personal - who we are winning the broadband home why we entered the tv market the mts ... · 2008....
TRANSCRIPT
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Cheryl Barker – President Manitoba DivisionScotia Capital Markets – November 21, 2005
AgendaAgenda
Who we are
Winning the broadband home
Why we entered the TV market
The MTS TV service
The future
Who we are
Winning the broadband home
Why we entered the TV market
The MTS TV service
The future
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MTS Allstream OverviewMTS Allstream Overview
National communications providerLeading-edge national networkExtensive service portfolio with IP capabilitiesStrong platform to grow nationallyMarket leader in ManitobaExcellent balance sheet strength
National communications providerLeading-edge national networkExtensive service portfolio with IP capabilitiesStrong platform to grow nationallyMarket leader in ManitobaExcellent balance sheet strength
Leadership Position - ManitobaLeadership Position - Manitoba
Full Service Provider
Customer Ownership/Relationship
Brand Recognition
Pervasive Infrastructure
Defendable Market
Well positioned for local competition
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Winning thebroadband home
Winning thebroadband home
NexGen InitiativeNexGen Initiative
$300 M investment over 5 years (2001 – 2005)
Secured Province of Manitoba data network as anchor tenant
HSI footprint: 85%+ of Manitoba households
Extensive bandwidth enhancements to business customers
Lastly, push fibre out in Winnipeg to offer MTS TV
$300 M investment over 5 years (2001 – 2005)
Secured Province of Manitoba data network as anchor tenant
HSI footprint: 85%+ of Manitoba households
Extensive bandwidth enhancements to business customers
Lastly, push fibre out in Winnipeg to offer MTS TV
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High-Speed InternetHigh-Speed Internet
CUSTOMER BASECUSTOMER BASE
65,19382,678
103,613120,546
35,940
2001 2002 2003 2004 Q3/05
Why we entered theTV market
Why we entered theTV market
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Why get into TV?Why get into TV?
Natural extension of broadband to the home strategyHigh growth entertainment sector, leveraging back-office capabilitiesCustomer stickiness strengthenedRobust alternative for analog cable customers moving to digitalPositive business case –18%/RR/8 year paybackTechnology timing was right
Natural extension of broadband to the home strategyHigh growth entertainment sector, leveraging back-office capabilitiesCustomer stickiness strengthenedRobust alternative for analog cable customers moving to digitalPositive business case –18%/RR/8 year paybackTechnology timing was right
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More choice in channels and packages than any other providerOver 250 channels in 30 packages to choose fromPriced between cable analog and digital, with more of what you want
The only TV service in Winnipeg that delivers all features, all channels, all digital to all TVs via a single set-top box
Set-top included at no chargeBasic TV $24.95
Bundled savings$10 to $15 off per month
More choice in channels and packages than any other providerOver 250 channels in 30 packages to choose fromPriced between cable analog and digital, with more of what you want
The only TV service in Winnipeg that delivers all features, all channels, all digital to all TVs via a single set-top box
Set-top included at no chargeBasic TV $24.95
Bundled savings$10 to $15 off per month
Value PropositionValue Proposition
Great Additional FeaturesGreat Additional Features
Advanced Interactive Program GuideProgram listingsSearch capabilitiesFavourites listParental controlsRearrange channel order
One Touch RecordTape TV shows directly from your Guide, without ever touching your VCR
Advanced Interactive Program GuideProgram listingsSearch capabilitiesFavourites listParental controlsRearrange channel order
One Touch RecordTape TV shows directly from your Guide, without ever touching your VCR
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Great Additional FeaturesGreat Additional Features
TV Call DisplayShows name and number of callers on TV screenWorks with Call Display on telephoneIncludes full screen Call Log
TV Call DisplayShows name and number of callers on TV screenWorks with Call Display on telephoneIncludes full screen Call Log
795-8444
Plus More Cool StuffPlus More Cool Stuff
Web info applied in new ways for convenienceInternet-like experience on the TV for easy access from the family room
Instant weather informationLocal information on demandMTS CentreGames for TV
Web info applied in new ways for convenienceInternet-like experience on the TV for easy access from the family room
Instant weather informationLocal information on demandMTS CentreGames for TV
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Our Interactive Home Page …Our Interactive Home Page …
Video On Demand – Main PageVideo On Demand – Main Page
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MTS Centre On DemandMTS Centre On Demand
22% penetration in under 3 years22% penetration in under 3 years
MTS TV – SuccessMTS TV – Success
CUSTOMER BASECUSTOMER BASE
8,693
32,578
200
50,000 +
Jan. 2003 Dec. 2003 Dec. 2004 Nov. 15/05
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MTS TV – SuccessMTS TV – Success
REVENUESREVENUES
YTD ’05 – $16.0 MYTD YTD ’’05 05 –– $16.0 M$16.0 M
$2.3$3.1
$4.0
$5.9
$1.4
Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q3 2005
BundlingBundling
Advancing our competitive position
Enhanced value propositionBenefits:
Over 66% of TV customers buy MTS HSI
Upselling Call DisplayIncreased loyalty
Share of wallet
Opportunity for cost efficiencies
Advancing our competitive position
Enhanced value propositionBenefits:
Over 66% of TV customers buy MTS HSI
Upselling Call DisplayIncreased loyalty
Share of wallet
Opportunity for cost efficiencies
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CustomerUnprecedented high satisfaction resultsRave about picture qualityAppreciate channel selection choice Like on screen calling featuresLike having all things on all TVs through one set top boxValue program guide advanced capabilitiesLike bundles
CustomerUnprecedented high satisfaction resultsRave about picture qualityAppreciate channel selection choice Like on screen calling featuresLike having all things on all TVs through one set top boxValue program guide advanced capabilitiesLike bundles
Customer ResponseCustomer Response
The FutureThe Future
Advanced capabilities on roadmap – HD and PVRMore on-demand services, both video and Internet-like capabilitiesIncreasing bandwidth to 26 MbpsIncreasing cross line of business applicationsPartnering with programmers and content ownersMore locally relevant services
Advanced capabilities on roadmap – HD and PVRMore on-demand services, both video and Internet-like capabilitiesIncreasing bandwidth to 26 MbpsIncreasing cross line of business applicationsPartnering with programmers and content ownersMore locally relevant services
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