pest saudi

7/27/2019 Pest Saudi

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PoliticalMonarchy.Business Friendly government regulations.The King governs through a Council of Ministers, onwhich he serves as President.

The Kingdom of Saudi Arabia is divided into13provinces, each of which is administered by a

provincial governor appointed by the King.Provinces are subdivided into governorates,

districts and centres.

The provincial councils are empowered to determinethe development needs of their respective provinces,

make recommendations for projects and improvements

and request appropriations in the annual state budget.

EconomicalSince the discovery of oil in 1938 has grown to beamong the wealthiest nations.

Produces more than 5% of the total production ofpetrochemicals in the world.

Capitalist Economy.GDP (PPP) $622 Billion and Growth 3.7%.40% of GDP from private sector.


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As part of its effort to attract foreign investment and

diversify the economy, Saudi Arabia acceded to the

WTO in 2005 after many years of negotiations.

SocialAdherence to Islamic values and maintenance ofsocial stability in the context of rapid economic change

has been consistent goals of Saudi Arabia's

development plans.

Major variations in accumulated wealth, althoughdistinctive income groups exist they all are bound

together either by kinship, religion.

Religious values.Mix of culture, Indian diaspora.


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Technological

Modern high technology arsenal makes SaudiArabia among the worlds most densely armednations.

Although internet was introduced late in 1999,

there was a growth rate of 3750% by 2000.

LegalThe Saudi civil legal system is based on the Share`a, which is derived from the Quran, Sunna and

Ejtihad.

The commercial legal system differs very muchfrom the civil system, but shares some basics. This

system is more influenced by west in many ways,this due to the amount of international business

that the country was involved in after the

discovery of oil.


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At the present time, there are no exchange controlregulations governing the repatriation of funds,

profits or capital after corporate dissolution.Immigration- Companies are required to register their

employees contracts with the Ministry of Interiorbefore a residency permit can be issued.

Employment Law

-Employment matters in the Kingdom of SaudiArabia are governed by the Labour Law. The

Ministry of Labour regulates all labour related

issues in the

Environmental

The Meteorology and Environmental Protection

Administration (MEPA) is the entity responsiblefor regulating pollution control and related

environmental matters.

Government has also approved the GeneralEnvironmental Regulation.


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The GER prohibits any actor failure to act that

may result in adverse environmental effects and,

among other things, requires that precautionary

and pre-emptive measures be implemented to

ensure that such adverse effects do not occur as a

result of construction of any project.

The Environmental Assessment Regulationapplies to a long list of projects that may have an

environmental impact and requires that anenvironmental assessment be conducted with

respect to such projects that fall under its

coverage.


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International Marketing

(w.r.t launch of amul shrikhand)

Global marketing approach does not mean the

absence of local, market-specific plans and

initiatives. These should, in fact, be

complementary.

Global marketing will typically set the frameworkand parameters within which local marketing

operates, whilst giving in-market teams the

freedom to control local success levers.

Some areas of marketing that lend themselves to

being led at a global or central level includebranding and brand guidelines, strategic marketing

planning and budgeting (with autonomy given to

markets within their allocated budget), large-scale

marketing campaigns, social media strategy and

guidelines, research strategy, and global PR.

Other areas best managed locally include local

outreach initiatives and more tactical campaigns,

local social media channels and PR initiatives,

local partnerships and events, etc. Markets need to

have some control over the local channels that

contribute to driving their success.


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In practice, it might be useful to divide your

markets into tiers.

A tiered market will help you identify territories

that might drive the highest potential returns. It

also allows top tier markets to access bigger

budgets, giving them autonomy; for example,

research into local users behaviours to informproduct development.

Global and local areas of ownership may differ

from company to company. However, it is critical

you define the areas clearly to avoid friction and

inefficiencies. Take the time to do this upfrontdont wait until issues start arising.

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