personal branding through social media 06 18 2009

Personal Branding through Social Mediawith Susan BarnesJune 18, 2009

http://www.facebook.com/

http://www.linkedin.com/

http://www.twitter.com/

Personal Branding through Social Mediawith Susan Barnes, June 18, 2009

Introductions

• me and YOU • Please tell us

1. your name 2. your company 3. what you want to be when you grow up and 4. what you hope to get out of this class


What is Social Media?


Who Are You Online?

Source: http://www.chrisg.com/social-media-brand/

http://www.chrisg.com/social-media-brand/




The Funnel Reversed

• Now you have a voice• You will be heard• People are listening


What does it all mean?

“Content is the new democracy, and we the people are ensuring that our voices are heard”

SOURCE: Brian Solis - The Social Media Manifesto


It’s Social


Social Media

• People are listening• People are following• People are voting• People are friending• People are watching• People are talking


The Conversation Prism

By Brian Solis of PR 2.0. - http://www.briansolis.com/2008/08/introducing-conversation-prism.html

http://www.briansolis.com/2008/08/introducing-conversation-prism.html


Source: Beth Kanter – Creating Your Own Social Media Strategy Map

So How Do We Do It?


Blogs


What is it?

• Web log (journal entry)• Chronological order• Comments• Themes• News• What’s your favorite blog?


Where do I start?

• Blogger.com– Free– Good basic introduction for learning– Template driven – Google owned

• WordPress.com– Style doujour– Lots of widgets– Hosted (needs to be installed)– Free after installation (excluding hosting)

• TypePad.com– Fees apply– Similar to WordPress although not as popular– Seth Godin uses it


What is my goal?

• Expert?• Links to website?• Search engine rankings?• Conversation?• Building your brand?• Suggestions?


How often will I use it?

• Content is King and• Consistency is Queen• Regular posting

– Daily– Weekly (same day)– Hourly– Monthly


Pros and Cons

Pros

Search Engine Friendly

Fresh

Open Door

Cons

Updating time

Content Creation

Management

If you can write - WRITE dude, WRITE!


Case Studies

Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http://sethgodin.typepad.com

http://sethgodin.typepad.com/






Case Studies

http://www.dooce.com/


Case Studies

http://www.almostvegetarian.com/


Case Studies

http://www.chrisbrogan.com/


Case Studies


Twitter

Source: http://www.sysomos.com/insidetwitter/

http://www.sysomos.com/insidetwitter/





What is it?

• Microblog• 140 characters• Everywhere• Niche• Dialog• Who are you following?


What is it?Stats1,425,599,999 - number of Tweets to date (see an up to the minute

count here)3,000,000 - number of Tweets/day(March 2008) (from TechCrunch)165,414 - number of followers of the most popular Twitter user (@

BarackObama) - but he’s not active86,078 - number of followers of the most active Twitter user (

@kevinrose)63% - percentage of Twitter users that are male (from Time)

SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats

http://popacular.com/gigatweet/

http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/

http://twitter.com/BarackObama

http://twitter.com/kevinrose

http://www.time.com/time/business/article/0,8599,1834131,00.html

http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/


Where do I start?

• http://www.twitter.com – Tools:

• Seesmic Desktop• Tweetie, Tweetdeck• http://twitter.grader.com/• URL shorteners

– http://tr.im– http://www.tinyurl.com– http://bit.ly– http://ow.ly

http://www.twitter.com/

http://twitter.grader.com/

http://tr.im/

http://www.tinyurl.com/

http://bit.ly/

http://ow.ly/


What is my goal?

• Customer service?• Research?• Dialog with customers and peers?• Build followers to sell to (fans)?• Have fun?



• Content is King and • Consistency is Queen• Regular posts win the day

– Shoot for 5 posts a day to start• Random Thought• Question• Action• Action• Random Thought

– From: Twitter Power by @JoelComm

http://www.twitter.com/joelcomm


Pros and Cons

Pros

Easy and short

Fresh

Linking to blog posts

Fun

Everywhere

Cons

Time to learn

Content Creation

Management

Building followers

Following good peeps


Case Studies

• http://www.twitter.com/comcastcares• http://www.twitter.com/directv• http://www.twitter.com/mashable• http://www.twitter.com/jowyang• http://www.twitter.com/THE_REAL_SHAQ• http://www.twitter.com/cookingstudent

http://www.twitter.com/comcastcares

http://www.twitter.com/directv

http://www.twitter.com/mashable

http://www.twitter.com/jowyang

http://www.twitter.com/THE_REAL_SHAQ


Who to Follow

http://twitter.grader.com/top/users


Case Studies

10 Most Extraordinary Twitter Updates

http://mashable.com/2009/04/10/extraordinary-twitter-updates/


Facebook

http://siteanalytics.compete.com/facebook.com+myspace.com+twitter.com/


What is it?


Where do I start?

• http://www.facebook.com– Be sure to check your settings– Start sharing, sharing more– 6 degrees of separation– Think about who you are– Think about who is viewing your profile– Manage your wall

http://www.facebook.com/


What is my goal?

• Building your personal brand– With friends?– With business associates?– With colleagues?– With family?



• Content is King and • Consistency is Queen• Regular and Quality posts are best


Pros and Cons

Pros

Friendly

Fun

Network

Pages and Groups

Viral

Cons

Your wall is not your own

Time consuming

Less for business


Case Studies

As of 06/18/2009

- 6,393,027 supporters

- 47,029 likes for most recent note

- 168,946 fans of the Obama application


Case Studies

http://www.facebook.com/prsarahevans

As of 06/18/2009

- 3,671 friends on Facebook

- 24,794 followers on Twitter



Case Studies

http://www.facebook.com/briansolis

As of 06/18/2009

- 3,381 friends on Facebook

- 25,561 followers on Twitter @briansolis


http://www.twitter.com/briansolis


What is it?

