persuasion is all around you! modified from www....
TRANSCRIPT
PERSUASION IS ALL AROUND YOU!
Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques
WHAT IS PERSUASION?
A means of convincing people to buy a certain product. to believe something or act in a certain way.
to agree with a point of view.
WHAT ARE PERSUASIVE TECHNIQUES?
Persuasive techniques are ways of adding to the appeal of information presented to support a persuasive argument.
Advertisers aim to persuade an audience to buy a product, support a cause, or view an organization in a certain way.
COMMON PERSUASIVE TECHNIQUES USED IN
ADVERTISING
Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
Purpose?
SLOGAN
A catchy phrase or statement often used to sell a service or a product.
“Can you hear me now? Good.”
REPETITIONTHE NAME OF A PRODUCT IS REPEATED
SOMETIMES IN VARIOUS FORMATS.
Most RecognizedVersion of
Logo 3D Version ofLogo
Advertising Version of Logo
BANDWAGON
A statement suggesting that everyone is using a specific product, so you should too.
TESTIMONIAL
A well-known person endorses/supports a product or service.
EMOTIONAL APPEAL
Words and/or images that appeal to the audience’s emotions are used.
EXPERT OPINION
Experts approve this product, so you should use it.
“Four out of five dentists recommend Crest for their patients.”
QUICK REVIEW
Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
AUDIENCE AWARENESS
Advertisers know how to target their audiences. use appropriate persuasive techniques.Task… Identify the Audience, Purpose, and/or Persuasive Technique on the following
slides.
Audience?
Purpose?
Persuasive
Technique?
Audience?Purpose
?
Persuasive
technique?
Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Persuasive
Technique?
Purpose?
Audience?
Persuasive
technique?
RELEVANT FACTS 2010 Biggest Spenders on Advertising:
-General Motors 4.2 Billion
-Ford 3.9 Billion
-AT&T 2.9 Billion
-Verizon 2.5 Billion & Walmart 2.5 Billion The average cost for a Super Bowl ad is $3 million per 30
second spot. The average American watches about 24,000 TV commercials a
year. Estimated that kids watch visual media (TV, phone, video
games, Internet, etc.) about 55 hours per week.
MAKING CONNECTIONS
What is your favorite jingle? What slogan for a product do you find
yourself saying? What TV commercial has influenced you
to make a purchase? What internet advertisement do you like?
REFLECTION…
Persuasion Is All Around You!
In addition to TV commercials, where else do you see persuasion around you? Discuss.
Is that persuasion influencing you, your family, and/or friends in any way? Explain.