CANDIDATE DOCUMENT

Candidate: ____________________________________________________________________________________________________

PEST ANALYSIS ON THE RETAIL MARKET

YOUR BRIEF

PEST ANALYSISIn an ever changing retail climate our Brands need to ensure they are up to date with marco-environmental factors that may have an impact on their business. The PEST analysis is a useful tool for understanding the market and as such the position, potential and direction for a business. PEST is an acronym for Political, Economic, Social and Technological factors.

The brief from Arcadia

We would like you to imagine yourself working as an MAA here at Arcadia. Your Merchandiser has asked you to devise a PEST analysis of the Retail market using the table below as a template. You will have 10 minutes to present your findings and discuss key recommendations to your Merchandiser and the rest of the team. To point you in the right direction we have included several factors in the PEST analysis table that you should be considering when conducting your research. Please note this is by no means an exhaustive list, simply a few pointers to assist you.

TIPS

• Don’trestrictyourresearchtosimplytheUK.Wearea global business operating in multiple markets with many of our production facilities overseas.

• Thinkabouthowthesemacro-environmentalfactorsinfluence our business and cause challenges for our Merchandisers.

• Fromyourfindingsyouneedtobeabletodiscusskeyrecommendations, opportunities or risks that Arcadia need to consider moving forward.

POLITICAL (GOVERNMENT POLICIES, ENVIRONMENTAL OR EMPLOYMENT LAWS, TRADERESTRICTIONS,POLITICALSTABILITY)

ECONOMIC(ECONOMIC GROWTH, EXCHANGE RATES, INFLATION RATES, INTERNATIONALECONOMICSTABILITY,TAXATION)

SOCIAL (CONSUMER BUYING BEHAVIOURS, CORPORATE SOCIAL RESPONSIBILITY, SOCIALATTITUDES,MEDIAANDCULTURALFACTORS)

TECHNOLOGICAL(MATURITY OF TECHNOLOGY, MANUFACTURING CAPACITY, MOBILETECHNOLOGY,GLOBALCOMMUNICATIONS)

PEST ANALYSIS

P-GR000466_Pest AnalysisMAR15