personal branding

Tom Scholte – December 2017

personal brandingIncreases your impact, the appreciation of your work andof you as a professional and also the recommendationsand questions for your services and activities.

Tom Scholte – december 2017

Transformations- see different things- see things differently- do different things- do things differently

“a transformation is a tailor-made experience with an

educational element and a changed individual as a

result.”

personal branding

- to align who you are with what you do- a way of thinking and working to increase your impact- to influence the way you are perceived by others

Goal - desired transformation - personal branding

session

- see yourself as a brand- you are able to create an experience and a transformation

- continously discover & reinvent yourself

- strategically communicate and express- who you are- what you do or want to do- how you do what you do

personal branding skills

- increase self-awareness and self-knowledge

- communicate offer and meaning

- to make you

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How?

1. take on a personal branding mindset

2. discover and describe your added value1. offer2. target audience3. brand values – experience- transformation

3. comply1. communicate2. activities, attitute and behaviour3. strengthen your network

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What are your desired personal branding results? (6-12 months from now)

1)

Which competences do you need to develop to realize

this?

1)

sparkling moment

- Look back on your professional activities of the past weeks. Select a ‘sparkling moment’. This is a moment:

- in which you explicitely experienced your impact on others, on an organization or on a project;

- in which you felt valued for something you did;- in which you were asked for advice, a new project or

something else.

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personal branding mindset

1. you vs. your professional identity2. time and attention3. professional window4. think about the problem of your target audience5. recognizable and distinctive6. a future approach7. focus your attention on the positive8. reinvent yourself

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personal brandingIncreases your impact, the appreciation of your workand of you as a professional and also therecommendations and questions for your servicesand activities.

Thank you

www.transformationcompany.eu

www.linkedin.com/in/tomscholte