peter petermann, carat (germany).growth in recession
DESCRIPTION
Aegis Future LabTRANSCRIPT
GROWTH IN RECESSIONCONSTANT INNOVATION AS A DRIVER OF SUCCESS
AEGIS Future Lab – Kiev, September 7
WHAT KIND OF WORLD DO WE LIVE IN TODAY?
OPPORTUNITY
CRISIS?
CONNECTED CULTURES – THE OPPORTUNITY FOR BRANDS
=
MY MESSAGE TODAY:
INNOVATION PAYS!
NOTHING IS MORE
FASCINATING TO
CONSUMERS THAN A
REALLY NEW PRODUCT, A
RELEVANT NEW SERVICE
OR A NEW COMMUNI-
CATIONS IDEA
INNOVATION IN RECESSION
Source: German Government Report Research & Innovation 2010
THREE THAT DID WELL
"WE STRIVE FOR INNOVATION"
27% 22% 50%
24% 15% 61% 410
INNOVATION STRATEGY
2006 19.000 70 80.000
300 +40% -3yrs
0
50
100
150
200
2006 2007 2008 2009 2010 2011
Continuous Growth
Sales
"THE BEST THING TO
SURVIVE IN THE MARKET IS
TO KILL YOUR PRODUCTS."
SAMSUNG DRIVES TV
2005
2007
CUBETUBERS
8-10%
TRANSFORMATIVE BUSINESS
42.000300
429%
TRANSFORMATIVE CULTURE
32
"LEGO FOLLOWED ALL THE ADVICE OF THE INNO-
VATION EXPERTS AND YET IT ALMOST WENT
BANKRUPT."
A NEW KID ON THE BLOCK
0
5
10
15
20
2007 2008 2009 2010 2011
Continuing Growth (REV)
-2 000
-1 000
0
1 000
2 000
2003 2004 2005 2006 2007
The Turnaround (PBT)
"PEOPLE ARE COMPETING IN RED OCEANS
BECAUSE THERE IS SOMETHING THERE."
LEGO'S RED OCEAN
INNOVATION PROCESS
KEY LEARNINGS• INVEST
•TRANSFORM
•CULTURE
•NICHE
•PROCESS
•CHOOSE
•LEAD
MANAGING INNOVATIONSTRATEGICALLYBEYOND THE CRISIS: INNOVATING
COMPANIES ARE 50% MORE LIKELY TO
SUCCEED IN TIMES OF CRISIS
BEYOND THE NICHE: INNOVATION & FLEXI-
BILITY IS NOT LIMITED TO SMALL
ENTERPRISES
BEYOND THE INTERNAL SCOPE: OUTSIDERS
OFTEN FIND MORE INNOVATIVE ANGLES
THAN INTERNAL R&D DEPARTMENTS
CARAT.REDEFINING MEDIA.