resources Council of

Canada (PHRCC) in partnership with the Government of Alberta. The

job fair was visited by more than 2,000 people and resulted in thousands of

applications for jobs in high demand.

PSAC PARTICIPATES IN FEDERAL ROUNDTABLES ON LABOUR ISSUES

PSAC recently participated in two federal roundtables to address labour

challenges facing the petroleum services sector. Specifically, PSAC provided

input at the skill shortages and training needs roundtable hosted by Diane

Finley, minister of Human Resources Skills and Development Canada.

PSAC also participated in a roundtable, hosted by Neil Yeates, deputy

minister of the Department of Citizenship and Immigration Canada

(CIC). The purpose of the CIC roundtable was to discuss the creation of

a modernized employment application management system to support the

introduction of a fast and flexible economic immigration system to meet

Canadian labour market needs.

PSAC PARTICIPATES IN MANUFACTURING DAYS ON THE HILL

PSAC SUPPORTS YOUTH EMPLOYMENT STRATEGY

PSAC PARTICIPATES IN AN ONLINE JOB FAIR TARGETING PETROLEUM SERVICES

MAKING CONNECTIONS IN THE MARITIMES

PSAC MEETS WITH B.C. MINISTER OF ENERGY AND MINES

. .

PSAC ATTENDS THE 2012 ENERGY AND MINES MINISTERS CONFERENCE

(PNWER) CONFERENCE


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1 (877)-872-2ROIT DIDNT TAKE LONG FOR Ferus Inc. to realize the benefits ofrunning trucks powered by liquefied natural gas (LNG) engines.

The Calgary-based company is now developing an LNGfacility in A lberta to serve its fleet of about 100 LNG trucks

and provide service to other companies interested in converting their

trucks to LNG engines.

Ferus has had this focus (on LNG as a fuel source alternative for

diesel) for a couple of years now, says Travis Balaski, manager of

market development for LNG in Canada with Ferus.

Ferus has focused on liquefied gases in Alberta for about a decade.

The company launched in 2002 to provide liquid carbon dioxide (CO2)

and liquid nitrogen (N2) for well stimulation. Ferus now has eight

cryogenic plants to produce CO2 and N2 throughout Canada and

the U.S., as well as a fleet of 300 trucks to transport the product. This

specialized service has given the private company a niche that includes

storage facilities and onsite services.

Ferus started looking at LNG engines a couple of years ago and test

drove a truck at the facility of a natural gas engine maker in Vancouver.

After testing one unit out in the field, Ferus introduced an LNG-

powered heavy-duty truck into its fleet back in March. The company

says it was the first LNG truck to be deployed in Alberta.

The LNG trucks are equipped with 475-horsepower engines and have a

range in excess of 700 kilometres. When comparing it to diesel, you could

have a reduction in the 20- to 30-per-cent range on the CO2 emissions,

over 70 per cent reduction on your NOx (nitrogen oxide) emissions, over

90 per cent reduction on your particulates and 99 per cent reduction on

your SOx (sulphur oxide) emissions, Balaski says.

Fuelled by Natural Gas

I

MEMBER PROFILE

Some drilling fleets are also converting their rigs to be powered

by natural gas instead of diesel. Balaski says theres also an economic

benefit to using LNG because it can be supplied at a 20 to 40 per cent

discount compared to diesel, on a gallon equivalent basis, which includes

transportation, storage and engine gasification.

Weve been quite aggressive in this market. We brought equipment

onto the ground before we had our own production, Balaski says. Th

way, we could supply and service pilot projects with potential custome

once we have a facility of our own.

Ferus plans to have its first LNG facility constructed by early 2014.

The company is already working on pilot projects with other companiand Balaski says Ferus plans to become a full-service provider of LNG

to others.

We have begun feeding the market so when we do have production

weve educated and made people feel comfortable with LNG as a fuel

source, so they can sign on to longer-term deals, he says.

FERUS INC. IS PLANNING AN LNG FACILITY TO SUPPORTITS FLEET OF NATURAL GAS-POWERED TRUCKS

BY KAREN PETKAU

Ferus plans to have its first LNG facility constructed by early 2014.



A LOOK AT LEADERSHIP

SCOTT HAUCK

President, Distribution Services Canada

National Oilwell Varco

Years in Services Sector: 30

BRAD FEDORAPresident and CEO

Canyon Technical Services Ltd.

Years in Services Sector: 4

PETROLEUM SERVICES NEWSTALKS

WITH PSACS BOARD OF DIRECTORS

AND TAKES A PERSONAL LOOK AT

LEADERS IN THE SERVICES SECTOR

IF YOU COULD DO ANY OTHER JOB/OCCUPATION, WHAT WOULD THAT BE?

SH: I would be a hunting, fishing and outdoor outfitter. Being outdoors

and enjoying very pristine, remote activities around nature has alwaysbeen my leading passion.

BF: Casino manager or fishing guide.

WHAT IS YOUR FAVOURITE BOOK OF ALL TIME?

SH: Where the Red Fern Grows

BF: The Big Short. Its about the making of the financial crisis.

WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FACING CANADAS ENERGY INDUSTRY

AT THIS TIME?

SH: The dynamics of our Canadian and global energy paradigm have

changed, and we are at risk of becoming a pawn in the game if we

do not develop other markets or add value to the products that we

produce. For the time being the nut has been cracked and energy, and

the global opportunity to find and develop energy, is more pervasive

than at any other t ime in my 30-year career. I bel ieve we produce oil

and gas in Canada under some of the most environmentally sound

practices in the world and I imagine that we will continue to be on that

forefront which in itself adds value to our products and may be part of

the new horizon.

BF: Perception and trust. The oil and gas industry and the general public

are still at odds we have a lot of trust to build.

WHAT MOTTO OR PHRASE DO YOU LIVE BY?

SH: NO YNRZ (No Whiners). This is my personalized license plate.

BF: You only live once enjoy what you are doing.

IF YOU COULD TRAVEL TO ANYWHERE IN THE WORLD, WHERE WOULD YOU GO?

SH: I pretty much have and there is no place like home.

BF: Fly fishing in Cuba.

WHAT IS YOUR MOST TREASURED P OSSESSION?

SH: Family.

BF: Family and friends.

WHAT FOOD DO YOU CRAVE? BETTER YET, WHAT IS YOUR SIGNATURE MEAL THAT YOU

MAKE?

SH: On the barbecue: spare ribs, potatoes and onions baked in tinfoil, co

on the cob.

BF: My signature meal as of the summer of 2012 is a whole roasted and

smoked pig.

PSACs Board of Directors represents the diversity of Canadas upstream

petroleum services, supply and manufacturing sectors. With more than 15

years of collective experience, PSACs board brings unparalleled breadth an

depth of expertise to the strategic direction of PSAC and the issues of the

day. Visit www.psac.cato find out more about PSACs Board of Directors.

SCOTT HAUCK BRAD FEDORA

,


27/28

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28/28

petroleum services news winter 2012

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