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Your Personal Brand

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DID YOU KNOW…

Coke-a-Cola has an estimated brand equity value of

over $67 billion, making it the number 1 brand in the

world?

Not bad for a company that simply sells sugar and water in a can.

***However there is an actual brand value greater than

that of coke-a-cola…You!

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What we’ll talk about today

Why brand yourself?

How to brand yourself externally and internally

How to position yourself to be a mentor/teacher in the

future

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Key Questions

What do you want out of your life?

Are you passionate about your profession?

Are you interested in increasing your knowledge base

and willing to take the time to position for tomorrow?

?

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Why Brand Yourself?

top reasons

Differentiate yourself from others

Position yourself clearly and uniquely in the minds of

others

Focus your message and mission

Project credibility

Develop loyalty

Accelerate your ability to connect

Make a difference in the lives of others

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To Brand Yourself

you need to indentify

Your audience(s)

What you do that is unique or better than anyone else

What motivates you to do what you do

How you can stand out from your peers

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Establish Credibility

Publish articles

Seek opportunities to proof, edit and/or write books

Book outside speaking engagements

Create or contribute to blogs

Become certified: CCP, CBP, GRP, CCC, PHR, etc.

Do nothing illegal, immoral or unethical

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Establish Niche Involvement

Study, study, study

Comment on blogs

Comment on conferences/forums

Answer questions on LinkedIn and other Q & A

communities

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Establish Visibility

Create profiles on social networks and directories

Make yourself available and easily accessible

Attend HR conferences – get involved

Look to serve on a board and manage HR

Be conscious of your priorities

Get involved in the community – help others

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Branding Yourself Inside Your

Company

Become the “go-to” person with a specific skill or

expertise

Dress the part

Find opportunities to write and/or speak inside the

company

Mentor new-comers

Make your boss look like a superstar

The power of third-party selling

Know as much about your company as possible – not

just HR

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More Tips To Brand Yourself Online

Produce your own podcasts

Dedicate a video channel on sites like YouTube

Conduct free webinars

Post bios about yourself on Wikipedia, Knol, Squidoo,

etc.

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Circular Equation

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Questions?

Longnecker & Associates

11011 Jones Road, Suite 200

Houston, TX 77070

Phone: 281.378.1350

Fax: 281.374.0539

www.longnecker.com