• Professional network• Recommendations• Bio• Online Resume• Think Connections• Start a group and/or join groups• What do YOU do with LinkedIn?


Where do I start?

• http://www.linkedin.com• Be sure to complete your profile• Create a profile URL -

http://www.linkedin.com/in/susanbarnes

http://www.linkedin.com/



What is my goal?

• Build an online resume?• Make business connections?• Find other people in my field?• Hire people?• Find a job?• Learn from industry peers?



• Daily• Weekly• Whenever I get InMail• As time allows


Pros and Cons

Pros

Networking

Job search resource

Learning

Connections

Cons

Limited

Serious

Time to really make an impact


Case Study


Case Study

http://www.peterkuperman.com/gallery/kevin-surace-dinner-party/


FriendFeed


What is it?

• An Aggregator of information• Feeds from other social media tools• Easier way to see people you’re interested in

(your friends)• Think all your tools/spaces in one

– Facebook, Twitter, Flickr, YouTube


Where do I start?

• http://www.friendfeed.com• Set the services you want to feed • Choose your friends and groups


What is my goal?

• Learn from industry professional?• Share (more) with family and friends?• Learn a new tool?• Aggregate all my feeds?



• As often as you post to other SMT’s (social media tools)

• Whenever I feel like it• Daily• Weekly• Remember the King and Queen


Pros and Cons

Pros

Friendly

Easier to see just what you want

Great resource for learning and keeping up with trends

Cons

Another tool to check

Small learning curve

Fewer people using it right now


Case Study

http://friendfeed.com/filter/discussions


Flickr


What is it?

• Photo sharing• Tagging with keywords• Way to link back to your site (SEO)• Showcase your work• Share your life


Where do I start?

• http://www.flickr.com• Post photos often• Tag carefully• Add your website URL• Consider if you want to share or not


What is my goal?

• Brand myself• Brand my business• Be transparent• Create more links to my website• Share and participate



• As often as possible• Daily? Weekly? Monthly?

• Remember: – You are who you are in the listening– The more you participate the more

visible you are.


Pros and Cons

Pros

Easy to share photos publically

Good way to get links

Tagging with keywords

Easy to connect with other tools - blogs etc.

Cons

One more place to manage

More people share photos on Facebook

Public and people will steal


Case Study

http://www.flickr.com/photos/briansolis/3635072551/


Case Study


YouTube


What is it?

• Video blog• The moving image is the closest thing to

______• Quicker than reading• Multimedia (visual, audio, kinesthetic)


Where do I start?

• http://www.youtube.com• Quality of picture doesn’t matter as much as quality

of content• Keep it short (5 minutes or less)• Post in various places (website, blog, social media

spaces - WWBD? - What Would Brian Do?)• Look at

http://www.viralvideocharts.com

http://www.youtube.com/

http://www.viralvideocharts.com/


What is my goal?

• Build my brand by– Sharing useful information?– Being funny?– Being smart?– Providing tips and/or training material?– Talking about my business or product?– Being the face behind the company?



• As often as possible• Video takes time to create• Make a video that’s worth watching and

sharing• Think focus and niche


YouTube and Viral Video

http://www.youtube.com

http://www.viralvideocharts.com

http://www.vimeo.com

http://www.revver.com

http://www.justin.tv

http://www.youtube.com/

http://www.viralvideocharts.com/

http://www.vimeo.com/

http://www.revver.com/

http://www.justin.tv/


Pros and Cons

Pros

Easy to share photos publically

Good way to get links

Tagging with keywords

Easy to connect with other tools - blogs etc.

Cons

One more place to manage

More people share photos on Facebook

Public and people will steal


Case Study


YouTube

Will It Blend?

Who’s watching?

3,540,455 views since October 2006

http://www.quantcast.com/youtube.com#demographics

http://www.youtube.com/watch?v=3OmpnfL5PCw


YouTube

Where the Hell is Matt?

20,258,969 views since June 2008?

http://www.youtube.com/watch?v=zlfKdbWwruY


YouTube

Where the Hell is Matt?

72,593 views

http://www.youtube.com/watch?v=ogcqFaNbah4


Case Study


Do

• Use a photo for profile pictures• Post as often as possible• Listen• Share• Give credit (RT)• Participate


Don’t

• Write or say anything you wouldn’t say in front of your mother

• Broadcast• SHOUT• Copy• Forget about the elephant!


Putting it All Together

• http://www.gavinnewsom.com/ • http://www.briansolis.com• http://www.bethkanter.com• http://www.chrisbrogan.com• http://www.georgekao.com• http://daggle.com/ • http://kevinrose.com/ • http://prsarahevans.com/ • http://www.web-strategist.com/blog/



1. Be in as many places as you can



2. Choose the tools that work best for you and remember - it’s not about technology



3. Participate by providing useful content1. Focus around your niche2. Add value3. Be remarkable

You are who you are in the listening


Conclusion

• Figure out who you are• Create who you want your brand to be• Start sharing and posting on related topics• Be a kid, have fun and make friends• Participate in the conversation• Think cocktail party!


Conclusion

• It’s about TRUST• It’s about relationships• It’s about participation• It’s about entertainment• It’s about fun• It’s about quality and• It’s about YOU


Conclusion

• Be Authentic• Be Transparent• Be Useful• Be Fun• Be Polite• Be Trustworthy• Be Engaging and Be Engaged

And people will follow…


Thank You!

Please keep in [email protected]

http://www.classesforcauses.org


http://www.twitter.com/classes4causes

http://www.twitter.com/susby

mailto:[email protected]

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personal branding through social media 06 18 2009

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