ART OF SELF BRANDING

Presented by

TRUE OR

FALSE?

Personal Branding

is all about getting a job.

FALSE

TRUE OR

FALSE?

Personal Branding

is about image management.

FALSE

TRUE OR

FALSE?

I have a Personal Brand.

TRUE

How to Create -Personal Brand??

What Makes it Successful

How to discover

Define a Personal

Brand

A talk in 3 Acts

• JOB INSURANCE

• PORTABILITY

• TARGETS

• “FITTING IN”

WHY BRAND YOURSELF??

Its about YouIts about THEM

CREDIBILITY BASED

Empowering Others to be your advocate with a Consistent Message = CREDIBILITY

CONSISTENT MESSAGE = YOUR BRAND

WANT TO BRAND

A COMPANY

• MANY RESTRICTIONS

• OBJECTIVE

• INORGANIC

YOURSELF

• LITTLE TO NO RESTRICTIONS

• VERY SUBJECTIVE

• ORGANIC

YOUR ROLES

Employee

• One Client-THE EMPLOYEER

• managing 2 brands -yours & the company

• restrictions for self-promos

Freelancer

• several clients

• Usually focus on your own brand

• self-promo = livelihood

FOCUSON

YOURSELFOR

THE COMPANY?

THE MILL ION $ QUESTION?

Both.

like a marriage, your company is like your spouse.

two separate entities merged together with similar hopes, goals, dreams, personalities.

Together they are stronger, but both can stand separate and can be

recognized separately .

Define a Personal

Brand

The

Top 5Aspects

of a SuccessfulBrand

Source: Inter brand Marketer Report

5. RELEVANCEDo you make sense?

4. CREATIVE/DESIGN/BRANDIDENTITY

Does your look match?

3. MESSAGE/COMMUNICATION

Do you talk the talk?

2. UNDERSTANDING THE CUSTOMER/ TARGETDo you know who you’re talking to?

1. CONSISTENCY

Can we expect the same quality in everything

you say /touch/do?

THE CLUELESS VS.THE THOUGHTFUL

TYPES OF COMPANY & PERSONAL ASPECTS OF A SUCCESSFULBRAND

TYPES OF COMPANY & PERSONAL

The Clueless

• Blissfully unaware

• afraid of change

• same approach

The Thoughtful

• Constant reflection

• evolves with the times

• varied approach

RELEVANCE

TYPES OF COMPANY & PERSONAL

The Clueless

• Doesn’t Match

• presentation is an Afterthought

• thinks its about logos

The Thoughtful

• strives to match

• cares about presentation

• knows it’s more than logos

BRAND IDENTITY

TYPES OF COMPANY & PERSONAL

The Clueless

• speech and copy are separate

• communicates the way they think the customer wants

• sounds forced

The Thoughtful

• Speech and Copy are the same

• communicates like the customer

• sounds natural

MESSAGE/COMMUNICATION

TYPES OF COMPANY & PERSONAL

The Clueless

• targets to everyone

• Every potential is equal importance

• does whatever the client tells them to

The Thoughtful

• Has a niche

• targets the best type of potential client

• Does what NEEDS To be done

UNDERSTANDING TARGET

TYPES OF COMPANY & PERSONAL

The Clueless

• all over the place

The Thoughtful

• consistency is key

CONSISTENCY

Define a Personal

Brand

BE PRINCIPLED

S I M P L I F Y

Name Relationship Time Known Adjectives

3 ADJECTIVES CHARGE

Recycle, Reduce, Recover, Reuse

Be Sustainable

•Volunteer for projects at work and outside of work• Freelance• Teach a class at a University or at yourcompany• Write – column, newsletter• Participate on a panel or speak at aconference

GET NOTICED

USE SOCIAL MEDIA

WHO IS SOCIAL ANIMAL??

IF YOU

SET UP A GOOGLE PROFILE

BUILD AN EFFECTIVE LINKEDIN PROFILE

BLOG ABOUT YOUR PROFESSION

TWEET

Who are you?Who cares?

CRITICISM

REJECTION

A**HOLES

PRESSURE

PERSIST THROUGH CRAP

Finally…

What’s the most

powerful word in

Personal Branding?

The more you work towardcredibility and visibility in yourprofession, the quicker you enterthat inner circle – in yourdepartment, in your company, andultimately in your industry.”

What’s Your Brand Execution Plan